Australis Music Group
Australis Music Group is a privately held, trade-only Australian distributor of 40+ premium musical instrument and pro audio brands, serving 75% of Australian M.I. retailers and hundreds of integrators across Australia, New Zealand, and the Pacific Islands since 1972.
- Company typePrivate
- Founded1972
- HeadquartersAlexandria, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Australis Music Group does
Australis Music Group Pty. Limited is a privately held, trade-only distributor of musical instruments, professional audio equipment, and lighting products, headquartered in Riverwood, NSW, Australia. Founded in 1972, the company distributes 40+ complementary premium and mid-tier global brands — including Gibson, Epiphone, Mesa/Boogie, Orange, TAMA, Sabian, Behringer, Tannoy, Klark Teknik, Midas, Lab.Gruppen, K-Array, TOA, Ecler, ClockAudio, and TC Electronic — exclusively to authorized retailers, resellers, and audio-visual integrators across Australia, New Zealand, and Pacific Islands. The company reports serving approximately 75% of Australian M.I. retail stores and hundreds of Pro Audio integrators, supported by four warehouse locations across Sydney and Melbourne with combined capacity exceeding 10,000 pallets and same-day shipping capability on orders placed before 2pm.
The business operates multiple monetization streams: trade hardware distribution (guitars, drums, amplifiers, pro audio, lighting) as the primary revenue base, a B2B Dealer Portal with real-time stock management and tiered dealership pricing, an Education Financing Program offering schools up to $100,000 on 2-year finance leases, and BH Stage Systems backline hire services for live events and touring. Distribution rights are complemented by in-house EASE modelling consultancy for large-scale Pro Audio installation design, dedicated brand managers per line, state-based territory sales representatives, and a national service-agent network. The 2016 acquisition of Stage Systems (formerly Billy Hyde Stage Systems) materially expanded warehouse capacity and added the BH Stage Systems hire business.
The go-to-market is sales-led B2B distribution with no direct-to-consumer channel. Customers are segmented vertically across Musical Instrument Retailers, Pro Audio Integrators/Installers, Education, Hospitality, Corporate, and Retail — with named reference installations including NAB, Deloitte, H&M, Uniqlo, and the Marion Hotel Adelaide. The company maintains an in-house marketing team running social content, segmented EDM campaigns, and in-store catalogue support for dealers. No revenue, headcount, or ownership figures are publicly disclosed; Trevor Morrow serves as CEO.
Australis Music Group firmographics
Firmographics- Name
- Australis Music Group
- Legal name
- Australis Music Group Pty Ltd
- Website
- https://australismusic.com.au
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Australis Music Group is a privately held, trade-only Australian distributor of 40+ premium musical instrument and pro audio brands, serving 75% of Australian M.I. retailers and hundreds of integrators across Australia, New Zealand, and the Pacific Islands since 1972.
- Ownership category
- akta.pro rank
Australis Music Group industry classification
Industry- Product category
- Musical Instrument and Pro Audio Distribution
- NAICS
- Other Commercial Equipment Merchant Wholesalers (42344), Musical Instrument and Supplies Retailers (459140)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industries
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG)
Keywords
Where Australis Music Group is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Australis Music Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Musical Instrument Distribution: Distribution of musical instruments including guitars, drums, keyboards, amplifiers, and accessories through trade-only channel to authorized retailers
- Professional Audio Equipment Distribution: Distribution of pro audio products including speakers, mixing consoles, microphones, PA systems, conferencing systems to integrators and contractors
- Equipment Hire: Backline hire services through BH Stage Systems subsidiary supplying instruments and equipment to live events and tours
- Education Financing: 2-year finance lease programs for schools and educational institutions offering instruments and audio equipment with flexible end-of-lease options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Education lease financing starting at $7/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Australis Music Group product offering
Product offeringCore offering
Australis Music Group is a trade-only wholesale distributor of musical instruments, professional audio equipment, and lighting products to authorized retailers, audio visual integrators, and installers across Australia, New Zealand, and the Pacific Islands. The company represents more than 40 premium non-competing brands including Gibson, Epiphone, Ibanez, Orange, Mesa/Boogie, Behringer, Tannoy, Klark Teknik, Midas, TAMA, Sabian, and TOA Electronics. Beyond product distribution, Australis operates a B2B Dealer Portal, an equipment hire business through its BH Stage Systems subsidiary, and an education financing program offering 2-year leases to schools.
Product overview
Australis Music Group is a trade-only distributor of musical instruments, professional audio, and lighting products serving the Australian, New Zealand, and Pacific Island markets since 1972. The company operates a portfolio of complementary brands across multiple product categories including electric and acoustic guitars (Gibson, Epiphone, Ibanez, Kramer, Traveler Guitar), amplifiers (Orange, Mesa/Boogie, Bugera), drums and percussion (TAMA, Sabian, Vater, Aquarian), professional audio (Tannoy, Klark Teknik, Midas, Lab.Gruppen, Turbosound, K-Array, TOA Electronics, Ecler, ClockAudio), effects and signal processing (TC Electronic, TC Helicon, Two Notes, Neural DSP, Maestro), microphones (Aston Microphones, Xvive, Behringer), cases and accessories (Gator Cases), instruments (Beale Pianos, Ashton, Hohner, Ortega, Medeli), and hearing protection (Alpine). Beyond product distribution, Australis offers a B2B Dealer Portal for trade ordering, BH Stage Systems equipment hire services, and education financing programs with 2-year leases for schools up to $100,000. The company operates four warehouses across Sydney and Melbourne with same-day shipping capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Australis B2B Dealer Portal Online ordering and inventory management platform for authorized resellers providing real-time stock visibility, pricing tiered by dealership level, order processing, and RA request submission for warranty claims.
- BH Stage Systems Equipment Hire Australia's largest backline hire company supplying instruments and audio equipment to live events and tours, including technical services such as setup, stage technicians, and transport. Operated as a subsidiary of Australis Music Group following the 2016 acquisition of Stage Systems (formerly Billy Hyde Stage Systems).
- Education Financing Program Two-year finance lease program for schools and registered educational institutions providing access to musical instruments and audio equipment, with minimum order value of $5,000 and flexible end-of-lease options including instrument reset, student buyouts, half/half payments, or return of equipment.
Quantifiable outcome
- Same-day shipping for available stock orders received before 2pm
- +1 more outcomes
Companies that use Australis Music Group
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Australis Music Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Australis Music Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Australis Music Group competitors and assessment
Company assessmentDirect peers
- Jands Pty Ltd: Australia's largest pro audio, lighting and musical instrument distributor, serving AV integrators and retailers across ANZ — the closest direct head-to-head competitor to Australis in the same geography with overlapping brands and integrator channels.
- American Music & Sound: US-based exclusive distributor for several premium MI and pro audio brands (previously Midas, Klark Teknik, Lab.Gruppen, Tannoy, Turbosound) — historically direct peer at the brand-principal level for many of the same principals Australis represents in ANZ.
- Hal Leonard: World's largest print music publisher and distributor of music education materials, instruments and accessories with global distribution — comparable distribution and education-channel business, overlapping in MI and education segments.
- AVS Group: Australian pro AV and lighting distributor serving integrators across ANZ with overlapping pro audio brand principals — directly competes for the same Pro Audio integrator customer base.
- Production Audio Services: Australian pro audio sales, hire and installation company serving live events, tours and permanent installations — overlaps with Australis' Pro Audio distribution arm and competes for similar integrator and venue customers.
- Factory Sound: Australian pro audio retailer and distributor focused on recording, live sound and DJ equipment — directly competes in the Pro Audio channel with overlapping brand principals and customer segments.
Broad incumbents
- Sweetwater: Largest US-based retailer and distributor of musical instruments and pro audio gear with a highly developed B2B portal, free shipping, and customer-service-driven dealer model — represents the scaled-up template Australis' trade-only portal aspires to.
- Thomann: Europe's largest online musical instrument retailer and distributor with one of the broadest brand assortments globally — directly comparable business model (deep brand portfolio, B2B + B2C portal, education programs) at much larger scale.
- Midwich Group: UK-listed specialist AV products distributor with growing ANZ/APAC footprint, serving integrators with pro audio, lighting and unified communications brands — comparable specialist distribution model at international scale.
Regional players
- Hills Limited: Australian-listed distributor of audio-visual, security and healthcare technology products serving integrators and resellers across ANZ — comparable B2B distributor scale and channel overlap, though focused on AV/security rather than MI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Australis Music Group social profiles
Digital presenceAustralis Music Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australis Music Group leadership team
Management profileNumber of profiles
Profiles1 record
Australis Music Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australis Music Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australis Music Group
What does Australis Music Group do?
Australis Music Group is a trade-only wholesale distributor of musical instruments, professional audio equipment, and lighting products to authorized retailers, audio visual integrators, and installers across Australia, New Zealand, and the Pacific Islands. The company represents more than 40 premium non-competing brands including Gibson, Epiphone, Ibanez, Orange, Mesa/Boogie, Behringer, Tannoy, Klark Teknik, Midas, TAMA, Sabian, and TOA Electronics. Beyond product distribution, Australis operates a B2B Dealer Portal, an equipment hire business through its BH Stage Systems subsidiary, and an education financing program offering 2-year leases to schools.
Is Australis Music Group a public or private company?
Australis Music Group is a private company. It is classified as unknown and is currently operating.
When was Australis Music Group founded?
Australis Music Group was founded in 1972. It employs 101 to 250 people.
Where is Australis Music Group based?
Australis Music Group is headquartered in Alexandria, Australia, in the Oceania region.
How does Australis Music Group make money?
Four revenue lines are on record. Musical Instrument Distribution is the primary driver. The others are professional Audio Equipment Distribution, equipment Hire and education Financing.
Who are Australis Music Group's main competitors?
Direct peers on record are Jands Pty Ltd, American Music & Sound, Hal Leonard, AVS Group, Production Audio Services and Factory Sound. Broad incumbents are Sweetwater, Thomann and Midwich Group. Hills Limited is listed as a regional player.
Does Australis Music Group have an API?
No public API is recorded for Australis Music Group.
What industry is Australis Music Group in?
Australis Music Group's product category is Musical Instrument and Pro Audio Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 42344 and its SIC code is 5040.