Diemme

What Diemme does

Diemme, legally DIEMME S.r.l., is an Italian manufacturer of office seating and contract furniture founded in 1995 and headquartered in Codognè, province of Treviso. The company designs, produces, and distributes ergonomic office chairs, executive seating, modular sofas, lounge furniture, stools, tables, and complementary accessories organized into named collections (NOVA, PLIE, Kire, Snake, Loft, LOFT community, Jul, Eon Lounge, XL XS, Eon, Chat, VELVET, SKIN) developed in collaboration with external designers including Plus Design, PIO&TITOTOSO, and Giorgio Topan. Its product engineering emphasizes ergonomics (self-weight synchronized mechanisms, 3D motion lumbar support) and circular-economy materials, with sub-brands ONE (100% recycled plastic-bottle fabric) and SKIN (a chair designed for end-of-life disassembly) anchoring the sustainability narrative. The portfolio carries ISO 14001, ISO 9001, FSC, UNI EN-1335, UNI EN-16139, and 1 IM fire certifications, and CAM-compliant product lines expanded from 11 in 2025 to 21 in 2026.

Diemme's business model is B2B project-driven, with revenue generated primarily from hardware sales of seating and contract furniture sold through direct enterprise sales, architect and interior-designer specification channels, and listings on design marketplaces (Archiproducts, Architonic). A core integration with pCon.planner lets architects and designers configure Diemme products in 3D, download DWG files, and produce photorealistic renders, which functions as a specification capture mechanism for downstream procurement. Pricing is quote-based, not publicly disclosed, and the company supplements direct sales with trade show presence at Orgatec, Salone del Mobile, Workspace Paris, Index Workspace (Dubai, Saudi Arabia), and La Feria De Diseño (Medellín). The customer base spans European and Middle Eastern enterprises across corporate offices, business services, utilities, advanced research, and workplace hubs, with named installations including Snappi (Athens), Van Dijk Groep (Netherlands), TLS Contact (Morocco), Etra (Italy), and Podium Advanced Technologies (Italy).

Since January 2026 Diemme sources 100% of its manufacturing electricity from renewable energy certified under the Italian Guarantee of Origin system, and the firm is privately held with no disclosed institutional investors, parent company, subsidiaries, or public funding rounds.

Name

Diemme

Legal name

DIEMME S.r.l.

Website

https://diemmeoffice.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Diemme is a privately held Italian manufacturer of ergonomic office seating and contract furniture, founded 1995, serving enterprise customers, architects, and contract projects across Europe and the Middle East with sustainably certified chairs, modular sofas, and lounge furniture.

Ownership category

akta.pro rank

Headquarters

HQ city

Codognè

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Seating Products: Primary revenue from manufacturing and selling office chairs, task chairs, executive chairs, and seating furniture. Products are sold to enterprises, contract projects, and through interior designers for office fit-outs.
2. Contract Furniture: Custom and project-based furniture solutions for hospitality, public spaces, and community environments. Includes modular seating systems like Snake, lounge furniture, and lounge area solutions.
3. Professional Services: Custom project design consultation, on-site measurement, and specification services for contract projects. Includes support for architects and designers through pCon.planner and CAD configurations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Diemme manufactures and sells office seating and contract furniture from its Italian facility, including ergonomic operational and executive chairs, modular sofa systems, lounge armchairs, stools, tables, and complementary accessories. Products are sold primarily through B2B channels to enterprises, architects, interior designers, and public-sector buyers, with a strong emphasis on Italian craftsmanship, ergonomic design, sustainable materials (recycled PET fabrics, FSC-certified wood), and regulatory certifications enabling CAM-compliant green public procurement.

Product overview

Diemme is an Italian furniture manufacturer specializing in office seating, contract furniture, and lounge solutions. The company offers a comprehensive portfolio including operational office chairs, executive chairs, general seating, stools, armchairs, sofas, and accessories. Key named collections include NOVA (armchair), PLIE (table), Kire (multi-purpose shell chair), Snake (modular sofa system), Loft (sofa/armchair), LOFT community (armchair/stool), Jul, Eon Lounge, XL XS, Eon, Chat, VELVET (ergonomic office chair), SKIN (sustainable office chair), and ONE (recycled fabric). Products are designed in collaboration with external designers including Plus Design, PIO&TITOTOSO, and Giorgio Topan. The company integrates with pCon.planner for 3D space planning. Diemme emphasizes Italian craftsmanship, ergonomic design, sustainability through recyclable materials and CAM compliance, and durability.

Differentiator

Problem solved

Functional benefit

Brands

• ONE: Innovative fabric made from 100% recycled plastic bottles
• SKIN

Products and services

• NOVA armchair Contemporary armchair collection for office and lounge spaces, designed by PIO&TITOTOSO, offering comfortable seating with a modular aesthetic.
• Plié table Table collection designed by Plus Design for office and contract environments, launched in 2026.
• Kire multi-purpose shell chair Multi-purpose shell chair with Scandinavian-inspired sleek, lightweight design. Features polypropylene shell in 6 colors, available with various frames (sled, 4-leg wood/metal, swivel), armrests, and writing tablets. Includes stackable versions and a 100% recycled plastic variant.
• Snake modular sofa system Modular sofa system with clear lines and gentle curves. Includes benches in various lengths, arm/back options, tables, sockets, and accessories. Wall modules and space dividers are available for versatile configurations in homes, restaurants, waiting areas, and offices.
• Loft sofa and armchair collection Sofa and armchair collection with soft geometry, pure lines, and a distinctive large-radius backrest. Optional black metal tube details between back arches. Designed for lounge, waiting, and lobby areas with various color combinations.
• LOFT Community armchair and stool Armchair and stool collection complementing the LOFT line. Features upholstered plywood shell with various base options including 4-leg wood, sled, swivel pyramid in wood/nylon/aluminum, and trumpet base with gas height adjustment.
• Kire Hocker stool Stool variant from the KIRE collection, available with various base configurations including 5-star swivel with gas lift and 4-leg frames in multiple heights.
• Loft Hocker stool Stool from the LOFT collection, versatile design with three different base types. Mixes easily with architectural spaces for relaxation in corporate environments.
• Jul chair Chair collection designed by Plus Design, launched in 2023.
• Eon Lounge Lounge seating collection designed by Plus Design for lounge and waiting areas.
• XL XS chair Chair collection designed by Plus Design, launched 2008.
• Eon visitor chair Visitor chair collection designed by Plus Design for office and meeting environments.
• Chat stool Stool collection designed by PIO&TITOTOSO for lounge and breakout areas.
• Sedie operative (Operational office chairs) Operational office chairs for workplace seating, featuring ergonomic design and adjustability, with CAM-compliant variants available.
• Sedie direzionali (Executive chairs) Executive and managerial chairs for directional seating in offices, designed for senior leadership and management use.
• VELVET office chair Office chair featuring a synchronized, self-weighting, foldable mechanism that automatically adjusts to the user's weight for personalized ergonomic support. Part of Diemme's wellness technology innovation line.
• SKIN office chair Office chair designed for complete disassembly and recycling at end of life. Features innovative 3D movement lumbar support with height adjustment accessible via levers while seated, and a partially regenerated polypropylene structural frame with environmentally friendly components.
• ONE recycled fabric upholstery line Innovative upholstery fabric made from 100% recycled plastic bottles, supplied as a material offering across Diemme seating products.

Quantifiable outcome

• Products with recycled plastic content averaging 22% of weight, reaching over 40% in some lines
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• pCon.plannercoreTechnology or IntegrationProfessional 3D room planning application integration allowing architects and designers to configure Diemme products in photorealistic quality. Users can access Diemme catalog after registration, download DWG files, create renderings, and generate client presentations.
• ArchiproductsminorGTM or Marketing PartnerDesign marketplace platform listing Diemme products for discovery by architects, interior designers, and design professionals globally.
• ArchitonicminorGTM or Marketing PartnerProfessional design platform featuring Diemme collections for specification by design professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global office furniture market leader with extensive seating, workspace, and architectural products portfolio, competing for the same large enterprise and government contracts but with worldwide distribution and significantly larger manufacturing scale.
• Haworth: Global office furniture manufacturer with comprehensive portfolio of seating, workstations, and architectural interiors, competing for enterprise and contract opportunities across the same verticals as Diemme but with broader category coverage.
• Cassina: Italian design furniture brand (Poltrona Frau Group) with broader residential and contract portfolio including sofas and lounge seating, representing an Italian design-led incumbent that overlaps with Diemme's lounge and contract categories.
• MillerKnoll: Global office furniture leader (parent of Herman Miller, Knoll, and other brands) operating at vastly greater scale with broader portfolio, competing for the same enterprise contract wins as Diemme but with multi-brand global dealer networks.

Direct peers

• Sedus: German office seating and contract furniture manufacturer with comparable ergonomic task chair portfolio, similar sustainability credentials, and parallel distribution through architects and contract dealers across Europe.
• Vitra: Swiss design-led office and contract furniture manufacturer combining premium positioning with designer collaborations, directly overlapping Diemme's design-forward enterprise strategy and European specifier-driven go-to-market.
• Arper: Italian contract furniture manufacturer specializing in lounge, seating, and tables for workplaces, hospitality, and public spaces, directly competing in the same contract/modular seating categories as Diemme's Snake, Loft, and Kire lines.
• Fantoni: Italian office and contract furniture manufacturer with similar B2B enterprise focus, comparable product portfolio spanning office seating, modular systems, and acoustic solutions, and overlapping customer base across European corporate fit-outs.
• ICF Office: Italian office furniture manufacturer with strong design-led positioning and similar B2B contract distribution through architects and interior designers, operating in overlapping product categories of task seating, executive chairs, and lounge furniture.

Regional players

• Bene: Austrian office furniture manufacturer with design-led positioning similar to Diemme, primarily serving Central European enterprise and public sector clients, representing a comparable European peer with overlapping design philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diemme_giulia
• YouTubeyoutube.com/channel/UCkE-GuWl1olQgcxOQpSrgxg
• Facebookfacebook.com/DiemmeOffice
• LinkedInlinkedin.com/company/diemme-office
• Instagraminstagram.com/DiemmeOffice

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diemme