Fashion Hse

What Fashion Hse does

FashionHSE is a fourth-generation, family-owned women's apparel company founded in 1933 in Dublin, Ireland. It designs, produces, and distributes a portfolio of approximately 17 women's fashion sub-brands — including owned or controlled labels such as Peruzzi, Exquise, Hongo, ART, Julie Guerlande, Zhenzi, Kameya, Karntner, Tara Vao, LUUKAA, and Gozzip, alongside distributed third-party brands Masai, Soyaconcept, Second Female, Suncoo, Legero, and NÜ — sourced primarily from European partners across Denmark, Turkey, Spain, France, Germany, and Indonesia.

The company operates five revenue streams that together form a multi-channel B2B and B2C model. Wholesale distribution supplies independent retailers in 24 countries through field sales and regional distributors (notably for Peruzzi across the UK, Greece, Canada, Norway, Switzerland, Germany, and Sweden). Direct-to-consumer retail is conducted through Choice Boutique, a wholly-owned chain of 7-8 locations in Ireland plus the choiceboutique.com e-commerce site. The B2B portal at fashionhseb2b.com provides registration-gated wholesale ordering. A year-round cash-and-carry service operates from bespoke ground-floor showrooms in Dublin. Finally, the company monetizes its physical assets by renting seven headquarters showrooms and providing third-party warehouse logistics (pick-and-pack through full distribution services) from a Dublin warehousing centre.

The business has 51-100 employees and is privately held with no institutional investors, parent company, or recent funding activity. The technology stack is not disclosed; product, branding, and design execution are the core competencies rather than technology differentiation. Distribution economics were materially impacted by a €157 million European Commission fine (issued in late 2025 / early 2026) alongside two other European fashion houses for resale price maintenance restricting independent retailers.

Name

Fashion Hse

Legal name

FashionHSE

Website

https://fashionhse.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

FashionHSE is a Dublin-based, fourth-generation family-owned designer, producer, and distributor of women's apparel operating a portfolio of ~17 fashion sub-brands. It serves independent retailers across 24 countries via wholesale and runs eight Irish Choice Boutique retail stores plus B2B and B2C e-commerce platforms.

Ownership category

akta.pro rank

Product category

Women's Apparel Wholesale Distribution

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYCRAAAAAC

Luxury & Designer Apparel Houses

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Women's apparel wholesale
• Designer fashion distribution
• Multi-brand boutique retail
• Cash and carry fashion
• Warehouse logistics apparel

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Wholesale Distribution: FashionHSE designs, produces, and distributes quality clothing brands to independent retailers worldwide through wholesale relationships.
2. Retail - Choice Boutique: The company operates 7-8 owned retail boutique locations (Choice Boutique) across Ireland, plus online B2C sales through choiceboutique.com.
3. Cash and Carry: In-season stock service operating throughout the year from ground floor showrooms, including best-selling brands and accessories.
4. Showroom Rental: Seven contemporary showrooms at headquarters are available to rent throughout the year for seasonal presentations.
5. Warehouse Logistics Services: Custom solutions from pick & pack to full distribution service suite for external customers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

FashionHSE designs, produces, and distributes quality women's clothing brands to independent fashion retailers worldwide through wholesale channels, while also operating its own Choice Boutique retail chain in Ireland. The portfolio spans 17 owned and third-party sub-brands (e.g., Peruzzi, Exquise, Masai, Soyaconcept, Second Female, Suncoo, Hongo, ART, Legero) sourced from European and international designers, supported by in-house showrooms, cash-and-carry services, and warehouse logistics in Dublin.

Product overview

FashionHSE is a fourth-generation family-owned designer, manufacturer, and distributor of women's clothing brands, established in 1933. The company operates a multi-channel business model combining B2B wholesale distribution to independent retailers worldwide across 24 countries, direct retail through its Choice Boutique chain (8 locations in Ireland), e-commerce platforms for both B2B (fashionhseb2b.com) and B2C (choiceboutique.com) markets, Cash and Carry services, showroom rental, and warehouse logistics. The portfolio comprises 17 women's fashion sub-brands including Peruzzi, Exquise, Masai, Soyaconcept, Second Female, Suncoo, Hongo, ART, Julie Guerlande, Zhenzi, Kameya, Karntner, Tara Vao, LUUKAA, Gozzip, Legero, and NÜ, spanning fashion houses from Denmark, Turkey, Spain, France, Germany, Ireland, and Indonesia. The company also provides seasonal stock services, bespoke showrooms for brand presentations, and custom logistics solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Choice Boutique: Irish ladieswear boutique with 8 retail stores around Ireland and an online store (choiceboutique.com), selling brands such as Peruzzi, Naya and Soyaconcept. Owned by FashionHSE.
• Peruzzi
• Exquise
• LUUKAA

Products and services

• Peruzzi Women's fashion brand with seasonal collections (AW25, SS25, SS26) distributed internationally through FashionHSE wholesale channels across UK, Greece, Canada, Norway, Switzerland, Germany, and Sweden.
• Exquise

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hobbs London: UK-founded womenswear brand with wholesale and standalone retail; comparable target customer and price band to FashionHSE-owned brands, though larger scale and broader international footprint.
• Esprit Holdings: Global multi-channel fashion group with wholesale, retail, and e-commerce across Europe and Asia; comparable as a multi-brand women's apparel operator with broad international reach, though substantially larger.
• Joules Group: UK-listed lifestyle and womenswear brand operating wholesale, owned retail, and international e-commerce; comparable to FashionHSE in multi-channel model and family-origin heritage, though at a meaningfully larger scale.
• Boden: UK multi-channel women's and family apparel brand selling through own e-commerce, catalogues, and select wholesale stockists; comparable multi-channel direct-to-consumer plus independent retail model, but at greater scale.

Direct peers

• Masai Clothing: Danish womenswear brand founded in 1992 in Copenhagen, distributed by FashionHSE through its wholesale channel; comparable as a women's apparel brand with similar inclusive, art-inspired prints and European distribution.
• Soyaconcept: Danish colorful feminine womenswear brand that is itself distributed by FashionHSE; comparable mid-market Scandinavian label with multiple annual collections and a sustainability positioning that closely mirrors FashionHSE's brand portfolio.
• Mint Velvet: UK contemporary womenswear brand sold through independent stockists and own retail; comparable mid-market positioning and distribution through independent boutiques mirrors FashionHSE's wholesale and Choice Boutique model.
• Gerry Weber International: German womenswear group with a multi-brand portfolio (Gerry Weber, TAIFUN, Samoon) sold through independent retailers and own retail across Europe; directly comparable to FashionHSE as a multi-brand mid-market women's apparel house with wholesale plus retail operations.
• Second Female: Copenhagen-based Scandinavian womenswear label founded in 2000 and distributed by FashionHSE; directly comparable in aesthetic, price point, and seasonal collection cadence to FashionHSE's owned brands.
• Suncoo: 100% Parisian womenswear brand founded in 2010, distributed by FashionHSE; directly comparable mid-market French contemporary brand leveraging a multi-channel European wholesale network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fashionhseofficial
• LinkedInlinkedin.com/company/fashionhse
• Instagraminstagram.com/fashionhse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion Hse