Suncoo

What Suncoo does

Suncoo (legally SUNCOO GROUPE SAS) is a Paris-based direct-to-consumer women's fashion brand founded in 2010, operating under the trading names SUNCOO and SUNCOO Paris. The company designs, sources, and retails ready-to-wear clothing — dresses, tops, blouses, knits, jackets, coats, pants, jeans, jumpsuits, shorts, and skirts — alongside accessories including bags, belts, hats, scarves, and shoes. Individual item prices range from approximately €35 to €290, with bags at the upper end and knits/tops at the entry level; the assortment is refreshed through seasonal collections (e.g., SS26, FW25) and themed capsule edits (Arty Studio, The Mocha Edit, Ceremony capsule, The Resort Escape). Selected SKUs incorporate sustainability-positioned materials such as FSC viscose, organic cotton, recycled wool, Tencel, and recycled polyester, with traceability information surfaced on product pages.

The company distributes through two channels: an owned e-commerce storefront at suncoo-paris.com (built on the WSHOP third-party commerce platform operated by WSHOP SAS, RCS Paris 438 632 143) and a network of 13 physical retail stores across France, including locations in Paris (Marais, Saint-Germain-des-Prés, Charonne, Les 4 Temps), Boulogne-Billancourt, Lyon, Aix-en-Provence, Nantes, Toulouse, Bordeaux, and Menton. Ten of these stores offer Click & Collect for online orders. The e-commerce site supports domestic French delivery via Colissimo, TNT/Chronopost, and Mondial Relay pickup points, and ships internationally to the European Union (from €8-€10) and outside the EU (from €21). Payment processing is enabled through Visa, Mastercard, American Express (all with 3D Secure), and PayPal. Free delivery is offered for orders over €200 in France and Belgium, and a 30-day return policy applies.

Suncoo targets style-conscious women seeking contemporary French fashion positioned as 'cool, free, and bold,' with brand messaging emphasizing carefully chosen materials, subtle details, and a fresh, assertive, spontaneous aesthetic. Customer acquisition is driven by the e-commerce site, an active Instagram presence (@suncooparis), and an email newsletter offering a €10 first-order discount. The company operates with 51-100 employees from its headquarters at 62 rue La Boétie, 75008 Paris, and outsources customer returns processing to CARRYLOG at a facility in Goussainville. There are no disclosed funding rounds, no parent company, no private equity or venture capital backing identified, and no disclosed revenue figures.

Name

Suncoo

Legal name

SUNCOO GROUPE SAS

Website

https://suncoo-paris.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Suncoo is a Paris-based direct-to-consumer French women's fashion brand founded in 2010, selling ready-to-wear clothing and accessories priced €35-€290 through an owned e-commerce site and 13 physical stores across France, with international shipping to the EU and beyond.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Hats, Caps & Headwear (CRAAAJAE), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)

Keywords

• Women's fashion apparel
• French ready-to-wear
• Women's accessories
• Direct-to-consumer fashion
• Seasonal clothing collections

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct sales of women's clothing and accessories via owned e-commerce website and physical retail stores. Products include dresses, tops, knits, jackets, coats, pants, jeans, shorts, skirts, and accessories (bags, belts, hats, scarves, shoes).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Suncoo designs and sells women's ready-to-wear apparel and accessories — including dresses, tops, blouses, knits, jackets, coats, pants, jeans, shorts, skirts, plus bags, belts, hats, scarves, and shoes — under its own SUNCOO Paris brand. Products are distributed via the company's e-commerce website suncoo-paris.com and 13 physical boutiques across France, with international shipping to the EU and beyond.

Product overview

SUNCOO Paris operates a unified e-commerce platform for women's fashion offering a comprehensive range of clothing and accessories. The product portfolio centers on ready-to-wear garments organized into main categories: outerwear (Jackets and Coats), knitwear (Knits), tops (Shirts & Blouses, Tops & T-shirts), bottoms (Pants and Jumpsuits, Jeans, Shorts & Skirts), and dresses. The accessories line includes Bags, Belts, Hats, Scarves, and Shoes. Named signature products include leather handbags (Alba Half-Moon Handbag, Bianca Clutch Bag, Paloma Handbag, Suzy Hobo Bag, Romy Handbag) and key garments (Cristal Midi Belted Dress, Lea Blouse, Jio Wide-Leg Pants, Dona Short Buttoned Jacket, Tessa Satin Jumpsuit, Reese High-Waisted Jeans, Paulvar Wool Jumper). The platform supports e-commerce transactions with Click & Collect service at physical retail locations across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Dresses Women's dress collection including midi, short, and long styles in various fabrics and designs (e.g., Cristal Midi Belted Dress in 100% organic cotton poplin with removable belt and patch pockets), offered to style-conscious women for everyday, work, and occasion wear.
• Women's Jackets and Coats Women's outerwear including blazers, jackets, and coats in various styles (e.g., Dona Short Buttoned Jacket with high collar and two front flap patch pockets), available in camel and midnight blue.
• Women's Knits Women's knitwear category including jumpers, cardigans, and sweaters made from various materials (e.g., Paulvar Wool Jumper in 50% recycled wool / 50% wool, midnight blue plain knit with round collar).
• Women's Shirts and Blouses Tops category featuring women's blouse and shirt styles (e.g., Lea Blouse with gathered details, front buttoned closure, three-quarter sleeves, made from FSC viscose).
• Women's Tops and T-shirts Casual tops and t-shirt category for women designed for everyday wear within the SUNCOO French wardrobe.
• Women's Pants and Jumpsuits Women's bottom wear including wide-leg pants, jumpsuits, and shorts in various cuts and materials (e.g., Jio Wide-Leg Pants with elastic back waist and drawstring in 95% Tencel / 5% Polyamide; Tessa Satin Jumpsuit with wrap neck and tone-on-tone belt in 100% recycled polyester).
• Women's Jeans Women's denim collection with various jean styles including flared, straight, and barrel cuts (e.g., Reese High-Waisted Jeans with paperbag style and elastic waistband, made in 100% Tencel).
• Women's Shorts and Skirts Women's shorts and skirts category including bermuda shorts, pleated skirts, and puff skirts, designed to complete the seasonal SUNCOO wardrobe.
• Women's Bags Women's bag collection including handbags, clutch bags, hobo bags, and half-moon handbags in leather and suede (e.g., Alba Half-Moon Handbag, Bianca Clutch Bag, Paloma Handbag, Suzy Hobo Bag, Romy Handbag), priced €240–€290.
• Women's Belts Women's leather belt collection including studded and plain styles with various buckle finishes, priced €41–€79.
• Women's Hats Women's hat accessories including caps and sun hats, priced around €45.
• Women's Scarves Women's scarf and wrap accessories designed to coordinate with the SUNCOO ready-to-wear wardrobe.
• Women's Shoes Women's footwear accessories sold under the SUNCOO Paris brand to complement the ready-to-wear collection.
• Click & Collect In-Store Pickup Service Service allowing online customers to order on suncoo-paris.com and pick up their purchase in 10 participating SUNCOO boutiques across France (Saint-Germain-des-Prés, Marais, Les 4 Temps, Charonne, Boulogne-Billancourt, Bordeaux, Toulouse, Lyon, Aix-en-Provence, Menton), free of home delivery charge.
• SUNCOO Paris E-commerce Storefront Owned online storefront (suncoo-paris.com) hosted on the third-party WSHOP e-commerce platform providing product browsing, wishlist, shopping cart, checkout with Visa/Mastercard/Amex/PayPal payments, international shipping options (Colissimo, Mondial Relay, TNT), product traceability pages, size guides, and 30-day returns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zara: Inditex's flagship fast-fashion brand competing across the full women's wardrobe at scale, including accessories. Not a like-for-like in luxury positioning but a major share-taker in the same mid-market contemporary segment Suncoo serves.

Direct peers

• Zadig & Voltaire: French contemporary fashion house built around cool, rock-chic women's ready-to-wear and accessories — overlapping Suncoo's 'cool/free/bold' brand archetype and international DTC presence.
• Maje: Part of SMCP Group, French contemporary womenswear brand offering dresses, knitwear, outerwear and accessories at comparable mid-premium price points — directly competes with Suncoo in French and European specialty retail.
• Rouje: Parisian DTC women's fashion brand known for affordable French feminine ready-to-wear — directly comparable to Suncoo on DTC-led model, French identity and women-only customer base.
• & Other Stories: H&M Group's contemporary women's fashion label offering full wardrobe + accessories with strong physical store and e-commerce footprint — competing for the same mid-market 'style-conscious' customer as Suncoo.
• Ba&sh: French contemporary womenswear label with bohemian-luxe aesthetic, full wardrobe + accessories assortment, multi-channel DTC and boutique retail — directly comparable in customer and assortment strategy to Suncoo.
• American Vintage: French contemporary fashion label offering casual women's ready-to-wear and basics across DTC and physical stores in France and internationally — overlapping Suncoo on customer and assortment.
• Sézane: French DTC contemporary women's fashion brand with a similar 'Parisian chic' identity, full wardrobe + accessories assortment, and direct-to-consumer + selective retail model — directly overlapping Suncoo's positioning and target customer.
• Claudie Pierlot: French contemporary womenswear brand (also part of SMCP Group) offering Parisian-inspired ready-to-wear at similar mid-premium price points through DTC and physical retail.
• Sandro: SMCP-owned Parisian contemporary women's fashion brand selling ready-to-wear and accessories across DTC e-commerce and global store footprints at price points comparable to Suncoo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/suncooparis
• Xx.com/suncoo_us
• Facebookfacebook.com/SuncooParis
• LinkedInlinkedin.com/company/suncoo-groupe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suncoo