Enterprise Wood Products

What Enterprise Wood Products does

Enterprise Wood Products is a family-owned custom wood manufacturer founded in 1998 and headquartered in Rhinelander, Wisconsin. The company designs, manufactures, and sells handcrafted wood products across four divisions — Millwork (hardwood flooring and tongue-and-groove paneling), Woodwork (interior/exterior doors, fireplace mantels, stairs and railings, custom tables and bar tops), Timber (reclaimed timbers and paneling from historic barns and the 1887 Globe Elevator in Superior, WI), and Ironwork (custom blacksmith-produced brackets, spindles, and table bases). Operations are vertically integrated through an in-house sawmill, dry kiln, milling, finishing, and blacksmith shop, allowing the company to mill customer-supplied logs and process reclaimed lumber in-house.

The company serves three primary customer segments: individual homeowners undertaking new construction or renovation, residential contractors and custom home builders (particularly Northwoods lake-home builders such as Haven Pointe Homes and Alterra Design Homes), and commercial clients in hospitality and lodging. Pricing is quote-based on wood species, dimensions, texture, and finish; products are sold direct via a physical showroom at 3145 Cty Hwy G, an e-commerce storefront at shopenterprisewood.com, and on-site sales consultations.

Enterprise Wood Products is privately held, owned principally by founder Steve Ory and his son Tom Ory (now Owner/President following a 2024 leadership transition), with three generations of family involvement. The company maintains a strategic reclaimed-wood supply partnership with Northern Wood Innovations (also owned by Steve Ory), was featured on the History Channel's Ax Men in 2012, and operates as a 11–50 employee business concentrated in the U.S. Midwest. No external funding, institutional investors, or public-market activity is disclosed.

Name

Enterprise Wood Products

Legal name

Enterprise Wood Products

Website

https://enterprisewood.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterprise Wood Products is a family-owned custom wood manufacturer in Rhinelander, Wisconsin, producing handcrafted hardwood flooring, paneling, mantels, doors, stairs, reclaimed timber products, and in-house ironwork for homeowners, contractors, and commercial clients in the U.S. Midwest.

Ownership category

akta.pro rank

Product category

Custom Wood Products Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321), Wood Window and Door Manufacturing (321911)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industries

Wood Flooring & Wood Veneer Products (IMADADAI), Wood Mouldings, Millwork & Trim (IMADADAG), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Custom wood flooring
• Tongue groove paneling
• Reclaimed timber products
• Custom fireplace mantels
• Wood door manufacturing

Headquarters

HQ city

Rhinelander

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wood Products Manufacturing & Sales: Manufactures and sells custom wood products including hardwood flooring, tongue and groove paneling, fireplace mantels, stairs and railings, doors, tables, shelves, and custom furniture. Products are made to order per customer specifications with various wood species and finishes available.
2. Wood Doors: Custom interior and exterior wood doors built to specification, 1-3/4" thick, available in various styles (3 panel, 5 panel, arch top) with pre-finishing and custom staining options. Includes jambs and hinges.
3. Online Store (E-commerce): Ready-made items such as mantels, shelves, countertops available through shopenterprisewood.com with easy ordering and quick shipping. Also offers customized items through the online platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Enterprise Wood Products designs, manufactures, and sells custom wood products including hardwood flooring, tongue and groove paneling, fireplace mantels, stairs and railings, solid wood doors, tables, bar tops, and reclaimed timbers, with complementary custom ironwork. All products are made-to-order across multiple wood species, textures, and finishes, produced in-house at the Rhinelander, WI facility using an owned sawmill, dry kiln, and blacksmith shop.

Product overview

Enterprise Wood Products is a family-owned custom wood manufacturing company offering a portfolio of handcrafted wood products across four divisions: Millwork (flooring and paneling), Woodwork (doors, mantels, stairs, railings, furniture), Timber (reclaimed products), and Ironwork (custom metal components). The company operates its own sawmill and blacksmith shop, manufacturing products in-house at their Rhinelander, WI facility. Their product line includes hardwood flooring, tongue and groove paneling, fireplace mantels, wood doors, stairs and railings, reclaimed timbers, and custom ironwork. They also operate an online store for ready-made items. All products are customizable by wood species, texture, and finish, with options for clients to supply their own wood.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Custom hardwood flooring manufactured in-house in various species including oak, hickory, white ash, pine, maple, cherry, walnut, birch, and black ash, with options for reclaimed wood, multiple finishes, and textures such as Century Sawn and hand-scraped. Designed for homeowners, contractors, and commercial clients seeking premium interior flooring.
• Tongue & Groove Paneling Custom tongue and groove paneling for walls and ceilings, manufactured in-house in multiple wood species (pine, cedar, oak, hickory, maple, and reclaimed options) with various textures (Unsanded, Sanded, Century Sawn, Wire Brushed) and widths ranging from 2-1/4\" to 7\". Used for residential and commercial interior applications.
• Fireplace Mantels & Shelves Custom log, rustic, and timber fireplace mantels and shelves manufactured in-house in lengths up to 16 feet, with options for half log mantels in pine and cedar, handcrafted carvings, and various wood species. Designed for residential and commercial interior applications.
• Stairs & Railings Custom wood stair treads, risers, and railings including decorative log railings, wrought iron spindles, full log scribed stairs and stringers, available in traditional and mortise and tenon designs. Built for residential and commercial interior applications.
• Wood Doors Solid 1-3/4 inch thick interior and exterior wood doors available in styles including 3-panel, 5-panel, and arch top, built from various wood species with custom finishing options. Includes jambs and hinges. Designed for residential and commercial applications.
• Reclaimed Wood & Timber Products Reclaimed wood sourced primarily from barns and historic structures including the 1887 Globe Elevator grain elevator (containing approximately six million board feet of wood air-dried for 120+ years), used across multiple product categories for flooring, paneling, mantels, timber framing, architectural accents, and furniture with surface treatment options including planed or hand-hewn finishes.
• Custom Ironwork Custom blacksmith-crafted metal products including brackets, spindles, table bases, handles, and other hardware produced in-house at the company's on-site blacksmith shop to complement wood products. Used for residential and commercial applications.

Quantifiable outcome

• Wood floors can last a lifetime with proper care and maintenance
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Northern Wood InnovationscoreStrategic or Co-development Partner · 1 January 2012Northern Wood Innovations, owned by Steve Ory, processes and treats reclaimed lumber from deconstructed grain elevators. They make the initial buy of reclaimed wood, treat the lumber, and sell it to Enterprise Wood Products which uses the finished product for floors, cabinets and more. This partnership provides a reliable source of high-quality reclaimed wood materials.
• Old Globe (Judy Peres and Dave Hozza)minorStrategic or Co-development Partner · 1 January 2012Old Globe owners purchased historic grain elevators in Superior, WI (including the 1887 Globe Elevator) and deconstructed them to salvage reclaimed lumber. They were featured alongside Enterprise Wood Products on History Channel's Ax Men. Enterprise Wood Products purchased reclaimed lumber from Old Globe for use in their custom wood products.
• Haven Pointe HomescoreChannel Partner/ Reseller/ DistributorHaven Pointe Homes is a custom home builder in Eagle River, WI that regularly incorporates Enterprise Wood Products in their lake home projects. They have produced multiple homes featuring EWP's rustic hewn log siding, knotty pine paneling, reclaimed timber railing systems, and other custom wood products throughout Northern Wisconsin.
• Alterra Design HomescoreChannel Partner/ Reseller/ DistributorAlterra Design Homes builds Northwoods lake homes in Northern Wisconsin and features multiple Enterprise Wood Products handcrafted items including paneling, flooring, and architectural wood elements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: Large global flooring manufacturer covering hardwood, laminate, vinyl, and tile through multiple brands. Comparable as a broad incumbent in residential wood flooring where EWP operates.
• Armstrong Flooring: Major flooring manufacturer offering hardwood, engineered wood, and other flooring products at scale. Comparable as a much larger incumbent in the wood flooring category where EWP also competes.
• Wood-Mode: Established manufacturer of custom cabinetry and millwork for residential and commercial projects. Comparable as a larger incumbent in the broader custom architectural woodwork category EWP serves.
• Tarkett: Global flooring and surface solutions company with hardwood and wood-look product lines. Comparable as a broad incumbent in the wood flooring space, though much larger and more diversified than EWP.

Direct peers

• Pioneer Millworks: Specializes in reclaimed and sustainable wood flooring, paneling, and timber products for residential and commercial projects. Directly comparable as a custom millwork/reclaimed wood manufacturer serving similar builder and homeowner customers.
• Longleaf Lumber: Reclaimed wood supplier and custom millwork operation offering reclaimed flooring, paneling, beams, and custom milling services. Directly comparable in reclaimed wood sourcing and custom fabrication.
• Reclaimed DesignWorks: Reclaimed wood supplier offering reclaimed flooring, paneling, beams, and architectural elements to residential and commercial customers. Direct competitor in the reclaimed wood product category.
• Elmwood Reclaimed Timber: Specializes in reclaimed wood flooring, paneling, beams, and custom-milled products from deconstructed barns and industrial structures. Direct peer in the premium reclaimed wood niche.
• Vintage Timberworks: Custom reclaimed timber and wood products including beams, flooring, and architectural elements. Comparable as a custom wood manufacturer emphasizing reclaimed and heritage wood.
• Cochran's Lumber: Family-owned sawmill and custom millwork operation offering hardwood flooring, paneling, mouldings, and custom wood products. Comparable as a vertically integrated, family-run custom wood manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enterprisewoodproducts
• Facebookfacebook.com/EnterpriseWoodProducts
• Instagraminstagram.com/enterprise_wood_products

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Wood Products