Cochran's Lumber
Cochran's Lumber is a second-generation, family-owned manufacturer of custom solid and engineered American hardwood flooring, operating from a 60,000+ sq ft mill in Berryville, VA, and shipping premium reclaimed and newly harvested flooring nationwide to homeowners, designers, architects, builders, and commercial clients.
- Company typePrivate
- Founded1978
- HeadquartersBerryville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cochran's Lumber does
Cochran's Lumber, Inc. is a second-generation, family-owned American hardwood flooring manufacturer founded in 1978 by brothers Mark and Larry Cochran and operated from a 60,000+ sq ft facility at 523 Jack Enders Blvd in Berryville, Virginia, approximately 50 miles west of Washington, D.C. The company mills, kiln-dries, finishes, and ships custom solid and engineered hardwood flooring—approximately 1 million sq ft per year—under sub-brands including the Oil, Classics, Prestige, Exclusives, European Oak, Reclaimed, and Unfinished collections, plus the trademarked TrueWood™ engineered line that uses a plywood substrate to extend installation to subfloors incompatible with solid wood.
The technical stack is mechanical and craft-driven rather than digital: state-of-the-art milling equipment, kiln drying, BONA-certified finishing systems, and proprietary texture processes (Live Sawn, Circle Saw Kerf, Band Saw, Nylon Brush, Wire Brush, Hand-Scraped). A 6,500 sq ft facility expansion and a new in-line finishing/drying machine were added in 2020 specifically to scale the engineered line. Products are specified in widths from 3" to 10", lengths from 2' to 10', and multiple species (white oak, hickory, walnut, cherry, chestnut, European oak, heart pine), with reclaimed antique wood sourced from barns, factories, and historic structures.
Revenue is generated through project-based custom orders sold direct to homeowners, designers, architects, builders, installers, and commercial clients nationwide, with a Berryville showroom, website/phone inside sales, and custom crating/tailgate delivery. Pricing is quote-based and subject to market fluctuation, with a 50% deposit required to begin production, an average 3-6 week lead time, and ancillary sample-box revenue ($24.99-$250 per kit). Go-to-market is consultative enterprise-style field sales, supported by a content-marketing website, a Houzz profile (Best of Design 2019), and a recurring Inspirations newsletter that spotlights named designer and builder partners such as Cottage Street Custom Homes, Sho & Co, Lys + Nat Design, Lux Flooring Specialists, Brush Arbor Homes, and Joe Keyser Construction. The company has no disclosed external funding, no parent or subsidiaries, and is privately held by the Cochran family.
Cochran's Lumber firmographics
Firmographics- Name
- Cochran's Lumber
- Legal name
- Cochran's Lumber, Inc.
- Website
- https://cochranslumber.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cochran's Lumber is a second-generation, family-owned manufacturer of custom solid and engineered American hardwood flooring, operating from a 60,000+ sq ft mill in Berryville, VA, and shipping premium reclaimed and newly harvested flooring nationwide to homeowners, designers, architects, builders, and commercial clients.
- Ownership category
- akta.pro rank
Cochran's Lumber industry classification
Industry- Product category
- Hardwood Flooring Manufacturing
- NAICS
- Sawmills and Wood Preservation (32111), Sawmills (321113), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Sawmills & Planting Mills, General (2421), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industries
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Sawmilling & Lumber Production (IMADADAA), Hardwood Floor Installation (HSAPAGAA), Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
Keywords
Where Cochran's Lumber is headquartered
LocationHeadquarters
- HQ city
- Berryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cochran's Lumber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Hardwood Flooring Products: One-time purchase of custom hardwood flooring sold directly to homeowners, builders, designers, and commercial clients. Products include solid hardwood, engineered flooring (TrueWood™), and reclaimed wood options in various species (White Oak, Walnut, Hickory, Cherry, Chestnut, European Oak, Heart Pine) with custom finishes and textures.
- Custom Millwork Products: Complementary products including stair parts, mantels, beams, paneling, and barn siding. These products are custom-crafted and sold alongside flooring.
- Custom Sample Services: Standard sample boxes ($24.99 for 4 samples), modified samples ($50+), and custom sample requests ($50 first, $250 additional). These represent ancillary revenue from the custom ordering process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Sample Box - 4 samples from in-house color options |
| Unit Pricing | Pay-as-you-go | Modified Sample Request - Custom specs added to existing stock samples |
| Unit Pricing | Pay-as-you-go | Custom Sample Request - Building from scratch with custom finish matching |
| Other | Multi-year contract | Production Lead Time - Custom orders |
| Other | Pay-as-you-go | Storage Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cochran's Lumber product offering
Product offeringCore offering
Cochran's Lumber manufactures custom hardwood flooring products (both solid and engineered) from a 60,000+ square foot facility in Berryville, VA. They mill, kiln dry, finish, and ship flooring nationwide in multiple species (White Oak, Walnut, Hickory, Cherry, Chestnut, Heart Pine, European Oak) across seven branded collections, including their proprietary TrueWood™ engineered line and a Reclaimed Collection sourced from historic American structures.
Product overview
Cochran's Lumber is a manufacturer of custom hardwood flooring offering both solid and engineered formats. Their product portfolio includes seven distinct collections: the Oil Collection (natural oil finishes), Classics Collection (traditional craftsmanship), Prestige Collection (luxury finishes), Exclusives Collection (handcrafted custom options), European Oak Collection (imported European species), Reclaimed Collection (antique wood from historic structures), and Unfinished Collection (raw flooring for custom finishing). They offer multiple wood species including white oak, hickory, walnut, cherry, chestnut, and heart pine. Their TrueWood engineered flooring line uses multi-ply Baltic birch backing with solid wear layers. The company operates a 60,000 square foot facility in Berryville, VA and serves residential homeowners, commercial projects, designers, architects, and builders nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Cochran's Oil Collection: Hardwood flooring finished with natural oils offering low-sheen matte appearance
- Cochran's Classics Collection
- Cochran's Prestige Collection
- Cochran's Exclusives Collection
- European Oak Collection
- Cochran's Reclaimed Collection
- Cochran's Unfinished Collection
- TrueWood
Products and services
- Cochran's Oil Collection Hardwood flooring finished with natural oils that enhance the wood's beauty while providing long-lasting protection, offering a low-sheen, matte appearance for residential and commercial spaces.
- Cochran's Classics Collection
- Cochran's Prestige Collection
- Cochran's Exclusives Collection
- European Oak Collection
- Cochran's Reclaimed Collection
- Cochran's Unfinished Collection
- Solid Hardwood Flooring
- TrueWood Engineered Hardwood Flooring
- White Oak Hardwood Flooring
- Hickory Hardwood Flooring
- Walnut Hardwood Flooring
- Cherry Hardwood Flooring
- Chestnut Hardwood Flooring
- Pine (Heart Pine) Hardwood Flooring
- Commercial Hardwood Flooring Division
Quantifiable outcome
- Approximately 1 million square feet of flooring installed annually
- +3 more outcomes
Companies that use Cochran's Lumber
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Cochran's Lumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cochran's Lumber partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key and minor.
- BONAcorePartnership with BONA, the world's leader in innovation of sustainable products for hardwood flooring. Cochran's Lumber staff are BONA Certified Craftsmen trained on the BONA System of products and services. The partnership provides high durability finishes with wear and scratch resistance, silane-based adhesives, and premium floor care products.
- Sho & CokeyPartnership with award-winning luxury interior design firm Sho & Co, based in Frederick, Maryland. Collaboration on custom millwork projects including the White Oak Project featured on HGTV. Cochran's provides custom products with character, cutting-edge finishes, on-site support, and detailed samples for client presentations.
- Lys + Nat DesignkeyRegular collaboration with interior design partner Lys + Nat Design. They use Cochran's showroom for every job to show clients variety and quality. Partnership provides sample selection assistance, texture education, and resources that help designers differentiate their offerings.
- Cottage Street Custom HomeskeyLong-standing partnership with custom home builder Cottage Street Custom Homes. Collaboration on luxury residential projects where Cochran's flooring is prioritized early in building process. Featured project in Falls Church, VA with ¾ x 7" Live Sawn White Oak flooring.
- Lux Flooring SpecialistskeyFlooring installation specialist partner in Northern Virginia area known for attention to detail and ability to create custom on-site finishes. Valued for their skill in creating patterned installations like chevron flooring in foyers.
- Daniel J. Moore DesignminorDesign firm collaboration on equestrian farmhouse project featuring Weathered Oak finish on Live Sawn White Oak flooring, paired with reclaimed oak timbers.
- Joe Keyser ConstructionminorBuilder partnership on equestrian farmhouse project in collaboration with Daniel J. Moore Design.
- Brush Arbor HomeskeyQuality custom home builder featured in newsletter collaboration. Their projects combine elegance and functionality with Cochran's Live Sawn White Oak floors.
- BTN SalvageminorFounded in 2010 by Andy Evans (now Cochran's sales team member) to develop innovative recycling and reclamation products for residential and commercial spaces. Represents expertise in sustainable building materials.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Cochran's Lumber competitors and assessment
Company assessmentDirect peers
- Vermont Plank Flooring: Custom wide-plank hardwood flooring manufacturer specializing in reclaimed and sustainably sourced wood. Direct peer on product (solid + engineered, reclaimed content), customer base (luxury residential, designers), and craft-driven brand.
- Olde Wood Limited: Custom manufacturer of solid and engineered hardwood flooring with a strong reclaimed-wood offering. Highly comparable to Cochran's on mill-to-order model, species variety, and reclaimed wood content.
- Carlisle Wide Plank Floors: Premier maker of wide-plank solid and engineered hardwood flooring for luxury residential and commercial projects. Closely comparable to Cochran's on custom manufacturing, premium positioning, and designer/architect go-to-market.
- DuChâteau Floors: Designer and manufacturer of luxury hardwood flooring including European Oak and engineered lines. Comparable on premium positioning, designer/specifier channel, and engineered construction.
- Allegheny Mountain Hardwood Flooring: Pennsylvania-based manufacturer of unfinished and prefinished solid hardwood flooring for residential and commercial markets. Direct peer on species variety, custom milling, and builder/designer distribution.
Broad incumbents
- Mohawk Industries: Global flooring giant with hardwood brands (e.g., Mohawk, Karastan, Pergo) serving residential and commercial channels. Comparable in end-product category but operates at mass-market scale very different from Cochran's bespoke model.
- Mannington Mills: Large, established U.S. flooring manufacturer with hardwood, LVT, and resilient product lines. Comparable end-market (residential + commercial) but at much greater scale and with a mass-market go-to-market versus Cochran's custom/premium model.
- Shaw Industries: One of the largest U.S. flooring manufacturers with extensive hardwood, carpet, and resilient product portfolios. Overlaps with Cochran's in hardwood but competes primarily at scale and through distribution rather than custom manufacturing.
- Kährs (Kahrs Group): European-origin engineered hardwood flooring manufacturer with global distribution. Overlaps with Cochran's on engineered construction and multi-layer formats; much larger scale, broader distribution, and less focus on custom/reclaimed content.
Regional players
- Galleher Corporation: U.S. hardwood flooring distributor and manufacturer with strong West Coast presence. Adjacent competitor sourcing solid and engineered hardwood; comparable end-product category but operates primarily as a distributor rather than a custom mill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cochran's Lumber compliance and trust
Trust signalCompliance1 record
Cochran's Lumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cochran's Lumber leadership team
Management profileNumber of profiles
Profiles3 records
Cochran's Lumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cochran's Lumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cochran's Lumber
What does Cochran's Lumber do?
Cochran's Lumber manufactures custom hardwood flooring products (both solid and engineered) from a 60,000+ square foot facility in Berryville, VA. They mill, kiln dry, finish, and ship flooring nationwide in multiple species (White Oak, Walnut, Hickory, Cherry, Chestnut, Heart Pine, European Oak) across seven branded collections, including their proprietary TrueWood™ engineered line and a Reclaimed Collection sourced from historic American structures.
Is Cochran's Lumber a public or private company?
Cochran's Lumber is a private company. It is classified as family owned and is currently operating.
When was Cochran's Lumber founded?
Cochran's Lumber was founded in 1978. It employs 11 to 50 people.
Where is Cochran's Lumber based?
Cochran's Lumber is headquartered in Berryville, United States, in the North America region.
How does Cochran's Lumber make money?
Three revenue lines are on record. Custom Hardwood Flooring Products are the primary driver. The others are custom Millwork Products and custom Sample Services.
Who are Cochran's Lumber's main competitors?
Direct peers on record are Vermont Plank Flooring, Olde Wood Limited, Carlisle Wide Plank Floors, DuChâteau Floors and Allegheny Mountain Hardwood Flooring. Broad incumbents are Mohawk Industries, Mannington Mills, Shaw Industries and Kährs (Kahrs Group). Galleher Corporation is listed as a regional player.
Does Cochran's Lumber have an API?
No public API is recorded for Cochran's Lumber.
What industry is Cochran's Lumber in?
Cochran's Lumber's product category is Hardwood Flooring Manufacturing. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock). Its NAICS code is 32111 and its SIC code is 2400.