Region 2 Area Agency on Aging

What Region 2 Area Agency on Aging does

Region 2 Area Agency on Aging (R2AAA) is a non-profit organization founded in 1974 that delivers aging and disability services to older individuals and persons with disabilities residing in Jackson, Hillsdale, and Lenawee Counties in Michigan. The organization operates as a designated Area Agency on Aging under the federal Older Americans Act framework, which positions it as the regional administrative entity responsible for planning, coordinating, and delivering community-based services — typically including information and referral, case management, in-home personal care, congregate and home-delivered meals, caregiver support, and benefits counseling — across its three-county catchment area.

R2AAA is staffed by 51-100 employees and operates from Brooklyn, Michigan, with primary web presence at r2aaa.net and an apparent secondary service portal at wellwiseservices.org. Leadership consists of Julie Wetherby as Chief Executive Officer and Ginny Wood Broderick as Executive Director. As an AAA, the organization functions within a federally and state-financed service delivery model: funding flows principally from federal Older Americans Act allocations administered through the Michigan Department of Health and Human Services, supplemented by state appropriations, Medicaid waiver revenue (notably the MI Choice program), local millage or matching funds, and modest contributions or program income.

The business model is grant- and contract-driven rather than commercial; there is no disclosed pricing model, no fee-for-service consumer revenue line, and no equity funding history. The organization does not appear to commercialize proprietary technology. Competitive position derives from statutory geographic designation (no rival AAA can serve these counties) and from 50 years of accumulated community relationships, referral pipelines, and operational know-how. No technology stack, AI capability, M&A activity, or external funding round is disclosed in the available data.

Name

Region 2 Area Agency on Aging

Website

https://r2aaa.net

Company type

Private

Founded year

1974

Headcount range

51–100 employees

Short description

Region 2 Area Agency on Aging is a non-profit, founded in 1974, that administers federal and state aging services for older adults and persons with disabilities across Jackson, Hillsdale, and Lenawee Counties in Michigan.

Ownership category

akta.pro rank

Product category

Aging and Disability Community Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Home Safety, Accessibility & Aging-in-Place Modification Coordination (HLADALAJ)

Keywords

• Aging services
• Disability support
• Senior care
• Community services
• Social services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Core offering

Region 2 Area Agency on Aging (R2AAA) is a community-based nonprofit that delivers services and support programs to older individuals and persons with disabilities across Jackson, Hillsdale, and Lenawee Counties in Michigan. As a designated regional Area Agency on Aging under the Older Americans Act framework, the organization coordinates access to aging-related services for its tri-county service area. The agency has operated continuously since 1974 and serves as the local entry point for federally and state-supported aging and disability programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Region 2 Area Agency on Aging Community Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Tri-County Office on Aging: Michigan-based aging services organization covering Ingham, Clinton, and Eaton counties. Directly comparable as a regional AAA peer offering case management, in-home services, and congregate programs.
• Valley Area Agency on Aging: Michigan AAA serving Genesee, Lapeer, and Shiawassee counties. Closely comparable as a peer three-county AAA in Michigan providing the same constellation of Older Americans Act services.
• Area Agency on Aging 1-B: AAA serving Livingston, Macomb, Monroe, Oakland, St. Clair, and Washtenaw counties in Michigan. Closely comparable as a Michigan-designated AAA with overlapping service lines including care coordination, congregate meals, and caregiver support.
• Detroit Area Agency on Aging: Michigan's largest AAA, serving Detroit and surrounding counties. Directly comparable as another Michigan-designated Area Agency on Aging providing case management, in-home services, and caregiver support to older adults and persons with disabilities under the same Older Americans Act framework.

Others

• Disability Rights Michigan: Michigan-based advocacy and protection organization for persons with disabilities. Comparable because Region 2 also serves persons with disabilities alongside older adults, and Disability Rights Michigan is part of the same advocacy and service ecosystem.

Broad incumbents

• National Council on Aging: National non-profit advocacy and service organization for older adults. Comparable as a broader industry incumbent shaping aging-services policy, funding frameworks, and evidence-based programs that AAAs like Region 2 deliver.
• Caregiver Action Network: National non-profit focused on caregiver support and education. Comparable as a thematically adjacent organization supporting one of Region 2's core service lines (caregiver support and education programs).

Regional players

• Senior Services of Midland: Michigan-based non-profit providing aging services in Midland County. Comparable as a regional aging-services non-profit in Michigan with a similar service mix and target population, though it operates at sub-county scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/region2aaa
• Facebookfacebook.com/region2aaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region 2 Area Agency on Aging