PumpSpy
PumpSpy Technology LLC is a US direct-to-consumer e-commerce company that designs, assembles, and sells WiFi-enabled sump pump monitoring systems, battery backups, and smart outlets to residential homeowners for basement flood prevention. The company monetizes hardware sales with no subscription fees.
- Company typePrivate
- Founded2013
- HeadquartersKalamazoo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PumpSpy does
PumpSpy Technology LLC is a US-based, privately held e-commerce company that designs, assembles (in Kalamazoo, MI), and sells WiFi-enabled sump pump monitoring systems and related flood-prevention hardware directly to residential homeowners. Its core products include the SmartPump (PSMT2000) submersible sump pump, the PS2000 WiFi battery backup controller, the Smart Outlet that converts existing pumps into monitored devices, and—launched in 2024—1500W and 2000W primary sump pump backup power systems. Underlying the hardware is a patented cloud-based monitoring service that continuously collects sensor data on pump activity, battery voltage, and water levels, runs automated system tests three times per week, and delivers real-time alerts via push, SMS, and email through free iOS and Android apps.
The business operates as a pure-play direct-to-consumer hardware retailer. There are no monthly monitoring fees; the company monetizes through one-time product sales (price points ranging from roughly $160 for a smart outlet to $540+ for a bundled backup system with battery). Go-to-market is product-led: customers buy through the shop.pumpspy.com storefront, mobile app stores, or phone orders, with optional DIY installation and M-F phone support. Software engineering and data infrastructure are run out of Cleveland, OH, with mobile app development in Boca Raton, FL. Customer segments are horizontal residential, with the primary persona being homeowners with basements seeking flood protection, and a secondary persona focused on seniors aging in place who need automated alerts and remote caregiver visibility. The company has operated since 2013 without disclosed external funding, suggesting founder-financed, cash-flow-funded growth.
PumpSpy firmographics
Firmographics- Name
- PumpSpy
- Legal name
- PumpSpy Technology, LLC
- Website
- https://pumpspy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PumpSpy Technology LLC is a US direct-to-consumer e-commerce company that designs, assembles, and sells WiFi-enabled sump pump monitoring systems, battery backups, and smart outlets to residential homeowners for basement flood prevention. The company monetizes hardware sales with no subscription fees.
- Ownership category
- akta.pro rank
PumpSpy industry classification
Industry- Product category
- Smart Sump Pump Systems and Residential Water Management Hardware
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flood & Sump Pump Monitoring/Alarm Systems (HSAHAGAB)
- akta.pro secondary industries
- Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG)
Keywords
Where PumpSpy is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
PumpSpy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Hardware Sales - Smart Pumps: One-time sales of WiFi-enabled sump pumps including SmartPump (PSMT2000) at $329.99. Revenue generated from sale of physical products with no recurring monitoring fees.
- Hardware Sales - WiFi Battery Backup Systems: One-time sales of WiFi Battery Backup Sump Pump System (PS2000) at $489.99 and SmartPump Combination System at $549.99. Systems include built-in monitoring without subscription costs.
- Hardware Sales - Smart Outlet: One-time sales of WiFi Sump Pump Smart Outlet (PSO1000) at $159.99 and Smart Outlet 2.0 at $159.99. Converts existing sump pumps into WiFi-connected smart pumps.
- Hardware Sales - Accessories: Sales of complementary products including batteries (75Ah at $199.99, 100Ah at $299.99), installation kits, check valves, float switches, and pipe fittings. Various price points from $9.99 to $299.99.
- Monitoring Service (Included Free): Free 24/7 remote monitoring service included with all hardware purchases. No monthly or hidden fees. Servers collect and analyze incoming sump pump data and send alerts when issues are detected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SmartPump - WiFi Connected Sump Pump |
| One time/ perpetual license | Pay-as-you-go | WiFi Battery Backup Sump Pump System |
| One time/ perpetual license | Pay-as-you-go | Smart Outlet 2.0 |
| One time/ perpetual license | Pay-as-you-go | SmartPump Combination System |
| Unit Pricing | Pay-as-you-go | Maintenance Free AGM Battery - 75 Ah |
| Unit Pricing | Pay-as-you-go | Maintenance Free AGM Battery - 100 Ah |
| One time/ perpetual license | Pay-as-you-go | 2000W Primary Sump Pump Backup Power System |
| One time/ perpetual license | Pay-as-you-go | 1500W Primary Sump Pump Backup Power System |
| Unit Pricing | Pay-as-you-go | Primary Backup Bundle - 2000W / 75 Ah |
| Unit Pricing | Pay-as-you-go | Primary Backup Bundle - 2000W / 100 Ah |
| Unit Pricing | Pay-as-you-go | Primary Backup Bundle - 1500W / 75 AH |
| Freemium | Pay-as-you-go | PumpSpy App |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PumpSpy product offering
Product offeringCore offering
PumpSpy designs, assembles in the USA, and sells WiFi-enabled sump pumps, battery backup systems, smart outlets, and installation accessories for residential basement flood prevention. Each hardware purchase includes a free, subscription-free 24/7 cloud-based monitoring service and a mobile app (iOS and Android) that delivers real-time push, SMS, and email alerts when main pump, backup pump, battery, or water level anomalies are detected. The company sells exclusively direct-to-consumer through its own e-commerce site, mobile app stores, and phone orders to US homeowners.
Product overview
PumpSpy offers a comprehensive smart home sump pump monitoring and backup system portfolio. The core offering centers on WiFi-enabled monitoring solutions including the SmartPump (PSMT2000) - a WiFi-connected submersible sump pump with integrated remote monitoring, the WiFi Battery Backup System (PS2000) with built-in Smart Outlet functionality, and the Smart Outlet 2.0 which converts existing pumps into smart devices. These products connect to PumpSpy's 24/7 cloud-based monitoring service and mobile app for real-time alerts. Supporting products include Primary Sump Pump Backup Power Systems (2000W and 1500W) for battery backup during outages, AGM deep cycle batteries (75 Ah and 100 Ah), and the SmartPump Combination System (PS2000C) - a pre-assembled complete system with primary and backup pumps. The portfolio also includes accessories such as the Dual Install Kit, High Water Alarm, condensate pumps, float switches, check valves, and pipe/drainage fittings. PumpSpy's systems are designed, assembled, and tested in the USA with monitoring and data servers located in Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartPump (PSMT2000) WiFi-connected submersible sump pump with integrated PumpSpy Smart Outlet and 3-year warranty, featuring a 1/2 HP split capacitor motor pumping up to 4320 GPH with a 30 ft maximum lift. Sold for $329.99 to US homeowners seeking primary smart sump pump installations with free 24/7 remote monitoring.
- WiFi Battery Backup Sump Pump System (PS2000) WiFi-enabled battery backup controller system with built-in Smart Outlet that monitors main sump pump, backup pump, and battery automatically 24/7 and performs system self-tests three times per week. Priced at $489.99, it works with any 120V primary sump pump and includes free monitoring.
- Smart Outlet 2.0 WiFi-enabled smart plug that turns any existing 120V sump pump into a WiFi Connected Smart Pump with remote monitoring and alerts. Priced at $159.99, designed for DIY homeowners with existing sump pumps who want to add monitoring without replacing their pump.
- SmartPump Combination System (PS2000C) Pre-assembled complete sump pump system combining a 1/2 HP SmartPump primary pump with a 12V backup pump, check valves, and battery, installable in approximately 15 minutes. Priced at $549.99, with the primary pumping 4320 GPH and the backup removing up to 13,000 gallons on a single 75 Ah battery.
- 2000W Primary Sump Pump Backup Power System Pure sine wave 120VAC battery backup power system capable of powering up to two primary sump pumps simultaneously (max 16.6 Amps combined) with a 5 Amp built-in charger. Sale priced at $299.99 (regular $688.99) and sold to US homeowners needing power-outage protection for their primary sump pumps.
- 1500W Primary Sump Pump Backup Power System Pure sine wave battery backup power system for one or two sump pumps (max 12.5 Amps combined) with a 10 Amp built-in charger and automatic switching. Sale priced at $279.99 (regular $619.99) for US homeowners requiring power-outage protection.
- Maintenance Free AGM Battery - 75 Ah 12V, 75 Amp/Hr sealed lead acid AGM deep cycle battery with maintenance-free, valve-regulated, spill-proof construction, designed for use with PumpSpy backup power products. Priced at $199.99 and sold to homeowners as a standalone replacement or backup power source.
- Maintenance Free AGM Battery - 100 Ah 12V, 100 Amp/Hr sealed lead acid AGM deep cycle battery with maintenance-free design, recommended for use with the PumpSpy Primary Sump Pump Backup Power System. Priced at $299.99 and sold to homeowners needing extended backup runtime.
- Battery Backup for Router and Modem Uninterruptible power supply (UPS) for home router and modem providing up to 6 hours of backup power during outages at 650VA / 360W with built-in surge protection. Sold to PumpSpy customers who need to keep WiFi active for remote sump pump monitoring during power outages.
- Battery Operated High Water Alarm Battery-powered water sensor alarm that emits a 100 dB loud alarm, with a 6-foot sensor extension for hard-to-reach areas and an included 9-Volt battery. Sold to homeowners and caregivers as a stand-alone flood detection safety device.
- 1/2 HP Sump Pump with Corrosion and Rust Resistant Housing Durable non-smart 1/2 HP sump pump with corrosion and rust-resistant housing, 7 amp split capacitor motor, capable of pumping up to 4320 GPH with 30 ft maximum lift and a 3-year warranty. Sold to US homeowners as a primary sump pump replacement.
- PumpSpy Cellular Conversion Kit Conversion kit that upgrades existing PumpSpy cellular-based monitoring devices to WiFi communication, and includes an Internet Backup Power Supply for router and modem providing 6 hours of backup. Sold to existing PumpSpy customers wanting to migrate from cellular to WiFi.
Quantifiable outcome
- System tests performed 3X per week to ensure backup readiness
- +4 more outcomes
Companies that use PumpSpy
Customer profileSegments2 records
Ideal customer profiles2 records
PumpSpy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
PumpSpy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
PumpSpy competitors and assessment
Company assessmentEmerging players
- Flume: Flume provides a smart home water monitor that detects leaks and tracks water usage. While not sump pump-specific, it competes for the same smart-home-water category spend and homeowner mindshare PumpSpy targets.
- Phyn: Phyn offers smart water monitoring with leak detection and shutoff. It overlaps with PumpSpy's homeowner value proposition around water damage prevention, though Phyn focuses on whole-home supply lines rather than sump pump-specific monitoring.
Broad incumbents
- Ring (Amazon): Ring offers connected home security and environmental sensors with optional monitoring services. While not a sump pump specialist, it competes for the same smart-home DIY homeowner budget and demonstrates the platform threat PumpSpy faces from large connected-home ecosystems.
- Liberty Pumps: Liberty Pumps is a US manufacturer of sump, sewage, and effluent pumps with deep contractor and distributor relationships. It represents a traditional-channel incumbent peer that PumpSpy's direct-to-consumer model bypasses.
- Wayne Water Systems: Wayne is a long-established residential sump and utility pump manufacturer. It is a relevant incumbent peer for the hardware foundation of PumpSpy's offering and could enter the connected-sump category with greater scale and retail distribution.
- Flo by Moen: Moen's Flo is a smart whole-home water monitoring and shutoff system that competes for the same homeowner spend on flood and leak prevention. It is a much larger, brand-backed incumbent that can expand from leak detection into sump pump monitoring.
- Resideo (Honeywell Home): Resideo's Honeywell Home portfolio includes connected water leak and freeze detectors. As a broad smart-home incumbent with professional installer channels, it is comparable on the connected-monitoring value proposition even though it does not specialize in sump pumps.
Others
- SimpliSafe: SimpliSafe is a leading DIY home security system with optional professional monitoring subscriptions. It is a useful comparable for PumpSpy's product-led, no-contract DIY go-to-market motion, even though its category is security rather than water/flood.
- D-Link (mydlink): D-Link's mydlink smart-home ecosystem includes Wi-Fi water leak sensors and smart plugs that overlap with the 'convert any sump pump into a smart pump' value proposition of PumpSpy's Smart Outlet. It is a relevant adjacent smart-home platform peer.
Direct peers
- Basement Watchdog (Zoeller Pump Company): Zoeller's Basement Watchdog is the most established direct competitor in residential sump pump monitoring and battery backup systems. It offers comparable primary/backup pump systems and is the incumbent PumpSpy most directly disrupts with its connected, app-based monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PumpSpy social profiles
Digital presencePumpSpy financial estimates
Financial estimateRevenue estimate
Valuation estimate
PumpSpy leadership team
Management profileNumber of profiles
PumpSpy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PumpSpy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PumpSpy
What does PumpSpy do?
PumpSpy designs, assembles in the USA, and sells WiFi-enabled sump pumps, battery backup systems, smart outlets, and installation accessories for residential basement flood prevention. Each hardware purchase includes a free, subscription-free 24/7 cloud-based monitoring service and a mobile app (iOS and Android) that delivers real-time push, SMS, and email alerts when main pump, backup pump, battery, or water level anomalies are detected. The company sells exclusively direct-to-consumer through its own e-commerce site, mobile app stores, and phone orders to US homeowners.
Is PumpSpy a public or private company?
PumpSpy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PumpSpy founded?
PumpSpy was founded in 2013. It employs 11 to 50 people.
Where is PumpSpy based?
PumpSpy is headquartered in Kalamazoo, United States, in the North America region.
How does PumpSpy make money?
Five revenue lines are on record. Hardware Sales - Smart Pumps are the primary driver. The others are hardware Sales - WiFi Battery Backup Systems, hardware Sales - Smart Outlet, hardware Sales - Accessories and monitoring Service (Included Free).
Who are PumpSpy's main competitors?
Emerging players on record are Flume and Phyn. Broad incumbents are Ring (Amazon), Liberty Pumps, Wayne Water Systems, Flo by Moen and Resideo (Honeywell Home). Others are SimpliSafe and D-Link (mydlink). Basement Watchdog (Zoeller Pump Company) is listed as a direct peer.
Does PumpSpy have an API?
No public API is recorded for PumpSpy.
What industry is PumpSpy in?
PumpSpy's product category is Smart Sump Pump Systems and Residential Water Management Hardware. Its primary akta.pro industry code is HSAHAGAB, Flood & Sump Pump Monitoring/Alarm Systems, with a secondary code of IMADALAL, Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster). Its NAICS code is 333914 and its SIC code is 3561.