Touch of Class

What Touch of Class does

Touch of Class operates on a per-event, quote-based pricing model with no publicly disclosed rate card; packages are tailored to client budget and venue requirements following a no-obligation face-to-face or video-link consultation. The go-to-market motion is sales-led and direct, with no intermediated distribution: inquiries are generated via the company website, Facebook, Instagram, WhatsApp, and an email mailing list, then converted through personal consultations. Revenue is split across two broad customer segments — B2B hospitality venues (named clients include College Bar, Chester Hotel, Palm Court, and Paramount) and a long tail of B2C wedding and private-party customers in the Aberdeenshire region. Marketing spend is concentrated in organic social and direct messaging rather than paid acquisition.

Name

Touch of Class

Legal name

Star Innovations Ltd.

Website

https://touchofclass.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Touch of Class is a long-established Aberdeen-based DJ and event entertainment supplier serving weddings, private parties, corporate events, and bar/club venues across North-East Scotland via consultation-led, per-event bookings.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Dj entertainment services
• Wedding dj services
• Mobile disco
• Event entertainment hire
• Karaoke party services

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. DJ Services: Professional DJ services for weddings, parties, corporate events, and bar/club venues. Services are sold on a per-event basis with packages tailored to budget and venue size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Touch of Class provides professional DJ and mobile disco services for weddings, private parties, corporate events, and bar/club venues in Aberdeen and North-East Scotland. Offerings span mobile disco, karaoke, professional DJ equipment hire, and atmospheric enhancements (LED dancefloors, smoke machines, staging), backed by a proprietary online event planning portal where clients manage music requests, planning forms, and payments.

Product overview

Touch of Class is a DJ/entertainment services company offering mobile disco and professional DJ services for various events in Aberdeen. The core offerings include wedding DJ services, bar and club DJ services, and function DJ packages, supported by add-on services such as all-day wedding packages, karaoke parties, professional DJ equipment hire, and atmospheric hire (including LED dancefloors, cherry blossom trees, smoke machines, and staging). The company also provides an online planning account portal for customers to manage their event details, music requests, and planning forms. With four decades of experience, the company positions itself as Aberdeen's favourite DJ supplier serving weddings, birthdays, engagements, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Disco
• Wedding DJ Services
• Bar and Club DJ Services
• Function DJ Packages
• All Day Wedding Packages
• Karaoke Parties
• Pro DJ Hire
• Atmospheric Hire

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Alive Network: Long-established UK entertainment agency supplying DJs, bands and musicians for weddings, corporate events and private parties. Comparable in service mix and target customer (event bookers across the UK).
• Entertainment Nation: UK booking platform for DJs, bands and entertainment acts for weddings and events. Similar audience and product offering to Touch of Class, with an online-first booking experience.
• Function Central: UK event entertainment supplier focused on weddings and parties, offering DJ packages and equipment hire. Directly comparable service categories and customer base to Touch of Class.
• Last Night of Freedom: UK wedding and events DJ supplier offering wedding packages, add-on hire and online planning tools. Closely comparable business model to Touch of Class, including online portal and equipment hire upsells.
• Bounce UK: UK event entertainment company providing DJs, lighting, dance floors and event production services. Comparable in equipment hire and event entertainment scope.
• Warble Entertainment: UK entertainment booking agency offering DJs, bands and other live entertainment for weddings, parties and corporate events. Comparable as a UK-wide DJ and event entertainment provider serving similar end customers.
• Sundance Events: UK wedding and event entertainment supplier providing DJs and disco services for weddings, parties and corporate functions. Directly comparable to Touch of Class in service type and customer segment.

Broad incumbents

• Hire For A Party: UK-wide equipment and entertainment hire provider offering DJ equipment, dance floors and event hire. Comparable adjacency in equipment hire and event services, though broader portfolio than Touch of Class.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/touchofclassdisco
• Instagraminstagram.com/touchofclassdjs
• Xx.com/touchofclassDJs
• LinkedInlinkedin.com/company/touchofclassdjs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch of Class