Baldwin Family Dental
Baldwin Family Dental is a privately held, single-location family dental practice in Logan, Utah (Cache Valley) led by Dr. Travis Baldwin, providing preventive, restorative, cosmetic, sedation, and orthodontic dental services to families and individuals across the Cache Valley region on a fee-for-service basis.
- Company typePrivate
- Founded-
- HeadquartersLogan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baldwin Family Dental does
Baldwin Family Dental is a privately held, single-location family dental practice operating from 1260 N 200 E #9 in Logan, Utah, serving patients in Logan and the surrounding Cache Valley region. The practice is led by Dr. Travis Baldwin, who completed 1-year residencies including training in I.V. and oral sedation, and markets itself on a "patients become family" positioning with a 4.9/5 rating across 88 Google reviews. Its service menu spans preventive care (six-month cleanings, sealants, digital X-rays including bitewings, periapical, panoramic, and Cone Beam CT), restorative treatments (fillings, crowns, root canals, extractions including wisdom teeth removal), cosmetic services (teeth whitening), sedation dentistry, periodontal care (gum grafts), prosthetic solutions (dentures, custom mouthguards), and orthodontics (Invisalign and traditional braces).
The practice operates on a fee-for-service model, accepting multiple insurance plans and offering online new-patient forms, with patients scheduling directly through the office. Technology is limited to standard modern dental equipment — digital radiography for reduced radiation exposure, Cone Beam CT for advanced imaging, and online intake forms — with no AI/ML, no proprietary software platform, and no disclosed proprietary technology beyond clinical dental training. Patient acquisition is driven primarily by word-of-mouth, local SEO, and a content marketing program that includes a blog on oral health topics and a social media presence on Facebook, YouTube, Instagram, and Yelp.
The revenue stream is concentrated entirely in in-office dental procedures billed per visit; no subscription, capitation, or membership model is disclosed. Patient mix is broad by design — families and individuals across all age ranges, with secondary emphasis on pediatric care and on patients with dental anxiety (served by the sedation offering). Third-party service dependencies are operational, not strategic: TSYS for PCI-DSS compliant payment processing, and Google Analytics and reCAPTCHA for site traffic analysis and bot protection. The business is privately held by the operating dentist with no external investment, no parent company, no subsidiaries, and no disclosed franchise or affiliation structure.
Baldwin Family Dental firmographics
Firmographics- Name
- Baldwin Family Dental
- Legal name
- Baldwin Family Dental
- Website
- https://baldwinsmiles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baldwin Family Dental is a privately held, single-location family dental practice in Logan, Utah (Cache Valley) led by Dr. Travis Baldwin, providing preventive, restorative, cosmetic, sedation, and orthodontic dental services to families and individuals across the Cache Valley region on a fee-for-service basis.
- Ownership category
- akta.pro rank
Baldwin Family Dental industry classification
Industry- Product category
- General Dentistry Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Baldwin Family Dental is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baldwin Family Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Services Revenue: The practice generates revenue through fee-for-service dental procedures including cleanings, fillings, extractions, crowns, whitening, and other dental treatments. Revenue is collected at time of service with options for insurance billing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Baldwin Family Dental product offering
Product offeringCore offering
Baldwin Family Dental is a single-location family dental practice in Logan, Utah (Cache Valley) that provides comprehensive general, preventive, restorative, cosmetic, and orthodontic dental services for patients of all ages. The practice performs in-office procedures such as cleanings, fillings, crowns, root canals, extractions (including wisdom teeth removal), teeth whitening, dental implants, Invisalign, dentures, gum grafts, sealants, mouthguards, and diagnostic digital x-rays, with I.V. and oral sedation available for anxious patients.
Product overview
Baldwin Family Dental is a family dentistry practice located in Logan, Utah (Cache Valley) offering comprehensive dental care services. The practice provides a full range of dental procedures including preventive care (routine cleanings, x-rays, sealants), restorative treatments (fillings, crowns, root canals, extractions), cosmetic services (teeth whitening), specialized procedures (sedation dentistry, gum grafts, orthodontic treatment including Invisalign), and prosthetic solutions (dentures, mouthguards). Dr. Travis Baldwin leads the practice with a focus on treating patients like family using modern dental techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Dentistry Services
- Sedation Dentistry
- Fillings
- Extractions and Wisdom Teeth Removal
- Mouthguards
- Teeth Whitening
- Digital Dental X-Rays
- Dental Crowns
- Root Canal Treatment
- Dental Sealants
- Dentures
- Gum Graft
- Invisalign
- Orthodontic Treatment
- Dental Cleanings
- Dental Implants
Quantifiable outcome
- 4.9 out of 5 stars based on 88 Google reviews
Companies that use Baldwin Family Dental
Customer profileSegments3 records
Ideal customer profiles3 records
Baldwin Family Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baldwin Family Dental partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSYSminorTSYS is used as the third-party payment processor for handling payment transactions within the dental practice's service. They adhere to PCI-DSS standards for secure payment handling.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Baldwin Family Dental competitors and assessment
Company assessmentBroad incumbents
- Dental Care Alliance: DSO supporting dental practices across multiple states with general, specialty, and orthodontic services. Comparable as a scaled practice-support organization in the same family dentistry category.
- InterDent: DSO supporting general and specialty dental practices across multiple states. Comparable as a scaled provider competing for associate dentists and patients in similar general dentistry service categories.
- Western Dental & Orthodontics: Large multi-location dental provider offering general dentistry, orthodontics, and specialty services. Comparable as a regional/scaled general dentistry competitor with similar family-dentistry positioning.
- Heartland Dental: Largest U.S. dental support organization supporting thousands of general and specialty practices. Comparable as the dominant scaled player competing for the same patient base and labor pool that Baldwin serves.
- Pacific Dental Services: DSO supporting hundreds of dental practices across the U.S. with integrated clinical and operational infrastructure. Comparable as a scaled provider competing for dentists and patients in similar service categories.
- Smile Brands: DSO supporting general, cosmetic, and specialty dental practices across multiple branded networks. Comparable as a scaled provider in family/general dentistry with similar service breadth.
- Aspen Dental: DSO-affiliated branded dental practice network offering general dentistry, dentures, and implants. Comparable as a scaled multi-location family/general dentistry operator competing for similar consumer patients.
Direct peers
- Affordable Dentures & Implants: Multi-location provider specializing in dentures, extractions, and dental implants. Comparable as a dental services operator competing in Baldwin's implant and extraction/wisdom teeth service lines.
- Jefferson Dental & Orthodontics: Multi-location dental provider offering general dentistry, orthodontics, and specialty services to families. Comparable as a similarly family-focused general dentistry operator with overlapping service lines.
- Comfort Dental: Franchised family dental practice network with multiple regional locations offering general dentistry, orthodontics, and implants. Comparable as a similarly family-focused general dentistry brand with multi-location presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Baldwin Family Dental social profiles
Digital presenceBaldwin Family Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baldwin Family Dental leadership team
Management profileNumber of profiles
Profiles1 record
Baldwin Family Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baldwin Family Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baldwin Family Dental
What does Baldwin Family Dental do?
Baldwin Family Dental is a single-location family dental practice in Logan, Utah (Cache Valley) that provides comprehensive general, preventive, restorative, cosmetic, and orthodontic dental services for patients of all ages. The practice performs in-office procedures such as cleanings, fillings, crowns, root canals, extractions (including wisdom teeth removal), teeth whitening, dental implants, Invisalign, dentures, gum grafts, sealants, mouthguards, and diagnostic digital x-rays, with I.V. and oral sedation available for anxious patients.
Is Baldwin Family Dental a public or private company?
Baldwin Family Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baldwin Family Dental founded?
Baldwin Family Dental was founded in -1. It employs 11 to 50 people.
Where is Baldwin Family Dental based?
Baldwin Family Dental is headquartered in Logan, United States, in the North America region.
How does Baldwin Family Dental make money?
One revenue line is on record: dental Services Revenue.
Who are Baldwin Family Dental's main competitors?
Broad incumbents on record are Dental Care Alliance, InterDent, Western Dental & Orthodontics, Heartland Dental, Pacific Dental Services, Smile Brands and Aspen Dental. Direct peers are Affordable Dentures & Implants, Jefferson Dental & Orthodontics and Comfort Dental.
Does Baldwin Family Dental have an API?
No public API is recorded for Baldwin Family Dental.
What industry is Baldwin Family Dental in?
Baldwin Family Dental's product category is General Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 62121 and its SIC code is 8000.