Baldwin Family Dental

What Baldwin Family Dental does

Baldwin Family Dental is a privately held, single-location family dental practice operating from 1260 N 200 E #9 in Logan, Utah, serving patients in Logan and the surrounding Cache Valley region. The practice is led by Dr. Travis Baldwin, who completed 1-year residencies including training in I.V. and oral sedation, and markets itself on a "patients become family" positioning with a 4.9/5 rating across 88 Google reviews. Its service menu spans preventive care (six-month cleanings, sealants, digital X-rays including bitewings, periapical, panoramic, and Cone Beam CT), restorative treatments (fillings, crowns, root canals, extractions including wisdom teeth removal), cosmetic services (teeth whitening), sedation dentistry, periodontal care (gum grafts), prosthetic solutions (dentures, custom mouthguards), and orthodontics (Invisalign and traditional braces).

The practice operates on a fee-for-service model, accepting multiple insurance plans and offering online new-patient forms, with patients scheduling directly through the office. Technology is limited to standard modern dental equipment — digital radiography for reduced radiation exposure, Cone Beam CT for advanced imaging, and online intake forms — with no AI/ML, no proprietary software platform, and no disclosed proprietary technology beyond clinical dental training. Patient acquisition is driven primarily by word-of-mouth, local SEO, and a content marketing program that includes a blog on oral health topics and a social media presence on Facebook, YouTube, Instagram, and Yelp.

The revenue stream is concentrated entirely in in-office dental procedures billed per visit; no subscription, capitation, or membership model is disclosed. Patient mix is broad by design — families and individuals across all age ranges, with secondary emphasis on pediatric care and on patients with dental anxiety (served by the sedation offering). Third-party service dependencies are operational, not strategic: TSYS for PCI-DSS compliant payment processing, and Google Analytics and reCAPTCHA for site traffic analysis and bot protection. The business is privately held by the operating dentist with no external investment, no parent company, no subsidiaries, and no disclosed franchise or affiliation structure.

Name

Baldwin Family Dental

Legal name

Baldwin Family Dental

Website

https://baldwinsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baldwin Family Dental is a privately held, single-location family dental practice in Logan, Utah (Cache Valley) led by Dr. Travis Baldwin, providing preventive, restorative, cosmetic, sedation, and orthodontic dental services to families and individuals across the Cache Valley region on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• Family dentistry services
• Preventive dental care
• Restorative dental procedures
• Cosmetic dentistry
• Sedation dentistry

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: The practice generates revenue through fee-for-service dental procedures including cleanings, fillings, extractions, crowns, whitening, and other dental treatments. Revenue is collected at time of service with options for insurance billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baldwin Family Dental is a single-location family dental practice in Logan, Utah (Cache Valley) that provides comprehensive general, preventive, restorative, cosmetic, and orthodontic dental services for patients of all ages. The practice performs in-office procedures such as cleanings, fillings, crowns, root canals, extractions (including wisdom teeth removal), teeth whitening, dental implants, Invisalign, dentures, gum grafts, sealants, mouthguards, and diagnostic digital x-rays, with I.V. and oral sedation available for anxious patients.

Product overview

Baldwin Family Dental is a family dentistry practice located in Logan, Utah (Cache Valley) offering comprehensive dental care services. The practice provides a full range of dental procedures including preventive care (routine cleanings, x-rays, sealants), restorative treatments (fillings, crowns, root canals, extractions), cosmetic services (teeth whitening), specialized procedures (sedation dentistry, gum grafts, orthodontic treatment including Invisalign), and prosthetic solutions (dentures, mouthguards). Dr. Travis Baldwin leads the practice with a focus on treating patients like family using modern dental techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Services
• Sedation Dentistry
• Fillings
• Extractions and Wisdom Teeth Removal
• Mouthguards
• Teeth Whitening
• Digital Dental X-Rays
• Dental Crowns
• Root Canal Treatment
• Dental Sealants
• Dentures
• Gum Graft
• Invisalign
• Orthodontic Treatment
• Dental Cleanings
• Dental Implants

Quantifiable outcome

• 4.9 out of 5 stars based on 88 Google reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TSYSminorOthersTSYS is used as the third-party payment processor for handling payment transactions within the dental practice's service. They adhere to PCI-DSS standards for secure payment handling.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dental Care Alliance: DSO supporting dental practices across multiple states with general, specialty, and orthodontic services. Comparable as a scaled practice-support organization in the same family dentistry category.
• InterDent: DSO supporting general and specialty dental practices across multiple states. Comparable as a scaled provider competing for associate dentists and patients in similar general dentistry service categories.
• Western Dental & Orthodontics: Large multi-location dental provider offering general dentistry, orthodontics, and specialty services. Comparable as a regional/scaled general dentistry competitor with similar family-dentistry positioning.
• Heartland Dental: Largest U.S. dental support organization supporting thousands of general and specialty practices. Comparable as the dominant scaled player competing for the same patient base and labor pool that Baldwin serves.
• Pacific Dental Services: DSO supporting hundreds of dental practices across the U.S. with integrated clinical and operational infrastructure. Comparable as a scaled provider competing for dentists and patients in similar service categories.
• Smile Brands: DSO supporting general, cosmetic, and specialty dental practices across multiple branded networks. Comparable as a scaled provider in family/general dentistry with similar service breadth.
• Aspen Dental: DSO-affiliated branded dental practice network offering general dentistry, dentures, and implants. Comparable as a scaled multi-location family/general dentistry operator competing for similar consumer patients.

Direct peers

• Affordable Dentures & Implants: Multi-location provider specializing in dentures, extractions, and dental implants. Comparable as a dental services operator competing in Baldwin's implant and extraction/wisdom teeth service lines.
• Jefferson Dental & Orthodontics: Multi-location dental provider offering general dentistry, orthodontics, and specialty services to families. Comparable as a similarly family-focused general dentistry operator with overlapping service lines.
• Comfort Dental: Franchised family dental practice network with multiple regional locations offering general dentistry, orthodontics, and implants. Comparable as a similarly family-focused general dentistry brand with multi-location presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubebaldwinsmiles.com/index.php?id=3
• Facebookfacebook.com/pages/Baldwin-Family-Dental/614743755238088
• Instagrambaldwinsmiles.com/index.php?id=3
• LinkedInlinkedin.com/company/baldwin-family-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldwin Family Dental