What Ascot Design does

Ascot Design Limited is a UK-based, independently owned multi-sector architectural design practice founded in 2003 and headquartered in Sunninghill, Ascot, Berkshire. The firm serves three primary client segments: private high-net-worth individuals seeking bespoke residential architecture in prestige locations (Wentworth, St George's Hill, Surrey); housebuilders and developers requiring feasibility studies, planning submissions, and masterplanning for sites ranging from 25 to 5,000 units; and commercial/institutional clients including local authorities, schools, and sports organisations. Notable enterprise customers include Bellway, Berkeley Group, Bewley Homes, Crest Nicholson, CALA Homes, Taylor Wimpey, and Millgate Homes.

The practice delivers a comprehensive, RIBA-staged service portfolio spanning Concept Design & Planning Submissions, Detailed Technical Drawings, 3D Graphics & Visualisations (CGI, drone photography, architectural animation), Planning Consultancy, Urban Design & Masterplanning, Consultant & Contract Administration, and Property Remodelling. Core technology consists of bespoke architectural design workflows with in-house visualisation production rather than licensed SaaS platforms; there is no public API or developer-facing product. The firm also operates a mobile application launched in 2023 on iOS and Android, providing portfolio and service access.

Revenue is generated through professional-services fees, typically structured as a percentage of construction cost or fixed fees per project phase, with pricing bespoke to scope and complexity. The firm operates from three offices (Ascot HQ, Manchester/Knutsford, London Mayfair) and distributes primarily via sales-led, appointment-based consultative engagement supported by a portfolio website, social media presence across five platforms, and an email newsletter. The company is RIBA chartered, CIAT-registered, and ISO 9001 certified, and is led by Founder & Creative Director Warren Joseph and Managing Director Alex Horder.

Name

Ascot Design

Legal name

Ascot Design Limited

Website

https://ascotdesign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascot Design is a UK-based, independently owned multi-sector architectural practice founded in 2003, delivering bespoke residential, developer masterplanning, and commercial/institutional design services from offices in Ascot, London, and Manchester to HNW clients and major housebuilders.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Landscape Architectural Services (54132), Interior Design Services (54141)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Master planning
• Residential architecture
• Commercial architecture
• 3D visualisation services

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Professional services revenue from providing architectural design, planning submissions, technical drawings, and project management for residential and commercial projects. Fees are project-based, typically charged as a percentage of construction cost or fixed fee per project phase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ascot Design is a multi-sector architectural design practice delivering end-to-end architectural services spanning concept design, planning submissions, detailed technical drawings, 3D visualisation, CGI, drone photography, and contract administration. The firm serves three client segments: private clients (bespoke luxury residential), developers (feasibility studies, masterplanning and technical drawings for housing schemes of 50-5,000 units), and commercial/institutional clients (healthcare, education, sports and regeneration projects). Projects are delivered from three UK offices under a RIBA-staged design process from concept through to construction phase.

Product overview

Ascot Design operates as a multi-sector architectural design practice offering a comprehensive suite of architectural services across three primary client segments: Private Clients (luxury bespoke residential), Developers (housing developments and site optimization), and Commercial (healthcare, education, institutional and regeneration projects). The firm's core offering spans the entire project lifecycle through its service portfolio including Concept Design & Planning Submissions, Detailed Technical Drawings, 3D Graphics & Visualisations, Consultant & Contract Administration, Planning Consultancy, Urban Design & Masterplanning, and Property Remodelling & Extending. The practice follows RIBA-staged design processes from Planning Design through Construction Phase. Ascot Design also provides a mobile application for iOS and Android devices. The firm has developed particular expertise in master planning for large-scale developments of 50-5,000 units.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Clients Architectural Service Exclusive architectural service for individuals delivering bespoke residential designs tailored to provide exceptional forever-homes, from creative concept through to procurement.
• Commercial Architectural Service Design and delivery of healthcare, commercial, education, institutional property and regeneration projects across the UK.
• Concept Design & Planning Submissions Expert advice and design guidance including feasibility studies, site analysis, planning permission submissions and creative presentations for various development types.
• Detailed Technical Drawings Production of clear and concise detailed architecture drawings and specifications for accurate pricing and construction, coordinating specialists throughout the process.
• 3D Graphics & Visualisations Photo realistic CGIs, 3D models, drone photography, animations and brochure design services to help clients visualise designs and support planning applications and marketing.
• Consultant & Contract Administration Coordination of consultant information, contractor tender processes, value engineering, site monitoring, payment certification and project completion services.
• Planning Consultancy Expert independent advice including site appraisals, strategic planning, and appeals, particularly for sites in Green Belt or conservation areas.
• Urban Design & Masterplanning Forward-thinking masterplanning services delivering strategic solutions for public and private sector clients on large-scale residential and mixed-use developments of 50-5,000 properties.
• Property Remodelling & Extending Bespoke design service to maximise a property's potential and value through creative renovation and extension solutions, including planning submissions and procurement to completion.
• Ascot Design Mobile App Official mobile application available on Apple App Store and Google Play Store providing mobile access to the firm's portfolio, projects and services.

Quantifiable outcome

• Successfully secured planning permissions for projects ranging from single bespoke homes to multi-unit schemes of 50-5,000 properties
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Article 25minorStrategic or Co-development PartnerHumanitarian architecture charity committed to helping communities most in need through designing, building, and providing building blocks for improved quality of life. They have completed over 90 projects in 34 different countries. Ascot Design is proud to support this established charity as part of their corporate social responsibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• tp bennett: UK-based architectural practice of similar size with strong residential-developer and commercial portfolios, including master planning; comparable offering and customer segments to Ascot Design's three-segment model.
• EPR Architects: Multi-disciplinary UK architecture practice covering residential, leisure, education, and master planning for developers and commercial clients; comparable in scale, sector breadth, and service offering.
• John McAslan + Partners: UK architecture practice working across residential, commercial, education, and master planning, with comparable mid-size headcount and project-based professional services model.
• Pollard Thomas Edwards (PTE): Established UK architectural practice of similar scale delivering residential-led mixed-use, master planning, and urban regeneration projects for developers and local authorities; closely comparable service portfolio and client segments to Ascot Design.
• Rolfe Judd: Mid-size UK architecture practice delivering residential, mixed-use, and commercial projects for developers and public-sector clients; directly comparable in scale and developer client mix to Ascot Design.
• Assael Architecture: London-based, mid-size UK architectural practice with comparable headcount and a mixed residential-developer and Private Clients focus, including large-scale residential schemes for UK housebuilders; directly comparable in scale, segment mix, and master planning capability.
• Buckley Gray Yeoman: UK architecture practice of similar size focused on commercial, residential, and mixed-use schemes in London and the South East; comparable client segments and project-based delivery model to Ascot Design's commercial and developer work.
• Proctor & Matthews: UK architectural practice focused on residential master planning and large-scale housing developments for major housebuilders; comparable developer-segment focus and master planning scale range to Ascot Design's 50–5,000 unit offer.

Broad incumbents

• Chapman Taylor: Larger, established international architectural practice with a strong UK master planning and mixed-use residential offering; broader global footprint and larger headcount but competes for the same developer-led master planning briefs.
• Allies and Morrison: Larger, award-winning UK architectural practice with significant residential, master planning, and urban regeneration work; broader portfolio and scale, but directly comparable on developer master planning and HNI residential briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ascot_design
• YouTubeyoutube.com/channel/UCFR-acZY6EbJj67JuMYIT6w
• Facebookfacebook.com/ascotdesign
• LinkedInlinkedin.com/company/ascot-design
• Instagraminstagram.com/ascotdesign
• Pinterestpinterest.co.uk/ascotdesign0779

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascot Design