Steelora
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Steelora firmographics
Firmographics- Name
- Steelora
- Legal name
- Steelora
- Website
- https://steelora.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Steelora industry classification
Industry- Product category
- Architectural Stainless Steel Products
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322), Fabricated Structural Metal Manufacturing (332312)
- SIC
- Fabricated Structural Metal Products (3440), Metal Doors, Sash, Frames, Moldings & Trim (3442), Sheet Metal Work (3444)
- akta.pro primary industry
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
- akta.pro secondary industries
- Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Steel Plate, Sections & Welded Assemblies (IMADACAD)
Keywords
Where Steelora is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Steelora business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Stainless Steel Products Sales: Revenue generated from the sale of stainless steel and aluminum railing systems, PVD sheets, PVD profiles, decorative mesh, and facade solutions. Products are sold to construction companies, builders, architects, and government projects on a project basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Steelora product offering
Product offeringCore offering
Steelora manufactures and supplies premium stainless steel and aluminum architectural products for India's architecture, building, and construction sectors. The core offering spans five product lines: stainless steel and aluminum railing systems, PVD-coated stainless steel sheets and profiles/trims, decorative stainless steel mesh, and exterior facade solutions, all backed by in-house PVD coating and full fabrication capabilities at a 60-acre Gujarat facility.
Product overview
Steelora is a manufacturer and supplier specializing in premium stainless steel and aluminum products for the architecture, building, and construction sectors. The company's product portfolio consists of five core offerings: Railings (stainless steel and aluminum railing systems for safety and aesthetics in residential and commercial projects), SS PVD Sheets (Physical Vapor Deposition colored stainless steel sheets with enhanced durability), SS PVD Profiles (architectural trims and profiles in various shapes for finishing applications), Mesh (decorative stainless steel mesh for facades, partitions, and interior design), and Facade (exterior cladding solutions). Steelora operates as part of the Sunrise Group and maintains state-of-the-art in-house manufacturing with capabilities including laser cutting, bending, and V-grooving.
Differentiator
Problem solved
Functional benefit
Products and services
- Railings Stainless steel and aluminum railing systems for residential and commercial projects, providing safety, support, and visual appeal for staircases, balconies, and decks. Steelora positions itself as India's largest railing company offering these products through nationwide project supply.
- SS PVD Sheets Stainless steel sheets finished with Physical Vapor Deposition (PVD) coating that opens up rainbow color options beyond traditional silver while preserving the original texture and structure, enhancing product longevity, reducing maintenance, and providing an attractive, non-toxic finish. Targeted at architects and interior designers for interior and exterior applications.
- SS PVD Profiles Stainless steel PVD profiles and trims available in T, U, L, J, and skirting shapes, plus special profiles such as SS box, transition, edge, and customized profiles, used from flooring to ceilings to enhance surface durability with minimal maintenance requirements.
- Mesh Stainless steel decorative mesh used as cladding for building facades, partitions within interior spaces, and artistic elements in landscaping, providing durability for both indoor and outdoor applications and adding sophistication to architectural and interior designs.
- Facade Exterior facade solutions featuring innovative designs and premium materials that deliver both durability and visual appeal, available in diverse styles and finishes to match any architectural vision and engineered for long-lasting performance and reliable protection.
Companies that use Steelora
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Steelora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Steelora partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sunrise Group of IndustriescoreSteelora is backed by Sunrise Group of Industries, India's 2nd largest stainless-steel mill with over 30 years of industry experience. Steelora is a new entrant in the luxury market under the Sunrise Group umbrella, leveraging the parent company's manufacturing excellence, raw material access, and industry leadership. The association provides Steelora with vertical integration benefits and established credibility in the stainless steel industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Steelora competitors and assessment
Company assessmentDirect peers
- Q-railing: International manufacturer and supplier of stainless steel and aluminium railing systems for architectural projects. Directly comparable to Steelora's core railing business in product offering and target market (architects, developers, commercial projects).
- Viraj Profiles: One of India's largest stainless steel product manufacturers, producing stainless steel profiles, fasteners, wires, and bars. Highly comparable to Steelora as a domestic Indian stainless steel products company serving industrial and architectural end markets.
- Mukand Ltd: Indian stainless steel and special steel producer supplying long products, wire rods, and engineered stainless steel components. Comparable to Steelora as a domestic Indian stainless steel manufacturer with downstream fabrication capabilities.
- Aparna Enterprises: Indian building products company manufacturing windows, doors, façades, and railing systems. Comparable to Steelora as an Indian manufacturer selling premium architectural metal products to construction companies and developers.
Broad incumbents
- Jindal Stainless: India's largest stainless steel manufacturer and parent-group-level competitor to Sunrise Group. Overlaps with Steelora in stainless steel raw material supply and downstream architectural applications, but operates at vastly greater scale across the full SS value chain.
- Reynaers Aluminium: International architectural aluminium systems provider for windows, doors, façades, and railings. Comparable to Steelora's aluminium railing and façade offerings and serves the same architect/specifier channel globally.
- Saint-Gobain India: Multinational building materials major with significant Indian presence in glass façades, cladding, and architectural products. Comparable to Steelora's façade and decorative mesh offerings, and serves the same large construction and developer customer base.
- Salem Steel Plant (SAIL): Public-sector stainless steel producer in India under Steel Authority of India. Comparable as a domestic Indian SS mill that supplies downstream architectural and industrial stainless steel markets in which Steelora operates.
Emerging players
- Greenlam Industries: Indian manufacturer of laminates, decorative surfaces, and engineered wood products with a growing architectural surfaces portfolio. Comparable to Steelora as a branded Indian architectural surfaces player serving similar construction and interior design customers.
- Fenesta (by IndiaMart / DCM Group): Indian manufacturer and installer of uPVC and aluminium window and door systems serving residential and commercial construction. Comparable to Steelora as a branded Indian architectural building products company targeting similar construction customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Steelora social profiles
Digital presenceSteelora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steelora leadership team
Management profileNumber of profiles
Profiles2 records
Steelora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steelora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steelora
What does Steelora do?
Steelora manufactures and supplies premium stainless steel and aluminum architectural products for India's architecture, building, and construction sectors. The core offering spans five product lines: stainless steel and aluminum railing systems, PVD-coated stainless steel sheets and profiles/trims, decorative stainless steel mesh, and exterior facade solutions, all backed by in-house PVD coating and full fabrication capabilities at a 60-acre Gujarat facility.
Is Steelora a public or private company?
Steelora is a private company. It is classified as corporate owned and is currently operating.
When was Steelora founded?
Steelora was founded in 2015. It employs 251 to 500 people.
Where is Steelora based?
Steelora is headquartered in Mumbai, India, in the Asia region.
How does Steelora make money?
One revenue line is on record: stainless Steel Products Sales.
Who are Steelora's main competitors?
Direct peers on record are Q-railing, Viraj Profiles, Mukand Ltd and Aparna Enterprises. Broad incumbents are Jindal Stainless, Reynaers Aluminium, Saint-Gobain India and Salem Steel Plant (SAIL). Emerging players are Greenlam Industries and Fenesta (by IndiaMart / DCM Group).
Does Steelora have an API?
No public API is recorded for Steelora.
What industry is Steelora in?
Steelora's product category is Architectural Stainless Steel Products. Its primary akta.pro industry code is IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders), with a secondary code of IMADACAM, Metal Cladding, Soffits & Trim (Non-Panel Components). Its NAICS code is 33232 and its SIC code is 3440.