Miller Industries

What Miller Industries does

Miller Industries, Inc. (NYSE: MLR), founded in 1990 and headquartered in Ooltewah, Tennessee, is the world's largest manufacturer of towing and recovery equipment. The company designs and produces wreckers, rotators, and car carriers spanning light-duty to 100-ton heavy-duty capacity, marketed under multiple established brands including Century, Vulcan, Holmes, Chevron, Boniface, Jige, and Omars (acquired December 2025). Its product portfolio features proprietary technologies such as the patented Raptor wireless proportional control system for rotators, low center of gravity (LCG) carrier designs, and the Century M100, claimed as the world's largest rotator at 200,000 lbs retracted capacity.

The company manufactures primarily in the greater Chattanooga, Tennessee area, with additional production at a vertically integrated hydraulic cylinder facility in Athens, Tennessee (acquired May 2023) and a newly acquired Italian manufacturing operation in Cuneo, Italy. Miller Industries distributes exclusively through the largest authorized distributor network in the towing and recovery industry, comprising 77 locations across the United States and Canada plus distributors in over 17 additional countries. Pricing is quote-based through distributors, with equipment customized to chassis requirements.

Revenue is generated through one-time hardware sales of new equipment and recurring aftermarket parts and service through the distributor network. Primary customers are professional towing operators (ranging from independent SMBs to large fleets), with secondary verticals including military/defense (over $150M in committed heavy-duty recovery contracts), automotive dealerships and auction transport, and motorsports (NASCAR official tow partner as of January 2026). FY2025 revenue was $790.3M, a 37.2% decline from $1.26B in FY2024; management's FY2026 guidance of $850-900M signals expected recovery, supported by the $100M Ooltewah facility expansion and European capacity additions.

Name

Miller Industries

Legal name

Miller Industries, Inc.

Website

https://millerind.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Miller Industries is the world's largest manufacturer of towing and recovery equipment, producing light-duty to 100-ton wreckers, rotators, and car carriers under the Century, Vulcan, Holmes, Chevron, and Omars brands, sold globally through an authorized distributor network to commercial towing operators, military, and automotive fleet customers.

Ownership category

akta.pro rank

Product category

Towing and Recovery Equipment Manufacturing

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Heavy-duty towing equipment
• Wrecker manufacturing
• Vehicle recovery vehicles
• Car carrier platforms
• Rotator trucks

Headquarters

HQ city

Ooltewah

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Towing and Recovery Equipment Sales: Miller Industries generates revenue primarily through the manufacture and sale of heavy-duty towing and recovery equipment including wreckers, rotators, and car carriers. Products are sold through an authorized distributor network globally.
2. Aftermarket Parts and Service: Revenue generated through replacement parts, accessories, and service support for the installed base of equipment through the distributor network.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Miller Industries manufactures and sells heavy-duty towing and recovery equipment, including integrated wreckers, rotators (ranging from 16-ton medium-duty to 100-ton heavy-duty), car carriers, and light-duty wreckers. Products are marketed under multiple brands (Century, Vulcan, Holmes, Chevron, Boniface, Jige, Omars) and distributed globally through an authorized network of more than 77 distributors. The company also generates aftermarket parts and service revenue through this distributor network.

Product overview

Miller Industries is the world's largest manufacturer of towing and recovery equipment, marketing products under multiple brands including Century, Vulcan, Chevron, Holmes, Boniface, and Jige. The product portfolio includes rotators (Century 1150, 1075S, M100, and Holmes 600R medium-duty), heavy-duty wreckers (Century 5130/5230, Century 9055XL, Vulcan V-70), light-duty wreckers (Vulcan 812, Chevron 408), car carriers (12 Series LCG, 16 Series LCG, Industrial Carriers), and military equipment. The company also acquired Omars S.p.A. in December 2025, expanding its European presence with Italian-manufactured recovery vehicles and car carriers. Products feature proprietary technologies including the Raptor wireless proportional control system and are distributed globally through 77 distributor locations across the US, Canada, and 17+ other countries.

Differentiator

Problem solved

Functional benefit

Brands

• Century: Leading brand of towing and recovery equipment including heavy-duty wreckers, rotators, and car carriers.
• Vulcan
• Holmes
• Chevron
• Boniface
• Jige
• Omars

Products and services

• Century M100 100-Ton Rotator

Quantifiable outcome

• 8,333 sq.ft. total work area for Century M100 rotator
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• NASCARmajorStrategic or Co-development Partner · 29 January 2026Miller Industries became the Official Towing and Recovery Equipment Provider under a long-term agreement. The company provides a complete fleet of trucks and equipment for national series events across the country. The equipment debuted at the 2026 Cook Out Clash Weekend at Bowman Gray Stadium. The partnership is designed to enhance safety, operational consistency, and incident response across NASCAR events.
• Omars S.p.A.majorStrategic or Co-development Partner · 19 December 2025Acquisition completed for approximately €17.5 million ($20.3 million). Omars is an Italian designer and manufacturer of towing and recovery vehicles with over 45 years of experience. The acquisition expands Miller Industries' footprint in the European market with additional manufacturing capacity and a well-recognized European brand. Omars annual revenue was approximately $27 million in 2024.
• Hino TruckscoreGTM or Marketing PartnerAnnual partnership for Florida Tow Show raffle giveaway. Combines Miller Industries' Chevron car carrier bed with a Hino Trucks chassis for annual prize raffle. Tickets sold at $10 each with bundle options, with proceeds benefiting the Professional Wrecker Operators of Florida (PWOF).
• HeavyDutyJournal.comminorGTM or Marketing PartnerAdvertising partnership with HeavyDutyJournal.com, a trade publication serving the commercial trucking industry. The publication has launched an advertising platform partnering with companies including Hendrickson and Miller Industries, reaching more than 15,000 newsletter subscribers.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heede International: Heede International is the parent company of Jerr-Dan and a long-standing competitor in heavy-duty towing and recovery equipment, making it a direct peer in the wrecker/rotator manufacturing category.
• NRC Industries: NRC designs and manufactures heavy-duty wreckers and recovery equipment, directly competing with Miller's Century, Vulcan, and Holmes brands across similar towing operator customers.
• Jerr-Dan (Heede International): Jerr-Dan is a direct US competitor to Miller Industries in heavy-duty wreckers, rotators, and carriers, and is the most comparable specialty tow-and-recovery equipment manufacturer in the North American market.

Broad incumbents

• Federal Signal: Federal Signal manufactures specialty vehicles and industrial equipment including street sweepers and emergency vehicles, making it a broad incumbent comparable to Miller in the specialty vehicle and industrial equipment space.
• REV Group: REV Group is a diversified specialty vehicle manufacturer (ambulances, fire trucks, RVs, and similar) and a broad incumbent whose scale and chassis-integration capabilities overlap with Miller's specialty vehicle manufacturing platform.
• Wabash National: Wabash National manufactures trailers and transportation equipment, overlapping with Miller's car carrier and trailer-based product lines and serving similar fleet and logistics customers.
• Lindsay Corporation: Lindsay manufactures infrastructure and specialty equipment (irrigation, road barriers, transportation), making it a broad incumbent with similar specialty vehicle/equipment manufacturing characteristics to Miller.
• Alamo Group: Alamo Group manufactures specialty vehicles and infrastructure maintenance equipment (mowers, snow removal, agricultural), serving as a broad incumbent comparable to Miller's industrial equipment manufacturing model and end-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/millerind
• YouTubeyoutube.com/@MillerInd2010
• Facebookfacebook.com/millerind
• LinkedInlinkedin.com/company/miller-industries
• Instagraminstagram.com/millerind

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Industries