Shinhoo North America

What Shinhoo North America does

Anhui Shinhoo Canned Motor Pump Co., Ltd. (operating as Shinhoo North America / Shinhoo Pump) is a privately held Chinese manufacturer founded in 1994 and headquartered in Hefei, Anhui province, with 1,000+ employees and 100,000 m² of manufacturing and office facilities. The company designs, produces, and sells canned motor (sealless) circulation pumps and ECM-motor-driven variable-speed pumps across seven primary product lines: High Efficiency Circulator Pumps, Three-Speed Circulator Pumps, Hot Water Circulator Pumps, Heat Pump Circulator Pumps, Wall-Hung Gas Boiler Pumps, Booster Pumps, and Swimming Pool Pumps, plus region-specific North America Circulator Pumps. Core technology combines a sealless canned motor architecture (rotor and impeller integrated in a single axial housing with zero leakage and self-lubricating design) with electronically commutated motors for variable-speed control, achieving EEI ≤ 0.23 energy efficiency and A3 explosion-proof rating for R290 refrigerant compatibility. Shinhoo also manufactures motor drive boards in-house at a 4,000 m² Smart Drive Workshop (3,000 units per shift capacity), which it brought fully in-house in June 2026.

The company operates an export-led, OEM-embedded business model, selling both under its own brand and through OEM/ODM private-label arrangements to boiler manufacturers, heat pump OEMs, and HVAC system integrators across 100+ countries. Revenue streams include direct hardware sales of circulation pumps and OEM/ODM manufacturing services, with quote-based pricing rather than public list prices. Distribution is handled through direct export, an exclusive Russian representative (Vandjord Group LLC), and a wholly-owned European subsidiary (Shinhoo Europe S.R.L., Milan, established 2025) providing local technical and after-sales support. The company is vertically integrated along both electronic components (in-house motor drive boards) and academic research (joint lab with Harbin Institute of Technology), and it holds CE, GS, RoHS, REACH, ERP certifications plus a CNAS-accredited laboratory. Strategic named customers and partners include Ariston Group China (supplier relationship since 2023) and a leading Italian boiler brand for high-end condensing boiler applications.

Name

Shinhoo North America

Legal name

Anhui Shinhoo Canned Motor Pump Co., Ltd.

Website

https://shinhoopump.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinhoo North America is a Chinese manufacturer of canned motor and ECM circulation pumps serving HVAC, boiler, heat pump, and water supply OEMs across 100+ countries via direct export, OEM/ODM partnerships, and regional subsidiaries.

Ownership category

akta.pro rank

Product category

HVAC Circulation Pumps

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561), Motors & Generators (3621)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Circulation pumps
• Canned motor pumps
• HVAC pump manufacturing
• Heat pump circulators
• Booster pumps

Headquarters

HQ city

Hefei

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Circulation Pumps: Direct sales of circulation pumps including high efficiency circulator pumps, three-speed circulator pumps, heat pump circulator pumps, wall hung gas boiler pumps, booster pumps, and swimming pool pumps. Products sold both under Shinhoo brand and OEM/ODM arrangements.
2. OEM/ODM Manufacturing: Original design and manufacturing services for boiler manufacturers and HVAC system integrators. Private label and OEM customers with strict confidentiality policies.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shinhoo North America (legal entity: Anhui Shinhoo Canned Motor Pump Co., Ltd.) is a Chinese manufacturer of canned motor circulation pumps serving HVAC, heating, boiler, hot water, and water pressure boosting applications. The company designs and produces seven main product families — high-efficiency circulator pumps, three-speed circulator pumps, hot water circulator pumps, heat pump circulator pumps, wall-hung gas boiler pumps, booster pumps, and swimming pool pumps — selling both under its own Shinhoo brand and through OEM/ODM arrangements.

Product overview

Shinhoo is a manufacturer of canned motor circulation pumps serving the HVAC, building water supply, hot water systems, and liquid cooling systems markets. The company offers seven main product lines: High Efficiency Circulator Pumps (Master SD, Mega S, Mega, Master D, Classic, Classic E, Classic S, LPA), Three-speed Circulator Pumps (Basic, Basic S, Basic Pro, Promo), Hot Water Circulator Pumps (Instant Hot Water Pump, Brass Circulation Pump, Stainless Steel Circulation Pump), Heat Pump Circulator Pumps (Master H, Grand, Pro), Wall Hung Gas Boiler Pumps (GPD, GPA, GPA III U), Booster Pumps (AHB, AP, AHM, F-AHM, Aquamaster, Centrifugal Pump, PFB 06-22), North America Circulator Pumps (region-specific variants), and Swimming Pool Pumps (SP, F-SP Pro). Additionally, Shinhoo manufactures IE5 efficiency motors, horizontal single stage pumps, horizontal multistage wet rotor pumps, and motor drive boards as core components. The product portfolio serves residential, commercial, and industrial applications across heating, cooling, hot water circulation, and water pressure boosting.

Differentiator

Problem solved

Functional benefit

Products and services

• High Efficiency Circulator Pumps
• Three-speed Circulator Pumps
• Hot Water Circulator Pumps
• Heat Pump Circulator Pumps
• Wall Hung Gas Boiler Pumps
• Booster Pumps
• North America Circulator Pumps
• Swimming Pool Pumps
• IE5 Horizontal Single Stage and Multistage Pumps
• Mega S 100-12F Pro High Flow Circulation Pump
• Motor Drive Board (In-house Manufactured) In-house manufactured motor drive board serving as a core component in pump control systems, essential for product performance, operating stability, energy efficiency, and quality consistency. First mass-produced unit rolled off the production line at Shinhoo's 4,000 sqm drive workshop on June 17, 2026 with maximum capacity of 3,000 units per shift.

Quantifiable outcome

• EEI ≤ 0.23 energy efficiency index achieved in Mega S series
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Ariston Group ChinacoreStrategic or Co-development Partner · 1 January 2023Shinhoo attended Ariston Group China Supplier Conference 2023, establishing strategic supplier relationship with the leading boiler manufacturer.
• Vandjord Group LLCcoreChannel Partner/ Reseller/ DistributorVandjord Group LLC serves as the exclusive representative of Shinhoo in the Russian Federation, managing key distributors across the region. The partnership includes strategic alignment discussions, technical collaboration, and joint market expansion efforts. Vandjord participated in Aqua Flame Exhibition showcasing Shinhoo products and provides ongoing technical training support.
• Harbin Institute of TechnologycoreStrategic or Co-development PartnerJoint laboratory established with Harbin Institute of Technology for research and development collaboration in pump technology and smart manufacturing.
• Leading Italian Boiler BrandcoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for circulation pumps in high-end condensing boiler series with advanced hydraulic design for optimal system efficiency.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Xylem: US-based global water technology company owning Bell & Gossett and other HVAC circulation pump brands. Overlaps with Shinhoo in commercial HVAC pumps, boiler-feed circulators, and variable-speed pumping, though its portfolio is far broader including utility water.
• KSB: German industrial pumps and valves major with significant HVAC, heating, and building-services pump exposure. Competes with Shinhoo in commercial and industrial circulation and booster pump segments though its portfolio spans a much broader pump category.
• Ebara Corporation: Japanese industrial pump manufacturer with HVAC and building-services circulator pump lines plus a much broader industrial pump portfolio. Competes with Shinhoo in Asia and selected global HVAC OEM accounts.
• Pentair: US water solutions company with residential and commercial pump lines including pool and circulation pumps. Overlaps with Shinhoo's booster pump, swimming pool pump, and North American residential pump product lines.

Direct peers

• Wilo: German manufacturer of high-efficiency circulator pumps (Wilo-Stratos, Wilo-Yonos) for HVAC, boiler, and heat pump systems. A primary direct competitor to Shinhoo across European OEM boiler platforms and the global circulation pump market.
• Grundfos: Danish global leader in circulation pumps for HVAC, heating, and boiler applications, including high-efficiency variable-speed circulators. Directly competes with Shinhoo's Mega S, Master SD, and equivalent product lines across the same European OEM and residential channels.
• Taco Comfort Solutions: US manufacturer of circulator pumps, variable-speed systems, and HVAC hydronic equipment. Directly comparable in product category and serves overlapping North American HVAC OEM and residential channels.
• DAB Pumps: Italian pump manufacturer specializing in circulator, booster, and HVAC circulation pumps. Competes head-to-head with Shinhoo in European OEM supply and residential/commercial HVAC pump categories.
• Armstrong Fluid Technology: Canadian designer and manufacturer of intelligent circulator pumps and variable-speed HVAC pumping systems. Directly competes with Shinhoo's Mega S-class ECM pumps in commercial HVAC and OEM integration use cases.

Regional players

• CNP (China National Pumps): Chinese pump manufacturer with a broad industrial and HVAC pump portfolio. Comparable in product category and domestic Chinese manufacturing base; competes most directly with Shinhoo in Asia and emerging markets rather than in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Shinhoopump
• YouTubeyoutube.com/@shinhoopump8666
• Facebookfacebook.com/Shinhoopump
• LinkedInlinkedin.com/company/shinhoo-north-america
• Instagraminstagram.com/pumpshinhoo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinhoo North America