P&P Promotion
P&P Promotion is an Italian glass decoration specialist serving wine, spirits, perfumery, beverage, and promotional product clients with proprietary CMCV and CMCV2 patented molecular coloration technologies and screen printing services.
- Company typePrivate
- Founded1990
- HeadquartersCostigliole D'asti, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P&P Promotion does
P&P Promotion S.r.l. is an Italian privately held company founded in 1990 and headquartered in Costigliole d'Asti, that specializes in glass decoration and the production of promotional and packaging items for the wine, spirits, perfumery, beer, water, and food industries. Its core offering centers on proprietary patented coloration technologies — CMCV (Colorazione Molecolare del Cristallo/Vetro) and its successor CMCV2 — which enable molecular coloration of glass surfaces, alongside screen printing and decorative finishing services applied to bottles and packaging components. The company serves premium brand owners such as Casa Marrazzo, Silla Vodka, Grappa del Lupo (Gruppo Montenegro), Peacock Gin, and Farnese Vini, and has been recognized with industry awards including the Diamond Pentawards Best of Show (2023) and FESPA Awards 2025 Gold wins.
P&P Promotion operates a project-based, quote-driven business model in which clients commission bespoke decoration work on bottles or promotional items, with revenue derived from per-project pricing rather than subscription or volume licensing. The company has progressively scaled capacity through capital investments — most notably the 2023 inauguration of a CMCV2 plant backed by over €2 million of investment — and has expanded its commercial reach via sales agent recruitment in France, Spain, and Switzerland. The company is family-owned and led by the Lorusso family, with the next generation (Luca and Francesca Lorusso) assuming operational leadership, and operates with a headcount of approximately 40 employees.
The company's competitive position rests on its patented coloration platform, regulatory compliance for food-contact applications (including Proposition 65), and accumulated decorative craftsmanship that supports premium brand collaborations. A planned 2026 launch of a digital printing line with special foil applications signals an intent to broaden the product surface beyond CMCV/CMCV2 into adjacent digital decoration technologies, while continued investment in production capacity and international agent networks indicates a measured expansion strategy within the European premium packaging market.
P&P Promotion firmographics
Firmographics- Name
- P&P Promotion
- Legal name
- P&P Promotion S.r.l.
- Website
- https://pppromotion.it
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P&P Promotion is an Italian glass decoration specialist serving wine, spirits, perfumery, beverage, and promotional product clients with proprietary CMCV and CMCV2 patented molecular coloration technologies and screen printing services.
- Ownership category
- akta.pro rank
P&P Promotion industry classification
Industry- Product category
- Glass Packaging Decoration Services
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215)
- SIC
- Glass Containers (3221)
- akta.pro primary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
- akta.pro secondary industries
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Cosmetics & Perfumery Glass Packaging (Fragrance Bottles, Cosmetic Jars) (IMALAEAC), Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where P&P Promotion is headquartered
LocationHeadquarters
- HQ city
- Costigliole D'asti
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
P&P Promotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Glass Decoration Services: Core B2B services including screen printing, CMCV/CMCV2 coloration, special effects (metallic, embossed, 3D, fluorescent, luminescent, pearlescent), glass-on-glass textures, glitter, and engraving applied to glass containers (bottles, flacons, jars, glasses). Services are tailored per client/project with consulting, technical graphic design, and pre-production prototyping support included.
- Promotional Item Customization: Customization of promotional merchandise including digital printing on stickers, window graphics, premiums, roll-ups, banners, signage, vehicle decoration, interior design items, displays, plaques, and promotional clothing. Two product catalogs (Classic and Premium) are offered alongside enology items (champagne coolers, corkscrews, glass/plastic glasses).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
P&P Promotion product offering
Product offeringCore offering
P&P Promotion provides custom glass decoration services for bottles, flacons, jars, and drinking glasses serving the wine, spirits, perfumery, food, and beverage industries. Core capabilities include its proprietary CMCV and CMCV2 molecular glass coloration technologies, screen printing (standard, metallic, embossed, 3D effects), digital printing, and special effects (rhinestones, zamak, resins, engravings). The company also offers customization of promotional merchandise, including stickers, banners, signage, branded items, and enology products through Classic, Premium, and Clothing catalogs.
Product overview
P&P Promotion is an Italian company specializing in glass decoration and enhancement for the beverage, food, perfumery, and home fragrance industries. The company operates a multi-technology portfolio centered on glass bottle decoration, combining proprietary CMCV (Molecular Change of Glass Color) technology with screen printing, digital printing, and special effects services. The core offering includes CMCV glass coloring (satin, metallic, pearlescent, fluorescent effects), various screen printing techniques (standard, metallic, embossed, 3D), colorations and coatings, and special effects (rhinestones, zamak, resins, engravings). Complementary services include digital printing for promotional materials, promotional merchandise catalogs (Classic, Premium, Clothing), and enology/industrial products. The company holds patents CMCV and CMCV2 for molecular-level glass color modification and operates with daily production capacity exceeding 60,000 pieces across more than 25 printing machines and 4 automatic glass-coloring lines.
Differentiator
Problem solved
Functional benefit
Brands
- CMCV: Cambio Molecolare del Colore del Vetro (Molecular Change of Glass Color) — patented technology for coloring glass bottles using mineral powders without inks or solvents.
- CMCV2
Products and services
- CMCV Glass Coloring Technology Patented molecular-level glass coloration technology that modifies the color of glass bottles partially or entirely using mineral powders without inks or solvents, ensuring food safety compliance and advanced mechanical and chemical resistance. Used for wine, spirits, perfumery, and food packaging applications.
- Screen Printing on Glass (Serigrafia) Traditional and advanced screen printing service for applying text, logos, graphic elements, and decorative details directly onto glass containers including bottles, flacons, jars, and glasses. Capable of handling conical, truncated-conical, oval, cubic, and rectangular forms using an 8-color rotary press with 4 UV special colors.
- Digital Printing on Glass Digital printing technology service for glass decoration enabling high-detail custom designs, short-run production, and special foil applications for premium packaging decoration.
- CMCV Satin Effect (Satinatura CMCV) Satin/matte finish application using CMCV technology for elegant glass surface treatment on bottles and containers.
- Metallic Hybrid Finishes (Hybrid metallizzati) Hybrid finishing technique combining metallic effects for premium glass packaging aesthetics.
- Pearlescent Hybrid Finishes (Hybrid perlescenti) Hybrid finishing technique with pearlescent/iridescent visual effects for distinctive glass packaging.
- Fluorescent and Luminescent Colorations Coloration techniques creating fluorescent and luminescent visual effects on glass containers.
- Special Effects (Rhinestones, Zamak, Resins, Engravings) Special effects glass decoration services including decorative rhinestone applications, zamak (zinc alloy) metal applications, resin dimensional effects, and precision glass engravings for premium bottle decoration.
- Promotional Materials Customization (Digital Printing) Digital printing services for promotional materials including stickers, window decals, roll-ups, banners, signage, interior design elements, displays, vehicle graphics, and branded merchandise for corporate clients.
- Promotional Articles Catalogs (Classic, Premium, Clothing) Catalog-based promotional merchandise offerings in Classic, Premium, and Clothing categories customized with company printing techniques for corporate branding, giveaways, and events.
- Enology & Industrial Promotional Products Specialized wine-related and industrial promotional products including ice buckets, corkscrews, stoppers, and glassware customized for beverage industry promotional use.
Quantifiable outcome
- Daily production capacity of 45,000–65,000 bottles per day on CMCV, with CMCV2 targeting 80,000–100,000 per day
- +4 more outcomes
Companies that use P&P Promotion
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
P&P Promotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
P&P Promotion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Auge DesigncoreCollaborated on the Casa Marrazzo 1934 packaging line (Diamond Pentawards Best of Show 2023). Auge Design created the visual identity and packaging design while P&P Promotion realized the glass decoration using its CMCV technology and printing expertise.
- Casa MarrazzocoreClient and creative partner for the Diamond Pentawards Best of Show 2023 winning packaging project — Casa Marrazzo 1934 line. The project combined Casa Marrazzo's product vision, Auge Design's brand design, and P&P Promotion's glass decoration execution.
- Packaging Première (Easyfair, Valtenna, Oropress, Corvasce, Fontana Grafica)minorP&P Promotion was official sponsor and participant at Packaging Première, presenting the exclusive 'Water Bottle' limited edition designed by illustrator Francesco Poroli, created with new digital technology in collaboration with Easyfair, Valtenna, Oropress, Corvasce, and Fontana Grafica. Also partnered on sustainability initiative distributing refillable glass water bottles at the fair.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
P&P Promotion competitors and assessment
Company assessmentEmerging players
- Rical Group: Italian family-run glass decoration specialist focused on perfume and cosmetics bottles, providing screen printing, hot-stamping, lacquering and pad printing. Closely comparable niche specialist competing for similar flacon-decor work.
- SGD Pharma: Pharmaceutical and perfumery glass specialist with growing decoration services (printing, lacquering) for premium segments. Emerging player with partial overlap on P&P's perfumery/cosmetics glass-decoration work.
Broad incumbents
- Verallia: European leader in glass packaging (€4B+ revenue) for wines, spirits, food, and beverages with growing decoration capabilities. Broad incumbent: not a pure-play decorator like P&P, but its scale and integrated offering pose competitive pressure across P&P's core verticals.
- Gerresheimer: Global glass and plastics packaging group (Frankfurt-listed) with significant decoration operations serving pharma, cosmetics, and food/beverage. Broad incumbent with adjacent decoration capabilities and much larger R&D and capital base.
- Zignago Vetro: Italian luxury glass packaging manufacturer with decoration services for perfumery, cosmetics, and spirits. Closely comparable as another Italian-headquartered specialist with overlapping decoration capabilities and customer base.
- Vetropack: Swiss-headquartered European glass packaging group serving beverages and food with decoration capabilities. Broad incumbent operating at a different scale and geographic footprint but competing for similar spirits/wine decoration work.
Direct peers
- Verescence: French glass packaging manufacturer with integrated decoration capabilities (screen printing, lacquering, metallization, laser). Closest direct peer: also serves premium spirits, perfumery, and wine with specialized decoration services; comparable customer profiles to P&P's Casa Marrazzo/Montenegro/Pernod-style accounts.
- Bormioli Luigi: Italian glass manufacturer with in-house decoration services serving perfumery, spirits, and wine. Direct competitor in Italy with overlapping capabilities (screen printing, lacquering, metallization) and overlapping customer base across European luxury brands.
- Heinz Glas: German family-owned glass manufacturer specializing in perfumery, cosmetics, and pharma glass with integrated decoration. Comparable as a family-run, decoration-capable glass specialist competing for similar European luxury and prestige-brand accounts.
- Pochet du Courval: French luxury glass packaging maker (Guerlain, Dior, Givenchy clients) offering decoration, lacquering, and metallization. Direct peer on the perfumery/flacon side of P&P's business with comparable premium-positioning strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
P&P Promotion social profiles
Digital presenceP&P Promotion compliance and trust
Trust signalCompliance5 records
P&P Promotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&P Promotion leadership team
Management profileNumber of profiles
Profiles4 records
P&P Promotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&P Promotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&P Promotion
What does P&P Promotion do?
P&P Promotion provides custom glass decoration services for bottles, flacons, jars, and drinking glasses serving the wine, spirits, perfumery, food, and beverage industries. Core capabilities include its proprietary CMCV and CMCV2 molecular glass coloration technologies, screen printing (standard, metallic, embossed, 3D effects), digital printing, and special effects (rhinestones, zamak, resins, engravings). The company also offers customization of promotional merchandise, including stickers, banners, signage, branded items, and enology products through Classic, Premium, and Clothing catalogs.
Is P&P Promotion a public or private company?
P&P Promotion is a private company. It is classified as family owned and is currently operating.
When was P&P Promotion founded?
P&P Promotion was founded in 1990. It employs 11 to 50 people.
Where is P&P Promotion based?
P&P Promotion is headquartered in Costigliole D'asti, Italy, in the Europe region.
How does P&P Promotion make money?
Two revenue lines are on record. Glass Decoration Services are the primary driver. The others are promotional Item Customization.
Who are P&P Promotion's main competitors?
Emerging players on record are Rical Group and SGD Pharma. Broad incumbents are Verallia, Gerresheimer, Zignago Vetro and Vetropack. Direct peers are Verescence, Bormioli Luigi, Heinz Glas and Pochet du Courval.
Does P&P Promotion have an API?
No public API is recorded for P&P Promotion.
What industry is P&P Promotion in?
P&P Promotion's product category is Glass Packaging Decoration Services. Its primary akta.pro industry code is IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium), with a secondary code of IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water). Its NAICS code is 327215 and its SIC code is 3221.