Casa Marrazzo

What Casa Marrazzo does

Casa Marrazzo (legal entity: Conserve Marrazzo Carmine S.r.l.) is a family-owned Italian food preservation company founded in 1934 by Pasquale Pasquale Marrazzo in the Agro Sarnese Nocerino area of Campania, Italy. The company produces artisanal canned and preserved foods under its own brand and the premium Collezione 1934 sub-brand, with a portfolio spanning peeled tomatoes (including San Marzano DOP and Piennolo del Vesuvio DOP), passata, ready-made sauces, preserved vegetables in oil and natural, legumes (including Slow Food Presidio Fagioli di Controne and Ceci di Cicerale), organic/BIO lines, fruit jams and marmalades, plus gift accessories. Production leverages Industry 4.0 technologies adopted as part of a 2023 government-supported capex program.

Casa Marrazzo operates a direct-to-consumer go-to-market primarily through its own e-commerce storefront at casamarrazzo.com, with free shipping on Italian orders over €50 and a minimum order threshold of €30, plus international shipping. Product prices range from approximately €2.50 to €13.50 for food items and €10–€25 for accessories and gift boxes. The company supplements digital channels with Instagram (@casamarrazzo1934), a National Geographic Agro blog, email newsletters, and participation in agricultural fairs (Calendagro). Payments are processed via PayPal and IwBank/IwSmile.

The company is family-controlled under Gerardo Marrazzo (Legal Representative, DPO) with no disclosed institutional investors or parent entity. In 2023, it received €337,500 in public funding (€157,500 grant + €180,000 subsidized loan) from the Italian Ministry of Economic Development under the PON Imprese e Competitività program to acquire a new organic sauce production facility and implement Industry 4.0 processes. No specific enterprise or B2B customer concentration is disclosed, and the addressable market is positioned as Italian food enthusiasts and gift buyers seeking authentic DOP-certified Campania provenance products.

Name

Casa Marrazzo

Legal name

Conserve Marrazzo Carmine S.r.l.

Website

https://casamarrazzo.com

Company type

Private

Founded year

1934

Operating status

Operating

Short description

Casa Marrazzo is a family-owned Italian artisanal food preserves manufacturer founded in 1934, producing DOP-certified tomatoes, sauces, vegetables, legumes and jams under the Collezione 1934 premium sub-brand, sold primarily through its own DTC e-commerce platform to Italian and international consumers.

Ownership category

akta.pro rank

Product category

Italian Preserved Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

akta.pro secondary industries

Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ), International & Ethnic Packaged Foods (CRADAAAG)

Keywords

• Italian preserved foods
• Canned tomatoes
• DOP tomato products
• Artisanal pasta sauces
• Organic food preserves

Headquarters

HQ city

Pagani

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Casa Marrazzo generates revenue through direct-to-consumer online sales via their e-commerce platform, selling artisanal Italian food products including tomatoes, sauces, vegetables, legumes, and preserves. Products are sold at various price points ranging from €2.50 to €13.50 for food items and €10-€25 for accessories/posters.
2. B2B Food Service and Retail: While not explicitly detailed, the company appears to serve food service and retail channels beyond direct consumer sales, given their participation in trade events and fairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Marrazzo manufactures and sells artisanal Italian preserved foods from the Campania region, including DOP-certified San Marzano tomatoes, Piennolo del Vesuvio tomatoes, organic tomato sauces, preserved vegetables in oil, Slow Food Presidio legumes, and fruit jams/marmalades. The company operates the premium Collezione 1934 sub-brand and distributes directly to consumers through its e-commerce website, shipping within Italy (free over €50) and internationally, with gift boxes and accessories offered as companion products.

Product overview

Casa Marrazzo is an Italian food preservation company operating since 1934, producing artisanal preserved foods from the Campania region. The product portfolio centers on the Collezione 1934 premium sub-brand featuring DOP-certified San Marzano tomatoes and specialty preserved products. The offering spans tomato products (pelati, passata, sughi), preserved vegetables (in oil and natural), legumes (including Slow Food Presidio varieties), organic/bio certified lines, fruit preserves and jams, plus gift accessories and themed poster collections. Products are distributed via e-commerce through their Italian website, with free shipping on orders over 50 Euro.

Differentiator

Problem solved

Functional benefit

Brands

• Collezione 1934: Exclusive product line featuring traditional Italian preserves and food products presented with collectible design elements, including decorated jars and gift packaging.

Products and services

• I Pomodori (Tomatoes) Whole peeled tomatoes, crushed tomatoes, tomato purees, and tomato-based preparations including San Marzano dell'Agro Sarnese Nocerino DOP, Piennolo del Vesuvio DOP, and specialty varieties for home cooking.
• Sughi Pronti (Ready Sauces) Ready-to-use tomato sauces including Sugo di Pomodoro San Marzano DOP and Sugo di Pomodoro Napoli, sold for direct use in home cooking.
• Verdure in Olio (Vegetables in Oil) Preserved vegetables in olive oil including Broccoli Friarielli, Melanzane a Filetti, and Scarole in olio con capperi.
• Verdure al Naturale (Natural Vegetables) Naturally preserved vegetables including Broccoli Friarielli al naturale and Peperoni Grigliati interi al naturale.
• I Legumi (Legumes) Preserved legumes including Lenticchie Biologiche, Fagioli di Controne (Slow Food Presidio), and Ceci di Cicerale (Slow Food Presidio).
• I Bio (Organic Line) Organic/bio certified products including biological peeled tomatoes, biological tomato puree, and organic legumes.
• La Frutta (Fruit Preserves) Jams and fruit preserves including Marmellata di Mandarini di Sorrento, Marmellata di Limoni di Costa d'Amalfi, and Marmellata di Arance di Pagani.
• Collezione 1934 (Premium Sub-brand) Premium product line of artisanal preserved tomatoes, vegetables, legumes, and fruit products presented in signature decorative glass jars, sold at higher price points (€8–€13.50).
• Idee Regalo (Gift Sets) Curated gift sets and special packaging including Cofanetto Collezione and themed gift boxes featuring Collezione 1934 products, marketed for special occasions and gifting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• La Doria: Large Italian producer of canned tomatoes, legumes, vegetables, and fruit products, supplying both private-label and branded channels across Europe. Highly comparable product portfolio to Casa Marrazzo, but at meaningfully larger industrial scale and broader B2B penetration.
• Mutti: Italy's leading branded tomato processor (peeled, passata, sauces), serving both retail and B2B foodservice at significantly larger scale than Casa Marrazzo. Comparable as a direct competitor in Italian canned tomato and sauce categories, but with national distribution, marketing budgets, and broader SKU depth.
• Cirio: Historic Italian preserved foods brand with broad portfolio spanning tomatoes, legumes, vegetables, and ready-made sauces. Comparable to Casa Marrazzo across nearly every product category, but Cirio operates at national retail scale with much deeper distribution and stronger brand recognition.
• De Cecco: Major Italian food brand with a wider portfolio that now includes canned tomatoes, sauces, and preserves alongside its core pasta business. Comparable as a Campania/Abruzzo heritage brand in overlapping canned tomato categories, but operating at substantially larger scale.

Direct peers

• Le Conserve della Nonna: Italian producer of ready-made sauces (ragù, pestata) and preserved vegetables including tomato-based and legume products. Direct overlap with Casa Marrazzo's Sughi Pronti and preserved vegetables categories, with similar mid-market Italian heritage positioning.
• Saclà: Italian preserved foods brand specializing in antipasti, sauces, pestos, and jarred vegetables with UK and European retail presence. Comparable premium Italian preserved foods positioning and similar DTC-plus-retail go-to-market approach.
• Ponti: Italian family-owned producer of condiments, pickled vegetables, and preserved specialties including onions, peppers, and sauces. Comparable mid-sized Italian heritage player in adjacent preserved foods categories, with similar DTC and retail distribution profile.
• Paolo Petrilli: Artisanal Puglia-based producer of tomato preserves, legumes, and specialty jarred vegetables under a heritage brand. Closest direct comparable in scale, artisanal positioning, and product mix to Casa Marrazzo's Collezione 1934 and Slow Food Presidio SKUs.
• Pomilia: Italian producer of preserved legumes (lentils, chickpeas, beans) and ready-to-use legume-based dishes, with similar Campania/Southern Italy heritage sourcing. Comparable in legume category where both brands emphasize regional authenticity and Slow Food-style provenance.

Emerging players

• Bionaturae: Organic Italian producer of pasta sauces, peeled tomatoes, and jarred vegetables primarily distributed in US natural foods retail. Direct overlap with Casa Marrazzo's Bio line, with similar focus on organic certification and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/casamarrazzo1934
• LinkedInlinkedin.com/company/casa-marrazzo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Marrazzo