Morahan Arts and Media

What Morahan Arts and Media does

Morahan Arts and Media is a privately held New York-based LLC founded in 2016 by Katlyn Morahan that provides public relations, social media management, and digital marketing services exclusively to the performing arts sector. The firm delivers three integrated service lines — strategic publicity and media outreach, social media publishing and paid advertising, and digital marketing including e-blasts, Google Ads, and website services — through a five-person core team rather than any proprietary technology platform. Since inception, the company has served nearly 150 clients across orchestras, chamber ensembles, opera companies, dance companies, theaters, choral organizations, individual artists, and classical record labels such as Deutsche Grammophon, Decca, and Hyperion.

The business operates on a custom-quoted professional services model with revenue derived from project-based and likely retainer engagements; no standardized pricing tiers or publicly disclosed rate cards are available. Distribution is primarily direct: a sales-led motion targeting performing arts organizations is supplemented by a community-led motion in which word-of-mouth referrals within the tightly networked arts ecosystem — amplified by staff who are themselves practicing artists — drive new client acquisition. Geographic reach is described as the United States, with concentrations in the Northeast and notable marquee engagements at venues such as Carnegie Hall.

There is no evidence of external institutional funding, M&A activity, proprietary technology, AI/ML tooling, mobile applications, or third-party integrations. The company is bootstrapped and founder-controlled, with all strategic decisions and ownership residing with Katlyn Morahan. Operating signals — incremental hiring, sustained client acquisition over nine years, and an active jobs page — suggest a stable but modestly scaling professional services firm rather than a high-growth venture.

Name

Morahan Arts and Media

Legal name

Morahan Arts & Media LLC

Website

https://morahanartsandmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Morahan Arts and Media is a New York-based, bootstrapped PR and digital marketing agency founded in 2016 that serves performing arts organizations — including orchestras, theaters, dance companies, choral groups, and classical record labels — with public relations, social media, and digital marketing services delivered through a five-person team.

Ownership category

akta.pro rank

Product category

Performing Arts Marketing & Public Relations

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

Digital Strategy & Social Media Management (Artists) (MPAIAGAH)

Keywords

• Arts public relations
• Performing arts marketing
• Social media management
• Digital marketing services
• Media outreach campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Public Relations: Custom public relations services including media list creation, press communications, outreach for features/previews/listings/reviews, and monitoring with quantifiable reporting.
2. Professional Services - Social Media: Social media management services including publishing across platforms, community management, content calendar creation, advertising implementation, and growth reporting.
3. Professional Services - Digital Marketing: Digital marketing services including e-blasts (copywriting, design, scheduling, reporting), Google Ads management, and website creation/maintenance/auditing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Morahan Arts and Media is a performing arts-focused marketing and public relations agency that delivers three core service lines: Public Relations (custom media lists, press communications, feature and preview placements, listings, reviews, and coverage reporting), Social Media (content publishing, community management, content calendars, paid advertising, and growth reporting), and Digital Marketing (e-blast campaigns, Google Ads management including Google Grants, and website creation, maintenance, and auditing) tailored to presenters, orchestras, ensembles, dance companies, theaters, record labels, and individual artists.

Product overview

Morahan Arts and Media is a full-service marketing and public relations agency specializing in the performing arts. The company operates as a unified services offering rather than a software platform, delivering three interconnected core services: Public Relations Services (strategic media outreach, press communications, and coverage monitoring), Social Media Services (content publishing, paid advertising, and analytics reporting), and Digital Marketing Services (e-blast campaigns, Google Ads management, and website services). These services are designed to work together to help performing arts clients reach audiences, build brand identity, and grow revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic publicity and media outreach services for performing arts organizations and individual artists, including custom media list creation, press release drafting and distribution, outreach for features, previews, listings and reviews, and ongoing media monitoring with quantifiable reporting.
• Social Media Services Social media management for performing arts clients including content publishing across major platforms, content calendar creation, caption writing, paid social advertising campaigns with budgeting and targeting, and growth and engagement reporting.
• Digital Marketing Services Digital marketing services for performing arts clients including e-blast campaigns (copywriting, design, scheduling, and reporting), Google Ads management (including Google Grants and Google Analytics setup), and website creation, maintenance, and auditing.

Quantifiable outcome

• Achieved sold-out concerts for The New York Pops at Carnegie Hall
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edelman: Largest independent global PR firm with practices in entertainment, arts, and culture; competes for enterprise clients (major orchestras, presenters, labels) on integrated PR and digital programs.
• 42 West: Entertainment and culture PR agency (now part of DKC) handling publicity, awards campaigns, and digital strategy for Broadway, film, and performing arts clients; overlaps directly with Morahan's service lines.
• The Lede Company: Entertainment and culture PR firm representing artists, labels, and cultural institutions with publicity and digital services; competes for the same music and performing arts clients Morahan serves.
• 5W Public Relations: Mid-to-large PR agency with an entertainment and culture practice covering performing arts clients, music artists, and cultural institutions; competes on similar service lines at a larger footprint.
• Ogilvy PR: Global PR and communications network with arts, entertainment, and cultural sector clients; competes with Morahan for institutional performing arts accounts at a much larger scale.
• DKC (David Kirkpatrick & Company): Large communications agency with a dedicated arts, culture, and entertainment practice serving performing arts clients, museums, and cultural institutions; comparable to Morahan's PR and digital marketing offering but at materially greater scale.
• Brunswick Group: Global strategic communications firm with arts and cultural sector clients; competes for high-end PR mandates from major cultural institutions and corporate arts sponsors.
• Sunshine Sachs: Entertainment and culture PR firm with strong music and Broadway/theater practice; comparable in client mix (artists, shows, cultural institutions) though at larger scale and broader geographic reach.

Direct peers

• Resnicow Schroeder Associates: Specialist arts and culture PR agency serving museums, performing arts organizations, and cultural institutions with publicity and strategic communications — closest direct niche peer to Morahan's positioning.
• Springboard Arts + Culture: Boutique arts and culture communications firm providing PR, marketing, and digital strategy for performing arts, museums, and cultural nonprofits; very similar size, client mix, and service model to Morahan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morahan Arts and Media