Click2Learn

Name

Click2Learn

Legal name

Click2Learn

Website

https://click2learn.co.za

Company type

Private

Founded year

2011

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Content

NAICS

Book Retailers and News Dealers (4592), Office Supplies and Stationery Retailers (45941), All Other Schools and Instruction (61169)

SIC

Retail-Nonstore Retailers (5960), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), Children’s Books & Educational Readers Retail (CRALAAAD), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Educational worksheets
• Digital learning content
• Children's educational products
• Online education store
• Curriculum-aligned materials

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Click2Learn operated an online educational store targeting South African parents, initially selling both physical goods (CDs, books, toys) and digital products. The company transitioned to digital-only delivery, focusing on curriculum-aligned educational content for school-age children. Core offerings were downloadable worksheets via the WorksheetCloud platform and the GetAhead educational product. The company ceased independent operations on May 4, 2015, transferring its team and products to Learning Lab Apps.

Product overview

Click2Learn was an online educational store that initially sold both physical products (CDs, books, toys) and digital products (apps, downloads). After digital product revenue surpassed physical goods revenue, the company transitioned to focus exclusively on digital educational products. The core product portfolio centered on two main offerings: WorksheetCloud (the top-selling downloadable worksheet platform) and GetAhead (another digital educational product). In May 2015, Click2Learn ceased operations and transitioned its team and products to Learning Lab Apps, a new company focused on these educational products.

Differentiator

Problem solved

Functional benefit

Brands

• WorksheetCloud: Downloadable worksheets product for parents and learners
• GetAhead

Products and services

• WorksheetCloud Downloadable educational worksheet platform providing South African parents with curriculum-aligned school worksheets for their children, designed to help learners achieve better school marks. Became Click2Learn's top-selling product.
• GetAhead Educational product focused on helping South African students get ahead in their studies, offered alongside WorksheetCloud as one of Click2Learn's core digital educational offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Broad incumbents

• ABCmouse: Subscription-based early learning platform offering thousands of educational activities for young learners; comparable product category (online children's learning content) and audience (parents seeking curriculum-aligned enrichment) to Click2Learn.
• Khan Academy: Large, well-funded free educational platform covering K–12 content including practice exercises and videos; competes for the same parent-and-learner attention that Click2Learn targets and exerts pricing pressure on paid worksheet products.
• BrainPOP: Subscription-based educational platform offering animated videos, quizzes, and activities across subjects for K–12 learners; comparable digital subscription model and parent/educator buyer persona targeting curriculum-aligned learning content.
• IXL: Subscription-based online learning platform offering personalized practice in math, English, science, and social studies for K–12; comparable curriculum-aligned digital practice model with strong presence in international markets including parts of Africa.
• Study.com: Subscription-based online learning platform offering video lessons, practice quizzes, and study resources across K–12 and beyond; comparable digital subscription model serving parents and learners seeking supplementary academic content.
• Reading Eggs: Subscription-based online reading and literacy program for children ages 2–13; directly comparable digital subscription model targeting parents of school-age learners with curriculum-aligned content.

Direct peers

• Twinkl: Subscription-based digital platform offering printable and downloadable educational worksheets, activities, and learning resources for parents and teachers; directly comparable business model and product category to Click2Learn's WorksheetCloud.
• WorksheetCloud: Originally Click2Learn's flagship product; now operated under Learning Lab Apps, it offers downloadable, curriculum-aligned worksheets for South African learners in the same niche category and serves the same parent and learner persona as Click2Learn.
• Learning Lab Apps: Direct successor to Click2Learn; the entire Click2Learn team and top-selling products (WorksheetCloud and GetAhead) transitioned to Learning Lab Apps in May 2015, making it the closest direct peer and continuation entity for the same products and customer base.

Regional players

• Siyavula: South African educational technology company producing freely available, curriculum-aligned math and science practice content for grades 4–12; directly comparable South African focus, curriculum-aligned positioning, and digital practice format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights5 records

Customer concentration

• Xx.com/click2learnsa
• Facebookfacebook.com/click2learnsa
• LinkedInlinkedin.com/company/click2learn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Click2Learn