Learning Lab Apps
Learning Lab Apps is a bootstrapped South African edtech company that builds CAPS-aligned subscription web apps, led by WorksheetCloud for Grades 1-12 worksheets and the free MyMathsApp, serving parents, teachers, tutors, and corporate CSI buyers.
- Company typePrivate
- Founded2014
- HeadquartersStellenbosch, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Learning Lab Apps does
Learning Lab Apps (Pty) Ltd. is a South African edtech company founded in April 2014 and headquartered in Stellenbosch, with a development office in Pinelands, Cape Town. The company builds web and mobile educational applications targeted primarily at parents, students, teachers, tutors, and corporate CSI programs in South Africa. Its core product, WorksheetCloud, is a premium subscription web application that delivers thousands of printable worksheets aligned to the South African CAPS curriculum (with IEB alignment) across English, Afrikaans, Maths, Natural Science, Social Science and Life Skills for Grades 1 through 12. The company also operates MyMathsApp, a free web application for primary-school mathematics drill-and-practice that functions as a freemium funnel into the paid WorksheetCloud product.
The underlying technology is described as an adaptive learning platform that customizes content delivery to individual learners, though no underlying AI/ML architecture, proprietary models, or data flywheel is publicly documented. The platform is delivered as a self-serve web application accessible directly to consumers, complemented by a quote-based enterprise sales motion for the School Edition and Corporate CSI Edition of WorksheetCloud. The company is bootstrapped and profitable, has not taken any outside funding, and is co-founded and led by Dereck Marnewick (CEO, former physical science teacher and founder of the 1995 educational software company EvaluNet) and Adrian Marnewick (Product Director, with ecommerce and SaaS background including prior involvement with Amazon). It has received regional recognition including the 2015 Western Cape Premier's Best Emerging Business Award and the 2014 CAP40 Methys Business Innovation Award.
Learning Lab Apps firmographics
Firmographics- Name
- Learning Lab Apps
- Legal name
- Learning Lab Apps (Pty) Ltd.
- Website
- https://learninglabapps.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Learning Lab Apps is a bootstrapped South African edtech company that builds CAPS-aligned subscription web apps, led by WorksheetCloud for Grades 1-12 worksheets and the free MyMathsApp, serving parents, teachers, tutors, and corporate CSI buyers.
- Ownership category
- akta.pro rank
Learning Lab Apps industry classification
Industry- Product category
- K-12 Educational Software
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.)Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning ContentCore Digital Curriculum & Courseware (Full Programs & Units)Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning ContentAdaptive Learning & Personalized Instruction SoftwareGeneral Homework Help (Multi-Subject)
Keywords
Where Learning Lab Apps is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Learning Lab Apps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- WorksheetCloud Subscription: Premium subscription web application offering access to thousands of printable worksheets. Available in Parent, Tutor, School, and Corporate CSI editions with tiered pricing.
- MyMathsApp Freemium: Free web application for mathematics practice. Basic features available at no cost, with potential for premium upsell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for schools and corporate clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Learning Lab Apps product offering
Product offeringCore offering
Learning Lab Apps develops and operates two educational web applications for the South African K-12 market: WorksheetCloud, a premium subscription app providing thousands of printable worksheets aligned to the South African CAPS curriculum across English, Afrikaans, Maths, Natural Science, Social Science and Life Skills for Grades 1-12; and MyMathsApp, a free mathematics drill-and-practice app covering addition, subtraction, multiplication and division. The apps use an adaptive learning engine to deliver customized content and are offered in Parent, Tutor, School, and Corporate CSI editions.
Product overview
Learning Lab Apps offers two educational web applications: WorksheetCloud, a premium web app providing printable worksheets aligned to the South African CAPS curriculum across multiple subjects and grade levels, and MyMathsApp, a free web app focused on mathematics practice through drill-and-practice exercises. Both products are designed for South African learners from primary through high school and are accessible on mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- WorksheetCloud: Premium web app providing thousands of printable worksheets based on the South African CAPS curriculum for primary and high school.
- MyMathsApp
Products and services
- WorksheetCloud A premium subscription web application that gives learners, parents and teachers access to thousands of printable worksheets based on the South African CAPS curriculum in English, Afrikaans, Maths, Natural Science, Social Science and Life Skills for primary and high school (Grades 1-12). Offered in Parent, Tutor, School, and Corporate CSI editions with tiered, recurring subscription pricing; annual quote-based pricing for institutional and corporate buyers.
- MyMathsApp A free web application that allows children to practice Mathematics addition, subtraction, multiplication and division through drill-and-practice exercises. Works on mobile devices, enabling children (and adults) to complete exercises at home, at school, or on the go. Operates on a freemium model with potential premium upsell.
Companies that use Learning Lab Apps
Customer profileSegments4 records
Ideal customer profiles3 records
Learning Lab Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Learning Lab Apps partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Learning Lab Apps competitors and assessment
Company assessmentDirect peers
- Paper Video: South African EdTech offering video-based lessons, practice, and tutor matching for high school learners. Comparable given shared South African K-12 market and focus on helping students work through curriculum-aligned practice problems.
- Snapplify: South African EdTech platform providing digital content distribution, e-books, and learning resources to schools and publishers. Comparable as a domestic EdTech serving South African schools with curriculum-linked digital content.
- Siyavula Education: South African EdTech that produces open, curriculum-aligned Mathematics and Science textbooks and practice content for grades R-12. Most direct domestic comparable given shared South African market, CAPS alignment, and learner/teacher focus.
Emerging players
- EdShed: Subscription primary-school literacy and numeracy platform (Spelling Shed, MathShed). Comparable as a subject-specific, curriculum-aligned subscription EdTech for primary school learners and schools.
- Quizlet: Study-tools platform with flashcards, practice tests, and learning modes used by K-12 and university students. Comparable in the student-led homework help and self-study use case via a freemium/subscription model.
Regional players
- Thutong Portal: South African Department of Basic Education portal aggregating free curriculum-aligned resources for teachers and learners. Comparable as a non-commercial source of CAPS-aligned content that competes for teacher and learner attention.
Broad incumbents
- Khan Academy: Global free EdTech platform offering practice exercises, video lessons, and personalised learning dashboards across many subjects. Comparable in the homework-help and subject-practice use case, though not curriculum-localised for South Africa.
- BYJU'S: Large global EdTech offering K-12 adaptive learning, test prep, and tutor-led content. Comparable as a broad incumbent in subject-specific digital courseware and adaptive practice at significant scale.
- Chegg: Subscription learning platform with textbook solutions, homework help, and tutoring. Comparable in the on-demand homework help and subject practice category accessed via subscription.
- IXL Learning: Subscription-based adaptive learning platform covering Math, English, Science, and Social Studies with personalised practice. Comparable for its adaptive, subject-specific K-12 practice model and recurring subscription revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Learning Lab Apps social profiles
Digital presenceLearning Lab Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning Lab Apps leadership team
Management profileNumber of profiles
Profiles2 records
Learning Lab Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning Lab Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning Lab Apps
What does Learning Lab Apps do?
Learning Lab Apps develops and operates two educational web applications for the South African K-12 market: WorksheetCloud, a premium subscription app providing thousands of printable worksheets aligned to the South African CAPS curriculum across English, Afrikaans, Maths, Natural Science, Social Science and Life Skills for Grades 1-12; and MyMathsApp, a free mathematics drill-and-practice app covering addition, subtraction, multiplication and division. The apps use an adaptive learning engine to deliver customized content and are offered in Parent, Tutor, School, and Corporate CSI editions.
Is Learning Lab Apps a public or private company?
Learning Lab Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learning Lab Apps founded?
Learning Lab Apps was founded in 2014. It employs 11 to 50 people.
Where is Learning Lab Apps based?
Learning Lab Apps is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Learning Lab Apps make money?
Two revenue lines are on record. WorksheetCloud Subscription is the primary driver. The others are myMathsApp Freemium.
Who are Learning Lab Apps's main competitors?
Direct peers on record are Paper Video, Snapplify and Siyavula Education. Emerging players are EdShed and Quizlet. Thutong Portal is listed as a regional player. Broad incumbents are Khan Academy, BYJU'S, Chegg and IXL Learning.
Does Learning Lab Apps have an API?
No public API is recorded for Learning Lab Apps.
What industry is Learning Lab Apps in?
Learning Lab Apps's product category is K-12 Educational Software. Its primary akta.pro industry code is EDAFACAB, Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.), with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611710 and its SIC code is 8200.