Pet Society

What Pet Society does

Pet Society is a Brazilian manufacturer and brand owner of pet hygiene, beauty, and health products, headquartered in Guarulhos (São Paulo metropolitan area) and founded in 2004 as part of a pharmaceutical and cosmetic group whose affiliated companies — Pharmácia Millenium (1986), Galena (1987), and Cosmotec (1998) — supply formulation and ingredient expertise. The company operates a 7,200m2 manufacturing facility licensed to produce animal hygiene products, beautification items, and veterinary medications under international GMP standards, and runs a multi-brand portfolio addressing three distinct customer verticals: Hydra for professional pet groomers (exported to 53+ countries), Soft Care for veterinary clinics (dermocosmetic formulations for dermatological, dental, ophthalmological, and pediatric use), and a consumer cluster (Beeps, Pet Society Super Premium, Megamazon, PS Care, ANI+) for pet owners seeking home-use and premium at-home salon results. The Hello Kitty and Friends by Pet Society line, licensed from Sanrio since 2022, extends the consumer portfolio through character merchandising.

The business model is exclusively B2B: Pet Society does not sell directly to end consumers. Products flow through authorized regional distributors across all Brazilian states and a 70+ country international distributor network, reaching pet stores, grooming centers, veterinary clinics, and online retailers. International operations are anchored by wholly owned subsidiaries in Florida (USA, opened 2015) and Tokyo (Japan), with named third-party distributors covering Europe (Spain, Germany, UK), Latin America (Chile, Colombia, Peru, Mexico), and Oceania. Revenue streams comprise B2B sales of professional and consumer products plus licensing royalties from the Sanrio partnership and prior Beeps By Estopinha collaborations. Adjacent revenue includes the Mega Grooming Show annual industry event, Pet Society Academy training programs, and the PGI International Certification Program developed with the European Grooming Association, which collectively monetize the professional ecosystem around the product portfolio.

Name

Pet Society

Legal name

Pet Society

Website

https://petsociety.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Pet Society is a Brazilian manufacturer and brand owner of pet hygiene, beauty, and health products, operating multi-brand lines (Hydra, Soft Care, Beeps, Pet Society Super Premium, Megamazon, PS Care, ANI+) serving professional groomers, veterinarians, and pet owners across 70+ countries through authorized distributors.

Ownership category

akta.pro rank

Product category

Pet Care Products Manufacturing

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH)

Keywords

• Pet care products
• Pet hygiene cosmetics
• Veterinary dermocosmetics
• Professional grooming supplies
• Animal health manufacturing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Professional Product Sales: Pet Society manufactures and sells professional-grade pet hygiene, beauty, and health products through authorized regional distributors to pet groomers, veterinary clinics, and pet stores. Products include professional lines (Hydra) and veterinary lines (Soft Care).
2. Consumer Product Sales: Pet Society brands (Beeps, Pet Society Super Premium, Megamazon, PS Care, ANI+) sold to pet owners through pet stores and online retailers via distributor network.
3. Licensing Royalties: Revenue generated from licensed products such as Hello Kitty and Friends by Pet Society (licensed from Sanrio) and Beeps By Estopinha collaborations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pet Society manufactures and sells pet hygiene, beauty, and health products through a multi-brand portfolio. The company operates one of the most modern pet product factories in Latin America (7,200m2 in Guarulhos, Brazil), producing professional grooming lines (Hydra), veterinary dermocosmetics (Soft Care), and consumer home-care brands (Beeps, Pet Society Super Premium, Megamazon, PS Care, ANI+). Products are distributed exclusively through authorized regional distributors in Brazil and 70+ countries, serving professional groomers, veterinary clinics, pet stores, and pet owners.

Product overview

Pet Society is a comprehensive pet care company offering a multi-brand portfolio of hygiene, beauty, and animal health products. The portfolio spans three main market segments: professional groomers (Hydra), veterinarians (Soft Care), and pet owners/consumers (Beeps, Pet Society Super Premium, Megamazon, PS Care, ANI+). The brands are organized by target customer: Hydra serves professional pet grooming salons with high-performance products exported to over 53 countries; Soft Care provides veterinary dermocosmetics for clinical use; and consumer brands like Beeps and Super Premium offer home grooming solutions. The company operates with manufacturing facilities in Guarulhos, Brazil, and maintains international distribution across more than 70 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Soft Care: Veterinary brand of Pet Society Group that combines high technology, innovation and extensive knowledge in developing dermocosmetics for clinical routine, with solutions for all stages of animal life.
• Hydra
• Beeps
• Pet Society Super Premium
• Megamazon
• PS Care
• ANI+

Products and services

• Hydra Super-premium professional grooming product line with high-performance formulations, cosmetic-grade ingredients, and advanced treatments for pet fur, designed for pet groomers and beauty salons.
• Soft Care Veterinary dermocosmetics brand for clinical routine use in dermatological, dental, ophthalmological, and pediatric cases, combining technology with pH-balanced formulas developed specifically for dogs and cats.
• Beeps Practical, basic, and essential home bathing line for pet owners, with concentrated formulas promoting clean, soft fur with easy rinsing and pleasant scents at accessible prices.
• Pet Society Super Premium Sophisticated, high-performance pet care brand for pet owners seeking salon-quality results at home, using premium ingredients and balanced formulations.
• Megamazon Vegan pet care line maintaining balance between beauty and nature, with concentrated, dye-free, paraben-free, biodegradable formulas in 100% recyclable packaging.
• PS Care Home cleaning and care product line ensuring effective cleaning for pet environments with pleasant fragrance, supporting safe and sanitary homes for pet owners.
• ANI+ Daily care brand making life easier for pets and their owners, providing accessible yet quality products that balance effectiveness with affordability.
• Hello Kitty and Friends by Pet Society Licensed product line featuring Hello Kitty and Friends characters from Sanrio, offering pet care products branded with the iconic character licensing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, core and flagship.

• Emilia DiazminorStrategic or Co-development Partner · 1 January 2014International partnership established in 2014 for educational programs with Emilia Diaz.
• Humberto Lehmann - European Grooming Association (EGA)coreStrategic or Co-development Partner · 1 January 2013Partnership initiated in 2013 for the PGI (Programa de Certificação Internacional) - International Certification Program, with Humberto Lehmann as president of EGA.
• UNESP Jaboticabal - Department of Veterinary DermatologyflagshipStrategic or Co-development Partner · 1 January 2012Scientific partnership established in 2012 with the Department of Veterinary Dermatology at UNESP Jaboticabal for research and product development in veterinary dermatology.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Virbac: Global animal health company offering veterinary pharmaceuticals, vaccines, and pet hygiene/dental products. Directly comparable to Pet Society's Soft Care veterinary dermocosmetic and hygiene portfolio across dermatology and dental categories.
• Vetoquinol: Global animal health group selling vet pharma and pet care products worldwide. Overlaps with Pet Society in companion-animal dermatology, hygiene, and grooming-adjacent categories sold via vet and pet retail channels.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company with a strong focus on dermatology and companion-animal therapeutics. Closely comparable to Pet Society's Soft Care veterinary dermocosmetics strategy targeting veterinary clinical routines.
• Ceva Animal Health: Multinational animal health company spanning pharmaceuticals, vaccines, and companion-animal care products. Comparable to Pet Society in its combination of vet-channel pharma and pet hygiene offerings across global markets.
• Church & Dwight (Arm & Hammer pet line): Large CPG conglomerate with pet deodorizing, dental, and hygiene products sold globally. Comparable to Pet Society in mass-market pet hygiene and household cleaning categories (similar to PS Care positioning).

Direct peers

• Earthbath: US manufacturer of naturally formulated pet shampoos, conditioners, and grooming wipes marketed on eco-friendly positioning. Closely comparable to Pet Society's Megamazon vegan/biodegradable line and overall green grooming strategy.
• Ourofino Pet: Brazilian animal health and pet care manufacturer selling veterinary products and pet hygiene items across LATAM. Direct competitor to Pet Society in the Brazilian professional, vet, and consumer pet care segments.
• TropiClean: US-based manufacturer of natural pet grooming and hygiene products (shampoos, dental, wipes) sold through pet specialty retail. Direct competitor to Pet Society's Hydra and Beeps lines in the at-home and salon grooming category.

Regional players

• Premier Pet: Brazilian pet care manufacturer producing hygiene, grooming, and cleaning products for pets. Direct peer of Pet Society in the Brazilian market across both consumer and professional channels.
• Petz (Pet Center Comércio): Brazil's largest pet specialty retailer, stocking competing pet hygiene and grooming brands. Comparable to Pet Society's downstream channel and customer base for its consumer sub-brands (Beeps, Super Premium, Megamazon, ANI+).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/petsociety
• Facebookfacebook.com/psocietyoficial
• LinkedInlinkedin.com/company/pet-society
• Instagraminstagram.com/psociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Society