Ben Weide

What Ben Weide does

Ben Weide Berlin GmbH is a privately-held German fashion label founded in 2013 by designer Benjamin Weide in Berlin. The company designs and manufactures premium sustainable menswear built around an 'Outdoor2Business' design philosophy — garments engineered to transition from cycling or active commuting into formal business settings without a change of clothes. The product portfolio centers on signature pieces including the Suiddy (suit + hoodie hybrid), the Sacket (suit + jacket), the Voody (vest + hoodie), and minimalist vests (Architect, Atelier), complemented by stand-up collar shirts and accessories. Limited editions are produced in runs of 20-50 numbered pieces worldwide to maintain exclusivity.

The technical foundation rests on premium natural fibers — primarily 100% merino wool loden woven in Germany, Mongolian merino, and cashmere blends — combined with proprietary hardware including titanium zippers and hand-dyed tagua nut buttons. Linings use 48% recycled PET (from bottles) and 52% viscose, and all garments are machine-washable at 30°C on a wool cycle, eliminating dry-cleaning. All fabrics carry Bluesign, Ökoprofit, Ökotex 100, and GOTS certifications, with 100% German-sourced materials and production concentrated within a 500 km radius across Berlin and the EU.

Ben Weide operates a direct-to-consumer model with revenue generated primarily through its own e-commerce storefront (benweide.com), supplemented by sales at European design exhibitions (Blickfang in Vienna, Stuttgart, Düsseldorf; Kloster Eberbach), premium bike fairs, and private shopping appointments at the Berlin studio. Pricing ranges from $93 (merino scarves) to $1,392 (limited-edition cashmere/Mongolian merino jackets). Distribution is event-driven and digitally marketed through Instagram, Facebook, Pinterest, Vimeo, and an email newsletter. The company is bootstrapped with no disclosed external funding rounds or institutional investors, and remains under founder ownership.

Name

Ben Weide

Legal name

Ben Weide Berlin GmbH

Website

https://benweide.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ben Weide Berlin GmbH is a bootstrapped Berlin-based fashion label, founded in 2013, designing premium sustainable menswear with an 'Outdoor2Business' concept that transitions from cycling to business settings, sold direct-to-consumer via e-commerce and European design exhibitions.

Ownership category

akta.pro rank

Product category

Premium Sustainable Menswear

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Knit Outerwear Mills (2253), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Premium menswear
• Sustainable fashion
• Merino wool jackets
• Outdoor business wear
• Limited edition clothing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of premium menswear via their e-commerce platform and at exhibitions/markets. Products include limited edition jackets, sackets, suiddys, vests, shirts, and accessories at price points ranging from $93 to $1,392.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ben Weide designs and manufactures premium men's outerwear and apparel under its proprietary "Outdoor2Business" concept, producing jackets, vests, shirts, and accessories that transition seamlessly from cycling or active commuting to business meetings. All garments are made from high-quality natural fibers (merino wool, cashmere, loden) woven in Germany, with sustainable production within a 500 km radius, machine-washable care, and limited edition numbered runs.

Product overview

Ben Weide is a Berlin-based fashion label founded in 2013, specializing in outdoor2business wear that combines high-fashion design with sustainable production. The product portfolio centers on innovative jacket designs including The Suiddy (suit + hoodie hybrid), The Sacket (jacket blend), The Motocoat (motorcycle-inspired), and The Voody (vest + hoodie fusion), complemented by The Architect Vest and The Atelier Vest. The lineup is completed by shirts and accessories. All products feature premium materials including 100% merino wool loden, cashmere blends, and Mongolian merino, with fabrics woven in Germany and production within Europe. The label emphasizes machine-washable garments, with linings made from recycled PET bottles.

Differentiator

Problem solved

Functional benefit

Products and services

• The Suiddy A hybrid jacket combining suit and hoodie aesthetics. Features water-repellent, windbreaker, and dirt-repellent properties with titanium zippers and hand-dyed tagua nut buttons. Designed for the Outdoor2Business concept, transitioning from cycling to business meetings.
• The Sacket A reduced, understated jacket combining jacket aesthetics with modern functionality. Water repellent, windbreaker, and dirt-repellent for city or shore excursions. Available in merino wool and cashmere/Mongolian merino limited editions.
• The Architect Vest A minimalist vest following Bauhaus philosophy of form follows function. Uncompromising reduction with no pockets or superfluous details. Made from 100% merino wool loden.
• The Atelier Vest A vest redefining reduction with precise stand-up collar and centrally positioned titanium zipper. Creates a clear vertical axis as a standalone piece or layering element.
• The Voody A fusion of vest and hoodie bridging tailoring and movement. Adds a sporty dimension to the layering principle. Available in colors such as Warm Dune, Pebble Beach, Midnight Cove, Montaliv, and Basalto Verde.
• The Shirt Stand-up collar shirts available in Black, Blue, and White. Made from cotton and organic cotton, priced at $186.
• The Motocoat A motorcycle-inspired coat with blue stripes. Part of the Bike 2 Business concept, combining functionality with business aesthetics. Also offered in the Luxury for Less value collection at $406.
• Scarves and Accessories Accessories including merino knit scarves in designs such as Lewis, Henry, James, Leo, William, Paul, and the Black Merino Knit Scarf. Prices start at $93.
• All Around The World Collection A collection drawing inspiration from Wales, the Cotswolds, Brighton coast, the American Midwest, and urban Chicago. Features new cuts combining structure and movement with sophisticated layering systems.
• Luxury for Less Collection A value-focused collection offering previous season's products at reduced prices, including Motocoat ($406), Suiddy ($464), and Wool Sacket ($464).

Quantifiable outcome

• Machine washable at 30°C in wool program, max 400 spin cycles - eliminating need for dry cleaning

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ecoalf: Spanish sustainable fashion brand using recycled materials (including recycled PET) for menswear and womenswear. Comparable on sustainability story, recycled materials, and premium positioning in European DTC market.
• Lanius: German sustainable fashion label (Cologne) producing premium womenswear and menswear with GOTS-certified organic cotton. Comparable as a German SME in sustainable premium fashion with similar DTC and selective distribution model.
• Loden-Frey: Munich-based premium loden and wool outerwear specialist with heritage in Austrian/German loden fabrics. Highly comparable on materials (Merino loden), premium outerwear positioning, and limited-edition numbered pieces for menswear.
• Armedangels: Cologne-based sustainable fashion brand (GOTS-certified organic cotton, eco-friendly materials). Comparable in positioning as a German sustainability-first fashion label targeting conscious consumers via DTC and selective wholesale.
• Closed GmbH: German sustainable fashion label producing premium denim and ready-to-wear. Comparable in scale (similar-sized German SME), European DTC distribution, and emphasis on sustainable production with traceable supply chains.
• Oliver Spencer: British contemporary menswear label focused on quality craftsmanship and considered, durable designs. Comparable in premium menswear positioning, sustainability and craftsmanship narrative, and selective DTC/independent wholesale distribution.

Emerging players

• Knowledge Cotton Apparel: Danish sustainable menswear basics brand using organic cotton and recycled materials. Comparable on EU-based sustainability positioning and menswear focus, with broader basics catalog at more accessible price points.
• Faguo: French eco-responsible menswear and womenswear brand. Comparable on sustainable menswear positioning in the European market, B-Corp status, and DTC plus selective retail distribution model.

Broad incumbents

• Vaude: German outdoor and sustainable apparel leader with strong environmental credentials (EMAS-certified). Comparable on sustainability positioning and German supply chain, though broader catalog covering outdoor, cycling, and lifestyle at higher volumes.
• Patagonia: California-based leader in sustainable outdoor apparel. Comparable on durable, sustainable, performance-oriented garments and authenticity of sustainability credentials; broader and deeper catalog with cycling-specific lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user79969286
• Facebookfacebook.com/Ben-Weide-Menswear-1484830961746651
• Instagraminstagram.com/benweide_berlin
• Pinterestpinterest.de/benweide
• Xx.com/ben_weide
• LinkedInlinkedin.com/company/ben-weide-berlin-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Weide