Brako
Brako is a North Macedonian industrial manufacturer operating four divisions (Green Machines sweepers, medical equipment, metal structures/automation, and wire products), selling to municipalities and B2B customers across 60+ countries with direct subsidiaries in the USA, UK, Netherlands, and Germany.
- Company typePrivate
- Founded2003
- HeadquartersVeles
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brako does
Brako is an industrial manufacturer headquartered in Veles, North Macedonia, operating four factories with a workforce of more than 600 employees. The company was founded in 1947 as a metal products business and has since expanded into four operating divisions: Green Machines street sweepers, medical equipment, metal structures and industrial automation, and wire products, the last of which was established in 2003. The wire division is described as the largest producer in Southeast Europe, with reported capacity of 3,000 tons per month and group-level steel processing of 40,000 tons annually.
The technology base includes welding robots, CNC machines, plasma cutters, and a dedicated hot-dip galvanizing line, supporting vertically integrated production from raw steel processing through to finished assembly. The Green Machines brand, acquired in 2019, produces municipal street sweepers powered by petrol, electric, and hydrogen drivetrains, including what is positioned as the world's first hydrogen-powered hygiene vehicle introduced in 2020 and the GM720 ZE electric sweeper launched in 2024. The medical equipment division manufactures hospital furniture under ISO 13485:2016 certification, while the metal structures division delivers custom-engineered industrial automation solutions. Group certifications include ISO 9001:2015, ISO 14001:2015, and TÜV SÜD/GS marks.
Brako generates revenue through direct sales to municipal customers via owned subsidiaries in the USA, UK, Netherlands, and Germany, supplemented by distributor partnerships across more than 60 countries for Green Machines, and through B2B contracts in Switzerland, Italy, Germany, and Austria for industrial automation and wire products. The company is owned by Kocho Angjushev and has invested in a 4MW on-site solar panel installation to reduce energy cost exposure. Exhibitions at IFAT and WIRE trade shows plus a DIHK dual-education partnership indicate active commercial development and technical workforce pipeline investment.
Brako firmographics
Firmographics- Name
- Brako
- Legal name
- BRAKO DOO
- Website
- https://brako.com.mk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Brako is a North Macedonian industrial manufacturer operating four divisions (Green Machines sweepers, medical equipment, metal structures/automation, and wire products), selling to municipalities and B2B customers across 60+ countries with direct subsidiaries in the USA, UK, Netherlands, and Germany.
- Ownership category
- akta.pro rank
Where Brako is headquartered
LocationHeadquarters
- HQ city
- Veles
Offices5 records
Markets served
Brako business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Sweepers - Green Machines: High-tech electric and hydrogen-powered urban hygiene vehicles sold under the Green Machines brand. Sold through own subsidiaries in USA, UK, Netherlands, Germany and distributors worldwide.
- Medical equipment and furniture: Medical furniture and equipment including beds, chairs, carts, cabinets for world-famous companies from Sweden, Denmark, UK, Netherlands, and other partners.
- Heavy metal structures and automation: Automated machines for top companies in Switzerland, Italy, Germany; agricultural machinery for Austria; turbines for small hydroelectric power plants; base stations for telecommunications; forklift equipment.
- Wire and wire products: Wire and wire products including construction nails, annealed wire, galvanized wire, spring wire, universal wire knitting, barbed wire, cold-drawn wire. BRAKO is the largest producer of wire in Southeast Europe.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Brako product offering
Product offeringCore offering
BRAKO is a North Macedonian industrial manufacturing company operating four factories that produce (1) Green Machines urban hygiene vehicles (electric, hydrogen, and conventional-powered sweepers), (2) medical equipment and furniture such as hospital beds, examination chairs, and carts, (3) heavy welded metal structures and automation machines for industrial customers, and (4) wire and wire products including construction nails, galvanized wire, barbed wire, and spring wire. The company exports to over 60 countries through direct subsidiaries and channel partners.
Product overview
BRAKO is a multi-product industrial manufacturing company with four distinct core product lines. The company operates as a platform manufacturer producing: (1) Green Machines urban hygiene vehicles (electric, hydrogen, and classic-powered sweepers) - a sub-brand acquired in 2019, (2) Medical equipment and furniture including 25+ products such as hospital beds, examination chairs, carts, and cabinets, (3) Large metal structures and automation machines for industrial applications, and (4) Wire and wire products - the original product line since 2003. The company has over 600 employees, produces in four factories with 50 engineers developing new products, and sells to over 60 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Green Machines: World-famous brand for urban sanitation vehicles producing electric and hydrogen-powered sweepers for maintaining hygiene in urban environments. Acquired by BRAKO in 2019. Models include GM1ze, GM400, GM400ze, GM636 Stage V, GM955, GM500ze, and GM500 H2.
Products and services
- Green Machines Urban Hygiene Vehicles
- Medical Equipment and Furniture
- Large Metal Structures and Automation Machines
- Wire and Wire Products
- GM720 ZE Electric Sweeper
Quantifiable outcome
- 40% increase in Green Machines vehicle sales in 2023
- +3 more outcomes
Companies that use Brako
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Brako technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brako partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Megamil (Mexico)corePartnership with Mexican company Megamil for sales of Green Machines vehicles in Mexico. Megamil has been importing hygiene machines from top global brands for over two decades with sales network across all cities in Mexico.
- Green MachinescoreBRAKO acquired the world-famous Green Machines brand in 2019, after a decade of producing vehicles for the previous owner. The brand produces high-tech electric and hydrogen-powered urban hygiene vehicles sold globally.
- Iĝe (Igor Stefanovski)minorSponsorship partnership with North Macedonia's most successful racing driver Igor Stefanovski - Iĝe. His racing car will carry the Green Machines logo on European race tracks, promoting the Macedonian brand internationally.
- German Chamber of Commerce (DIHK)minorDual education partnership following German standards. Training young people in industrial mechatronics and production machining qualifications. Certified by AHK-DIHK bilateral certificate.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Brako competitors and assessment
Company assessmentDirect peers
- Tennant Company: US-listed manufacturer of industrial and outdoor cleaning equipment including electric and battery-powered sweepers; competes head-to-head with Brako's Green Machines in the North American municipal market.
- Linet Group: Czech manufacturer of hospital beds and medical furniture for European healthcare markets; directly comparable to Brako's medical equipment and furniture product line.
- Hako: German manufacturer of municipal and industrial sweepers and cleaning machines; directly competes with Brako's Green Machines brand in the same urban sanitation vehicle category across European municipalities.
- Bekaert: Belgian global leader in steel wire products and coatings; directly comparable to Brako as a wire manufacturer and galvanized wire producer serving construction and industrial customers.
- Nilfisk: Danish global manufacturer of professional cleaning equipment including outdoor and industrial sweepers; competes with Green Machines in European municipal and industrial sanitation channels.
- Insteel Industries: US manufacturer of steel wire products including welded wire mesh and PC strand; comparable to Brako's wire products line serving construction and infrastructure customers.
- Aebi Schmidt Group: Swiss-headquartered global leader in municipal sweepers, winter maintenance equipment, and agricultural vehicles; overlaps directly with Green Machines in street sweepers sold to cities worldwide.
Broad incumbents
- Bucher Industries: Swiss industrial group operating in agricultural machinery, municipal vehicles, and hydraulics; comparable as a European mid-cap industrial manufacturer serving similar municipal and industrial customers.
- Kärcher: Germany-based global cleaning equipment giant offering municipal and industrial sweepers alongside a much broader cleaning portfolio; competes with Brako in the premium municipal sweeper segment.
- Hill-Rom (Baxter): US-based global medical technology company (now part of Baxter) producing hospital beds and medical furniture; comparable to Brako's medical equipment line but operating at much larger scale across global healthcare channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brako social profiles
Digital presenceBrako compliance and trust
Trust signalCompliance6 records
Brako financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brako leadership team
Management profileNumber of profiles
Profiles3 records
Brako subsidiaries and ownership
Company hierarchySubsidiaries4 records
Brako funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brako M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brako
What does Brako do?
BRAKO is a North Macedonian industrial manufacturing company operating four factories that produce (1) Green Machines urban hygiene vehicles (electric, hydrogen, and conventional-powered sweepers), (2) medical equipment and furniture such as hospital beds, examination chairs, and carts, (3) heavy welded metal structures and automation machines for industrial customers, and (4) wire and wire products including construction nails, galvanized wire, barbed wire, and spring wire. The company exports to over 60 countries through direct subsidiaries and channel partners.
Is Brako a public or private company?
Brako is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brako founded?
Brako was founded in 2003. It employs 501 to 1,000 people.
Where is Brako based?
Brako is headquartered in Veles.
How does Brako make money?
Four revenue lines are on record. Sweepers - Green Machines are the primary driver. The others are medical equipment and furniture, heavy metal structures and automation and wire and wire products.
Who are Brako's main competitors?
Direct peers on record are Tennant Company, Linet Group, Hako, Bekaert, Nilfisk, Insteel Industries and Aebi Schmidt Group. Broad incumbents are Bucher Industries, Kärcher and Hill-Rom (Baxter).
Does Brako have an API?
No public API is recorded for Brako.