Genesis Insurance Brokers

What Genesis Insurance Brokers does

Genesis Insurance Brokers Ltd is a privately held Jamaican insurance brokerage founded in October 1998 and headquartered at The Domes, 85 Hagley Park Road, Kingston 10, with an additional branch in Spanish Town and a stated total of four island-wide locations. The company operates as an intermediary between clients and insurance underwriters rather than as a risk-bearing carrier, distributing six product lines — Motor Vehicle, Pecuniary Loss, Accident, Life & Health, Liability, and Property insurance — sourced through brokerage arrangements with eleven Jamaican insurance companies including JN General, Advantage General, KEY Insurance, General Accident, ICWI, BCIC, GK General, Autosmart, Sagicor, and others.

The business serves both corporate and individual clients throughout Jamaica, with a reported portfolio of over 5,000 customers and a 95% renewal rate. Customer acquisition runs through physical branch locations, direct phone and email contact, and a website quote-request form with a stated 24-hour quotation turnaround. There is no proprietary technology platform, no mobile application, and no API; the underlying technology footprint is limited to a website and an internal computerized system implemented around 2012 to support operations across the four locations.

Ownership and management are concentrated in the Daley family. Milton A. Daley is the founder and majority owner, bringing 19+ years of insurance industry experience and 20 years in finance and accounts; Darren A. Daley serves as Director with responsibility for IT and project management; and Tiane Daley-Swaby serves as Director and Underwriting Manager. The company generates revenue through commissions earned on insurance placements with its eleven carrier partners; pricing is not publicly disclosed because premiums are customized to each client's risk profile. The company has no disclosed funding rounds, no M&A activity, no patents, and no AI or technology differentiation, characterizing it as a relationship-driven, operationally mature small business.

Name

Genesis Insurance Brokers

Legal name

Genesis Insurance Brokers Ltd

Website

https://genesisinsbrokers.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Genesis Insurance Brokers is a privately held Jamaican insurance brokerage founded in 1998 that distributes motor, property, life, health, liability, accident, and pecuniary loss coverage through arrangements with eleven Jamaican carriers, serving over 5,000 corporate and individual clients across four island-wide locations.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• General insurance products
• Motor vehicle insurance
• Property and liability insurance
• Life and health insurance

Headquarters

HQ city

Port-of-spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Genesis Insurance Brokers operates as an insurance brokerage, earning commissions from insurance companies for placing client business. They work with eleven insurance providers to offer the best rates and broadest selection to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Genesis Insurance Brokers is a privately owned Jamaican insurance brokerage that places general insurance coverage on behalf of corporate and individual clients with eleven partner insurance companies. It distributes six core product lines—Motor Vehicle, Pecuniary Loss, Accident, Life & Health, Liability, and Property Insurance—through its Kingston head office, a Spanish Town branch, and three additional island-wide locations, earning commissions from carriers while delivering quotes within 24 hours via website forms or direct contact.

Product overview

Genesis Insurance Brokers is a privately owned insurance brokerage offering a portfolio of six core insurance products: Motor Vehicle Insurance, Pecuniary Loss Insurance, Accident Insurance, Life & Health Insurance, Liability Insurance, and Property Insurance. The company serves both corporate and individual clients throughout Jamaica, operating as a broker that connects clients with multiple insurance providers to secure competitive rates and comprehensive coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Insurance Vehicle insurance providing protection against physical damage and bodily injury resulting from traffic collisions, and against liability arising therefrom. Offered as Comprehensive, Third Party Fire and Theft, or Third Party Only coverage. Targeted at Jamaican drivers and corporate fleet operators.
• Pecuniary Loss Insurance Financial loss protection covering money, fidelity guarantees, burglary, consequential loss, bonds, and fire allied perils. Targeted at Jamaican businesses seeking coverage for direct monetary exposures.
• Accident Insurance Coverage for medical and out-of-pocket expenses that accumulate after an accidental injury, including emergency treatment, hospital stays, medical exams, transportation, and lodging needs. Targeted at individuals seeking protection against accidental injury costs.
• Life & Health Insurance Comprehensive health insurance covering surgeries, diagnostics, pregnancy, prescription drugs; also includes hospital-only plans, critical illness plans (up to $2M), American health insurance, school/college medical benefits, life insurance, and retirement income options. Targeted at Jamaican individuals, families, and corporate health benefit schemes.
• Liability Insurance Risk financing protection against lawsuits and claims, including public liability, product liability, and employers liability coverage. Targeted at Jamaican businesses and employers seeking protection against third-party claims.
• Property Insurance Coverage for property (home or business) against loss or damage to structure or contents, protecting against risks such as fire, theft, and weather damage. Offered as open perils or named perils policies. Targeted at Jamaican homeowners and commercial property owners.

Quantifiable outcome

• 95% client renewal rate demonstrating high satisfaction
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• JN General Insurance Co. LtdcoreChannel Partner/ Reseller/ DistributorBrokerage arrangement with major Jamaican insurance provider offering general insurance products through Genesis broker channel
• Advantage General Insurance Co. LTD.coreChannel Partner/ Reseller/ DistributorBrokerage arrangement providing access to Advantage General Insurance products and coverage options
• KEY Insurance Co. Ltd.coreChannel Partner/ Reseller/ DistributorBrokerage arrangement with KEY Insurance for motor and general insurance products
• General Accident Insurance Co. LtdcoreChannel Partner/ Reseller/ DistributorBrokerage arrangement with General Accident for comprehensive insurance coverage options
• Insurance Company Of The West IndiescoreChannel Partner/ Reseller/ DistributorBrokerage arrangement with ICWI for motor and general insurance products
• British Caribbean Insurance Company Ltd.coreChannel Partner/ Reseller/ DistributorBrokerage arrangement with BCIC providing access to their insurance product portfolio
• GK General Insurance Co. Ltd.coreChannel Partner/ Reseller/ DistributorBrokerage arrangement with GK General Insurance for various coverage products
• IIBReminorChannel Partner/ Reseller/ DistributorBrokerage arrangement for insurance products and services
• Autosmart Insurance Co. Ltd.coreChannel Partner/ Reseller/ DistributorBrokerage arrangement specializing in motor vehicle insurance products
• SagicorcoreChannel Partner/ Reseller/ DistributorBrokerage arrangement with Sagicor for life, health and general insurance products

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Insurance Company of the West Indies (ICWI): ICWI is a long-established Jamaican P&C and motor insurer with a substantial broker distribution channel. Comparable to Genesis because both operate in the Jamaican insurance market across motor, property, and casualty lines, though ICWI underwrites its own book while Genesis acts as intermediary.
• Sagicor Life Jamaica: Sagicor is one of the Caribbean's largest life and general insurance groups with significant Jamaica operations. Comparable to Genesis because both distribute life, health and general insurance to Jamaican individuals and corporates, though Sagicor is a primary carrier and also offers direct-to-consumer distribution.
• Guardian Life Caribbean: Guardian Life is a Caribbean-domiciled life and health insurer that also distributes through broker channels. Comparable to Genesis because both place life and health insurance with Jamaican and Caribbean clients, though Guardian is a carrier that writes its own product rather than a pure intermediary.

Others

• BlueCross BlueShield (broker channel): BlueCross is a major U.S.-domiciled health insurance carrier whose Caribbean/Jamaica broker partnerships overlap with Genesis's life & health product line. Comparable to Genesis because both rely on broker distribution for health and life insurance placement with employer groups and individuals.

Broad incumbents

• Aon plc (Caribbean): Aon is a top global insurance brokerage and risk advisory firm serving corporate clients across the Caribbean. Comparable to Genesis because both act as intermediaries placing P&C, employee benefits, and life/health insurance with multiple carriers, though Aon executes at international scale across many lines.
• Marsh Ltd. (Caribbean): Marsh operates the world's largest insurance brokerage franchise, including a presence serving Caribbean corporate and individual clients. Comparable to Genesis because both are insurance brokers arranging P&C, liability, life/health and specialty coverages with multi-carrier placement, though Marsh does so at global scale while Genesis serves Jamaica locally.
• Willis Towers Watson (Caribbean): Willis Towers Watson (WTW) is a major global insurance and reinsurance brokerage with Caribbean operations. Comparable to Genesis because both broker property, casualty, life and health coverage for commercial and individual clients, though WTW focuses on large corporate accounts and risk analytics.

Direct peers

• Jamaica Brokers Limited: Jamaica Brokers Limited is a local Jamaican insurance brokerage arranging motor, property, life and health coverage with multiple carriers. Directly comparable to Genesis because both operate as multi-carrier insurance brokerages in the Jamaican market serving corporate and individual clients.
• Stewart & Associates Insurance Brokers (Jamaica): Stewart & Associates is a Jamaican insurance brokerage offering commercial and personal insurance placement. Directly comparable to Genesis because both are Jamaica-based multi-line insurance brokerages serving corporate and individual clients.

Regional players

• Caribbean Alliance Insurance Services: Caribbean Alliance Insurance Services is a regional brokerage providing insurance placement across multiple Caribbean territories. Comparable to Genesis because both act as multi-carrier brokers for personal and commercial lines in the Caribbean, though this peer covers a wider geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GenesisBrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Insurance Brokers