Bluecross Blueshield Health Insurance

What Bluecross Blueshield Health Insurance does

Bluecross Blueshield Health Insurance, doing business as "United HealthCare, BlueCross and BlueShield | Steven A. Bell," is a locally and family-owned health insurance brokerage based in Arlington, Texas. Founded in 1977 by Steven A. Bell, the agency operates from a single office at 3609 Smith Barry Rd., Suite 300, and serves individual consumers, families, and Medicare-eligible seniors across the Dallas-Fort Worth metropolitan area. It is an authorized reseller of health insurance products issued by two major carriers, United HealthCare and BlueCross and BlueShield, earning commission revenue on each policy sold.

The agency's product surface centers on health insurance policies, Medicare Advantage and supplemental products, and life insurance, supplemented by ancillary benefits such as prescription drug coverage, dental and vision plan discounts, chiropractic care, fitness club membership discounts, and personal health management programs. The technology footprint is minimal: no proprietary platform, no mobile app, no public API, no disclosed integrations, and no digital marketing presence beyond a static brochure website (insurance-medi.com). Price quotes are obtained via a redirect to the BlueCross retail shopping portal.

Distribution is entirely relationship-driven and hyperlocal. The agency relies on walk-in traffic at the Arlington office, inbound phone calls, house calls for in-home consultations, same-day appointment availability, and word-of-mouth referrals. The owner completes customer paperwork as part of the service. The target segments are unsegmented individual/family consumers and Medicare beneficiaries, with a secondary use case in special-enrollment situations triggered by qualifying life events. No enterprise customers, employer groups, or commercial accounts are served, and there is no disclosed headcount beyond the owner.

Name

Bluecross Blueshield Health Insurance

Legal name

United HealthCare, BlueCross and BlueShield | Steven A. Bell

Website

https://insurance-medi.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Bluecross Blueshield Health Insurance (operating as "United HealthCare, BlueCross and BlueShield | Steven A. Bell") is a family-owned Arlington, Texas insurance brokerage founded in 1977 that resells United HealthCare and BlueCross BlueShield health, Medicare, and life policies to individual consumers, families, and Medicare beneficiaries in the Dallas-Fort Worth area via walk-in, phone, and house-call service.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

akta.pro secondary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Health insurance brokerage
• Individual health coverage
• Medicare Advantage plans
• Family insurance plans
• Insurance agent services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Policy Sales: The agency earns commissions by selling health insurance policies from major carriers including United HealthCare, BlueCross and BlueShield. They serve individual, family, and Medicare customers seeking health coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The agency functions as an independent insurance broker selling United HealthCare and BlueCross BlueShield health insurance products to individuals, families, and Medicare beneficiaries in the Dallas-Fort Worth area. Core offerings include individual and family health policies, Medicare Advantage plans, life insurance, and related ancillary benefits such as prescription drug, dental, vision, and chiropractic coverage, distributed through a local office with house calls and same-day service.

Product overview

Bluecross Blueshield Health Insurance (via Steven A. Bell agency) offers a comprehensive portfolio of health insurance products centered around United HealthCare and BlueCross BlueShield brands. The core offerings include Health Insurance Policies and Medicare Products for individuals and families, supplemented by ancillary benefits including Prescription Drug Coverage, Dental Plan Discounts, Vision Care, and Chiropractic Care. Additional wellness services include Fitness Club Membership Discounts at over 2,000 locations and Personal Health Management Programs with 24/7 online access. The agency also provides Special Enrollment Services for qualifying life events and Healthcare Enrollment Assistance including home consultations. All products are accessed through the Dallas-Fort Worth area agency with over 40 years of experience serving Texas residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Policies Comprehensive health insurance coverage for individuals and families, providing worry-free medical protection with access to a wide network of healthcare providers through United HealthCare and BlueCross BlueShield carrier products.
• Medicare Products Medicare Advantage plans and Medicare supplement coverage options designed for seniors and Medicare-eligible individuals, including prescription drug coverage and additional wellness benefits.
• Life Insurance Life insurance coverage providing financial protection for families and dependents in the event of death or critical illness.
• Special Enrollment Services Assistance with adjusting health insurance coverage during qualifying life events such as marriage, birth, adoption, loss of coverage, or relocation, helping customers navigate the 60-day special enrollment window.
• Healthcare Enrollment Assistance Guided enrollment support helping individuals and families sign up for appropriate health coverage, including home consultations and paperwork completion.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BlueCross and BlueShieldcoreChannel Partner/ Reseller/ DistributorThe agency is an authorized reseller of BlueCross and BlueShield health insurance products. They sell BlueCross BlueShield health policies to individual, family, and Medicare customers in the Dallas-Fort Worth area.
• United HealthCarecoreChannel Partner/ Reseller/ DistributorThe agency is an authorized reseller of United HealthCare health insurance products. They offer United HealthCare health policies alongside BlueCross BlueShield options.

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Humana: Major Medicare Advantage and individual health insurer. Not a direct channel competitor but operates in the same Medicare and individual market that drives a large share of this agency's revenue.
• UnitedHealth Group: Parent of UnitedHealthcare, the carrier partner at the core of this agency's portfolio. Provides the wholesale product the agency resells and sets commission/appointment terms.
• Blue Cross Blue Shield Association: National association governing the BCBS-branded carriers that the agency resells. Sets the products, commissions, and contracting framework the agency depends on.

Direct peers

• QuoteWizard: Insurance comparison marketplace distributing multiple product lines including health, life, and Medicare. Comparable broker/distributor model, leaning more digital.
• GoHealth: Health insurance marketplace specializing in Medicare and individual/family ACA plans across multiple carriers. Comparable in product line (individual, family, Medicare) though delivered through a more digital channel.
• eHealth: Online health insurance marketplace offering individual, family, Medicare, and supplemental plans from many carriers. Comparable in product breadth but operates at much greater digital scale.
• Insure.com: Online insurance comparison and brokerage platform for health, life, Medicare, and supplemental products. Similar carrier-agnostic, multi-line agency role.
• SmartFinancial: Insurance comparison platform offering health, Medicare, life, and supplemental quotes from multiple carriers. Comparable multi-carrier brokerage model, though more digitally delivered.
• SelectQuote: Direct-to-consumer insurance distributor selling term life, Medicare, and senior health products from multiple carriers. Comparable multi-carrier, multi-line agency model.
• HealthMarkets: National independent insurance agency that sells individual, family, Medicare, and supplemental health plans from multiple carriers. Closely comparable business model - independent agent/broker selling UHC and BCBS products to individuals and seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bluecross-blueshield-health-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluecross Blueshield Health Insurance