North Wales Wildlife Trust

What North Wales Wildlife Trust does

North Wales Wildlife Trust is a registered charity (Charity no.230772, Company no.773995) headquartered in Bangor, Wales, founded in 1963, and operating as the regional North Wales affiliate within The Wildlife Trusts network of 46 UK charities. It protects and restores wildlife and wild places across North Wales through direct management of 35+ nature reserves, delivery of over 150 annual walks, talks and family events, and a portfolio of conservation programmes including the Brenig Osprey Project, Living Seas marine initiatives, the Welsh Beaver Project, and the Our Wild Coast youth coastal engagement programme funded by the National Lottery Community Fund.

The trust's product surface is service-led rather than technology-led. Core offerings include individual membership (8,000-10,000 members) granting access to reserves and events; professional ecology consultancy through Enfys Ecology; farm advisory through Galwad; planning advice for developers and landowners; education programmes such as the Climate and Conservation Traineeship; and digital resources including the bilingual Gardeners' Toolkit for invasive species prevention and live osprey and barn owl webcams. There is no proprietary technology platform, app, or software product.

Revenue is diversified across membership subscriptions (less than 10p per day), donations and legacies (including free will-writing services), retail shop sales (notably Vine House Farm bird food), corporate sponsorship and fundraising, and fee-based professional services. The organisation has 11-50 employees and relies heavily on volunteer participation, with nearly 500 young people engaged through Our Wild Coast and over 35,000 volunteers across the wider Wildlife Trusts network. Geographic scope is strictly regional within North Wales, UK.

Name

North Wales Wildlife Trust

Legal name

North Wales Wildlife Trust

Website

https://northwaleswildlifetrust.org.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

North Wales Wildlife Trust is a regional UK charity founded in 1963 that protects and restores wildlife across North Wales through 35+ nature reserves, 150+ annual events, professional ecology and farm advisory services, youth programmes, and membership engagement, operating as part of The Wildlife Trusts network.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB), Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Wildlife conservation
• Nature reserves
• Environmental education
• Ecological consulting
• Marine conservation

Headquarters

HQ city

Bangor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Annual membership providing access to 35+ nature reserves, discounts at retail shops, and participation in over 140 events annually. Membership costs less than 10p per day.
2. Donations and legacies: The trust receives charitable donations from supporters, including gifts in wills through legacy promises and free will-writing services, and memorial donations.
3. Retail shop sales: Sale of wildlife-related products including bird food from Vine House Farm, wildlife merchandise, and nature-themed items through their online and physical retail shops.
4. Corporate support and fundraising: Corporate partnerships, sponsorship, and fundraising events including volunteer programs for businesses and specific fundraising campaigns such as the Cors y Sarnau Appeal.
5. Professional services: Ecology consulting services through Enfys Ecology, farm advisory services via Galwad Farm Advisory Service, and planning advice services provided to landowners and developers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

North Wales Wildlife Trust is a charitable organization that protects and restores wildlife and wild places across North Wales. It manages over 35 nature reserves, delivers 150+ annual events and educational programmes, runs a direct membership scheme with 8,000+ supporters, and sells wildlife-related merchandise through its online shop. It also offers paid professional ecology, farm advisory, and planning services to landowners, developers, and public sector clients.

Product overview

North Wales Wildlife Trust operates as a single-brand conservation charity offering a portfolio of interconnected services and programmes rather than a technology product platform. Core offerings include membership and access to 35+ nature reserves for wildlife observation, alongside over 150 annual events and activities. Professional services encompass ecological consultancy (Enfys Ecology), planning advice, and farm advisory services. Major conservation projects include the Brenig Osprey Project, Living Seas marine programme, Our Wild Coast youth initiative, and the annual 30 Days Wild challenge. Additional offerings include educational programmes like the Climate and Conservation Traineeship, volunteer opportunities, and the Gardener's Toolkit digital resource for invasive species prevention. The organisation does not offer a technology product platform but provides conservation, education, and community engagement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programme Annual membership providing individuals and families with access to 35+ nature reserves, 150+ events per year, and shop discounts, supporting the trust's conservation work. Costs less than 10p per day.
• Nature Reserves Access Public access to over 35 nature reserves across North Wales for wildlife observation, walking, and educational visits, available to members and the general public.
• Events and Activities Programme Over 150 annual events including guided walks, talks, family activities, and conservation volunteering opportunities delivered across North Wales reserves.
• Enfys Ecology Ecological Consultancy Professional ecology consultancy providing ecological assessments, surveys, and reporting for development projects, delivered to developers, planning applicants, and public sector organisations.
• Galwad Farm Advisory Service Agricultural advisory service supporting farmers and landowners to implement nature-friendly and regenerative farming practices and habitat management.
• Planning Advice Services Professional planning consultation helping developers and landowners navigate environmental planning requirements and biodiversity considerations.
• Wildlife Online Shop Online retail store selling bird food (Vine House Farm), wildlife merchandise, and nature-themed products with UK delivery, supporting conservation work.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bangor University Treborth Botanical GardensminorStrategic or Co-development PartnerPartner in the development of the Gardeners' Toolkit, contributing expertise on plant identification and horticultural best practices.
• CADWminorStrategic or Co-development PartnerWelsh historic environment service partnered on the Gardeners' Toolkit to address impacts of invasive species on historic monuments and archaeological sites.
• Conwy County Borough CouncilminorStrategic or Co-development PartnerLocal authority partner in the Gardeners' Toolkit project supporting community engagement with invasive species prevention.
• The Wildlife TrustscoreStrategic or Co-development PartnerParent organization network of 46 Wildlife Trusts across the UK with 910,000 members and 35,000 volunteers. North Wales Wildlife Trust participates in shared campaigns including 30 Days Wild and benefits from collective resources and brand presence.
• Wales Council for Voluntary Action (WCVA)minorStrategic or Co-development PartnerFeatured in WCVA Welsh Charities Week campaign film showcasing volunteer impact at Gwaith Powdwr Nature Reserve, highlighting the trust's contribution to the voluntary sector in Wales.

Scale indicators8 records

Expansion highlights4 records

Broad incumbents

• RSPB (Royal Society for the Protection of Birds): UK's largest bird and wildlife conservation charity with over 1 million members. Comparable in mission (wildlife conservation, reserves, advocacy, membership) but operates at national scale with a much larger staff and asset base.
• National Trust: Major UK conservation charity managing heritage properties and natural landscapes, with a comparable membership-driven model, extensive land portfolio, and education programmes. Significantly larger in scale and remit.

Direct peers

• Woodland Trust: UK woodland conservation charity with a similar member-funded, land-acquisition and reserve-management model. Comparable in volunteer engagement, tree-planting programmes, and education delivery, with overlap in NWWT's woodland projects.
• Plantlife: UK plant and fungi conservation charity. Comparable in scale and focus on species/habitat protection, with overlap in NWWT's wildflower meadows, limestone grassland, and invasive-species work.
• Marine Conservation Society: UK marine conservation charity directly comparable to NWWT's Living Seas programme (Project SIARC, Seagrass Ocean Rescue, beach cleans). Operates UK-wide with similar volunteer-driven citizen-science engagement.
• South and West Wales Wildlife Trust: Sister Wildlife Trust covering the rest of Wales. Directly comparable in operating model (nature reserves, membership, education, professional services) and operates in an adjacent Welsh geography, providing the closest functional mirror to NWWT.
• Cheshire Wildlife Trust: Neighbouring Wildlife Trust operating across the English/Welsh border region. Comparable member-based, reserve-management model focused on North-West England and adjacent areas of North Wales.

Emerging players

• Butterfly Conservation: UK charity focused on butterflies and moths, overlapping with NWWT's woodland butterfly, meadow, and pollinator programmes. Comparable membership and volunteer model at smaller scale.
• Buglife: UK invertebrate conservation charity with overlapping mission on habitat restoration and pollinator/wildlife protection. Smaller and more specialist than NWWT, but operates on a national footprint.

Regional players

• Shropshire Wildlife Trust: Neighbouring Wildlife Trust in the West Midlands/English-Welsh border area. Closely comparable in scale, operating model, and reserve-based conservation approach, though operating primarily across the English border.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/North_Wales_WT
• YouTubeyoutube.com/channel/UCdOmzdRI2Tme2MO0fGshQoQ
• Facebookfacebook.com/northwaleswildlifetrust
• LinkedInlinkedin.com/company/north-wales-wildlife-trust
• Instagraminstagram.com/northwaleswildlifetrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Wales Wildlife Trust