What TBD does

Sinclair, Inc. (NASDAQ: SGI) is a publicly traded American television broadcasting company headquartered in Maryland, USA, operating broadcast TV stations across multiple U.S. markets. Through its content brands, most notably ROAR, Sinclair delivers a comedy-focused entertainment network to general consumer audiences. ROAR functions as a network television platform that curates and distributes iconic comedy franchises including Saturday Night Live, Whose Line Is It Anyway?, Key & Peele, and Punk'd, serving viewers seeking irreverent, brand-safe comedy entertainment through both linear and digital channels.

The ROAR platform reaches consumers via three primary distribution layers: free over-the-air broadcast through Sinclair-owned and partner affiliate stations, cable and satellite TV providers that carry the network in local market lineups, and direct-to-consumer live streaming through the WatchROAR website. The platform's underlying technology stack is cloud-based streaming infrastructure supporting both live and scheduled programming plus on-demand access. Notable consumer-facing technical components include a real-time live streaming feature and a Channel Finder tool that uses geographic detection and zip code search to help viewers locate ROAR on local TV providers.

Sinclair's revenue model is anchored in three streams: (1) core television advertising from broadcast and cable TV commercial inventory, which grew approximately $20 million year-over-year in Q3 2025; (2) partner station transactions including affiliate fees, retransmission consent, and shared advertising arrangements; and (3) political advertising that fluctuates with election cycles. Sinclair reported Q3 2025 Adjusted EBITDA of approximately $100 million and redeemed $89 million of senior unsecured notes during the quarter, indicating active balance sheet management alongside operational performance. Pricing for advertising slots is negotiated on a per-slot or per-campaign basis and is not publicly disclosed.

Name

TBD

Legal name

Sinclair, Inc.

Website

https://tbd.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinclair, Inc. (NASDAQ: SGI) operates ROAR, a US comedy-focused network TV platform featuring franchises like Saturday Night Live and Key & Peele, distributed via broadcast stations, cable/satellite, and direct-to-consumer streaming to general viewers and TV advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Television Advertising: Core advertising revenue from broadcast and cable TV commercials. The company reported $20 million year-over-year growth in core advertising revenue for Q3 2025.
2. Partner Station Transactions: Revenue from transactions with partner TV stations, including affiliate fees, retransmission consent, and shared advertising arrangements. Management expects continued revenue growth from these transactions.
3. Political Advertising: Revenue from political campaign advertising on broadcast TV stations, particularly during election cycles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ROAR is a comedy-focused entertainment television network that delivers iconic comedy franchises including Saturday Night Live, Whose Line Is It Anyway?, Key & Peele, and Punk'd to viewers across the United States. The network distributes content free over-the-air via Sinclair-owned and partner broadcast TV stations, through cable and satellite providers, and via a direct-to-consumer live streaming platform on its website, enabling viewers to access programming through whichever channel they prefer.

Product overview

Sinclair Inc. operates ROAR, a network TV platform that serves as the home for ground-breaking funny franchises. ROAR is a single, unified entertainment network offering comedic programming including Saturday Night Live, Whose Line Is It Anyway?, Key & Peele, and Punk'd. The platform provides live streaming capabilities, scheduled programming, and channel finder functionality for viewers to access content across partner stations.

Differentiator

Problem solved

Functional benefit

Brands

• ROAR: Network TV home of ground-breaking funny franchises delivering comedy content including Saturday Night Live, Whose Line Is It Anyway?, Key & Peele, and Punk'd.

Products and services

• ROAR ROAR is a comedy-focused entertainment television network delivering iconic franchises such as Saturday Night Live, Whose Line Is It Anyway?, Key & Peele, and Punk'd to viewers across the United States via free over-the-air broadcast, cable/satellite TV, and direct-to-consumer live streaming on watchroar.com. It is operated by Sinclair, Inc. and serves general consumers seeking comedy entertainment.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The CW: The CW is a U.S. broadcast television network offering comedy, drama, and sports programming. It is a broader incumbent in the same broadcast-TV distribution ecosystem ROAR operates in, with similar affiliate economics but a wider content mix.
• Nexstar Media Group: Nexstar is the largest U.S. owner of local broadcast television stations and operates cable networks. It is directly comparable to Sinclair as a broadcast TV group peer, with similar affiliate, retransmission, and political-ad revenue dynamics.
• Tegna: Tegna is a major U.S. broadcast television station group, comparable to Sinclair's core station business. It shares ROAR's distribution backbone (over-the-air broadcast, pay-TV carriage, political ad exposure) and operates adjacent to similar network partners.
• Paramount Network: Paramount Network is a general-entertainment cable network featuring scripted dramas, comedies, and unscripted programming. It competes with ROAR for ad dollars and audience attention in the same cable/satellite/streaming distribution footprint but offers a much broader genre mix.

Direct peers

• IFC: IFC (Independent Film Channel) is an entertainment cable network known for comedy-driven indie films and original comedy series. It overlaps with ROAR in niche comedy positioning, ad-supported model, and digital streaming availability through its website.
• TBS: TBS is a cable general-entertainment network with a heavy lean toward comedy, late-night, and sitcoms. It competes head-to-head with ROAR for the same light-entertainment viewer and runs a parallel model of cable distribution plus ad-supported streaming via its website and apps.
• Comedy Central: Comedy Central is a cable network dedicated almost exclusively to comedy programming (stand-up, sketch, scripted). It directly competes with ROAR for the same comedy-obsessed audience and operates a similar ad-supported distribution model across cable, satellite, and digital streaming.
• Adult Swim: Adult Swim is a late-night comedy and animation cable network owned by Warner Bros. Discovery. It overlaps with ROAR in comedy positioning, free ad-supported streaming via its website, and pursuit of younger cord-cutter audiences.
• truTV: truTV is a cable network with comedy, unscripted, and pranks-focused programming — overlapping ROAR's irreverent, lighthearted positioning. It is part of the Warner Bros. Discovery portfolio and reaches viewers through similar cable/satellite/streaming distribution channels.
• FXX: FXX is a comedy-centric cable network spun out of FX, carrying sitcoms and animated comedies to a young-adult audience. It is directly comparable to ROAR in genre focus, target demographic, and ad-supported distribution mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tbd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBD