What Paramount Network does

Paramount Network is an American pay television channel owned and operated by Viacom International Inc., a subsidiary of Paramount Global (NASDAQ: PARA). Launched in 1983 as The Nashville Network (TNN), it was rebranded as Spike TV in 2003 and renamed Paramount Network in 2018, repositioning the channel around premium scripted drama. The network is built around the Yellowstone franchise created by Taylor Sheridan, which encompasses the flagship series Yellowstone, prequels 1883 and 1923, and spin-offs including Dutton Ranch, Marshals, and The Madison. Additional Taylor Sheridan-produced content includes Landman, Mayor of Kingstown, Tulsa King, Lioness, The Road, and Lawmen: Bass Reeves. The slate is complemented by reality programming such as the Ink Master franchise, Bar Rescue, and Marriage Rescue.

The network's underlying technology stack centers on traditional linear television broadcast and streaming platform integration with Paramount+, the parent group's direct-to-consumer streaming service. Full-episode streaming is handled exclusively by Paramount+, with paramountnetwork.com operating as a promotional front-end that redirects viewers to the streaming platform. The business model combines three revenue streams: carriage fees from pay-TV distributors, advertising sales during linear broadcasts, and indirect monetization through Paramount+ subscriber acquisition driven by network-driven redirects. The network also generates ancillary revenue through a branded e-commerce merchandise storefront, the Dutton Ranch Shop, and through official Spotify playlists tied to its franchise IP.

Paramount Network is part of Paramount Global's vertically integrated media portfolio, alongside Paramount Pictures, Paramount Television Studios, and the Paramount+ streaming service. Legal and corporate operations are housed at 1515 Broadway, New York, NY 10036, with content reach described as global across cable/satellite and streaming distribution channels.

Name

Paramount Network

Legal name

Viacom International Inc.

Website

https://paramountnetwork.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Paramount Network is a U.S. pay television channel, operated by Viacom International Inc. under Paramount Global, that delivers the Yellowstone franchise and other Taylor Sheridan dramas alongside reality programming, with streaming distributed via Paramount+.

Ownership category

akta.pro rank

Product category

Cable Television Networks

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

General Entertainment Cable Networks (MPABAFAA)

akta.pro secondary industry

Premium Pay Cable Networks (MPABAFAB)

Keywords

• Cable television
• Scripted drama series
• Reality programming
• Streaming television content
• Western drama series

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Cable/Satellite Distribution: Paramount Network generates revenue through traditional cable and satellite TV distribution agreements, charging carriage fees from pay-TV providers.
2. Advertising Revenue: The network monetizes its television audience through advertising sales during programming broadcasts.
3. Paramount+ Streaming Redirects: The network's website redirects viewers to Paramount+ for streaming content, driving subscriber acquisition for the streaming service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paramount Network is an American pay television channel that broadcasts scripted dramas and reality programming, anchored by the Yellowstone franchise and Taylor Sheridan-produced series. Content is delivered via traditional cable/satellite distribution and integrated streaming redirects to Paramount+. The network also operates the Dutton Ranch Shop for branded merchandise sales.

Product overview

Paramount Network is a cable television channel and streaming platform offering a portfolio of scripted dramas and reality series. The core offering centers on the Yellowstone Universe franchise including flagship series Yellowstone, prequels 1883 and 1923, and spin-offs Dutton Ranch, Marshals, and The Madison. Additional Taylor Sheridan-produced content includes Landman, Mayor of Kingstown, Tulsa King, Lioness, and The Road. The network also features reality programming such as the Ink Master franchise (Ink Master, Ink Master: Angels, Ink Master: Grudge Match, Ink Master: Redemption), Bar Rescue, and Marriage Rescue. Content is available for streaming on Paramount+ and through the Paramount Network channel, with additional merchandise available through the Dutton Ranch Shop.

Differentiator

Problem solved

Functional benefit

Brands

• The Dutton Legacy: A collection of Western-themed dramas centered on the Dutton family, including Yellowstone, 1883, 1923, and Dutton Ranch.

Products and services

• Yellowstone Flagship drama series following the Dutton family, owners of the largest ranch in the United States, airing Sundays at 8/7c.
• Dutton Ranch Drama series where Rip Wheeler and Beth Dutton gamble everything on building a new life in Texas, with new episodes airing every Friday.
• 1883 Prequel series following the Dutton family as they journey through the Great Plains.
• 1923 Prequel series exploring the Dutton family's early 20th century origins.
• Marshals Action series where Kayce Dutton combines his skills as a cowboy and Navy SEAL when he joins an elite unit of U.S. Marshals.
• The Madison Drama series about a grieving New York City family that relocates to Montana's tranquil Madison River Valley following a tragedy.
• Ink Master Tattoo competition reality series featuring top tattoo artists competing for the title.
• Ink Master: Angels Spin-off competition series featuring female tattoo artists.
• Ink Master: Grudge Match Spin-off featuring former Ink Master contestants settling scores in tattoo battles.
• Ink Master: Redemption Spin-off where eliminated artists get a chance to redeem themselves.
• Bar Rescue Reality makeover series where Jon Taffer gives failing bars one last shot.
• Landman Drama series produced by Taylor Sheridan set in the world of oil drilling.
• Mayor of Kingstown Drama series created by Taylor Sheridan about a family running a private prison in a small Michigan town.
• Tulsa King Crime drama series starring Sylvester Stallone as a former mafia boss building a criminal empire in Oklahoma.
• Lioness Espionage drama series following a Marine intelligence officer tasked with infiltrating a terrorist organization.
• Lawmen: Bass Reeves Historical drama series following the legendary lawman Bass Reeves.
• The Last Cowboy Reality competition series celebrating the cowboy way of life.
• The Road Drama series produced by Taylor Sheridan about survival in a post-apocalyptic America.
• 68 Whiskey War drama series following a group of Army medics in Afghanistan.
• Marriage Rescue Relationship reality series helping couples rebuild their marriages.
• Rest in Power: The Trayvon Martin Story Documentary series examining the Trayvon Martin case and its impact on America.
• Dutton Ranch Shop Official merchandise store for Dutton Ranch, offering exclusive gifts, gear, and fan-favorite collectibles.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Viacom International Inc. (VII)coreOthersViacom International Inc. owns, operates and provides Paramount Network as part of the VII brand network. VII is a subsidiary of Paramount Global and handles all legal, operational, and corporate matters for the network. Address: 1515 Broadway, 51st Floor, New York, NY 10036.
• Paramount+coreStrategic or Co-development PartnerParamount Network works in partnership with Paramount+ for streaming content distribution. The network's website redirects users to Paramount+ for full episode streaming. Shows like 1883, 1923, Yellowstone, Dutton Ranch, Landman, and other productions are available for streaming on Paramount+.
• Paramount GlobalcoreOthersParamount Global is the parent company of Paramount Network through its subsidiary Viacom International Inc. Paramount Global encompasses Paramount Pictures, Paramount Television Studios, and other media properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TNT: Warner Bros. Discovery's general entertainment cable channel with a mix of drama series, sports-adjacent programming, and original scripted shows. Comparable general-entertainment basic-cable footprint and pay-TV carriage model.
• FX Networks: Disney-owned basic cable network built around prestige scripted dramas (Fargo, Sons of Anarchy, Shogun, The Bear). The most direct analog to Paramount Network: premium-quality originals (Yellowstone vs. Fargo) distributed via basic cable rather than pay-TV tier.
• AMC: AMC Networks' flagship basic cable channel defined by serialized scripted dramas (Breaking Bad, The Walking Dead, Mad Men, Better Call Saul). Closely comparable scripted-drama-led positioning and similar male-skewing adult audience to Paramount Network.
• USA Network: NBCUniversal-owned general entertainment cable channel mixing original scripted dramas (Suits, Mr. Robot, Monk in syndication) with reality programming. Comparable cable distribution model and broad entertainment positioning under a major media conglomerate.
• A&E: Joint-venture cable network (Disney/Hearst) with a mix of unscripted programming (Duck Dynasty, Storage Wars), true-crime docuseries, and original scripted content (Bates Motel). Comparable general entertainment cable positioning with reality-led scheduling.
• Bravo: NBCUniversal-owned cable network anchored by unscripted franchises (Real Housewives, Top Chef, Below Deck). Comparable general-entertainment basic-cable footprint; useful peer for the reality and lifestyle sub-strands of Paramount Network's schedule.
• TBS: Warner Bros. Discovery cable channel mixing comedy, drama, and acquired programming. Comparable basic-cable distribution model and general entertainment positioning, often sold alongside TNT as a cable bundle.
• Syfy: NBCUniversal cable network with genre scripted and reality programming (Battlestar Galactica, Face Off, Resident Alien). Comparable scripted-cable distribution model and adult-skewing original content strategy.
• Hallmark Channel: Crown Media cable network with original scripted movies and series (When Calls the Heart, mystery movie franchise). Comparable basic-cable distribution model with an original-content-led schedule rather than acquired reruns.
• Freeform: Disney-owned basic cable channel targeting younger adults with original scripted series (Cruel Summer, grown-ish) and acquired films. Comparable cable distribution model and original content programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/paramountnetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Network