Modern People

What Modern People does

Modern People is an Australian boutique consultancy (legal entity Modern People Enterprises Pty Ltd) founded in 2019 and headquartered in Perth, with an additional office in Sydney. The firm operates as a Certified B Corporation and is co-founded by Jennifer McMahon, alongside Annie Simpson as co-founder and CCO. It serves executive leaders, leadership teams, and organisations across Australia and into Singapore through a portfolio of professional services including the Modern Leaders certification program, Create Mattering (a culture and mattering-at-work methodology grounded in research by advisory board member Zach Mercurio, Ph.D.), Strategy + Culture advisory, B Corp Advisory, ESG Advisory, Organisational Design, executive coaching, leadership capability assessments, masterclasses, and keynote speaking.

The firm does not operate a software platform; its intellectual property resides in proprietary frameworks, methodologies, and content assets (a blog of 50+ articles plus LinkedIn Live programming). Revenue is generated entirely through professional services fees, with quote-based, tailored pricing for programs delivered on-site or virtually, and no publicly disclosed pricing. The go-to-market combines direct enterprise engagement, an event-driven pipeline (AICD Director Course, Curtin Ignition, IN:WA Owners and Leaders Assembly), website inbound, and a community/movement layer including co-organization of Happiness at Work Week Australia and the Constellations Summit + Festival.

Customer segments span SMB, mid-market, and enterprise clients across diverse industries (Quickmail, Delorean Corporation, Kinatico, AGEM Property, ASB Branded Merchandise, Phoenix Metal Group, Seton College, Page Group, RWWA, Curtin University, Applus+, Spacecubed), with named education-sector work at both secondary and university levels. The firm is privately held with no outside investment disclosed and is not a technology company.

Name

Modern People

Legal name

Modern People Enterprises Pty Ltd

Website

https://modernpeople.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern People is an Australian Certified B Corporation consultancy, headquartered in Perth with a Sydney office, that delivers leadership development (Modern Leaders), Create Mattering culture work, strategy and ESG advisory, and keynote services to executive teams across Australia and Singapore.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

People Management & Supervisory Skills (EDABAAAB), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Leadership development
• Culture transformation
• Executive coaching
• Strategic planning
• Organizational consulting

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Leadership Development Programs: Revenue generated through structured leadership programs such as the Modern Leaders certification, which builds human skills for leaders. Programs are delivered over extended periods (e.g., 3 months) to teams and individuals.
2. Executive & Business Coaching: Individual coaching services for leaders and executives, providing personalized guidance for growth and development.
3. Keynotes & Speaking Engagements: Speaking services for events, conferences, and organisations ranging from intimate talks (40 people) to large keynotes (500+ attendees).
4. Workshop Facilitation: Workshop delivery on topics including purpose, culture design, and organisational transformation.
5. Leadership Capability Assessments: Assessment services evaluating leadership skills, knowledge, and attributes using methods including self-assessments, 360-degree assessments, competency-based assessments, and simulation exercises.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Modern People is a certified B Corporation advisory and consulting firm that helps leaders, leadership teams, and organizations reinvent work through three core service areas: the Modern Leaders Program (human skills leadership development), Strategy + Culture (organisational identity and 3-year strategic planning co-creation), and Social Impact initiatives. They deliver keynote speaking, executive coaching, B Corp advisory, ESG advisory, and organisational design services to clients across Australia and Singapore.

Product overview

Modern People is a professional services firm (certified B Corp) offering a portfolio of consulting and advisory services focused on humanising the new world of work. The core offerings include the Modern Leaders Program (leadership development), Create Mattering (culture-building), Strategy + Culture services, and Social Impact initiatives. Supporting services include B Corp Advisory, ESG Advisory, Organisational Design, Business Coaching, Keynote Speaking, Identity Creation, Culture Transformation, Leadership Capability Assessment, and Masterclasses. These services work together as an integrated approach to helping leaders and organisations reinvent how work works and people matter.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Leaders Program A leadership development certification program building human skills at social, emotional, spiritual, and intellectual levels to develop self-led, resilient, and compassionate future-focused leaders. Delivered over extended periods (e.g., 3 months) to teams and individuals.
• Create Mattering A program designed for leaders to learn how to help people feel noticed, affirmed, and needed in moments that matter, going beyond performance to create cultures of belonging.
• Strategy + Culture Organisational identity and strategic planning services that help co-create purpose-driven 3-year strategic plans with values at the core, creating tangible visions and pathways to the future.
• Social Impact Community and connection-driven impact initiatives supporting movements including Create Mattering, B Corp, A Night of Innovation, Happiness at Work Week, and Constellations Summit + Festival.
• Keynote Speaking Speaking services by Jennifer McMahon for businesses, companies, and organisations, ranging from talks to 40 people to keynotes for 500+, crafted to deliver impactful messages on the new world of work.
• Business Coaching Executive and leadership coaching services focused on helping individuals develop self-reflection habits and leadership capabilities.
• Identity Creation Services helping organisations define their Purpose, Values, Vision, and Mission with purpose and values at the core.
• Culture Transformation Organisational culture change services that catalyze positive shifts and build cohesive leadership teams.
• B Corp Advisory Advisory services helping businesses achieve B Corp certification and align operations with high standards of social and environmental performance.
• ESG Advisory Environmental, Social, and Governance advisory services helping organisations thrive in the full spectrum of ESG practices, working with partners on sustainable business practices.
• Organisational Design Work advisory and organisational design services that help shape company structure, roles, and workflows for optimal performance.
• Leadership Capability Assessment Assessment services evaluating leadership skills, knowledge, and attributes to identify strengths, areas for improvement, and development opportunities, using self-assessments, 360-degree assessments, competency-based assessments, and simulation exercises.
• Mattering at Work Masterclass A three-session masterclass covering learning to notice others, affirming unique strengths, and showing others they are relied upon and indispensable, based on Zach Mercurio's research.

Quantifiable outcome

• 21% employee engagement in Australia/New Zealand (Gallup data cited to contextualise the problem Modern People addresses)
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Happiness at Work Week Australia OrganiserscoreStrategic or Co-development Partner · 25 September 2023Modern People co-organises Happiness at Work Week Australia (September 25-29) with The Happy Workplace Group, Happiness Co, and Happiness Co Foundation. The collaboration brings together organisations across Australia to celebrate and promote happiness at work as the norm, not the exception.
• B Lab AANZ (B Corp)coreStrategic or Co-development PartnerModern People is a B Corp certified business and active member of the B Lab AANZ community. They participated in Assembly 2025 (B Lab AANZ's annual gathering) with 160 companies and 300 leaders. Jennifer McMahon served in B Local WA leadership role, building connection between like-spirited businesses on the path to creating an equitable and sustainable future.
• Boola Bardip (Western Australian Museum)supportingStrategic or Co-development PartnerPartner in Alchemy: A Night of Innovation, a bi-annual innovation showcase bringing together 10 top innovators from Clean Energy, Agriculture + Farming, Mining and DeepTech. Modern People connects innovators with funding, investors and networks.
• StartUp WAsupportingStrategic or Co-development PartnerPartner in Alchemy: A Night of Innovation alongside Boola Bardip. Supports connection between innovators, funding sources, investors and networks in Western Australia's startup ecosystem.
• IN:WA (Owners and Leaders Assembly)supportingStrategic or Co-development PartnerModern People facilitates the quarterly IN:WA Owners and Leaders Assembly for creative and communication agency owners. Sessions cover recognition and rewards, values, challenging times navigation, and value proposition development.
• Zach Mercurio, Ph.D.coreStrategic or Co-development PartnerZach Mercurio serves as Modern People's Advisory Board Member. He is the author and researcher behind 'Mattering at Work' - the foundational framework for Modern People's Create Mattering practice. Modern People hosted Mattering Month Live LinkedIn Live with Zach Mercurio discussing the latest research on mattering at work.
• AICD (Australian Institute of Company Directors)supportingStrategic or Co-development PartnerModern People co-delivered an AICD Director Course bringing together 24 board members and executives from around the globe for a week of transformative learning.
• Zero2HerosupportingStrategic or Co-development PartnerModern People Founder Jennifer McMahon participated in Cape 2 Cape CEO Trek supporting Zero2Hero, a youth mental health organisation. The trek raised over $750,000 for youth mental health initiatives.
• Next JumpsupportingStrategic or Co-development PartnerNext Jump's Better Me + Better You philosophy is featured as a case study in Modern People's content. Next Jump pioneered the Deliberately Developmental Organization (DDO) model and their framework has influenced organisations including the U.S. Navy and Fortune 500 companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ken Blanchard Companies: Leadership development and management training firm built on Situational Leadership and related IP. Closely parallels Modern People's mix of proprietary methodology, certified training programs, and enterprise leadership engagements.
• FranklinCovey: Global leadership and effectiveness training company built around proprietary frameworks (e.g., The 7 Habits). Directly comparable to Modern People's Modern Leaders program in delivering structured leadership development to enterprise clients.
• Dale Carnegie & Associates: Long-established leadership and interpersonal skills training provider with global delivery. Comparable structured leadership program offerings and enterprise training delivery model to Modern People's Modern Leaders program.
• DDI (Development Dimensions International): Global leadership consultancy specialising in leadership pipeline development, assessments, and selection. Directly comparable to Modern People in enterprise leadership capability assessments and culture transformation services.
• Center for Creative Leadership: Research-driven leadership development organisation offering assessments, programs, and coaching. Comparable in its research-backed IP (similar role to Zach Mercurio partnership) and enterprise leadership training delivery model.

Emerging players

• Conscious Leadership Group: Boutique leadership consultancy focused on conscious, purpose-driven leadership. Direct overlap with Modern People's 'new world of work' positioning and mattering-based culture methodology, with similar scale and target customer profile.

Broad incumbents

• Gallup: Global analytics and advisory firm focused on employee engagement and leadership strengths. Modern People frequently cites Gallup engagement data; their strengths-based leadership work overlaps with Modern People's human-skills methodology.
• Heidrick & Struggles: Executive search and leadership advisory firm offering culture shaping, team effectiveness, and leadership consulting. Comparable in serving enterprise leadership needs but with a much broader service portfolio and global scale.
• Korn Ferry: Large global organisational consulting firm spanning leadership development, talent management, and executive search. Comparable in leadership consulting services but operates at significantly larger scale with broader portfolio.

Others

• B Lab: Non-profit certifying body for B Corporations and the broader B Corp ecosystem. Modern People is a certified B Corp and B Local WA leader; B Lab is an ecosystem enabler rather than a direct competitor, but represents the broader purpose-driven business infrastructure Modern People serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modrn-people
• Xx.com/modernpeopleau
• Facebookfacebook.com/modernpeopleau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern People