Ontario WallCovering

Name

Ontario WallCovering

Legal name

Ontario Decor

Website

https://ontwall.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wallpaper and Wall Coverings

NAICS

Paint and Wallpaper Retailers (44412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Wholesale wallpaper supply
• Designer wall coverings
• Wall mural products
• Commercial wallpaper distribution
• Luxury wallpaper retail

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Wallpaper and Wall Covering Sales: Ontario Decor generates revenue through the direct sale of wallpaper products, wall murals, and wall panels to consumers and potentially trade professionals. Products are sold as physical goods (rolls of wallpaper, custom murals) with one-time purchase transactions rather than subscription-based models. The company stocks over 300,000 wallpaper designs in their inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ontario WallCovering is a Toronto-based wholesaler and retailer of wallpaper, wall murals, and wall panels, stocking more than 300,000 designs spanning proprietary collections and licensed luxury designer lines (Roberto Cavalli Home, Versace Home, Dolce & Gabbana, Lamborghini, Elie Saab, Valentin Yudashkin, Daniel Hechter). Customers browse and order through the ontwall.com e-commerce site, with pricing and stock checks gated behind login, and can also purchase at the company's Toronto showroom.

Product overview

Ontario WallCovering (Ontario Decor) is a Canadian wallpaper and wall covering retailer headquartered in Toronto, Ontario, operating at ontwall.com. The company offers an extensive portfolio of over 300,000 wallpaper designs in stock, organized across proprietary collections and licensed designer lines. Core product categories include wallpaper, wall murals, wall panels, and commercial wallpaper solutions. The proprietary collections include The Wall 3 (Art Edition), The Wall 2, Metropolitan Stories Travel, Beton, Beton Concrete and More 2, Black, Black is Beautiful, Ritus, Spot Light 2, My Home My Spa, and Villa. Licensed designer collaborations feature Roberto Cavalli Home (versions 6, 7, 8, 9), Versace Home (versions 2, 3, 4, 5), and other luxury brands including Lamborghini, Dolce & Gabbana, Elie Saab, and Valentin Yudashkin. The company also offers interactive digital flipbooks for browsing collections and a stock check system for inventory verification. Product themes span textures, 3D effects, abstract, geometric, concrete and limewash, damask, floral, botanical, marble and stone, brick and wood, farmhouse, ethnic/folk, and art deco, available in colors including beige, cream, grey, blue, brown, black, white, gold, silver, and copper.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot Light 2 A proprietary wallpaper collection featuring artfully crafted designs ranging from triangular shapes and intertwining patterns to leaf motifs and brush effects with glittering metallic finishes for modern interior elegance.
• Ritus A vintage-romantic wallpaper collection combining delicate floral relief with elegant gold accents on a patinated background, designed for classical and artistic interiors.
• Black A collection of black-toned wallpapers offering sophisticated dark aesthetics for interior spaces.
• Beton A concrete-design wallpaper collection inspired by raw, untreated concrete with rough, textured appearance and a neutral color palette, representing industrial chic.
• The Wall 3 (Art Edition) A large-format mural collection combining high-quality digital prints with modern botanical designs, 3D graphic patterns, and plain color selections, available up to 280 cm in height.
• The Wall 2 A wallpaper and mural collection featuring large-format designs for residential and commercial interiors.
• Metropolitan Stories Travel An urban-inspired wallpaper collection bringing metropolitan design aesthetics to interior spaces.
• Beton Concrete and More 2 An industrial chic concrete-design wallpaper collection featuring rough textured appearance and a neutral color palette.
• Black is Beautiful A wallpaper collection celebrating black-toned designs with sophisticated dark aesthetics.
• My Home My Spa A calming, spa-inspired wallpaper collection designed to bring relaxation and wellness aesthetics to residential spaces.
• Villa An elegant wallpaper collection bringing sophisticated residential design aesthetics.
• Roberto Cavalli Home 7 A luxury designer wallpaper collection featuring the distinctive bold animal prints and exotic patterns of the Roberto Cavalli brand.
• Roberto Cavalli Home 6 A luxury designer wallpaper collection featuring the Roberto Cavalli signature style with animal prints and exotic designs.
• Roberto Cavalli Home 8 A luxury designer wallpaper collection featuring the Roberto Cavalli signature style with exotic prints and bold designs.
• Roberto Cavalli Home 9 A luxury designer wallpaper collection featuring the latest Roberto Cavalli Home designs with animal prints and exotic patterns.
• Versace Home 5 A luxury designer wallpaper collection featuring the iconic Versace aesthetic with bold patterns and opulent design elements.
• Versace Home 4 A luxury designer wallpaper collection featuring the distinctive Versace design language with bold geometric and ornate patterns.
• Versace 2 A luxury designer wallpaper collection featuring the Versace brand aesthetic with signature patterns.
• Wall Panels Decorative wall panel products offered alongside wallpaper, providing alternative wall covering solutions for interior spaces.
• Murals Large-format wall mural designs available in multiple themed collections, intended for residential and commercial feature walls.
• Commercial Wallpaper Wallpaper products specifically designed for commercial and professional interior design applications, including offices and hospitality venues.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Roberto Cavalli HomecoreTechnology or IntegrationOntario Decor serves as an authorized retailer for Roberto Cavalli Home wallpaper collections (versions 6, 7, 8, and 9). These luxury designer wallpaper collections feature bold animal prints, floral motifs, and signature Cavalli aesthetics, positioning the company as a premium distributor of high-end European wall covering designs.
• Versace HomecoreTechnology or IntegrationOntario Decor offers Versace Home wallpaper collections (versions 2, 3, 4, 5, and 6), featuring the iconic Versace luxury aesthetic including baroque patterns, Medusa motifs, and opulent design elements in their wall covering product lines.
• Dolce & GabbanacoreTechnology or IntegrationOntario Decor carries Dolce & Gabbana branded wallpapers, offering the distinctive Sicilian baroque and Mediterranean design aesthetic of the luxury fashion house in wall covering form.
• LamborghinicoreTechnology or IntegrationOntario Decor offers Lamborghini-branded wallpaper collections featuring the sleek, aerodynamic design language of the luxury sports car manufacturer translated into wall covering designs.
• Elie SaabcoreTechnology or IntegrationOntario Decor carries Elie Saab Home wallpaper collections, bringing the Lebanese designer's haute couture-inspired elegance and intricate detailing to residential wall coverings.
• Valentin YudashkincoreTechnology or IntegrationOntario Decor offers Valentin Yudashkin wallpaper collections, featuring the Russian fashion designer's distinctive opulent and regal design aesthetic in wall covering format.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wallpaperdirect: Online-first UK wallpaper and wallcovering retailer carrying multiple designer brands. Closely comparable business model to Ontario WallCovering's online catalog with multi-brand designer assortment.
• Thibaut: U.S. wallpaper and fabric designer with deep interior-designer channel penetration. Comparable assortment and trade/customer-segment overlap with Ontario WallCovering's designer offerings.
• Farrow & Ball: Premium paint and wallpaper brand with flagship retail showrooms and e-commerce. Comparable premium positioning, dual paint/wallpaper assortment, and showroom-plus-DTC channel mix.
• Schumacher: High-end U.S. textile, wallpaper, and home furnishings company. Comparable premium designer positioning and trade-designer customer base to Ontario WallCovering's luxury licensed collections.
• York Wallcoverings: One of North America's oldest wallpaper manufacturers and distributors, supplying residential and commercial wallcoverings. Comparable as a long-standing North American wallcovering specialist with both proprietary and licensed designer lines.
• Brewster Home Fashions: U.S.-based wallpaper manufacturer and distributor offering broad residential and commercial wallcovering lines. Comparable scale and assortment breadth in the North American wallpaper market.
• Graham & Brown: Long-established UK-based wallpaper designer, manufacturer, and retailer offering branded and licensed collections. Directly comparable to Ontario WallCovering as a wallpaper-specialist retailer with proprietary lines and luxury brand partnerships.

Broad incumbents

• Wayfair: Large online home furnishings marketplace carrying wallpaper alongside furniture and decor. Comparable online wallcovering retail motion but at vastly greater scale and breadth across all home categories.
• Sherwin-Williams: Largest North American paint retailer, also stocking wallpaper and wallcoverings. Comparable end-customer use cases (interior wall finishing) but broader portfolio and mass-market positioning rather than designer-specialist focus.
• Home Depot: Major North American home improvement retailer with significant wallpaper and wallcovering assortment. Overlaps on the wall-covering retail category but operates at much broader DIY scale than Ontario WallCovering's designer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ontario-wallcovering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario WallCovering