Julia’s House

What Julia’s House does

Julia's House is a UK-registered children's hospice charity (Registered Charity Number 1067125) that delivers practical and emotional support to families caring for a child with a life-limiting or life-threatening condition across Dorset and Wiltshire. Its core services are delivered through three channels: in-home and community-based care, dedicated hospice facilities, and bereavement and family support, all provided free of charge to beneficiaries. The organisation differentiates itself from facility-centric hospices through a model of frequent, regular support delivered where families live, alongside wraparound services for parents, siblings, and grandparents (most recently extended via the 'Grandmates' support group in June 2026). Care quality is anchored by a Care Quality Commission 'Outstanding' rating awarded in February 2023, placing the charity in the top quartile of UK hospices.

The business model is diversified across six income streams: individual donations and regular giving, a recurring weekly lottery programme, a regional network of charity shops (including a new Devizes superstore opened in March 2026), corporate partnerships and business club memberships, legacies and bequests, and government funding for hospice services. Distribution is primarily direct to families via referrals from healthcare professionals and self-referrals, with awareness and donor acquisition driven by community fundraising events (TCS London Marathon, Ultra Challenge series, Tailor-made Treks, regional walks, quiz nights) and physical retail locations. Online donation, lottery, and shop platforms (including an eBay storefront and a JumbleBee auction site) extend reach digitally.

Leadership is anchored by Mike Bartlett as Deputy CEO. The charity operates without disclosed headcount, revenue, or financial targets in the available data, and has no evidence of AI/ML capability, proprietary technology platform, or external funding rounds; its competitive position rests on regulatory credentials, community integration, and brand reputation rather than technology differentiation.

Name

Julia’s House

Legal name

Julia's House

Website

https://juliashouse.org

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Julia's House is a UK children's hospice charity providing free, in-home, community, and hospice-based palliative and emotional support to families with life-limited children across Dorset and Wiltshire, funded through donations, charity shops, a lottery, corporate partnerships, legacies, and government grants.

Ownership category

akta.pro rank

Product category

Children's Hospice and Palliative Care Services

NAICS

Child and Youth Services (62411), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Children's hospice care
• Palliative care services
• Family support services
• Charity retail shops
• Community fundraising

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations and Fundraising: Direct donations from individuals, regular giving programs, and community fundraising activities including runs, treks, challenges, and events.
2. Lottery Program: Julia's House lottery program providing regular income through ticket sales (£1 per ticket for summer raffle with prize prizes).
3. Charity Retail Shops: Network of charity shops selling donated items, including a new superstore in Devizes, online shop, and eBay presence.
4. Corporate Partnerships: Corporate support including business club membership, major gifts, trusts and foundations, and corporate fundraising partnerships.
5. Legacies and Bequests: Gifts in wills as a significant source of legacy income for the charity.
6. Government Funding: Government funding as a core income stream for hospice services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Julia's House is a registered children's hospice charity providing specialist palliative and end-of-life care for children with life-limiting or life-threatening conditions, alongside practical and emotional support for their families. Care is delivered in family homes, community settings, and at dedicated hospice facilities across Dorset and Wiltshire, with all services provided free of charge to beneficiaries.

Product overview

Julia's House is an award-winning children's hospice charity providing a portfolio of care and support services across Dorset and Wiltshire. The core offering consists of hospice care services delivered in family homes, community settings, and dedicated hospice facilities, complemented by family support services and end-of-life care with bereavement support. The organisation also operates fundraising products including a weekly lottery and diverse community events, as well as a network of charity shops for retail operations. Services are accessible through a formal referral process for families caring for children with life-limiting or life-threatening conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Hospice Care Services Specialist palliative and end-of-life care for children with life-limiting or life-threatening conditions, delivered in family homes, community settings, and dedicated hospice facilities across Dorset and Wiltshire. Provided free of charge to families.
• Family Support Services Practical and emotional support services for parents, siblings, and extended family members caring for a child with a serious medical condition, including support groups and counselling.
• End of Life Care and Bereavement Support Specialist end-of-life care services and ongoing bereavement support for families during and after the loss of a child.
• Julia's House Lottery Weekly lottery programme allowing supporters to enter for chances to win prizes while raising funds for the hospice care services. Summer raffle tickets priced at £1 per entry with prizes of £1,000, £250, and £100.
• Charity Shops Network of charity shops across Dorset and Wiltshire selling donated items, including a bridal room, online shop, and eBay store, with a new superstore opened in Devizes in March 2026.
• Fundraising Events Calendar of community fundraising events including the TCS London Marathon, Tailor-made Treks, Ultra Challenge Events, quiz nights, beer festivals, and community fun days held throughout Dorset and Wiltshire.
• Referral Service Formal referral pathway enabling families caring for children with life-limiting or life-threatening conditions to access hospice care services, with Getting Started guidance for new families.
• Grandmates Support Group Support group for grandparents of children with life-limiting conditions, launched in June 2026 as a new addition to Julia's House family support services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shooting Star Children's Hospices: Children's hospice charity covering Surrey and London, offering hospice, end-of-life, and bereavement care funded via donations and retail. Closely comparable in mission, service mix, and charity-shop-plus-lottery funding model.
• Noah's Ark Children's Hospice: London-based children's hospice charity providing clinical, emotional, and practical support for seriously unwell babies and children. Operates hospice, community, and at-home services funded through donations — matching Julia's House's care-delivery and funding profile.
• Acorns Children's Hospice: UK children's hospice charity operating across the West Midlands and surrounding regions; offers hospice-at-home, family support, and bereavement services to children with life-limiting conditions on a free-to-family basis — directly comparable operating model and beneficiary population.
• Helen & Douglas House: Oxford-based children's hospice charity providing palliative and end-of-life care to terminally ill children, with hospice and community-based services reliant on voluntary income. Directly comparable in clinical scope and nonprofit funding model.
• Demelza Hospice Care for Children: Kent-based children's hospice charity delivering hospice, community, and at-home palliative care, plus bereavement support, funded largely through voluntary donations and charity shops. Strong direct overlap in service mix and beneficiary profile.
• Haven House Children's Hospice: North and East London children's hospice providing hospice, community, and family support services with a similar fundraising-plus-retail income model. Comparable scale and operating footprint.
• East Anglia's Children's Hospices (EACH): Regional children's hospice charity operating across East Anglia with multiple hospice sites and community care teams. Comparable multi-site hospice model, NHS grant reliance, and donation-driven income streams.
• Rainbow Trust Children's Charity: National children's charity providing bespoke emotional and practical support to families with seriously ill children, including end-of-life and bereavement support. Comparable mission and family-focused delivery, with a non-residential (community-based) emphasis.

Broad incumbents

• Together for Short Lives: UK-wide umbrella and advocacy body for children's palliative care, representing hospice charities and families. Broader industry steward rather than direct service competitor, but the central reference point for sector funding and policy.
• Young Lives vs Cancer (formerly CLIC Sargent): National UK charity supporting children and young people with cancer and their families, including social, emotional, and financial support. Overlaps with Julia's House in the pediatric serious-illness beneficiary segment, but operates at national scale and is cancer-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Julias_House

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julia’s House