Brickworks Ciderhouse

What Brickworks Ciderhouse does

Brickworks Ciderhouse is a Canadian cider brand that produces and sells cider products to legal-drinking-age consumers. The company is not an independent corporate entity; it operates as a brand under Labatt Brewing Company Limited, a Canadian corporation that is itself a subsidiary of Anheuser-Busch InBev, the global brewing group. Its head office is co-located with Labatt's headquarters at 207 Queens Quay W, Suite 299, Toronto. The business was established in 2018 and currently employs between 11 and 50 people.

The company's primary customer-facing surface is a unified digital platform consisting of a website (theciderhouse.ca), a mobile website, and native iOS and Android applications. The platform supports age-gated browsing and direct e-commerce purchases, account creation, contest and sweepstakes participation, and engagement with marketing communications. The underlying technology is a standard web stack augmented by Adobe Analytics and Google Analytics for behavioral tracking, third-party social login (Google, Facebook, Apple) for account creation, and a third-party-hosted payment processing portal for transaction handling. The platform is restricted to legal-drinking-age adults in Canadian provinces and territories.

Brickworks Ciderhouse generates revenue through the sale of cider products, primarily via its direct-to-consumer e-commerce storefront, with broader retail and wholesale reach provided implicitly through the Labatt and AB InBev distribution infrastructure. Marketing is executed through email, paid social and display advertising, influencer content engagement, contests and on-site promotions, and community forums. No public pricing, standalone revenue figures, funding history, or independent financial disclosures are available; the brand's financial performance is consolidated within Labatt/AB InBev reporting.

Name

Brickworks Ciderhouse

Legal name

Labatt Brewing Company Limited

Website

https://theciderhouse.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brickworks Ciderhouse is a Canadian cider brand selling food and beverage products to legal-drinking-age adults across Canada. Operated under Labatt Brewing Company Limited (an Anheuser-Busch InBev subsidiary), it distributes via direct e-commerce, mobile apps, and the parent's retail network.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Brickworks Ciderhouse produces and sells cider beverages under the Labatt Brewing Company Limited umbrella. It operates a consumer-facing digital platform (website, mobile website, and iOS/Android apps) through which legal drinking age adults in Canada can browse cider products, create accounts, make purchases, and participate in contests and promotions. The brand also runs email marketing, social media engagement, and on-site promotional activities.

Product overview

Brickworks Ciderhouse operates a single unified digital Platform encompassing its website, mobile website, and mobile applications. The Platform serves as the primary customer-facing interface where users can access cider products, create accounts, make purchases, participate in promotions, and engage with marketing content. The company is owned by Labatt Brewing Company Limited, which is part of the Anheuser Busch InBev family of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brickworks Ciderhouse Cider Products A lineup of cider beverages sold under the Brickworks Ciderhouse brand to legal drinking age consumers in Canadian provinces and territories, distributed through the company's owned digital storefront and broader Labatt/AB InBev retail channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Growers Cider: Legacy Canadian cider brand with national presence and a heritage positioning; directly competes with Brickworks in the Canadian cider category across both on-premise and off-premise channels.
• Strongbow: Heineken-owned flagship cider brand with broad availability and similar positioning as a mainstream, easily accessible dry and flavored cider; directly competes with Brickworks for legal-age cider drinkers.
• Magners: Bulmers/Magners Irish cider brand distributed internationally by C&C Group; directly comparable as a heritage-style cider competing for traditional cider consumers.
• Angry Orchard: Boston Beer's national US cider brand known for flagship and seasonal/craft-style ciders; comparable as a craft-leaning mainstream cider brand targeting the same casual-drinking occasions as Brickworks.
• Woodchuck Hard Cider: Vermont-based craft-style cider producer in the beverage portfolio of Vermont Hard Cider Company; comparable as a craft-leaning cider brand with multi-flavor line extensions and similar mid-tier positioning to Brickworks.
• Somersby: Carlsberg-owned global mass-market cider brand offering flavored and traditional ciders across multiple markets; directly comparable as a portfolio-cider brand competing in the same consumer occasions as Brickworks.

Broad incumbents

• Stella Artois Cidre: AB InBev-owned premium cider line extension of the Stella Artois brand; directly relevant as a sibling cider brand within the same parent corporate family that Brickworks belongs to.
• Molson Coors: Large multi-category alcohol incumbent with cider offerings (e.g., Molson Canadian Cider) plus a broad Canadian beer portfolio; relevant as the principal domestic large-cap incumbent competing for the same shelf space and accounts as Brickworks.

Emerging players

• Nude Beverages: Emerging Canadian hard-cider and alcoholic-beverage brand focused on lighter, more sessionable offerings; relevant as a niche peer competing for younger legal-age consumers with adjacent positioning.

Regional players

• Pommies Cider: Canadian craft-style cidermaker with a primarily Ontario-focused distribution footprint; directly comparable as a fellow Canadian cider brand operating in overlapping regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/brickworkscider
• Facebookfacebook.com/brickworksciderhouse
• LinkedInlinkedin.com/company/brickworks-ciderhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickworks Ciderhouse