Mitas

What Mitas does

Mitas is a tire manufacturer founded in 1933 and headquartered in Prague, Czech Republic, operating as a brand within the Yokohama TWS (Yokohama Tire & Wheel System) corporate group. The company produces a broad portfolio of radial and diagonal tires spanning agricultural, construction, material handling, truck, motorcycle, aircraft, and specialty segments, with notable proprietary product lines including MITRAK agricultural rubber tracks, TERRAGUARD soil-protection tires, and GRANTERRA high-performance radial tractor tires. Its manufacturing platform emphasizes radial tire technology and rubber track systems engineered for demanding field, road, and worksite conditions.

The company sells exclusively through an authorized global dealer network rather than direct-to-end-user, with localized websites and dealer locator tools in more than 25 countries across North America, Europe, Asia-Pacific, and South America. Pricing is quote-based B2B and not publicly disclosed, with revenue generated from hardware sales of tires and tracks across its diversified segment mix. North American operations are managed through Yokohama TWS North America, Inc., headquartered in Wakefield, Massachusetts.

Mitas pursues brand-building and lead generation through industry event participation (such as Agrishow 2026 in Brazil), title sponsorships (notably NTPA), social media and content marketing across Facebook, YouTube, Instagram, TikTok, LinkedIn, and Flickr, plus a dedicated dealer e-shop hub. The company supplements its products with digital tools including a tire pressure calculator and tire selector to support dealer and end-user specification workflows.

Name

Mitas

Legal name

Yokohama TWS North America, Inc.

Website

https://mitas-tyres.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mitas is a Prague-headquartered tire manufacturer, founded in 1933 and operating under Yokohama TWS, producing radial and diagonal tires for agricultural, construction, material handling, truck, motorcycle, and specialty applications. The company distributes through an authorized dealer network across more than 25 countries on four continents, serving farmers, contractors, and industrial operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Tire Sales: Mitas generates revenue through the sale of tires across multiple segments including agricultural, construction, material handling, truck, motorcycle, and specialty tires. Products are sold through an authorized dealer network globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

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Differentiator

Problem solved

Functional benefit

Brands

• MITRAK: Agricultural rubber track range for modern machinery
• TERRAGUARD
• GRANTERRA
• Agriterra Ultra
• HC 1000
• HCM

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Yokohama TWScoreOthersMitas is the tire brand under Yokohama TWS ( Yokohama Tire & Wheel System). The company operates as part of Yokohama TWS North America, Inc. headquartered in Wakefield, MA, with the brand being owned and operated under the Yokohama TWS corporate umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Titan International: Titan International manufactures a wide range of off-highway tires under the Titan, Goodyear, and Continental license brands for agricultural, construction, and mining applications. It is a direct peer in agricultural and earthmoving tires with comparable OEM and aftermarket channels.
• Trelleborg Wheel Systems: Trelleborg was the prior owner of the Mitas brand and is itself a major manufacturer of agricultural and off-highway tires. It directly competes in the same product categories (tractor, implement, and material handling tires) with overlapping distribution and OEM relationships.
• BKT (Balkrishna Industries): BKT is one of the largest specialist manufacturers of off-highway tires, with a heavy focus on agricultural, industrial, and construction tires. It competes head-to-head with Mitas in ag radial tires, earthmoving tires, and material handling segments globally.
• CEAT: CEAT is an Indian tire manufacturer with strong positions in agricultural, off-highway, and truck/bus tires. It competes with Mitas in ag and commercial vehicle segments, particularly in emerging markets.

Broad incumbents

• Nokian Tyres: Nokian Tyres manufactures tires for agricultural and forestry applications as part of its specialty tire portfolio. It is a comparable peer in the off-road/agricultural segment, particularly in Northern European markets where Mitas also has a strong presence.
• Continental: Continental has an established agricultural tire business (Continental TractorMaster, CombineMaster) that directly competes in the premium ag radial tire category where Mitas's GRANTERRA operates. Its broader R&D and OEM resources pose a competitive threat.
• Michelin: Michelin is a global tire incumbent with a substantial agricultural tire business (Michelin Ag) and off-highway offerings. While its core is passenger and truck tires, its ag and construction tire lines directly overlap with Mitas's premium positioning.
• Goodyear: Goodyear offers agricultural and off-the-road tires, including through its alliance with Titan International. It competes in the same ag tire category as Mitas with strong North American distribution and OEM fitments.
• Yokohama Rubber Company: Yokohama Rubber is the ultimate parent of Mitas via Yokohama TWS. While not a direct product-line competitor, it shapes Mitas's strategic direction, manufacturing footprint, and access to OEM channels, making it a key peer for understanding Mitas's positioning within a global tire group.
• Bridgestone: Bridgestone, including its Firestone Ag brand, is a major competitor in agricultural and off-the-road tires. Its broad portfolio, OEM relationships with tractor manufacturers, and global distribution directly compete with Mitas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/MitasAgri?sub_confirmation=1
• Facebookfacebook.com/MitasAgri
• LinkedInlinkedin.com/company/mitas
• Instagraminstagram.com/mitasagri_tires
• TikToktiktok.com/@mitasagri_tires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitas