Randall & Roberts Funeral Homes

What Randall & Roberts Funeral Homes does

Randall & Roberts Funeral Homes is a family-owned death care provider founded in 1919 and headquartered in Noblesville, Indiana. The company operates three physical locations across Noblesville and Fishers, Indiana, serving families in Hamilton County and surrounding communities in the Indianapolis metropolitan area. Its service portfolio centers on traditional funeral services and cremation, supplemented by veterans services (VA benefits assistance and military honors), pre-planning consultations, personalization offerings (tribute videos, online memorials, photo displays), and grief support resources including a one-year daily grief email program. The Fishers location houses Hamilton County's only centrally located on-site crematory, enabling continuous in-house care from arrival through final disposition.

The business is built on a direct-to-consumer model with all revenue generated through phone-based inquiries, walk-in visits, healthcare facility referrals, and website interaction. Pricing is quote-based and finalized during arrangement conferences, with pre-planning options allowing families to lock in current prices through preneed insurance or other payment vehicles. The technology stack is intentionally lightweight: the company operates on the Tukios.com funeral home platform for obituary management, online memorial pages, tribute video production, and email obituary notifications, supplemented by partnership integrations with Thumbies (thumbprint jewelry), Madelyn Pendants (cremation jewelry), the Arbor Day Foundation (memorial tree program), and local florists for flower delivery.

Customer segments are horizontal across Hamilton County families, with secondary segments for military veterans and pre-planning consumers. The business is currently led by Mark Roberts as sole owner following Tom Randall's retirement in April 2018, marking the second generation of family ownership. The company's competitive positioning rests on longevity (105+ years), community involvement, three-location physical presence, and the differentiated on-site crematory asset. No public revenue disclosure, institutional investment, or M&A activity is recorded.

Name

Randall & Roberts Funeral Homes

Legal name

Randall & Roberts Funeral Home

Website

https://randallroberts.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Randall & Roberts Funeral Homes is a family-owned death care provider founded in 1919, operating three locations in Noblesville and Fishers, Indiana, serving Hamilton County families with traditional funeral, cremation, veterans, pre-planning, and memorialization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Traditional Funeral Services: Full-service funeral arrangements including visitation, funeral service, and graveside service. Revenue generated from professional services fees, facility usage, merchandise (caskets), and transportation (hearse).
2. Cremation Services: Cremation services with options for traditional funeral followed by cremation, memorial services, or private services. Includes crematory fees and urn/keeping options.
3. Keepsakes and Memorial Products: Sale of memorial keepsakes including thumbprint jewelry (Thumbies), cremation pendants (Madelyn Pendants), and tribute DVDs.
4. Pre-planning and Pre-funding: Pre-arrangement services allowing families to plan and prefund funerals in advance, locking in today's prices.
5. Grief Support Services: Grief support including daily grief emails, counseling resources, and children's grief support materials provided to families at no additional charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Randall & Roberts Funeral Homes provides full-service funeral and cremation services to families in Hamilton County, Indiana, across three physical locations. Core offerings include traditional funeral services, cremation services with on-site crematory, personalization options, veterans services, advance pre-planning, memorial keepsakes, grief support, and a memorial tree program.

Product overview

Randall & Roberts Funeral Home is a family-owned funeral service provider offering a comprehensive portfolio of death care services across three Hamilton County, Indiana locations (Noblesville Logan Street, Noblesville Westfield Road, and Fishers). The core offering centers on Traditional Funeral Services and Cremation Services as the primary service lines, supplemented by Funeral Personalization capabilities (photo displays, tribute videos, music, readings) and Veterans Services for VA benefit assistance. The product ecosystem includes add-on modules such as Keepsakes (thumbprint jewelry, cremation pendants), Memorial Tree Program (Arbor Day Foundation partnership), and Memorial Contributions management. Digital add-ons include Online Memorial pages and Tribute Videos. Pre-Planning Services allow advance arrangements with pricing protection, complemented by Lunch & Learn educational events. The business features Hamilton County's only centrally located on-site crematory. Grief Support resources include educational materials, daily email support, and children's grief resources. The company operates on the Tukios funeral home software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Full-service funeral arrangements including visitation, funeral service, and graveside committal service. Available for both burial and cremation dispositions for families in Hamilton County, Indiana.
• Cremation Services Comprehensive cremation options including traditional funeral service followed by cremation, memorial services, and permanent memorialization options such as urn placement at home, columbarium niches, burial, or scattering.
• Funeral Personalization Customization options for funeral services including photo displays, tribute videos, artwork, music selections, and readings of poetry and literature to honor the deceased.
• Veterans Services Assistance with VA burial benefits, military funeral honors, headstones, markers, and help completing Department of Veterans Affairs paperwork for deceased veterans.
• Pre-Planning Services Advance funeral planning services allowing individuals to arrange their own final wishes ahead of time, lock in current prices, and relieve family members from difficult decisions during grief. Optional pre-funding through preneed insurance, life insurance, or other payment arrangements.
• Keepsakes Memorial keepsake products including thumbprint jewelry through Thumbies and cremation pendants through Madelyn Pendants, allowing families to preserve tangible memories of loved ones.
• Memorial Tree Program Trees planted in national forests through the Arbor Day Foundation in memory of loved ones, accompanied by a digital certificate and memorial registry listing.

Quantifiable outcome

• Over 150 decisions must be made within first day or two following a death - pre-planning eliminates this burden
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Arbor Day FoundationminorStrategic or Co-development PartnerMemorial tree planting program where trees are planted in national forests in memory of loved ones. Includes digital certificate and memorial registry listing.
• Local Florists (Partner Network)minorChannel Partner/ Reseller/ DistributorPartnership with local florists to offer flower delivery to funeral services and homes. Flowers can be ordered directly from obituary pages on the website.
• Charitable Organizations (Memorial Contributions)minorOthersFacilitates memorial contributions to over 50 local and national charities including American Cancer Society, American Red Cross, St. Jude's, Riley Children's Foundation, and local Hamilton County organizations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Everstory Partners: Death care operator formed from the StoneMor and Foundation Partners portfolios, focused on cemetery and funeral home operations across the US. Comparable for its multi-state platform model that competes for the same pre-need and at-need customers.
• NorthStar Memorial Group: PE-backed consolidator acquiring independent funeral homes and cemeteries with a focus on operational improvement and multi-location density. Comparable as a likely acquirer profile for Randall & Roberts and as a peer model for scaled local funeral operations.

Broad incumbents

• Carriage Services: Publicly traded multi-brand funeral home and cemetery operator with a decentralized local-operator model. Highly comparable in philosophy (locally branded, community-rooted operators under a holding company), making it a structural analog for how Randall & Roberts could evolve under institutional ownership.
• StoneMor Partners: Large multi-brand cemetery and funeral home operator with significant cremation and pre-need capabilities. Comparable for its scale in death care services, pre-need funding infrastructure, and exposure to the same cremation-vs-burial mix shift affecting Randall & Roberts.
• Foundation Partners Group: PE-backed multi-brand funeral and cemetery operator acquiring independent operators across the US. Directly comparable as the type of acquirer most likely to approach Randall & Roberts, and as a benchmark for how scaled consolidators operate family-branded local funeral homes.
• Service Corporation International: The largest funeral, cremation, and cemetery operator in North America, operating the Dignity Memorial brand. Comparable as the dominant scaled incumbent in the death care space, providing a benchmark for industry economics, consolidation pressure, and operational best practices Randall & Roberts competes against.
• Park Lawn Corporation: North American cemetery, funeral, and cremation operator with both owned locations and a portfolio of acquired independents. Comparable for its growth-by-acquisition strategy in the death care category and its operational mix of cremation, traditional service, and pre-need.

Direct peers

• Shirley Brothers Mortuaries & Crematory: Indianapolis-area family-owned funeral home and cremation provider operating multiple locations. Directly comparable as a regional competitor serving overlapping Central Indiana communities with the same traditional service, cremation, and pre-need mix.
• Leppert Mortuaries: Indianapolis-area family funeral home with locations across Hamilton and Marion counties. Directly comparable as a multi-location Central Indiana independent competing for the same local families and pre-planning customers as Randall & Roberts.

Others

• Legacy.com: Leading online obituary and memorial platform integrated with thousands of US funeral homes including via the Tukios ecosystem. Comparable as the digital channel through which Randall & Roberts' obituary traffic, memorial pages, and pre-need leads flow, and as a key ecosystem dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/randallandroberts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randall & Roberts Funeral Homes