La Lune Collection
La Lune Collection is a Milwaukee-based manufacturer founded in 1979 that handcrafts designer rustic furniture from sustainable woods, offering 600+ designs across seating, cabinetry, tables, beds, and accessories to residential buyers, interior designers, and luxury hospitality clients including Disney, Four Seasons, and Bellagio.
- Company typePrivate
- Founded1979
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Lune Collection does
La Lune Collection is a privately held manufacturer of designer rustic furniture founded in 1979 and headquartered in a factory at 930 East Burleigh Street, Milwaukee, Wisconsin. The company handcrafts each piece in-house using willow, poplar, aspen, cedar, white birch, and pine woods, employing a workforce of 11-50 trained artisans under President and primary designer Mario Costantini. Its catalog spans 600+ designs across seating, cabinetry, tables, beds, and accessories, plus custom architectural elements and a dedicated outdoor and commercial-grade line featuring Sunbrella fabrics, distressed leather, and 20 standard wood finishes.
The business operates a made-to-order model where every piece is bench-made specifically for each customer's order, with a 50% non-refundable deposit required to initiate production and the balance due on shipment. Revenue is generated through four streams: direct-to-consumer sales via the company's e-commerce website, telephone, email, and fax orders; a registered trade program offering discounted pricing to interior designers, architects, and specifiers; commercial contract sales to hospitality, healthcare, restaurant, casino, and entertainment operators; and ancillary sales such as $5 fabric and finish samples and COM (customer's own material) processing.
La Lune serves two primary customer segments: high-end residential buyers (homes, cabins, lodges) purchasing through DTC channels, and commercial/hospitality accounts accessed through the trade program. The trade channel is supported by three designer showrooms (Milwaukee, Denver, Minneapolis) and sales representatives in Cleveland, Detroit, and St. Louis. Notable commercial installations span Disney properties, Four Seasons, Bellagio, Mohegan Sun, Broadmoor Hotel, Whiteface Lodge, Hilton Hawaiian Village, Hotel Jerome, Knott's Berry Farm, Joe's Stone Crab, and Arkansas Children's Hospital, with international presence extending to Japan, UAE, Costa Rica, Antigua, and the Cayman Islands. Pricing is quote-based and not publicly disclosed, and tax is charged only for Wisconsin shipments.
La Lune Collection firmographics
Firmographics- Name
- La Lune Collection
- Legal name
- La Lune Collection
- Website
- https://lalunecollection.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Lune Collection is a Milwaukee-based manufacturer founded in 1979 that handcrafts designer rustic furniture from sustainable woods, offering 600+ designs across seating, cabinetry, tables, beds, and accessories to residential buyers, interior designers, and luxury hospitality clients including Disney, Four Seasons, and Bellagio.
- Ownership category
- akta.pro rank
Where La Lune Collection is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Lune Collection business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Handcrafted Furniture Sales: One-time sales of custom handcrafted rustic furniture. Orders require 50% deposit to initiate, with balance charged when order ships. Includes standard collection items as well as fully custom designs to customer specifications.
- Trade/Contract Sales: Special pricing program for registered interior designers, architects, and specifiers. Includes custom orders and contract pricing for commercial installations.
- Fabric and Finish Samples: Fabric and finish samples available for a charge of $5 each which includes shipping and handling.
- Customer's Own Material (COM) Processing: Processing fee for applying customer-supplied fabrics or leathers to furniture, priced the same as standard La Lune Collection fabrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Collection Pricing |
| One time/ perpetual license | Pay-as-you-go | Trade Member Pricing |
| Unit Pricing | Pay-as-you-go | Sample Materials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
La Lune Collection product offering
Product offeringCore offering
La Lune Collection manufactures and sells handcrafted designer rustic furniture through a made-to-order model. The company produces a collection of over 600 designs across seating, cabinetry, tables, beds, and accessories, bench-made by hand by trained artisans in Wisconsin using willow, poplar, aspen, cedar, white birch, and pine woods. Furniture is sold directly to residential consumers, to trade professionals (interior designers, architects, specifiers), and to commercial customers in hospitality and related sectors, with full customization of dimensions, designs, finishes, and materials supported across product categories.
Product overview
La Lune Collection is a manufacturer of handcrafted, designer rustic furniture offered as a unified collection of products. The core portfolio includes over 600 designs across five main product categories: Seating (chairs, sofas, sectionals), Cabinetry (armoires, hutches, buffets), Tables (dining, coffee, side tables), Beds (standard, bunk, daybeds), and Accessories (screens, mirrors). The collection uses willow, poplar, aspen, cedar, white birch, and pine woods, all bench-made by hand by artisans in Wisconsin. The company operates on a made-to-order model where each piece is crafted specifically for each customer's order. Customization options span all five product categories, allowing customers to specify custom dimensions, designs, finishes, and materials. The product line extends into outdoor furniture and commercial-grade installations for the hospitality industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Seating Handcrafted rustic seating furniture including side chairs, arm chairs, club chairs, sofas, loveseats, sectionals, barstools, counter stools, settees, benches, chaises, rocking chairs, and porch swings. Bench-made by hand using willow, poplar, aspen, cedar, white birch, and pine woods. For residential, commercial, and trade customers.
- Cabinetry Handcrafted rustic storage furniture including chests, nightstands, armoires, buffets, hutches, secretaries, bookcases, desks, and bathroom vanities. Custom options include bi-fold doors, pocket doors, wardrobe fittings, TV lifts, wine racks, and interior lighting. For residential, commercial, and trade customers.
- Tables Handcrafted rustic tables including dining tables, coffee tables, side tables, pedestals, accent tables, console tables, bistro tables, and desks. Custom options include leaf extensions, various distressed finishes, and drawer configurations. For residential, commercial, and trade customers.
- Beds Handcrafted rustic beds including standard beds, daybeds, trundle beds, bunk beds, canopy beds, headboards, dog beds, and hanging beds. Custom options include pull-out trundles, drawers, alternate ladder placements, and upholstered headboards. For residential, commercial, and trade customers.
- Accessories Handcrafted rustic accessories including screens, mirrors, pedestals, dog beds, and other decorative items. For residential, commercial, and trade customers.
- Custom Seating
Quantifiable outcome
- Over 30 years of commercial installation experience with furniture still in use
- +1 more outcomes
Companies that use La Lune Collection
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
La Lune Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
La Lune Collection partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
La Lune Collection competitors and assessment
Company assessmentDirect peers
- Cabinfield Furniture: Online retailer of custom Amish-made rustic and traditional furniture; directly competes with La Lune in the rustic home furnishings segment through e-commerce.
- Room & Board: Premium modern and contemporary furniture retailer offering custom options and D2C showrooms; competes for the same designer and high-end residential customer.
- Ethan Allen: Vertically integrated custom furniture manufacturer with a large US showroom network and made-to-order model, closely comparable to La Lune's residential custom approach.
- Arhaus: Premium furniture retailer offering artisan-crafted and custom home furnishings through showrooms and e-commerce, directly aligned with La Lune's upscale D2C and trade model.
- Frontgate: Premium home furnishings and outdoor furniture retailer with custom options, overlapping with La Lune's residential and hospitality outdoor offerings.
- Hickory Chair: High-end custom upholstered and case-good furniture manufacturer serving residential and contract markets; directly comparable in custom capabilities and customer profile.
- Bassett Furniture: Custom furniture manufacturer with a US retail network and quick-ship custom programs, comparable to La Lune's made-to-order model for residential buyers.
Broad incumbents
- Restoration Hardware (RH): Large upscale home furnishings brand with galleries and broad catalog; competes for the same luxury residential and hospitality design spend with overlapping custom capabilities.
- Williams-Sonoma Home: Premium home furnishings brand offering higher-end furniture and decor, overlapping with La Lune's premium residential positioning and trade customer base.
- Pottery Barn: Large national home furnishings retailer with rustic and farmhouse collections; broader catalog and reach that overlap with parts of La Lune's residential assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Lune Collection social profiles
Digital presenceLa Lune Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Lune Collection leadership team
Management profileNumber of profiles
Profiles3 records
La Lune Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Lune Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Lune Collection
What does La Lune Collection do?
La Lune Collection manufactures and sells handcrafted designer rustic furniture through a made-to-order model. The company produces a collection of over 600 designs across seating, cabinetry, tables, beds, and accessories, bench-made by hand by trained artisans in Wisconsin using willow, poplar, aspen, cedar, white birch, and pine woods. Furniture is sold directly to residential consumers, to trade professionals (interior designers, architects, specifiers), and to commercial customers in hospitality and related sectors, with full customization of dimensions, designs, finishes, and materials supported across product categories.
Is La Lune Collection a public or private company?
La Lune Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Lune Collection founded?
La Lune Collection was founded in 1979. It employs 11 to 50 people.
Where is La Lune Collection based?
La Lune Collection is headquartered in Milwaukee, United States, in the North America region.
How does La Lune Collection make money?
Four revenue lines are on record. Custom Handcrafted Furniture Sales are the primary driver. The others are trade/Contract Sales, fabric and Finish Samples and customer's Own Material (COM) Processing.
Who are La Lune Collection's main competitors?
Direct peers on record are Cabinfield Furniture, Room & Board, Ethan Allen, Arhaus, Frontgate, Hickory Chair and Bassett Furniture. Broad incumbents are Restoration Hardware (RH), Williams-Sonoma Home and Pottery Barn.
Does La Lune Collection have an API?
No public API is recorded for La Lune Collection.