Hickory Chair

What Hickory Chair does

Hickory Chair, LLC is a privately held, trade-only luxury custom furniture manufacturer founded in 1911 and headquartered in Hickory, North Carolina. The company produces made-to-order upholstered furniture and wood casegoods through its trademarked Made For You™ program, with approximately 90% of production occurring in-house at its North Carolina workroom. Manufacturing combines traditional handcraft techniques (hand-applied multi-layer finishes, hand-crafted monogramming) with modern tools such as laser-cut veneers. Customers personalize pieces across dimensions, fabrics, finishes, hardware (including Customer's Own Hardware and Customer's Own Veneer options), and monogramming, supported by Made to Measure (M2M®) tables.

The company sells exclusively through a network of authorized dealers to interior designers and design professionals, with no direct-to-consumer channel and no public pricing; quotes are handled dealer-by-dealer. It maintains a showroom in High Point, North Carolina and participates in High Point Market trade shows. The product portfolio spans living room, dining room, bedroom, and outdoor furniture, organized around multiple named designer collaborations — Suzanne Kasler (Bruges, Haut Marais), Ray Booth (Ray Booth, Tectonic), David Phoenix (Positano, anniversary 2026), Kim Scodro (Bruce Ottoman), and Susan Hable (Outdoor) — alongside heritage collections such as Pearson (80th anniversary 2021) and the 1911 Collection in Mahogany or American Ash.

Hickory Chair operates as part of the Rock House Farm Family of Brands (CEO Alex Shuford III), a diversified furniture conglomerate that also owns Century Furniture, Highland House, Hancock & Moore, Jessica Charles, Cabot Wrenn, and Maitland-Smith. Revenue is one-time transactional rather than recurring, with each piece individually crafted and sold through dealers; pricing is quote-based and not publicly disclosed. The company has weathered the Great Depression, multiple wars, ownership changes, and two parent-company bankruptcies over its 115-year history, and continues active product development and trade marketing under the Made For You™ and Liberty of London Fabrics (2025) initiatives.

Name

Hickory Chair

Legal name

Hickory Chair, LLC

Website

https://hickorychair.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

Hickory Chair is a 1911-founded, Hickory, North Carolina-based luxury custom furniture manufacturer that makes made-to-order upholstered and wood casegoods in-house and sells trade-only through authorized dealers to interior designers and design professionals.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Custom furniture manufacturing
• Upholstered furniture maker
• Designer furniture collections
• Made-to-order casegoods
• Trade-only furniture brand

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Furniture Sales: Hickory Chair generates revenue through the sale of made-to-order custom furniture, including upholstered pieces and wood casegoods. Products are manufactured to order in the Hickory, North Carolina workroom. Approximately 90% of production occurs in-house. Revenue is one-time transactional rather than recurring, with each piece individually crafted and sold through authorized dealers to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hickory Chair manufactures made-to-order custom upholstered furniture and wood casegoods at its Hickory, North Carolina workroom, with approximately 90% of production occurring in-house. The company's Made For You™ program allows customers to specify dimensions, fabrics, finishes, hardware, and construction details on bespoke pieces. Products are sold exclusively through authorized dealers to interior designers and design professionals across designer collections spanning living room, dining room, bedroom, and outdoor categories.

Product overview

Hickory Chair is a luxury custom furniture manufacturer offering made-to-order upholstery and wood casegoods through its Made For You™ program. The company operates a workroom model in Hickory, North Carolina, producing approximately 90% of products in-house. The product portfolio spans living room, dining room, and bedroom furniture across multiple designer collaborations including David Phoenix, Ray Booth, Suzanne Kasler, Kim Scodro, and Susan Hable. Key product lines include custom upholstery with fabric and finish options, Made to Measure (M2M) tables available in custom sizes, and designer collections. The company also offers personalization options including monogramming, nail trim, striping, Customer's Own Hardware, and Customer's Own Veneer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Made For You™ Custom Program Custom furniture program allowing designers and customers to specify dimensions, fabrics, finishes, hardware, monogramming, and construction details for personalized upholstered pieces and wood casegoods.
• Living Room Furniture

Quantifiable outcome

• Manufactures approximately 90% of products in-house, ensuring quality control and reduced dependency on external suppliers

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Liberty of London FabricsflagshipStrategic or Co-development Partner · 1 October 2025Hickory Chair announced an exclusive partnership with Liberty of London Fabrics in October 2025, debuting an exclusive collection featuring Liberty fabrics. This represents a significant designer collaboration bringing British heritage textile designs to Hickory Chair's custom furniture.
• Rock House Farm Family of BrandscoreStrategic or Co-development PartnerRock House Farm is the parent company of Hickory Chair and several other furniture brands including Century Furniture, Highland House, Hancock & Moore, Jessica Charles, Cabot Wrenn, and Maitland-Smith. Alex Shuford III serves as CEO of Rock House Farm Family of Brands.
• The Common Thread for the Cure FoundationminorOthersHickory Chair supports breast cancer awareness through participation in The Common Thread for the Cure Foundation's silent auction at High Point Market, which raises funds for grants assisting industry members battling breast cancer.
• Designer CollaborationsflagshipStrategic or Co-development PartnerHickory Chair partners with prominent interior designers to create signature collections. Designers include Suzanne Kasler, Ray Booth, David Phoenix, Kim Scodro, and Susan Hable. These collaborations result in named collections that are exclusive to Hickory Chair.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century Furniture: Sister brand under Rock House Farm Family of Brands manufacturing custom upholstery, casegoods, and outdoor furniture through a similar trade-only dealer model with in-house North Carolina production. Most direct comparable by ownership, customer base, and operational footprint.
• Baker Furniture: Luxury heritage furniture manufacturer known for high-end casegoods, upholstery, and designer collaborations including Barbara Barry and Thomas Pheasant. Comparable by product mix, trade channel, and designer-led assortment model.
• Drexel Heritage: Heritage American furniture manufacturer producing casegoods, upholstery, and bedroom furniture for residential interiors through designer and dealer channels. Comparable on legacy positioning, wood casegoods expertise, and custom upholstery offerings.
• Bernhardt Furniture: Family-owned North Carolina-based manufacturer of casegoods, upholstery, and occasional furniture sold to designers and dealers. Comparable by geography, product categories, and to-the-trade designer focus.
• Henredon: Heritage American luxury furniture maker specializing in wood casegoods, upholstery, and bedroom furniture sold through to-the-trade designer channels. Directly comparable on product categories, designer focus, and heritage positioning.
• Hancock & Moore: Sister brand under Rock House Farm, focused on custom leather and upholstery seating sold to interior designers through authorized dealers. Highly comparable on custom manufacturing, trade channel, and craftsmanship-led positioning.
• E.J. Victor: North Carolina-based maker of luxury custom casegoods and upholstery sold primarily to interior designers through a trade-only model. Closely comparable on custom workroom model, designer client base, and craftsmanship-led heritage.
• Maitland-Smith: Sister brand under Rock House Farm specializing in accent furniture, lighting, and decorative accessories with hand-finished casegoods. Comparable through shared parent, trade distribution, and artisan production model.

Broad incumbents

• Restoration Hardware (RH): Large luxury home furnishings retailer/brand offering furniture across living, dining, and bedroom with growing interior designer services (RH Interiors). Comparable as a luxury residential furnishings incumbent but operates at much larger scale with a different direct-to-consumer go-to-market.
• Ethan Allen: Vertically integrated home furnishings manufacturer and retailer with custom upholstery and casegoods programs sold through designer services and company-owned design centers. Comparable on custom manufacturing and designer-led selling, though broader in price point and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hickorychairco
• Facebookfacebook.com/hickorychairfurniture
• LinkedInlinkedin.com/company/hickory-chair-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hickory Chair