Smart Homes Company
Smart Homes Company, trading as Butler Harwell, is a London-based luxury smart home integrator designing and installing bespoke lighting, AV, climate, and security systems for high-net-worth UK residential clients and luxury hospitality venues.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Smart Homes Company does
Smart Homes Company (operating under the Butler Harwell brand at butlerharwell.com) is a UK-based specialist integrator of luxury lifestyle technology, founded in 2008 and headquartered in London with 1–10 employees. The firm designs and installs fully-integrated smart home systems that unify lighting and shading, multi-room AV, home cinema, climate control, and entry/intercom/security under a single control layer, with stated emphasis on architecture- and interior-design compatibility. The underlying technology is an integration play rather than a proprietary platform: it pulls together third-party smart home brands (e.g., Artcoustic for audio) into bespoke, design-led installations, and supports this with a structured CPD education program for RIBA and BIID professionals.
Revenue is generated primarily through bespoke project-based design and installation contracts priced per scope, supplemented by professional services (Design Consultancy and CPD Courses for architects, interior designers, and contractors) and a recently introduced Concierge maintenance offering that introduces a recurring revenue layer. The go-to-market is consultative and largely indirect: the firm works through design-community referrals (RIBA/BIID), pursues direct sales to luxury residential clients via consultation and demonstration suites, and runs consumer-facing demand generation at Grand Designs Live. Two named clients — Chateau Denmark (hospitality suite lighting and AV in collaboration with Mel Yates Interior Design) and an unnamed Surrey private home — illustrate the dual residential/hospitality positioning. The competitive position rests on CEDIA and BIID credentials, design-led aesthetic integration, and event visibility rather than on technology ownership or scale.
Smart Homes Company firmographics
Firmographics- Name
- Smart Homes Company
- Website
- https://smarthomescompany.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Homes Company, trading as Butler Harwell, is a London-based luxury smart home integrator designing and installing bespoke lighting, AV, climate, and security systems for high-net-worth UK residential clients and luxury hospitality venues.
- Ownership category
- akta.pro rank
Smart Homes Company industry classification
Industry- Product category
- Smart Home Integration Services
- NAICS
- Residential Remodelers (236118)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Lighting & Dimming Control Installation (HSAHADAB)
- akta.pro secondary industry
- Smart Lighting & Shading Systems (HSAPAPAC)
Keywords
Where Smart Homes Company is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Smart Homes Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Smart Home System Design & Integration: Custom design and installation of integrated smart home systems including lighting, AV, climate control, and security. Projects are bespoke and priced based on scope, complexity, and equipment selection. Revenue is project-based with potential for ongoing maintenance contracts.
- Professional Services & Consultancy: Design consultancy services for architects, interior designers, and contractors. CPD (Continuing Professional Development) courses for design professionals. These services support the core installation business and build relationships with specifiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Smart Homes Company product offering
Product offeringCore offering
Smart Homes Company (operating as Butler Harwell) designs and integrates bespoke smart home systems that unify lighting, home entertainment, climate control, and security/entry into a single intuitive experience for luxury UK residential and hospitality clients. The company also provides design consultancy, RIBA/BIID-recognised CPD education, and ongoing concierge maintenance, leveraging CEDIA and BIID credentials to position itself within the architecture and interior design community.
Product overview
Butler Harwell is a luxury lifestyle technology company offering a comprehensive portfolio of smart home integration services. The core offering centers on Smart Home Integration, which unifies lighting, home entertainment, climate control, and security systems. The product suite includes Home Cinema Design and Installation, Lighting & Shading with automated control, Entry | Intercom | Security systems, Multi-Room AV distribution, Climate Control, and Outdoor Living Technology. Beyond residential, the company provides Hospitality Services for hotels, clubs, and restaurants. Supporting services include Design Consultancy (RIBA & BIID), CPD education courses, and ongoing Concierge maintenance support.
Differentiator
Problem solved
Functional benefit
Companies that use Smart Homes Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Smart Homes Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Smart Homes Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artcoustic UKcoreArtcoustic UK is referenced as a brand partner for home cinema and audio/video solutions. Butler Harwell features Artcoustic products in their showroom and installs their speaker and AV equipment as part of integrated smart home systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Smart Homes Company competitors and assessment
Company assessmentBroad incumbents
- Control4 (Snap One): Major smart home automation platform widely installed by UK integrators including potential Butler Harwell competitors. Broad incumbent in the same residential integration category.
- Lutron Electronics: Global leader in lighting and shading control whose systems underpin Butler Harwell's lighting & shading offering. Broad incumbent setting the technology baseline for the luxury lighting integration category.
- Crestron Electronics: Global manufacturer of premium smart home control platforms whose products are deployed by Butler Harwell. Sets the technology standard and competes indirectly by enabling other integrators worldwide.
Direct peers
- Finite Solutions: Established UK luxury smart home and home cinema integrator with a strong residential and hospitality book of business. Closely comparable in design-led positioning, CEDIA involvement, and bespoke project delivery.
- AWE Europe: UK distributor and smart home integration business serving the same luxury installer channel with URC, Artcoustic, and related brands. Comparable through shared end customer base and product portfolio.
- Cyberhomes: UK-based luxury smart home and home cinema installer serving high-end residential clients across London and the home counties. Directly comparable in customer profile, project-based model, and integration-first approach to Butler Harwell.
- SMC (Smart Home Solutions): London-based smart home installation specialist focused on high-end residential projects including lighting, AV, and security. Similar boutique scale and luxury client base to Butler Harwell.
- Imagine This: London-based lifestyle technology integrator working across luxury residential and boutique hospitality with similar design-led, multi-system integration offerings.
- Habitech: UK value-added distributor and integrator supporting luxury smart home installers across the same product ecosystems (Crestron, Lutron, Artcoustic) that Butler Harwell deploys. Comparable through overlapping vendor stack and installer base.
- New Land Solutions: UK smart home and AV integrator serving London and South East luxury residential projects. Comparable boutique services firm with bespoke integration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Smart Homes Company social profiles
Digital presenceSmart Homes Company compliance and trust
Trust signalCompliance1 record
Smart Homes Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Homes Company leadership team
Management profileNumber of profiles
Profiles1 record
Smart Homes Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Homes Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Homes Company
What does Smart Homes Company do?
Smart Homes Company (operating as Butler Harwell) designs and integrates bespoke smart home systems that unify lighting, home entertainment, climate control, and security/entry into a single intuitive experience for luxury UK residential and hospitality clients. The company also provides design consultancy, RIBA/BIID-recognised CPD education, and ongoing concierge maintenance, leveraging CEDIA and BIID credentials to position itself within the architecture and interior design community.
Is Smart Homes Company a public or private company?
Smart Homes Company is a private company. It is classified as unknown and is currently operating.
When was Smart Homes Company founded?
Smart Homes Company was founded in 2008. It employs 1 to 10 people.
Where is Smart Homes Company based?
Smart Homes Company is headquartered in London, United Kingdom, in the Europe region.
How does Smart Homes Company make money?
Two revenue lines are on record. Smart Home System Design & Integration is the primary driver. The others are professional Services & Consultancy.
Who are Smart Homes Company's main competitors?
Broad incumbents on record are Control4 (Snap One), Lutron Electronics and Crestron Electronics. Direct peers are Finite Solutions, AWE Europe, Cyberhomes, SMC (Smart Home Solutions), Imagine This, Habitech and New Land Solutions.
Does Smart Homes Company have an API?
No public API is recorded for Smart Homes Company.
What industry is Smart Homes Company in?
Smart Homes Company's product category is Smart Home Integration Services. Its primary akta.pro industry code is HSAHADAB, Smart Lighting & Dimming Control Installation, with a secondary code of HSAPAPAC, Smart Lighting & Shading Systems. Its NAICS code is 236118 and its SIC code is 3822.