What New Land solutions does

New Land Solutions Ltd is a UK-based, founder-led smart-technology integration firm headquartered in Havant on the South Coast of England, founded by Luke Newland. The company designs, installs and commissions bespoke integrated smart-home and building-automation systems for ultra-high-net-worth residential clients, with selected commercial and community projects. Its technical architecture is anchored on the open KNX protocol, layered with integration of best-of-breed third-party platforms including Control4, Savant, Lutron HomeWorks, Basalte, Meridian Audio, Barco, Sonos, Gira and Jung, unified through what the company describes as a technology-agnostic Intelligent Integration methodology. Headline installations include the KNX UK 2021 award-winning 25,000 sq ft Admaja Dubai residence (delivered remotely during COVID-19), the KNX UK 2022 award-winning Surrey Passivhaus Barn Conversion, a CEDIA Awards 2021 finalist luxury home cinema, and a project described as likely the largest residential KNX installation in the UK covering 29 buildings and 238 rooms. Revenue is generated primarily through one-time, bespoke project installation fees, supplemented by a growing recurring layer of tiered maintenance contracts (New Land Assist: Essential, Enhanced and Comprehensive) and a premium always-on support service (Digital Butler). Supporting services include Vision by New Land, an AI-assisted 3D scanning capability for digital twins of interior spaces, and CCTV/access control. Go-to-market is direct field sales and referral-led, targeting UHNW homeowners, architects, interior designers and luxury property developers in the UK and select international markets including Dubai and Singapore.

Name

New Land solutions

Legal name

New Land Solutions Ltd

Website

https://newland.solutions

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New Land Solutions is a UK-based, founder-led smart home and building-automation integrator that designs and installs bespoke KNX-backed systems — lighting, cinema, climate, networking, security and window treatments — for ultra-high-net-worth residential clients, with tiered maintenance and premium Digital Butler support contracts.

Ownership category

akta.pro rank

Product category

Luxury Smart Home Integration Services

SIC

Services-To Dwellings & Other Buildings (7340), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Lighting & Dimming Control Installation (HSAHADAB)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

Keywords

• Smart home integration
• Home automation installation
• Luxury residential AV
• Building automation services
• KNX system integration

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home System Design and Installation: Bespoke design, installation, and commissioning of integrated smart home systems for luxury residential properties. Projects range from single-room installations to multi-building estates. Revenue is project-based, one-time at the point of installation.
2. Maintenance and Support Contracts (New Land Assist & Digital Butler): Recurring maintenance contracts offered in three tiers (Essential, Enhanced, Comprehensive) providing annual servicing, remote monitoring, prioritised support, and on-site engineer hours. Digital Butler is a premium gold-tier service offering enhanced bespoke ongoing management. Pricing is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

New Land Solutions designs, installs, and commissions bespoke integrated smart home systems for luxury residential estates and select commercial projects, using KNX as the open-protocol backbone and integrating lighting, climate control, home cinema, multi-room AV, security, networking, and window treatments into a single unified interface. The company also provides tiered ongoing maintenance and support services (New Land Assist in Essential, Enhanced, and Comprehensive tiers, plus the Digital Butler premium gold-level package) and offers Vision by New Land, an AI-powered 3D scanning service for remote project management.

Product overview

New Land Solutions is a UK-based smart home installation company offering a comprehensive portfolio of technology services. Their core offering centres on smart home integration, unifying advanced technologies into simple, beautiful systems through a KNX-powered backbone. The product suite includes intelligent lighting control, climate management (HVAC), bespoke luxury home cinema design with immersive multi-room audio, secure networking infrastructure, automated window treatments, and AI-informed security systems. Beyond installation, they provide tiered support services: New Land Assist (standard maintenance with Essential/Enhanced/Comprehensive tiers) and Digital Butler (premium gold-level care). Vision by New Land offers AI-powered 3D scanning for remote project management and digital showcasing. The company positions itself as technology-agnostic, integrating third-party platforms including Control4, Savant, KNX, Sonos, and Roon.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Butler: Premium gold-level support and management service for homes where technology is integral, offering proactive system management and on-site technical expertise
• Vision by New Land

Products and services

• Intelligent Lighting Bespoke automated lighting design and installation for luxury residences, providing scene programming, mood and atmosphere control, voice control, and smartphone integration for remote operation.
• Climate Control Smart HVAC integration managing heating, ventilation, air conditioning, and air purification through intelligent thermostats with AI preference learning and zone-based control.
• Home Cinema & Multi Room AV Bespoke luxury home cinema design and high-fidelity multi-room audio systems with concealed speakers and immersive sound zones for premium residential properties.
• Secure Networks Network security and infrastructure solutions providing reliable, safe connectivity with high-capacity networks tailored to the demands of expansive smart home systems.
• Window Treatments Automated smart window treatment solutions including roller blinds and curtains for privacy, temperature management, and light control integrated into the wider smart home system.
• CCTV & Access Control AI-informed camera systems and flexible security access control managed via smartphone, delivering comprehensive property security integrated with the smart home platform.
• New Land Assist Tailored annual maintenance programme with Essential, Enhanced, and Comprehensive tiers covering AV, building control, CCTV, and intercoms, with 24/7 monitoring, remote fixes, prioritised support, and on-site engineer hours (12, 24, or 48 hours per year) plus defined SLAs.
• Digital Butler Premium gold-level support package providing proactive system management, on-site technical expertise, 24/7 IT monitoring, remote updates and fixes, loan equipment, and bespoke always-on service for homes where technology is integral.
• Vision by New Land AI-powered 3D scanning service creating immersive, digitised versions of interior spaces with high-fidelity imaging, schematic surveys, and interactive capabilities for remote project management and digital showcasing.
• Smart Home System Design and Installation Bespoke end-to-end design, installation, and commissioning of integrated smart home systems for luxury residential properties, ranging from single-room installations to multi-building estates, primarily powered by a KNX backbone with integrated Control4, Savant, and Lutron layers.

Quantifiable outcome

• KNX UK 2021 Residential Installation of the Year Award (Admaja, Dubai) — a 25,000 sq ft property delivered entirely remotely during COVID-19 restrictions.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, core, supporting and minor.

• McIntosh LaboratoryflagshipTechnology or Integration · 1 January 2023New Land Solutions became McIntosh Laboratory's official integrator within the UK through McIntosh's UK distributor Fine Sounds UK. The partnership brings McIntosh's high-fidelity audio components with heritage styling (amplifiers, speakers, processors) into New Land's integrated smart home entertainment systems. McIntosh's amplifiers famously powered Woodstock and the Grateful Dead's 'wall of sound', and the brand is known for products that interface vinyl and CDs alongside modern streaming services. Luke Newland, Director, described the partnership as a marriage of professional and personal passions.
• Meridian AudiocoreTechnology or IntegrationLongstanding partnership for high-quality audio systems. Meridian Audio's flagship demo theatre was the inspiration for a client's 1,500 sq ft home cinema. Meridian DSP8000 SE speakers are a featured product in New Land's most ambitious cinema installations. Partnership described as one of New Land's most respected partners.
• BasaltecoreTechnology or IntegrationBasalte products (Sentido keypad with integrated temperature sensor and thermostat logic, Core server, Ellie keypad, Asano amplifiers, and Basalte Live) are featured across multiple flagship projects including the award-winning Admaja Dubai installation. The Sentido keypad's ability to consolidate multiple control functions into a single elegant keypad per room is a key differentiator in luxury installations.
• KNX UK / KNX AssociationcoreTechnology or IntegrationKNX is the backbone open protocol used across New Land's installations, enabling interoperability between devices from any manufacturer. The company is a KNX partner with multiple award-winning projects (Admaja Dubai 2021, Surrey Passivhaus 2022, Traditional Farm House finalist). KNX UK vice president Iain Gordon personally recognised New Land's remote installation capabilities.
• LutroncoreTechnology or IntegrationLongstanding partnership installing Lutron HomeWorks lighting automation systems. New Land has been installing Lutron systems for decades and was excited about the updated HomeWorks QSX processor and new Alisse keypad range which bring design aesthetics in line with luxury smart home demands.
• Control4coreTechnology or IntegrationControl4 is used as a smart home integration platform in multiple New Land projects, including the award-nominated Smart Building Awards 2024 Whole House Integration Project (integrated with KNX) and the Pitt Street Skate Park community project.
• UniLumincoreTechnology or IntegrationPartnership with UniLumin for sourcing large format LED screens for residential home cinema installations. New Land's longstanding relationship with UniLumin enabled rapid sourcing of the highest quality LED solution for a client's home cinema project.
• SavantcoreTechnology or IntegrationSavant is used as the user interface and smart home control platform in multiple projects including Petersfield House, the Surrey Passivhaus Barn (with Sonos music platform), and the luxury home cinema CEDIA Awards finalist project (Savant Pro remote).
• Fine Sounds UKcoreChannel Partner/ Reseller/ DistributorFine Sounds UK is the UK distributor for McIntosh Laboratory. Through Fine Sounds UK, New Land became McIntosh's official UK integrator. Fine Sounds UK Sales Director Andy Oattes described the partnership as a 'very logical and natural fit'.
• BarcocoreTechnology or IntegrationBarco projection systems (Loki projector, Barco LED wall) are featured in New Land's most luxurious home cinema installations. Used in the CEDIA Awards 2021 finalist project and three private cinemas delivered in a single month.
• Jung (JUNG)coreTechnology or IntegrationJung switches and connectors (e.g., Jung with Meljac switch plates in the Traditional Farm House project) are used for aesthetic integration. The Surrey Barn Conversion client selected New Land after visiting the Jung showroom in London. New Land also completed the JUNG UK Brandstore London showroom project.
• GirasupportingTechnology or IntegrationGira keypads (lower-spec Gira keypads used in staff quarters for cost efficiency) and Gira S1 server (providing secure remote access for remote installation and monitoring) were used in the Admaja Dubai project. Gira S1 was crucial for delivering the project during COVID-19 travel restrictions.
• SonossupportingTechnology or IntegrationSonos is used as the music platform in New Land's Savant-integrated systems, as seen in the Surrey Passivhaus Barn project where KNX building control is interfaced with Savant for a premium personalised solution.
• FocalsupportingTechnology or IntegrationFocal speakers are paired with Asano amplifiers in the Admaja Dubai project to generate the highest quality multi-room sound without compromising on style.
• YamahasupportingTechnology or IntegrationYamaha linear speakers were selected using audio modelling for the Pitt Street Skate Park community project, with bespoke ceiling mounts to avoid safety hazards while providing background music and tannoy announcement coverage.
• RoonsupportingTechnology or IntegrationRoon music management platform is referenced as enabling users to manage music files of all kinds in one place, bringing the feel of flicking through a vinyl collection to the cutting-edge hyper-connected home, including integration with on-demand streaming services.
• ThinkasupportingTechnology or IntegrationThinka is referenced as enabling control of entire smart home systems from an iPhone or Apple Watch using Siri voice commands, supporting family-friendly smart home control.
• RuckussupportingTechnology or IntegrationRuckus wireless solutions are referenced as capable of generating enough power to support even the most high-end vast smart technology systems, part of Next Level Networks smart home technology trend coverage.
• Two Wheels for LifeminorOthersNew Land Solutions purchased a motorcycle for health workers in The Gambia through the Two Wheels for Life charity, helping them reach vulnerable communities with life-saving healthcare. This is a charitable giving / CSR initiative rather than a commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Control4 (Snap One): Major US smart home control platform used as a core integration layer in many of New Land's projects. Comparable as a broad incumbent whose ecosystem New Land builds on, and a potential competitive threat via direct-to-dealer channels.
• Lutron Electronics: Global leader in lighting control and shading systems (HomeWorks, Alisse) and a key New Land partner. Comparable as a large incumbent in the smart home stack with overlapping product categories and customer relationships.
• Crestron Electronics: Global smart home and AV control platform with deep penetration in luxury residential. Comparable as a broader incumbent whose dealers and integrators compete for the same UHNW project mandates.
• AWE Europe: UK distributor and smart home/AV solutions provider serving residential integrators. Comparable as a major channel for premium brands (Lutron, Control4, etc.) and an ecosystem counterpart to New Land's installation business.

Emerging players

• Loxone: European smart home automation specialist with growing presence in the UK. Comparable as a residential automation platform with a partial overlap in lighting, climate, and shading control, and an emerging alternative to the KNX/Crestron stack New Land deploys.

Direct peers

• Aldous Systems: UK KNX specialist integrator with a strong smart home and building automation practice. Highly comparable in its KNX-led, vendor-neutral integration model and pursuit of KNX UK recognition.
• Finite Solutions: UK AV and smart home integrator with deep expertise in high-end home cinema and multi-room systems. Comparable premium residential client base and project-based delivery model.
• Cyberhomes: UK smart home and home cinema installer focused on luxury private residences. Comparable end-to-end design, integration, and aftercare service offering, with overlapping vendor ecosystem (KNX, Control4, Lutron).
• KSE Systems: UK smart technology integrator working across high-end residential and commercial projects. Overlaps with New Land in bespoke KNX-based integration, lighting control, and AV for premium estates.
• Inspired Dwellings: UK-based luxury residential smart home and home cinema integrator serving high-end private clients. Highly comparable bespoke project model, premium positioning, and overlap in KNX, Control4, Lutron, and cinema-grade AV technology stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newlandsolutio
• YouTubeyoutube.com/channel/UCjcl8_GvJB3wWoYakxSH3Eg
• LinkedInlinkedin.com/company/new-land-solutions-ltd
• Instagraminstagram.com/newland_solutions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Land solutions