Modern Alarm
Modern Alarm Kft. is a Budapest-based, privately held Hungarian distributor of professional security and surveillance equipment, reselling 14+ international brands across alarm, CCTV, access control, fire, and perimeter categories to professional installers, SMBs, and consumers.
- Company typePrivate
- Founded2018
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Modern Alarm does
Modern Alarm Kft. is a privately held Hungarian security technology distributor headquartered in Budapest at 1134 Kassák Lajos utca 61. Founded in 2018, the company resells professional-grade alarm systems, CCTV and video surveillance, access control, fire detection, perimeter protection, gate automation, intercoms, networking and rack equipment, public address systems, and emergency call systems. Its catalog spans more than 14 international brands, including Texecom, Jablotron, AJAX, Hikvision, Hanwha Vision (Wisenet), Honeywell, TP-Link, Optex, CIAS, C-TEC, TELL, and Dahua, with the company positioning itself as a one-stop procurement channel for professional installers and system integrators in Hungary.
The business operates a sales-led, B2B-anchored GTM with a parallel B2C long tail. Distribution runs through an owned Hungarian-language e-commerce platform at modernalarm.hu, direct technical advisory (Szaktanácsadás), custom email quotations, and a home delivery service (Házhoz szállítás). The company complements resale with technical consulting, repair services, brand-certified training programs (Texecom, Wisenet, Hikvision, TP-Link, C-TEC), a content-heavy website including brand-specific planning guides and a YouTube channel, and its own annual installer conference (Modern Alarm Konferencia 2026). Pricing is per-unit for SMB/consumer buyers and quote-based for professional installer and enterprise projects, with no public binding offers and no disclosed enterprise framework agreements.
Revenue is generated almost entirely through one-time hardware and software resale with associated services. No proprietary technology platform, patents, awards, public funding rounds, or institutional ownership are disclosed; the company appears to be founder/owner-operated and bootstrapped. Modern Alarm's strategic posture is increasingly software-adjacent, with the 2026 distribution launch of Hanwha BLAZE VMS (a hybrid AI-enabled video management system) marking its most material shift beyond pure hardware distribution, alongside active promotion of integrated perimeter protection bundles combining CIAS detection with Hanwha Vision cameras and VMS.
Modern Alarm firmographics
Firmographics- Name
- Modern Alarm
- Legal name
- Modern Alarm Kft.
- Website
- https://modernalarm.hu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modern Alarm Kft. is a Budapest-based, privately held Hungarian distributor of professional security and surveillance equipment, reselling 14+ international brands across alarm, CCTV, access control, fire, and perimeter categories to professional installers, SMBs, and consumers.
- Ownership category
- akta.pro rank
Modern Alarm industry classification
Industry- Product category
- Security Equipment Distribution
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Measuring & Controlling Devices, Nec (3829), Misc Industrial & Commercial Machinery & Equipment (3590), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- CCTV, Access Control & Alarm Systems Training (Electronic Security) (BPAKAOAF), Emergency Service Calls & Fault Response (HSAHABAI)
Keywords
Where Modern Alarm is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Modern Alarm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Distribution/Resale): Modern Alarm Kft. operates as a distributor/reseller of professional security technology equipment. Revenue is generated through one-time product sales of alarm systems, CCTV cameras, access control, fire detection, and related peripherals. Products are sourced from multiple international manufacturers (Texecom, Jablotron, AJAX, Hikvision, Wisenet, TELL, Honeywell, TP-Link, Optex, CIAS, etc.) and sold to professional installers, system integrators, and end customers in Hungary. The company also offers associated services such as technical consulting, home delivery, and repair. The e-commerce model allows direct purchasing, while technical support and custom quotation support a B2B-focused sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — per unit, with bulk/discount availability for some items (e.g., Jablotron CC-03 at 152,207 Ft per unit but sold as 250m EasyReel). |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Modern Alarm product offering
Product offeringCore offering
Modern Alarm Kft. distributes professional security and surveillance equipment to installers and end users in Hungary through an online platform at modernalarm.hu and a direct sales office in Budapest. Its portfolio spans alarm systems, CCTV and video surveillance, access control, fire detection, perimeter protection, gate automation, intercoms, networking/rack equipment, and power supply/UPS products from manufacturers including Texecom, Jablotron, AJAX, Hikvision, Hanwha Vision/Wisenet, Honeywell, TP-Link, Optex, CIAS, C-TEC and Dahua. Bundled services include technical advisory, repair/warranty, home delivery, and vendor-specific training and certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Hanwha BLAZE VMS (Video Management System) Hanwha Vision video management system (VMS) used to operate and manage IP video surveillance deployments, distributed by Modern Alarm Kft. in Hungary for security installers and integrators.
- Technical Advisory Service (Szaktanácsadás) Vendor-supported paid technical consultation service assisting security installers, integrators and end users with system design, product selection, and project planning for alarm, CCTV, access control and fire detection deployments.
- Home Delivery Service (Házhoz szállítás) Physical delivery of ordered security products to the customer's address in Hungary, offered alongside the modernalarm.hu e-commerce ordering flow.
- Repair Service (Szerviz) After-sales repair and warranty service for distributed security equipment, available to Hungarian customers.
- Training and Certification Programs (TP-Link Okleveles, Wisenet, Hikvision, C-TEC and others) Vendor-aligned installer training and certification courses (including TP-Link Okleveles, Wisenet, Hikvision and C-TEC programs) for security installers and integrators in Hungary.
Companies that use Modern Alarm
Customer profileSegments2 records
Ideal customer profiles2 records
Modern Alarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Modern Alarm partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- CIAScoreCIAS and Hanwha Vision have established a strategic partnership for perimeter protection solutions. Modern Alarm Kft. distributes CIAS perimeter protection products alongside Hanwha Vision cameras and video management systems, offering integrated perimeter security solutions to the Hungarian market. The partnership was announced in the context of CIAS offering 6-year warranties on their perimeter protection systems. Modern Alarm's blog featured this strategic partnership between CIAS and Hanwha Vision as a key offering.
- Hanwha VisioncoreHanwha Vision and CIAS have a strategic partnership for perimeter protection and video management. Modern Alarm Kft. distributes Hanwha Vision cameras, NVRs, and the newly launched BLAZE VMS (hybrid video management system). Hanwha Vision's strategic direction emphasizes AI integration, hybrid cloud architecture, and seamless device integration — which Modern Alarm promotes to Hungarian installers through blog articles and training materials.
- TexecomcoreTexecom is a key brand in Modern Alarm's portfolio. Modern Alarm distributes Texecom Premier and Premier Elite alarm control panels, wireless sensors, sounders, keypads, zone expansion modules, and accessories. The company hosts Texecom-specific planning guides (Behatolásjelzők), technical documentation, and training content on its website. Texecom products ( Ricochet wireless technology) are prominently featured.
- JablotroncoreJablotron is a core brand in Modern Alarm's wireless alarm systems portfolio. Products distributed include JA-100 series alarm control panels, wireless detectors, sirens, communicators (GSM/GPRS), power supplies, bus cables, and accessories. Modern Alarm publishes Jablotron-specific training materials, IP-based monitoring receiver lists, and tracks product lifecycle changes (e.g., 2026 product transitions).
- AJAXcoreAJAX is a major brand in Modern Alarm's wireless alarm and home automation portfolio. Products include wireless detectors (motion, door/window, fire, leak), sirens (HomeSiren, StreetSiren), control panels (hubs), DummyBox housings, RFID tags/cards, and WaterStop smart water shut-off valves. AJAX products are featured in the product catalog, blog articles, and promotional sliders.
- HikvisioncoreHikvision is a key brand in Modern Alarm's CCTV/video surveillance and wireless alarm systems. Products include IP cameras, NVRs, AXPro wireless alarm systems, sirens (DS-PS1 series), and accessories. Modern Alarm publishes Hikvision-specific technical planning guides and training content, and features Hikvision products prominently in promotional campaigns (e.g., summer 2026 offers).
- Hanwha Vision / WisenetcoreModern Alarm distributes Hanwha Vision (Wisenet) IP cameras, NVRs, video management software, and the BLAZE VMS hybrid platform. The company provides extensive Wisenet-specific technical planning guides including voltage calculators, IP Installer tools, Device Manager tutorials, camera setup, Smart Viewer monitoring, NVR quick setup, mobile app guides, DDNS configuration, RTSP streaming, AI camera setup, audio analytics, and cybersecurity tips.
- TP-LinkcoreTP-Link is featured prominently in Modern Alarm's networking and power over Ethernet (PoE) equipment portfolio. Products include switches, media converters, PoE power injectors, PoE switches with UPS, solar-powered PoE solutions, and VIGI security cameras. The company is a TP-Link authorized distributor and offers TP-Link certified training (TP-Link Okleveles oktatás). TP-Link products are featured in promotional sliders and seasonal campaigns.
- TELLcoreTELL is a key brand in Modern Alarm's GSM/GPRS communication and gate automation portfolio. Products include GSM/GPRS communicators (DUALCOM, Ecoline PRO, Adapter2 PRO, Pager4, IP Bridge, Smart Module Mini), gate control systems (Gate Control BASE and PRO series), and personal monitoring devices (GPRS easyAID). TELL products are among the most extensively stocked items in the GSM-GPRS category.
- HoneywellminorHoneywell products distributed include the GT-40 GPRS/IP communicator and A303-S mounting frame. These are premium-priced professional communication modules for alarm systems, positioned at the higher end of the GSM/GPRS category.
- OptexminorOptex perimeter detection products include the BGR-1 wireless interface module for Texecom Ricochet systems, doppler sensors, infrared beams (infrasorompók), fence protection sensors, laser detectors, and microwave barrier sensors. These are specialized perimeter security products for professional installers.
- C-TECminorC-TEC manufactures emergency call systems including the 800 series conventional systems, QUANTEC addressable systems, and QUANTEC-PRO advanced systems, as well as disabled person's emergency call solutions. Modern Alarm provides C-TEC training video support and distributes these products to the Hungarian market.
- DahuaminorDahua CCTV and network video products are distributed through Modern Alarm's catalog, though they receive less prominence than Hikvision and Hanwha Vision brands.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Modern Alarm competitors and assessment
Company assessmentOthers
- Ajax Systems: Ukrainian-origin manufacturer of wireless security systems distributed by Modern Alarm in Hungary. Adjacent relationship as one of Modern Alarm's core distributed brands with growing European presence.
- Dahua Technology Hungary: Hungarian subsidiary of Dahua Technology, one of Modern Alarm's distributed manufacturers. Adjacent relationship as one of the company's key vendor partners with direct presence in Hungarian market.
Broad incumbents
- ScanSource: Global value-added distributor of technology products including physical security, networking, and communications. Overlaps with Modern Alarm in security distribution to resellers but serves much broader portfolio.
- Ingram Micro: Global IT and security product distributor offering physical security, networking, and AV solutions to resellers and integrators. Overlaps as broad-line distributor though security is a smaller portion of overall portfolio.
- Anixter International (Wesco): Global distributor of network, security, and communications products under Wesco International. Broad incumbent with overlapping security distribution but as part of much larger electrical/communications portfolio.
- ADI Global Distribution: Global wholesale distributor of security, AV, and low-voltage products serving professional installers and integrators worldwide. Closest direct peer in security distribution model with multi-brand portfolio and installer-focused value proposition.
- ALSO Group: European technology distributor serving resellers across IT, security, and consumer electronics in 30+ countries. Comparable as European broad-line distributor with overlapping security products.
Direct peers
- Norbain SD: UK-based distributor of CCTV, access control, intruder detection, and fire safety equipment to professional installers and integrators. Comparable as specialist security distributor serving professional buyer base with multi-vendor portfolio.
- EET Group: European value-added distributor specializing in security, surveillance, AV, and IT products across multiple European countries. Direct peer as multi-brand security distributor with technical advisory and installer training focus.
Emerging players
- Trikdis: Lithuanian-based manufacturer and distributor of alarm system communicators, smart home devices, and security peripherals. Comparable as Central/Eastern European player in security distribution with overlapping wireless alarm product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modern Alarm social profiles
Digital presenceModern Alarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Alarm leadership team
Management profileNumber of profiles
Profiles1 record
Modern Alarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Alarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Alarm
What does Modern Alarm do?
Modern Alarm Kft. distributes professional security and surveillance equipment to installers and end users in Hungary through an online platform at modernalarm.hu and a direct sales office in Budapest. Its portfolio spans alarm systems, CCTV and video surveillance, access control, fire detection, perimeter protection, gate automation, intercoms, networking/rack equipment, and power supply/UPS products from manufacturers including Texecom, Jablotron, AJAX, Hikvision, Hanwha Vision/Wisenet, Honeywell, TP-Link, Optex, CIAS, C-TEC and Dahua. Bundled services include technical advisory, repair/warranty, home delivery, and vendor-specific training and certification.
Is Modern Alarm a public or private company?
Modern Alarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Alarm founded?
Modern Alarm was founded in 2018. It employs 11 to 50 people.
Where is Modern Alarm based?
Modern Alarm is headquartered in Budapest, Hungary, in the Europe region.
How does Modern Alarm make money?
One revenue line is on record: product Sales (Distribution/Resale).
Who are Modern Alarm's main competitors?
Others on record are Ajax Systems and Dahua Technology Hungary. Broad incumbents are ScanSource, Ingram Micro, Anixter International (Wesco), ADI Global Distribution and ALSO Group. Direct peers are Norbain SD and EET Group. Trikdis is listed as an emerging player.
Does Modern Alarm have an API?
No public API is recorded for Modern Alarm.
What industry is Modern Alarm in?
Modern Alarm's product category is Security Equipment Distribution. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of BPAKAOAF, CCTV, Access Control & Alarm Systems Training (Electronic Security). Its NAICS code is 56162 and its SIC code is 3829.