Cremasco Financial

What Cremasco Financial does

Cremasco Financial is a privately-held Canadian financial advisory and wealth management group headquartered at 585 Scottsdale Drive in Guelph, Ontario, operating since 1990. It serves individuals, families, professionals and local business owners across Guelph and the surrounding Ontario region through four integrated divisions: Cremasco Financial (financial, retirement, estate, tax and insurance planning), Cremasco Wealth (securities and wealth management), Cremasco Financial Investments (mutual funds) and Cremasco Partners (group benefits and pension solutions). Underlying technology is a relationship-based advisory platform augmented by an extensive educational content library, an email newsletter, and LinkedIn company pages; there are no proprietary AI or software products disclosed in the input.

The firm earns revenue primarily through fee-based and commission-based professional services. Financial planning, retirement, estate, portfolio and insurance advisory services are delivered by licensed professionals holding designations such as CFP, CIM, CLU, CHS, FMA, RHU and CPA/CMA. Mutual funds and segregated funds are distributed through Worldsource Financial Management Inc., while securities and wealth management services are provided through Cremasco Wealth in connection with Worldsource Wealth Management Inc., a CIRO-regulated and CIPF-member dealer. Group benefits and group retirement solutions for corporate clients are delivered through Cremasco Partners. Pricing is not publicly disclosed; the firm offers free initial consultations and operates a direct, advisor-led sales motion targeting mid-market households and local businesses in Ontario. The leadership team is led by founding partner Daniel Kennedy Jr. (35+ years of experience) and includes a next generation of Cremasco family advisors, suggesting a family-owned ownership structure with active succession planning and no external private equity or venture capital involvement indicated.

Name

Cremasco Financial

Legal name

Cremasco Financial Inc.

Website

https://cremasco.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Cremasco Financial is a private, family-owned Canadian financial advisory group in Guelph, Ontario that delivers financial, retirement, estate, tax, insurance and wealth planning services to individuals, families and local businesses across Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based or commission-based financial planning services including financial planning, retirement planning, estate planning, portfolio analysis, and insurance analysis for individuals, families, and business owners.
2. Wealth Management: Comprehensive wealth management and investment advisory services provided through Darrell Cooney and team, focusing on retirement and investment planning for individuals approaching or in retirement.
3. Mutual Fund Distribution: Mutual funds and segregated funds offered through Worldsource Financial Management Inc., with commissions, trailing commissions, management fees and expenses associated with investments.
4. Group Benefits and Retirement: Tailored group benefits and group retirement solutions for businesses, including comprehensive benefit plan design and retirement plan solutions for employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cremasco Financial is a Guelph-based independent financial advisory firm that delivers personalized financial planning, retirement planning, estate planning, investment tax planning, portfolio analysis, and insurance analysis to individuals, families, and business owners. Through its Cremasco Wealth, Cremasco Financial Investments, and Cremasco Partners divisions, it also provides wealth management (via Worldsource Wealth Management), mutual and segregated fund distribution, and group benefits and retirement solutions for corporate clients.

Product overview

Cremasco Financial operates as a comprehensive financial services group comprising four divisions: Cremasco Financial (financial planning, retirement planning, estate planning, investment tax planning, portfolio analysis, and insurance analysis), Cremasco Wealth (wealth management and securities services), Cremasco Financial Inc. (insurance and wealth planning), and Cremasco Partners (group benefits and pension services). The company serves individuals, families, professionals, businesses, and corporate clients in the Guelph area, offering services across all life stages from starting out through retirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service addressing unique client needs including retirement planning, estate planning, portfolio analysis, and insurance analysis, delivered to individuals and families.
• Retirement Planning Specialized retirement planning service helping clients prepare for and maximize their retirement years through strategic income and savings approaches.
• Estate Planning Estate planning service that helps clients develop a detailed estate plan to create a legacy benefiting their heirs.
• Investment Tax Planning Tax planning strategies designed to minimize tax burden through careful planning, including optimization of RRSPs, TFSAs, and retirement allowances.
• Portfolio Analysis Careful portfolio analysis service to ensure appropriate asset allocation and investment selection for well-balanced client portfolios.
• Insurance Analysis Insurance analysis service ensuring clients have proper coverage without overpaying for protection of their families and assets.
• Group Benefits and Group Retirement Solutions Tailored group benefits and group retirement solutions for business owners and corporate clients, including comprehensive benefit plan design and retirement plan solutions for employees, delivered through Cremasco Partners.
• Wealth Management and Securities Services Comprehensive wealth management and investment advisory services for families, professionals, and businesses, provided through Cremasco Wealth in connection with Worldsource Wealth Management Inc.
• Mutual Fund and Segregated Fund Distribution Distribution of mutual funds and segregated funds through Worldsource Financial Management Inc., with associated commissions, trailing commissions, management fees, and expenses, delivered via Cremasco Financial Investments.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Worldsource Wealth Management Inc.coreChannel Partner/ Reseller/ DistributorInvestments are provided through Worldsource Wealth Management Inc., sponsoring investment dealer and a member of the Canadian Investor Protection Fund (CIPF) and Canadian Investment Regulatory Organization (CIRO). Cremasco Wealth operates in connection with this registered investment dealer.
• Worldsource Financial Management Inc.coreChannel Partner/ Reseller/ DistributorMutual funds and segregated funds provided through Worldsource Financial Management Inc. Other products and services are offered through Cremasco Financial & Cremasco Partners Inc.
• Cremasco Group of CompaniescoreStrategic or Co-development PartnerCremasco Wealth operates in connection with the Cremasco Group of Companies, which elevates families, professionals and businesses' wealth through disciplined comprehensive wealth planning.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TD Wealth: Bank-owned wealth management division of TD Bank offering financial planning, investment advisory, and private wealth services in Canada. Broader incumbent offering that overlaps with Cremasco's retirement, estate, and investment planning services.
• Scotia Wealth Management: Wealth management division of Scotiabank offering financial planning, investment advisory, and private banking services in Canada. Competes with Cremasco across the same retail advisory client base with a much larger distribution footprint.
• Manulife / Manulife Wealth: Large Canadian insurer with wealth and asset management operations providing individual financial planning, insurance, and group benefits. Comparable to Cremasco in combining retail wealth advisory with group benefits/pension capabilities.
• BMO Wealth Management: Wealth management arm of BMO Financial Group providing financial planning, investment management, and advisory services across Canada. Competes with Cremasco for retail retirement and investment planning clients while operating at much greater scale.
• CIBC Wood Gundy / CIBC Wealth: Wealth advisory business of CIBC offering full-service financial planning, investment advisory, and private wealth management to Canadian individuals and families. Overlaps with Cremasco's integrated wealth, retirement, and estate services at broader scale.
• Sun Life Financial: Major Canadian insurer and wealth manager offering group benefits, retirement, insurance, and individual wealth services. Comparable to Cremasco through both its retail financial advisory arm and its group benefits/pension business (parallel to Cremasco Partners).

Emerging players

• Wealthsimple: Canadian digital wealth management platform offering robo-advisory investing, retirement, and tax planning to retail Canadians. Represents the digital-first competitor that is reshaping the same retail advisory segment Cremasco serves.

Direct peers

• IG Wealth Management: Canadian retail financial planning and wealth advisory firm with a large advisor network serving individuals and families with retirement, estate, and investment planning. Closest direct comparable to Cremasco in terms of Canadian retail advisory focus and integrated wealth/insurance offering.
• Raymond James (Canada): Canadian wealth management and investment advisory firm with retail advisors providing portfolio management, retirement, and financial planning. Closely comparable in advisor-led Canadian retail wealth management model.
• Edward Jones (Canada): Canadian branch-based financial advisory firm serving individual investors with retirement, investment, and insurance planning. Operates a similar local-office, advisor-led retail model to Cremasco Financial across Canadian communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/in/richard-cremasco-2258ab14

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cremasco Financial