Ski Famille

What Ski Famille does

Ski Famille Ltd is a UK-domiciled, founder-led specialist family ski tour operator founded in 1989, selling all-inclusive catered chalet packages in the French Alps to UK families with children aged 4 months to 12 years. The company operates 16 private chalets and one flagship hotel-style property, Chalet Hotel Cocon des Neiges (sleeping 94), across five premium resorts — Les Bruyères and Reberty 2000 (both Les 3 Vallées), Tignes, La Plagne, and Val d'Isère — protected by ATOL (10863) and ABTOT (5141). Its core differentiator is an in-chalet childcare model using qualified nannies, teachers, and nurses operating from dedicated playrooms, combined with exclusive ESF ski instruction capped at 8 children per class via Monty's Ski Club.

The business model is direct-to-consumer package sales: customers book by phone (01252 365 495) or via the website (skifamille.co.uk / booking.skifamille.co.uk), paying a per-person deposit (£200 standard, £225 for Season 26-27) with the balance due 10 weeks before departure. The offering bundles flights (British Airways, Jet2 charter from Heathrow, Gatwick, Manchester), airport transfers, fully catered chalet accommodation (3-course dinners with wine, six nights), and optional childcare add-ons (Mountain Marmots, Monty Ski Club). Ancillary revenue includes ski carriage, dietary supplements, in-chalet massage via Massage-me.com, and equipment hire referrals through Skismart. GTM is sales-led and consultative ("speak to an expert"), supported by organic social (Facebook, Instagram), a monthly email newsletter, content partnerships (welove2ski, The Ruggins Collective), and historical industry awards. The technology stack is a proprietary booking management portal plus standard CRM/digital comms; no AI/ML capability is evidenced.

The company is privately held with no external investors, no parent, and no subsidiaries; the founder family is involved in operations (Managing Director Alex Dyer, Executive Chef George Dyer, Finance & Operations Director Michelle Bristow). Sister brand Ski Vertigo, operating under common ownership, extends the same chalet portfolio to a non-childcare segment, and a Lapland Familie adjacency widens the addressable market into non-Alpine winter destinations.

Name

Ski Famille

Legal name

Ski Famille Ltd

Website

https://skifamille.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Famille is a UK-based, founder-led family ski tour operator (founded 1989) selling all-inclusive catered chalet packages with in-chalet childcare to UK families with young children across five French Alpine resorts under its own ATOL-protected brand.

Ownership category

akta.pro rank

Product category

Family Ski Tour Operator / Catered Ski Chalet Holidays

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Homes (THAMAAAG)

Keywords

• Family ski holidays
• Catered ski chalets
• In-chalet childcare
• Package ski holidays
• Alpine ski resorts

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Package Holiday Bookings: Ski Famille generates revenue primarily through all-inclusive ski holiday packages that bundle flights, airport transfers, catered chalet accommodation, optional childcare services, and meals. Customers pay a deposit (currently £200 per person, £225 for Season 26-27) at booking with the balance due 10 weeks before departure. The company acts as both Package Organiser (under ATOL 10863) and Principal for accommodation-only bookings.
2. Optional Add-on Services: Additional revenue streams include optional childcare services (Mountain Marmots, Monty Ski Club), ski equipment hire coordination, ski/snowboard carriage on flights (£49 pre-booked, £70 at airport), massage services in chalet, and special dietary requirements (vegetarian included free, other special diets £49 per person).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ski Famille sells all-inclusive family ski holiday packages in the French Alps, bundling return charter flights from UK airports (Heathrow, Gatwick, Manchester), airport transfers, catered chalet accommodation, breakfast, afternoon tea, 3-course dinner with wine (6 nights), and optional in-chalet childcare (Mountain Marmots / Monty's Ski Club). The company operates 16 private chalets and one chalet hotel (Chalet Hotel Cocon des Neiges) across five French alpine resorts: La Plagne, Tignes, Val d'Isère, Reberty 2000, and Les Bruyères.

Product overview

Ski Familie is a specialist family ski tour operator offering catered chalet holidays in France with in-chalet childcare. The core offering is a unified package product combining accommodation, flights, transfers, catering, and optional childcare across 16 chalets and 1 chalet hotel in five Alpine resorts (Les Bruyeres, Reberty 2000, Tignes, La Plagne, Val d'Isere). The portfolio consists of the core Package Ski Holidays and Ski Chalet Holidays products, the Chalet Hotel Cocon des Neiges flagship property, and the In-Chalet Childcare add-on service. Childcare is delivered through Mountain Marmots and Monty's Ski Club modules. The sister brand Ski Vertigo offers the same chalet experience without childcare for families with older children. The company does not operate a platform-plus-modules SaaS architecture but rather sells packaged holiday services.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Ski Holidays Complete ski holiday packages including direct charter flights from Heathrow, Gatwick and Manchester (operated by British Airways and Jet2), airport transfers, catered chalet accommodation, breakfast, afternoon tea and 3-course dinner with wine (6 nights), and optional childcare for children aged 4 months to 12 years. ATOL 10863-protected and sold via phone (01252 365 495) and skifamille.co.uk.
• Ski Chalet Holidays Catered chalet-only holidays across Ski Famille's portfolio of 16 private chalets (e.g. Chalet Corniche, Chalet Nicole, Chalet Bramble, Chalet Aigle) and Chalet Hotel Cocon des Neiges in Les Bruyères, Reberty 2000, Tignes, La Plagne and Val d'Isère, with full board catering and optional childcare.
• Chalet Hotel Cocon des Neiges The company's single chalet-hotel property located in Les Bruyères (Les 3 Vallées), sleeping up to 94 guests, with dedicated playrooms for childcare, ski-in/ski-out access, and full in-chalet childcare. It hosts the exclusive Monty's Ski Club ski lessons.
• Mountain Marmots Childcare Comprehensive paid childcare package for children aged 4 months to 12 years old, delivered six days a week in the comfort of guests' own chalet by qualified nannies, teachers, nurses and childcare assistants. Includes supervised ski lessons, drop-off and pick-up service and full-day care options.
• Monty's Ski Club Exclusive children's ski lessons for ages 3+, run in partnership with ESF instructors and capped at 8 children per class (versus up to 15 in standard French ski schools). Available exclusively to Ski Famille hotel guests at Chalet Hotel Cocon des Neiges.
• Ski Vertigo (Sister Company) Catered chalet holidays using the same quality chalets and cuisine as Ski Famille, but without childcare services, targeting families with older children and groups of friends across Val Thorens, Reberty 2000, La Plagne, Tignes and Val d'Isère.

Quantifiable outcome

• Ski lessons limited to 8 children per class (vs French ski schools with up to 15)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• Ski VertigocoreStrategic or Co-development PartnerSki Vertigo is Ski Familie's sister company offering ski chalet holidays without childcare. It provides accommodation in Val Thorens, Reberty 2000, La Plagne, Tignes, and Val d'Isère, maintaining the same quality chalets and cuisine as Ski Familie but targeting families with older children or groups of friends who don't need childcare services.
• ESF (Ecole du Ski Français)coreStrategic or Co-development PartnerSki Familie partners with ESF ski schools across all resorts for children's ski lessons. In Chalet Hotel Cocon des Neiges, they offer exclusive 'Monty's Ski Club' lessons with ESF instructors, limited to 8 children per class (compared to French ski schools' up to 15 children).
• SnosipminorGTM or Marketing PartnerPartnership began in 2026 for Monty Bottles - pocket-sized, non-spill, BPA-free water bottles designed for children to hold while skiing. Marketing partnership promoting the Monty the Marmot brand.
• Fresh Tracks Cookery SchoolsupportingStrategic or Co-development PartnerProvides practical training for aspiring chalet hosts through one-week residential courses in North Cornwall and flexible online courses. Covers cooking, cleaning, hosting, and Level 2 Food Hygiene Certificate preparation.
• The Orchards School of CookerysupportingStrategic or Co-development PartnerFamily-run cookery school in Warwickshire specialising in training chalet chefs and hosts through intensive residential courses in classic and contemporary culinary skills.
• Freckles Nanny TrainingsupportingStrategic or Co-development PartnerProfessional nanny training provider offering intensive one-week CPD-certified courses for aspiring ski nannies. Course completers receive guaranteed first-round interview with Ski Familie.
• The Ruggins CollectiveminorGTM or Marketing PartnerContent partnership with The Ruggins Collective family who share holiday experiences suitable for children of all ages. They document activities and provide tips, advice, and referral/discount codes. Also partners for Lapland Familie.
• SkismartsupportingChannel Partner/ Reseller/ DistributorSki equipment hire service recommended by Ski Familie for rental of ski jackets and pants. Offers free 'try before you fly' service so families can check equipment fit before departure. Recommended as an alternative to bringing bulky ski clothing.
• Massage-me.comminorChannel Partner/ Reseller/ DistributorProfessional mobile massage company partnered to offer spa treatments in the comfort of guests' Ski Familie chalets. Wide range of treatments available; advance booking recommended especially during peak periods.
• MPI Broker / InsurerssupportingChannel Partner/ Reseller/ DistributorRecommended travel insurance provider for ski holidays, with policy covering piste closure and other ski-specific requirements. Insurance is a booking condition with Ski Familie requiring adequate coverage.
• British Airways / Jet2supportingChannel Partner/ Reseller/ DistributorCharter flight partners operating from Heathrow, Gatwick, and Manchester airports for ski holiday transport. Included as part of ATOL-protected package holidays.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Neilson: UK active-holiday operator (formerly Neilson Active Holidays) offering chalet-based ski holidays with kids' clubs and ski school coordination in France. Comparable to Ski Famille in family chalet ski packages.
• Esprit Ski: UK family ski chalet operator offering catered chalet holidays with kids' clubs, private childcare, and ski school packages in the French and Austrian Alps. Closely overlaps with Ski Famille's family-childcare-led proposition.
• Mark Warner: UK family-oriented ski and beach holiday operator offering catered chalet and hotel packages with kids' clubs and ski school coordination. Directly competes in the family ski package segment with similar all-inclusive structure.
• Le Ski: Family-run UK chalet ski operator offering catered chalets in French resorts with kids' ski school and family-focused service. Comparable scale and target market to Ski Famille.
• Scott Dunn: Luxury family travel operator offering ski holidays with private childcare, ski instruction, and concierge service. Overlaps with Ski Famille on the family-ski-with-childcare value proposition, but at a premium price point.
• Powder Byrne: Premium UK ski specialist offering chalet and hotel packages with private instructors and family-focused service in Switzerland and France. Comparable in family-ski niche but positioned at higher-end pricing.
• Inghams (Hotelplan): Established UK ski tour operator offering package ski holidays with accommodation, flights, transfers and ski school across the Alps. Larger scale competitor in adjacent price tiers.
• Ski Vertigo: Sister company of Ski Famille operating in the same chalets and French resorts, but without the in-chalet childcare layer. Targets families with older children and groups of friends. Most directly comparable peer given shared assets, ownership and operations.

Broad incumbents

• Crystal Ski Holidays: One of the UK's largest ski tour operators (part of TUI) offering package ski holidays across the Alps. Broader incumbent targeting mainstream family and adult ski travellers.
• Club Med: Global all-inclusive resort operator with a strong mountain resort portfolio and dedicated family/children's programs (Mini Club Med). Larger incumbent targeting the same family ski customer with broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/familyskiing
• Instagraminstagram.com/skifamille
• Xx.com/skifamille
• LinkedInlinkedin.com/company/2885686

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Famille