Ski Vertigo

What Ski Vertigo does

Ski Vertigo is a UK-based, direct-to-consumer ski holiday tour operator trading under Ski Famille Ltd, a private limited company headquartered in Fleet, England. The company assembles and sells flight-inclusive catered ski chalet package holidays to UK consumers, operating 25+ chalets across five high-altitude French Alpine resorts (Tignes, Val d'Isère, Val Thorens, Reberty 2000, and La Plagne). Packages bundle return flights from UK airports (Heathrow, Gatwick, Manchester) via British Airways and Jet2, airport transfers, catered chalet accommodation with breakfast, afternoon tea, and three-course evening meals with wine, and optional add-ons including ski lift passes, equipment hire, and lessons. Pricing starts from £999 per person with deposits of £225 per person and balance due ten weeks before departure.

The business runs on standard, non-proprietary booking, payment, and customer-management infrastructure, with a companion mobile application offering webcams, weather forecasts, and piste maps. There is no disclosed proprietary technology stack, no AI/ML capability, and no in-house software development. Marketing and distribution are run entirely in-house through a content-rich website (skivertigo.co.uk), an active blog, Facebook and Instagram channels, a monthly newsletter, and a UK-based phone and email sales desk, supported by verified 5-star Google Reviews. Compliance is anchored by ATOL licence 10863 and ABTOT membership 5141, which provide the statutory financial protection required to sell flight-inclusive packages in the UK.

Revenue is generated almost exclusively from package holiday sales, priced per person and varying by resort, chalet, and travel date, with supplements for dietary requirements, infant occupancy, ski carriage, and post-departure amendments. Ski Vertigo is positioned as a sister brand to the longer-established Ski Famille group, sharing recruitment (joint Tribepad system), operational processes, and resort-side teams, and targeting a broader audience (groups, couples, solo skiers) than the family-focused parent brand. The company is private with no disclosed venture or private equity investment and does not publicly report revenue.

Name

Ski Vertigo

Legal name

Ski Famille Ltd

Website

https://skivertigo.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Vertigo is a UK-based, direct-to-consumer tour operator selling flight-inclusive catered ski chalet package holidays from £999 per person across five high-altitude French Alpine resorts (Tignes, Val d'Isère, Val Thorens, Reberty 2000, La Plagne), operating 25+ chalets under ATOL/ABTOT protection as a sister brand to Ski Famille.

Ownership category

akta.pro rank

Product category

Ski Tour Operator Services

NAICS

Tour Operators (561520), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

akta.pro secondary industries

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Catered ski chalets
• Ski tour operator
• Package ski holidays
• Alpine chalet packages
• Flight-inclusive holidays

Headquarters

HQ city

Fleet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Package Ski Chalet Holidays: Ski Vertigo generates revenue through all-inclusive catered ski chalet package holidays. Packages include return flights from UK airports (Heathrow, Gatwick, Manchester), airport transfers, accommodation in catered chalets, breakfast, afternoon tea, and 3-course evening meals with wine. Pricing starts from £999 per person and varies by resort, chalet, and travel date. The company acts as a package holiday organiser under ATOL 10863.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ski Vertigo sells fully inclusive, flight-inclusive catered ski chalet package holidays across five high-altitude French Alpine resorts (Tignes, Val d'Isère, Val Thorens, Reberty 2000, La Plagne). Each package bundles return flights from UK airports (Heathrow, Gatwick, Manchester) via British Airways or Jet2, airport transfers, catered chalet accommodation with breakfast, afternoon tea, and three-course evening meals with French wine. Packages start from £999 per person and include add-on options such as ski lift passes, equipment hire, and ski lessons.

Product overview

Ski Vertigo is a ski holiday tour operator offering flight-inclusive catered ski chalet package holidays across five French Alpine resorts (Val Thorens, Tignes, Val d'Isère, Reberty 2000, and La Plagne). The core product consists of fully catered chalet accommodation featuring breakfast, afternoon tea, and three-course evening meals with French wine. Package holidays include return flights (British Airways and Jet2), airport transfers, and access to snow-sure high-altitude resorts. Optional add-ons include ski lift passes, equipment hire, and ski lessons. The company also operates a companion mobile app providing resort webcams, weather forecasts, and piste maps.

Differentiator

Problem solved

Functional benefit

Products and services

• Catered Ski Chalet Holidays Flight-inclusive catered ski chalet package holidays across five French Alpine resorts (Val Thorens, Tignes, Val d'Isère, Reberty 2000, La Plagne), bundling return flights from UK airports, transfers, breakfast, afternoon tea, and three-course evening meals with French wine. Pricing starts from £999 per person.
• Ski Lift Passes Add-on service for booking ski lift passes to resort areas, available bundled into holiday packages or purchased separately by guests.
• Ski Lessons Add-on service arranging group and private ski lessons for adults and children through partner ski schools, supplementing catered chalet packages.
• Ski Equipment Hire Add-on service for hiring skis, snowboards, poles, boots, and helmets, with exclusive discounts available for Ski Vertigo guests.
• Flights and Transfers Return flights on British Airways or Jet2 from Heathrow, Gatwick, and Manchester with included executive coach transfers between airport and French ski resorts.
• Ski Vertigo Mobile App Companion mobile app providing live resort webcams, weather forecasts, and piste maps to assist guests during their ski holiday.

Quantifiable outcome

• Package holidays from £999 per person
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ski FamillecoreStrategic or Co-development PartnerSki Vertigo is the trading name and sister company of Ski Familie Ltd, a well-established ski holiday operator. Ski Vertigo was created to expand the Ski Familie brand to different customer segments including groups, couples, and solo skiers. The companies share management expertise, staff recruitment (joint Tribepad system), operational processes, and resort teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Crystal Ski Holidays: One of the largest UK ski tour operators with broad flight-and-lift-pass packages across multiple European resorts; overlaps with Ski Vertigo on French Alps holidays but at higher volume and broader geographic scope.
• TUI Ski (TUI UK): Mass-market UK ski program under TUI offering flight-inclusive ski packages across European resorts; competes with Ski Vertigo on price-sensitive package holidays to France.
• Scott Dunn: Premium UK luxury tour operator offering high-end catered chalets and ski experiences in the Alps; competes with Ski Vertigo at the upper price tier of catered chalets.

Direct peers

• Ski Esprit: UK family-focused catered chalet operator in the French Alps; competes head-to-head with Ski Vertigo for family ski holidays with similar ATOL-protected flight-inclusive packages and in-chalet childcare services.
• Inghams: Major UK ski tour operator selling flight-inclusive packages to French and Austrian resorts, including catered chalet options; a direct competitor for the same UK-to-French Alps package-holiday customer.
• Ski Famille: Parent/sister brand Ski Famille is the closest peer: a UK-based ski tour operator selling catered chalet packages in the same French Alps resorts, sharing management, recruitment, and resort operations with Ski Vertigo.
• Neilson: UK ski and active-holiday specialist offering chalet hotels and beach club holidays; competes for the same UK active-skiers segment as Ski Vertigo with similar catered accommodation model.
• Mark Warner: Long-established UK ski and beach holiday operator offering catered chalet hotels and full-board packages with ski school and family services, overlapping with Ski Vertigo's core catered chalet offering.

Emerging players

• Powder Byrne: Boutique UK ski operator specializing in premium chalets and bespoke service in Switzerland, France, and Austria; comparable to Ski Vertigo's premium chalet offering but with a smaller, higher-end portfolio.
• Alpine Ethos: Boutique catered chalet operator in the French Alps with a smaller, curated portfolio; comparable to Ski Vertigo's direct chalet-service offering with similar target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skivertigo
• Instagraminstagram.com/ski_vertigo
• LinkedInlinkedin.com/company/ski-vertigo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Vertigo