Ausim

What Ausim does

AUSIM (Association des Utilisateurs des Systèmes d'Information au Maroc) is a Casablanca-based non-profit professional association founded in April 1993 to develop and promote the use of information systems and digital technologies in Morocco. It serves as the country's leading membership body for organizations operating IT systems, with a member base that spans banking (Attijariwafa Bank, Banque Populaire, Bank Al-Maghrib), insurance (AXA Assurance Maroc), telecommunications (Orange Maroc, Inwi), mining (OCP Group), retail (Marjane), automotive (Renault Maroc), and government entities (Ministère de la Transition Numérique et de la Réforme de l'Administration). The association's stated mission is to accompany member organizations in digital transformation and to deliver high-value-added reflections and advice to its community, and the cumulative turnover of member organizations is described as representing a significant share of Moroccan GDP.

AUSIM delivers value through an ecosystem of programs rather than a unified software product: publications (AUSIMAG quarterly magazine, AUSIWhitePaper research reports, AUSINews newsletter), content platforms (Ausi'Talks Web TV on YouTube, Digital Kiosque), professional development (AUSAcademy training, AUSAiducation), strategic initiatives (AUSMose think tank, THINK TANK advisory, Le DOUAR community platform), and events (the flagship Assises de l'AUSIM annual conference, RDV AUSIM networking meetings, and participation in GITEX AFRICA). It also runs sector benchmarking in partnership with international firms, notably the CIO Survey with Gartner (third consecutive year in 2023) and the AUSIMètre Cybersecurity Barometer with PwC Morocco (third edition in 2026).

The business model is a recurring membership subscription: organizations apply through written request to the Permanent Secretariat and are approved by the elected Bureau. Specific fee levels are not publicly disclosed. The association is member-governed, independent, and has no parent company or external investors; its 2026-2028 mandate is led by SAAD Mohamed, Deputy General Manager of the Casablanca Stock Exchange. AUSIM reports through an elected General Assembly, runs with a lean 1-10 employee core team, and operates exclusively within Morocco while selectively engaging pan-African forums such as GITEX AFRICA.

Name

Ausim

Legal name

Association des Utilisateurs des Systèmes d'Information au Maroc (AUSIM)

Website

https://ausimaroc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

AUSIM is a Casablanca-based non-profit association founded in 1993 that serves as Morocco's leading membership body for organizations operating IT systems, spanning banking, telecoms, mining, insurance, retail, automotive, and government. It delivers publications, training, think tanks, Web TV, and the annual Assises conference to advance digital transformation across its member community.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: AUSIM generates revenue through annual membership fees paid by organizations (offices, banks, insurance companies, industrial companies) that join the association. Members receive access to training programs, think tanks, conferences, publications, and networking opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

AUSIM (Association des Utilisateurs des Systèmes d'Information au Maroc) is a non-profit professional association that provides member organizations with training programs (AUSAcademy, AUSAiducation), thought leadership through think tanks (AUSMose, THINK TANK), industry publications (AUSIMAG quarterly magazine, AUSIWhitePaper, AUSINews), networking events (Assises de l'AUSIM annual conference, Rendez-vous AUSIM), and a community platform (Le DOUAR). Members include banks, insurance companies, industrial firms, telecom operators, government ministries, and retailers across Morocco.

Product overview

AUSIM (Association des Utilisateurs des Systèmes d'Information au Maroc) is a non-profit association created in April 1993, serving as Morocco's leading association for information systems and digital sector professionals. Rather than a unified software platform, AUSIM operates as an ecosystem of programs and services including: publication products (AUSIMAG quarterly magazine, AUSIWhitePaper research publications, AUSINews newsletter), content platforms (Ausi'Talks Web TV series, Digital Kiosque content hub), professional development (AUSAcademy training, AUSAiducation education), strategic initiatives (AUSMose think tank, THINK TANK advisory group, Le DOUAR community platform), and events (Assises de l'AUSIM annual conference, Rendez-vous AUSIM networking meetings). The association connects organizations and professionals across Morocco's digital ecosystem, providing networking, knowledge sharing, and digital transformation support.

Differentiator

Problem solved

Functional benefit

Brands

• AUSAiducation: Education and training program for digital skills development
• AUSAcademy
• AUSMose
• AUSIMAG
• AUSIWhitePaper
• AUSINews
• AusiTalks
• AUSIM Broadcasting Channel
• Les Assises de l'AUSIM
• RDV AUSIM
• Le DOUAR By AUSIM
• AUSIMètre
• THINK TANK

Products and services

• AUSIM Membership Annual membership for organizations (banks, insurance companies, industrial firms, telecom operators, government ministries, retailers) joining Morocco's leading IT and digital sector association, providing access to training, publications, conferences, think tanks, and networking.
• AUSIMAG Quarterly community magazine dedicated to the IT and Digital community with news, opinion columns, expert opinions, member testimonials, and a special report section including the Startech space.
• AUSIWhitePaper White papers and research publications covering cloud computing, cybersecurity, AI adoption, digital administration, digital banking, Total eXperience, and digital transformation in Morocco.
• AUSINews Newsletter providing the latest news in the IT and digital sector in Morocco, keeping members informed of sector developments and association activities.
• Ausi'Talks (AUSIM Broadcasting Channel) Web TV platform featuring debates on current issues related to technology and the digital world, with use case presentations and expert discussions, broadcast on YouTube.
• AUSAcademy Action and result-oriented professional training program offered at special prices to AUSIM members, covering IT and digital transformation topics.
• AUSAiducation Educational program focused on developing and popularizing the use of IT and digital technologies, particularly targeting students and young professionals.
• AUSMose Think tank program providing AUSIM members with access to strategic discussions on issues common to all members, focused on IT and digital transformation challenges.
• Assises de l'AUSIM Major annual international conference on digital transformation and IT, AUSIM's flagship event bringing together over 1,000 participants including government officials, CIOs, and digital experts to discuss digital sovereignty, cybersecurity, AI, and data.
• Rendez-vous AUSIM (AUSIM Meetings) Regular AUSIM meetings providing networking opportunities for members to interact with a network of CIOs and executives in Morocco's digital sector.
• THINK TANK Strategic advisory group providing reflections and high-value advice on digital transformation challenges and solutions for member organizations.
• Le DOUAR By AUSIM Community platform for networking, exchanging, and reflecting together on common problems and solutions to ensure success in digitalization projects.
• Digital Kiosque (Kiosque Digital) Digital content hub providing centralized access to AUSIMAG, AUSIWhitePaper, AUSINews, Partner Publications, and Annual Reports.
• AUSIMètre (Cybersecurity Barometer) Cybersecurity maturity barometer for Morocco produced in partnership with PwC Morocco, assessing cybersecurity awareness and maturity levels across Moroccan organizations.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and supporting.

• PwC MoroccocoreStrategic or Co-development Partner · 1 November 2023AUSIM partnered with PwC Morocco to produce the first Moroccan Cybersecurity Barometer (AUSIMètre de la Cybersécurité au Maroc). This partnership addresses the critical need for cybersecurity awareness and maturity assessment in Moroccan organizations.
• GartnercoreStrategic or Co-development Partner · 16 February 2023AUSIM partnered with Gartner to conduct the CIO Survey in Morocco for the third consecutive year. This partnership enables Moroccan organizations to benchmark their digital maturity against international standards and provides valuable insights for the national digital strategy.
• GAM (Gestion des Actifs et Moyens)coreStrategic or Co-development Partner · 1 January 2023Partnered with GAM to produce the White Paper on Total eXperience (TX), addressing the link between Employee Experience, Customer Experience, User Experience, and Multi-Experience.
• Gear9supportingStrategic or Co-development PartnerContributed to the Total eXperience White Paper research and analysis.
• IPSOS MoroccosupportingStrategic or Co-development PartnerContributed research expertise to the Total eXperience White Paper.
• HuaweisupportingGTM or Marketing PartnerSigned partnership convention with Huawei as part of AUSIM's network of engaged transformation partners.
• ADD (Agence Du Digital)supportingStrategic or Co-development PartnerSigned partnership convention as part of AUSIM's initiatives to support digital transformation in Morocco.
• Jadara FoundationsupportingStrategic or Co-development PartnerSigned partnership convention as part of AUSIM's engagement with various organizations.
• CNT (Confédération Nationale du Patronat)supportingStrategic or Co-development PartnerSigned partnership convention with CNT to advance digital transformation agenda.
• CJD (Centre des Jeunes Dirigeants)supportingStrategic or Co-development PartnerSigned partnership convention for youth leadership and digital development.
• FOIAsupportingStrategic or Co-development PartnerSigned partnership convention as part of AUSIM's ecosystem development.
• We4ShesupportingStrategic or Co-development PartnerSigned partnership convention supporting women's leadership in technology.
• CDDsupportingStrategic or Co-development PartnerSigned partnership convention as part of AUSIM's transformation support network.
• Orange CyberdefensesupportingStrategic or Co-development PartnerPartner that shares the annual Security Navigator report on global cyber threats and cybersecurity state through AUSIM's digital kiosk.
• CMRPI (Centre Marocain de Recherches Polytechniques et d'Innovation)supportingStrategic or Co-development PartnerPartnered on studies regarding Moroccan children and youth online behavior and risks, addressing cybersecurity for vulnerable populations.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AFAI: AFAI is the French association for IT audit, advisory, and cybersecurity professionals, closely linked to CIGREF. Comparable to AUSIM in scope (IT professionals and governance) and Francophone positioning; functions as a peer reference point for how Moroccan IT communities might evolve.
• CIGREF: CIGREF is the French association of large enterprise CIOs and digital executives, founded in 1970. It is the closest direct peer to AUSIM: both serve as convening bodies for enterprise IT leadership, run think tanks, publish benchmarks, and influence national digital policy. AUSIM's model mirrors CIGREF's in the Francophone African context.

Broad incumbents

• ISACA: ISACA is a global professional association for IT governance, cybersecurity, audit, and risk professionals with 170,000+ members worldwide. It offers the well-known CISA/CISM/CRISC certifications. AUSIM competes for similar mindshare among Moroccan IT governance professionals and could emulate ISACA's certification-led model.
• Syntec Numérique: Syntec Numérique is the French professional federation for digital, software, and IT services companies. While focused on IT vendors and consultancies (rather than users, as AUSIM is), it operates in adjacent Francophone IT policy space and represents an example of a national IT body with significant policy influence and lobbying power.
• SIM (Society for Information Management): SIM is the longest-standing US association for CIOs and senior IT leaders, founded in 1968, providing networking, research, and leadership development. It is a direct analog of AUSIM's CIO community focus, but at US scale and with a longer track record in benchmarking and thought leadership.
• NASSCOM: NASSCOM is India's largest IT industry trade body with 3000+ members, known for industry research, policy advocacy, and skills development. As a much larger analog, it shows the ceiling of what an AUSIM-type association can become if it expands beyond membership services into industry research, policy work, and global branding.
• WITSA (World Information Technology and Services Alliance): WITSA is a global consortium of national ICT industry associations representing 80+ countries. AUSIM could position itself as Morocco's WITSA affiliate, mirroring how NASSCOM, Assobiomedica, and similar national bodies participate. WITSA's World Congress and awards offer AUSIM an internationalization lever.

Regional players

• CEPIS (Council of European Professional Informatics Societies): CEPIS is the umbrella council for European national informatics professional societies, promoting ICT professionalism across 30+ member countries. Comparable to AUSIM's mission of developing ICT professional communities, but at a regional federation level.
• CIO East Africa / CIO Africa: CIO East Africa / CIO Africa is a pan-African community and media platform for enterprise IT leaders, active across Kenya, Nigeria, South Africa, and beyond. It is a regional peer in the same CIO community / events / awards space that AUSIM's Assises occupies, and a potential partner or competitor for pan-African expansion.

Others

• GITEX Global (organizer: Dubai World Trade Centre): GITEX Global is the largest technology exhibition in the Middle East, Africa, and South Asia, with a growing Africa edition (GITEX Africa) where AUSIM is an active participant. As an event partner/ecosystem enabler rather than a direct peer, GITEX shapes the competitive conference landscape AUSIM operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/AusimMaroc
• YouTubeyoutube.com/channel/UCowfR5axhd__01XGpNRbyTg
• Facebookfacebook.com/AUSIM-Beyond-Digital-112010844268514
• LinkedInlinkedin.com/company/ausim
• Instagraminstagram.com/ausimaroc_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausim