What Pebble Media does

Pebble Media, operating under the trade name Ads & Data, is a Belgium-based media sales house founded in 2009 and headquartered in Mechelen. The firm functions as an intermediary that monetizes digital media assets on behalf of media owners ("mandatories") and connects advertisers with Belgian audiences through a single point of contact. Its service portfolio comprises six modules — Video (reaching 90% of the Flemish population), Display (4 million monthly online users), Print (2.5 million daily readers), Creativity (campaign development), Data (audience targeting), and Research (measurement and optimization) — offered to local and international advertisers seeking Belgian-market reach.

The underlying technology combines inventory access across owned and represented media brands (Play, VRT Max, De Standaard, Nieuwsblad, HBO Max, TLC, Discovery) with a data-driven audience-targeting layer and a research/measurement module for campaign optimization. The platform architecture is essentially a multi-channel media sales and campaign-execution stack rather than a self-serve programmatic exchange, with delivery coordinated through direct sales and dedicated account management supported by more than 150 campaign-experts.

The business model is advertising sales: Pebble Media generates revenue by selling video, display, and print advertising on behalf of its media-brand partners, with custom-priced packages tailored to advertiser budgets and campaign objectives. Pricing is not publicly disclosed and is delivered through a direct-sales go-to-market motion targeting enterprise and mid-market advertisers in Belgium. The firm is privately held with no disclosed funding rounds, parent company, or ownership structure, and operates exclusively within the Belgian (primarily Flemish) market.

Name

Pebble Media

Legal name

Ads & Data

Website

https://pebblemedia.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pebble Media (trade name Ads & Data) is a Belgium-based media sales house, founded in 2009, that monetizes digital and print advertising inventory from Flemish media brands on behalf of advertisers seeking to reach Belgian audiences across video, display, and print channels.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Digital advertising sales
• Video advertising
• Display advertising
• Print advertising
• Media sales house

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: Revenue from video and display advertising campaigns reaching millions of Belgian users monthly across digital channels.
2. Print Advertising: Revenue from print advertising reaching 2.5 million daily readers through trusted media brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pebble Media, operating as Ads & Data, is a Belgian online media sales house that monetizes the digital media assets of its media mandators (including Play, VRT Max, De Standaard, Nieuwsblad, HBO Max, TLC, and Discovery). The company sells cross-channel advertising inventory across video (90% Flemish reach), display (4 million monthly online users), and print (2.5 million daily readers), complemented by creative campaign development, data-driven audience targeting, and campaign research services.

Product overview

Ads & Data is an integrated advertising platform that connects brands with millions of Belgians across multiple media channels. The company offers six core service modules: Video (reaching 90% of Flemish population), Display (4 million monthly online users), Print (2.5 million daily readers), Creativity (creative campaign development), Data (audience targeting and optimization), and Research (campaign measurement). The platform combines these services to enable advertisers to run cross-channel campaigns with a single plan and point of contact, supporting video, display, and print advertising through trusted Belgian brands such as Play, VRT Max, De Standaard, Nieuwsblad, and international brands like HBO Max, TLC, and Discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Video advertising service enabling brands to reach 90% of the Flemish population through impactful video campaigns on trusted Belgian media channels such as Play and VRT Max.
• Display Display advertising service reaching 4 million monthly online users through digital banner and display campaigns.
• Print Print advertising service reaching 2.5 million readers daily through trusted Belgian newspaper brands such as De Standaard and Nieuwsblad.
• Creativity Creative campaign development service that helps brands connect with audiences through resonant storytelling and creative campaigns.
• Data Data-driven audience targeting service enabling precise audience segmentation and campaign optimization using smart data analytics.
• Research Campaign measurement and analytics service providing insights into campaign performance and enabling optimization for better results.

Quantifiable outcome

• 90% of Flemish population reached via video
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Play (local media brand)coreOthersLocal Belgian media brand available through Ads & Data for advertising campaigns targeting Flemish audiences.
• VRT Max (local media brand)coreOthersFlemish public broadcaster's streaming platform available for advertising reach to Belgian audiences.
• De Standaard (local media brand)coreOthersLeading Belgian Dutch-language newspaper with daily readership available for print advertising campaigns.
• Nieuwsblad (local media brand)coreOthersMajor Belgian newspaper brand with significant daily readership available for advertising.
• HBO Max (international media brand)coreOthersInternational streaming platform available for advertising reach to Belgian consumers.
• TLC (international media brand)coreOthersInternational television channel available for advertising campaigns in Belgium.
• Discovery (international media brand)coreOthersInternational media network with programming available for advertising reach in Belgium.

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• RTL Belgium: Belgian broadcaster and operator of streaming/advertising inventory including RTL Play. Sells video advertising at scale to Belgian advertisers — adjacent in video inventory and overlapping in advertiser relationships.

Direct peers

• GroupM Belgium: WPP's media investment arm operating in Belgium, providing multi-channel media planning and buying services to advertisers — the same core GTM as Pebble Media, at larger international scale.
• Sanoma Belgium: Nordic-Dutch/Belgian media company with magazines, news, and digital properties selling advertising space to brands. Comparable as a multi-channel media sales operation in the same Benelux advertising market.
• Roularta Media Group: Belgian multimedia publisher selling advertising across magazines, news, and digital channels to Flemish and Belgian advertisers — directly comparable Belgian media sales and multi-channel offering.
• DPG Media Belgium: Belgian-Dutch media group that owns De Standaard and Nieuwsblad — Pebble's own partner brands — and also sells advertising directly to brands. Most direct overlap in audience inventory and Belgian ad sales.
• Dentsu Belgium: Global advertising network with Belgian operations offering media planning, buying, and data-driven campaign services across video, display, and other digital channels.
• IPG Mediabrands Belgium: IPG's media investment arm with Belgian operations offering multi-channel media planning and buying services to advertisers, competing for the same agency-of-record mandates.
• Publicis Media Belgium: Publicis Groupe's media arm with Belgian operations delivering integrated multi-channel media buying and planning services to advertisers in the same Belgian market.
• Omnicom Media Group Belgium: Omnicom's media operations in Belgium, providing media planning/buying across digital and traditional channels with similar advertiser clients and integrated campaign offerings.
• Havas Media Belgium: Havas' media agency network operating in Belgium, providing multi-channel media buying and planning services to advertisers using the same integrated GTM as Pebble Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pebble_media
• Facebookfacebook.com/pebblemedia
• LinkedInlinkedin.com/company/pebble-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebble Media