Omnicom Media Group Belgium

What Omnicom Media Group Belgium does

Omnicom Media Group Belgium is the Belgian operating entity of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC). As a wholly-owned subsidiary, it operates as part of the EMEA regional structure led by CEO Dan Clays, with global headquarters at 195 Broadway, New York. The entity was established in 2018 as part of Omnicom Media Group's EMEA expansion, with firmographic data indicating 11-50 employees based in Brussels.

The broader Omnicom Media Group operates a platform-plus-modules architecture comprising six global media agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub) supported by shared infrastructure including the Omni Intelligence Platform, Acxiom Real ID identity infrastructure (2.6 billion+ verified global IDs), the Flywheel commerce AI/ML platform, and the Creo creator platform (15M+ creators). The network delivers media planning, buying, data-driven audience targeting, cross-platform measurement, and commerce media to enterprise clients across 70+ markets, supported by $70B+ in combined buying power and 40,000+ specialists.

Revenue is generated through percentage-of-media-spend arrangements (typically 1-3%), retainers, and bundled technology/data services on multi-year enterprise contracts. Key client relationships span Amazon, Apple, Disney, American Express, AT&T, Nissan, Chanel, Diageo, L'Oréal, Uber ($800M AOR), Novo Nordisk ($520M AOR), and Mercedes-Benz. The 2026 acquisition of Interpublic Group significantly expanded scale, while 2025-2026 product launches in multi-party clean room measurement, sequential streaming ads, cross-platform frequency management, and AI-driven consumer insights (Consumer Prompt Insights Agent with Google) signal a shift toward AI-native, data-led media services.

Name

Omnicom Media Group Belgium

Legal name

Omnicom Media Group

Website

https://omnicommediagroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnicom Media Group Belgium is the Belgian operating subsidiary of Omnicom Media Group, part of Omnicom Group Inc. (NYSE: OMC), delivering media planning, buying, and data-driven services to enterprise clients across the EMEA region as part of a 40,000+ specialist global network.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Media planning services
• Media buying services
• Advertising agency
• Data analytics platforms
• Commerce media

Headquarters

HQ city

Bruxelles

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Planning and Buying Services: Core media agency services including strategic planning, media buying across all channels (TV, digital, CTV, OOH, print), and campaign optimization. Revenue generated through percentage of media spend (typically 1-3%) and retainer arrangements.
2. Data and Analytics Services: Proprietary data solutions including Acxiom identity infrastructure, audience insights, and measurement capabilities powered by Omni platform.
3. Technology and Intelligence Platform Access: Access to proprietary platforms including Omni, Acxiom Real ID, and clean room measurement capabilities, often bundled with media services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Omnicom Media Group Belgium operates as part of a global media agency network providing integrated media planning, buying, and strategy services to enterprise brands. The company delivers full-service media solutions through six agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub) supported by proprietary intelligence platforms including Omni, Acxiom Real ID, Flywheel, and Creo. Services span all media channels including TV, digital, CTV, OOH, print, and commerce media.

Product overview

Omnicom Media Group operates as a platform-plus-modules architecture comprising six global media agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub) supported by shared infrastructure and data assets. The core platform is Omni Intelligence Platform, which unifies proprietary data, creativity, and AI across all agencies. Supporting products include Acxiom Real ID (identity infrastructure enriching 2.6 billion global IDs), Flywheel (commerce AI/ML platform), and Creo at the Core (creator network of 15M+ creators). Specialized offerings include Optimum Sports (sports marketing with Omni Sports intelligence platform), Jump 450 Media (performance marketing acquired in 2021), and Beauty Co-Lab (L'Oréal dedicated agency). Measurement capabilities include Multi-Party Clean Room Measurement (cross-platform TV measurement with Snowflake), Sequential Ads in Streaming (dynamic creative with Disney/Innovid), and Consumer Prompt Insights Agent (search AI with Google). The organization serves clients across 70+ markets with 40,000+ specialists and $70B+ buying power.

Differentiator

Problem solved

Functional benefit

Brands

• Omni: Omnicom's proprietary intelligence platform that unifies data, creativity, and AI capabilities for clients.
• Acxiom
• Flywheel
• Creo

Products and services

• OMD Global media agency brand within Omnicom Media Group providing media planning and buying services. OMD maintains $35.6B in total billings and serves major enterprise brands across all channels.
• PHD Global media agency brand within Omnicom Media Group specializing in strategic media planning. Named Agency Network of the Year at M&M Global Awards 2025 and Global Media Agency of the Year by Adweek.
• Initiative Global media agency brand within Omnicom Media Group known for client leadership and strategic media planning. Named Media Agency of the Year at Campaign US Agency of the Year Awards 2026.
• UM Global media agency brand within Omnicom Media Group, recently appointed global media agency of record for Mark Anthony Brands International following competitive pitch.
• Hearts & Science Global media agency brand within Omnicom Media Group specializing in data-driven marketing approaches and audience analytics.
• Mediahub Global media agency brand within Omnicom Media Group, appointed media agency of record for Major League Soccer (MLS) for media planning and buying services.
• Optimum Sports Sports media and marketing agency arm specializing in culturally driven partnerships, NIL deals, athlete-led storytelling, and sports marketing for major brands and leagues.
• Jump 450 Media Performance marketing agency focused on customer acquisition using algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend.
• Acxiom Data Solutions Standalone data solutions platform enriching 2.6 billion verified global IDs and trillions of cultural, media, and consumer signals. Provides identity infrastructure enabling audience targeting and cross-platform measurement capabilities.
• Beauty Co-Lab Dedicated media agency created for L'Oréal specializing in beauty sector marketing and campaigns across global markets.

Quantifiable outcome

• OMD maintains $35.6B in total billings, outperforming nearest competitor by $4.4B
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability11 records

Feature6 records

Partnerships

31 partnerships are on record, tiered core and flagship.

• NBCUniversalcoreTechnology or Integration · 25 June 2026First-mover partnership to craft dynamic contextual ads for content, making CTV advertising more effective through contextual targeting.
• Disney AdvertisingcoreTechnology or Integration · 23 June 2026Collaboration to enable sequential ads in streaming combining Disney's identity graph, Acxiom's identity capabilities, Omni's measurement platform, and Innovid's creative sequencing technology. Already live in U.S., expanding to Europe and Latin America.
• Paramount+coreTechnology or Integration · 23 June 2026Partnership on Dynamic Fixed Ad Units in Paramount+ premieres, advancing strategy to connect brand content with streaming programming.
• NetflixcoreTechnology or Integration · 22 June 2026First-time ad product deal as part of Cannes Lions news series, connecting brand content with streaming programming.
• Tesco MediacoreStrategic or Co-development Partner · 22 June 2026First-mover partnership using real-time data to affect in-store creative, connecting brand content to consumer experiences.
• Snap Inc.coreStrategic or Co-development Partner · 20 June 2026Partnership on research showing social posts can build box office hits, based on research with Ipsos.
• Genius SportscoreStrategic or Co-development Partner · 15 June 2026Joint study on augmented sponsorships showing branded in-game graphics increase brand favorability and purchase intent.
• ZefrcoreTechnology or Integration · 3 March 2026First-of-its-kind study on brand impact of ad adjacency to AI-generated content through OM Media Trials.
• Amazon AdscoreTechnology or Integration · 7 January 2026First-to-market collaboration with Amazon and Roku to solve ad frequency across linear and streaming TV. Combines Amazon's authenticated graph with Roku's signals and Acxiom audience data.
• RokucoreTechnology or Integration · 7 January 2026Partnership enabling near-real-time unified view of reach and frequency tied to conversion outcomes across linear and CTV.
• SnowflakecoreTechnology or Integration · 7 January 2026Clean room technology enables cross-platform TV measurement across Disney, NBCUniversal, Paramount+ and other VOD platforms. Built on Acxiom identity infrastructure.
• VideoAmpcoreTechnology or Integration · 7 January 2026Measurement data provider for unified view of creative frequency and performance across streaming and linear TV in clean room environment.
• AcxiomcoreTechnology or Integration · 7 January 2026Core data infrastructure providing Real ID identity infrastructure (2.6B+ verified IDs) enabling cross-platform measurement capabilities.
• InnovidcoreTechnology or Integration · 7 January 2026Creative sequencing technology provider enabling dynamic personalized storytelling across streaming platforms.
• Walmart ConnectcoreStrategic or Co-development Partner · 6 January 2026First-to-market collaboration linking Walmart's first-party purchase-based insights with Meta's Instagram influencer ecosystem through Creo platform.
• Meta (Facebook/Instagram)coreStrategic or Co-development Partner · 6 January 2026Integration with Meta's Creator Marketplace enabling precise influencer selection based on demonstrated conversion potential from Walmart purchase data.
• CreocoreTechnology or Integration · 6 January 2026Omnicom's influencer agency platform with Influencer Discovery Agent integrating Walmart purchase data and Meta creator data for precision influencer selection.
• GooglecoreTechnology or Integration · 5 January 2026CES partnership for Consumer Prompt Insights Agent providing deeper insights into consumer intent using search signals in AI-powered era. Leverages Gemini and AI overviews.
• SnowflakecoreTechnology or Integration · 5 January 2026Long-standing collaboration providing secure multi-party clean room environment for cross-platform measurement with publishers and advertisers.
• PinterestcoreTechnology or Integration · 5 January 2026CES partnership demonstrating expanded data, identity, and technology assets for actionable growth opportunities.
• ViziocoreTechnology or Integration · 24 October 2025Commerce media collaboration at ANA Masters of Marketing making full-funnel case for retail media.
• YouTubeflagshipTechnology or Integration · 19 June 2025Livestream partnership wrapping Cannes Lions presence, part of 8 first-to-market partnerships.
• PayPalflagshipTechnology or Integration · 18 June 2025First-to-market partnership announced during Cannes Lions 'Live' blitz, part of 8 game-changing collaborations.
• X (Twitter)flagshipTechnology or Integration · 18 June 2025Partnership announced during Cannes Lions 'Live' blitz, part of 8 game-changing collaborations.
• Disney Clean RoomcoreTechnology or Integration · 21 October 2022OMG signed onto Disney's new clean-room offering as part of brand purpose initiative.
• FireworkcoreTechnology or Integration · 8 April 2022Shoppable video platform partnership making short-form and livestreaming capabilities available across all OMG agencies for ecommerce growth.
• NBCUniversal Clean RoomcoreTechnology or Integration · 14 March 2022First agency to have access to NBCU's audience insights hub/clean room for first-party data capabilities.
• Walmart ConnectcoreTechnology or Integration · 4 October 2021Early adopter of Walmart's DSP in partnership with The Trade Desk, enabling frequency-capping across campaigns.
• Unified ID 2.0coreTechnology or Integration · 19 July 2021OMG formally endorsed UID 2.0 as post-cookie solution, integrating it into Omni platform alongside Google Privacy Sandbox and LiveRamp Portrait.
• The Trade DeskcoreTechnology or Integration · 19 July 2021Key developer of UID 2.0 - OMG endorsement and integration into Omni platform.
• TeadscoreTechnology or Integration · 7 July 2021Integration of Teads' cookieless targeting technology into Omni platform to prepare for post-cookie future.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horizon Media: Horizon Media is a top independent US media agency competing directly with OMG's OMD, PHD, and Initiative brands for enterprise media AORs. Both offer data-driven planning, buying, and analytics with similar client rosters in the US market.
• Publicis Groupe (Publicis Media): Publicis Groupe operates Publicis Media (Zenith, Starcom, Spark Foundry, Digitas), a direct competitor in full-service media planning and buying. Both holding companies compete for global enterprise AORs and pursue similar data, commerce, and AI platform strategies.
• Havas Media Network: Havas Media operates a global network of media agencies (Havas Media, Havas Play, Arena Media) competing directly with Omnicom Media's agency brands for enterprise media AORs. Both offer integrated planning, buying, and data capabilities globally.
• Assembly: Assembly is a global media agency (part of Stagwell) that competes with OMG's Hearts & Science and Mediahub brands for performance and digital media planning mandates, particularly with digitally native and challenger brand clients.
• WPP (GroupM): WPP operates GroupM, the world's largest media investment group and the most direct competitor to Omnicom Media. Both compete head-to-head for Fortune 500 media AORs (e.g., WPP lost Novo Nordisk $520M account to OMG) and offer full-service media planning, buying, and data services globally.
• Dentsu (Dentsu Media): Dentsu operates Dentsu Media (Carat, dentsu X, iProspect) as a direct competitor in full-service media planning and buying globally. Both serve multinational brand clients with integrated media, data, and creative offerings across similar geographies.

Emerging players

• S4 Capital / MediaMonks: MediaMonks (now Monks) competes with Omnicom Media in digital-first media planning, content production, and commerce media. It is a tech-led, lower-overhead challenger particularly strong in digital transformation, CTV, and creator-driven campaigns.
• Stagwell: Stagwell is a publicly traded marketing and media holding company that competes with Omnicom Media in digital media, data, and technology-enabled agency services. It is smaller than OMG but is growing rapidly through M&A and competes for digital-first and performance-oriented client budgets.
• Tinuiti: Tinuiti is a performance-focused digital media agency competing with OMG's performance marketing offerings (e.g., Jump 450 Media). It specializes in paid search, paid social, and commerce media, particularly for retail and DTC clients.

Broad incumbents

• Accenture Song: Accenture Song (formerly Accenture Interactive) is the broader consulting-led marketing services arm of Accenture, offering adjacent media, experience, and commerce capabilities that increasingly compete with Omnicom Media for large enterprise transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnicom-mgroup
• Instagraminstagram.com/omnicommediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom Media Group Belgium