Grosse Freiheit 36

What Grosse Freiheit 36 does

Grosse Freiheit 36 is a privately operated nightclub venue located at Große Freiheit 36 in Hamburg's St. Pauli entertainment district, founded in 1985 and self-described as Hamburg's largest club. The venue operates across two floors — the main Grosse Freiheit 36 floor and the Kaiserkeller on the second floor, which hosts Black/Deutschrap programming — and runs a recurring XXL Party event series every Friday and Saturday with free entry. Beyond recurring party events, the venue hosts ticketed concerts and offers VIP lounge reservations, a paid cloakroom service (€2.50 per item, card only), and a private venue rental service ("Miete den Club") for corporate events and private celebrations.

The underlying technology is a mobile application developed by third-party disco2app on its discotheque platform, providing integrated ticketing, location-based check-in verification, a stored-value payment system called Disco Pay, push notifications, photo galleries, and a support chat. This app functions as the digital layer over the physical venue rather than as a standalone product, and the venue itself is the core asset and revenue engine.

The business model is event-driven and venue-anchored: the company monetizes primarily through on-site beverage sales, VIP lounge rentals, cloakroom fees, private venue hire, and ticketed concerts, with the mobile app serving as a distribution and customer-relationship channel. The primary customer segment is adult nightlife patrons in Hamburg (18+), with a secondary segment of private and corporate event organizers; geographic operations are confined to a single Hamburg venue with no expansion into additional markets indicated.

Name

Grosse Freiheit 36

Legal name

Grosse Freiheit 36

Website

https://grossefreiheit36.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Grosse Freiheit 36 is a privately operated two-floor nightclub venue in Hamburg's St. Pauli district, hosting recurring weekend XXL Parties, concerts, and VIP events for adult nightlife patrons, with a disco2app-powered mobile app for ticketing and vouchers and private venue rental as a secondary revenue stream.

Ownership category

akta.pro rank

Product category

Nightclub and Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclubs & Dance Clubs (THAFAEAC)

akta.pro secondary industries

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), After-Hours Clubs (MPAGAIAK), Nightclubs & Dance Clubs (CRANACAG)

Keywords

• Nightclub entertainment
• Live music venue
• Event venue rental
• Mobile event ticketing
• VIP lounge services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from event tickets sold through the mobile app and potentially at the door
2. Beverage Sales: On-site bar revenue from drinks sold during events and parties
3. VIP Lounge Rentals: Revenue from renting VIP lounges for private gatherings during events
4. Cloakroom Services: Charges 2.50€ per item for jacket and bag storage, payable by card only
5. Venue Rental: Renting out the club space for private events, parties, and concerts (Miete den Club service)
6. Voucher Sales: Sale of internal vouchers redeemable for drinks at events, and external vouchers for partner establishments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Grosse Freiheit 36 is a nightclub and live music venue in Hamburg's St. Pauli district that operates two floors (the main Grosse Freiheit 36 floor and the Kaiserkeller on the 2nd floor) hosting regular XXL Party events, DJ performances, and concerts. The core offering is weekend event-based nightlife entertainment supplemented by a proprietary mobile app for ticket sales, vouchers, check-in, and Disco Pay mobile payments, plus VIP lounge reservations and a private venue rental service ("Miete den Club").

Product overview

Grosse Freiheit 36 is Hamburg's largest nightclub venue offering a combination of event-based entertainment services and a mobile application. The core offering consists of regular party events (XXL Party series held on weekends) and VIP lounge services, complemented by a proprietary mobile app that provides digital features including ticket sales, coupon distribution, photo galleries, and a check-in system. The venue also offers private club rental for external events.

Differentiator

Problem solved

Functional benefit

Products and services

• XXL Party Weekly recurring party event series held every Friday and Saturday in the Kaiserkeller (2nd floor) featuring Black/Deutschrap music, top DJs, snack and drink vending machines, and free entry. Targeted at adult nightlife enthusiasts in Hamburg's St. Pauli district.
• VIP Lounges VIP lounge areas available for reservation during events, offering premium seating and elevated service. Pricing is not publicly disclosed and requires inquiry via the contact form. Targeted at consumers seeking premium nightlife experiences.
• Club Rental (Miete den Club) Private rental of the club venue for external event organizers, allowing corporate events, birthday celebrations, bachelor/bachelorette parties, and other special occasions to be hosted at the St. Pauli location. Pricing requires inquiry via website contact form.
• Grosse Freiheit 36 Mobile App Mobile application for the nightclub venue offering exclusive coupons/vouchers, ticket sales, photo galleries, a check-in system that verifies on-site presence, push notifications, and in-app support chat. Targeted at venue visitors seeking digital access to events and in-venue perks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• disco2appcoreTechnology or Integrationdisco2app developed the mobile app and website for Grosse Freiheit 36. The partnership provides integrated ticketing, check-in verification, Disco Pay vouchers, push notifications, and photo gallery functionality. The platform is specifically designed for discotheques.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Berghain: Berlin's globally recognized nightclub. Comparable as a large, heritage German nightclub operating on a high-profile brand and music-led programming model, though it sits in a different city.
• Bootshaus: Cologne-based major nightclub frequently ranked among Europe's top venues. Comparable as a high-capacity German nightclub with electronic-music programming and major event ambitions.

Direct peers

• Knust: Long-established Hamburg concert club focusing on live music. Comparable as a Hamburg-based music venue operator targeting nightlife and live-entertainment audiences.
• Index: Hamburg-Schanzenviertel club and event venue. Comparable Hamburg nightlife competitor focusing on alternative music programming and weekend events.
• Übel & Gefährlich: Multi-floor Hamburg club and live venue housed in a former military bunker. Comparable in scale, multi-format programming, and target audience to Grosse Freiheit 36.
• Bahnhof Pauli: St. Pauli-based event and club venue. Directly comparable as a Hamburg nightlife operator running parties and live events in the same district.
• Docks: Adjacent Hamburg-St. Pauli club venue. The shared email domain ([email protected]) and geography suggest it is a sister or closely affiliated operation offering comparable live-music and club programming.
• Prinzenbar: Hamburg-St. Pauli bar and club with live music programming. Comparable in location, scale, and music-led nightlife positioning.
• Mojo Club: Iconic Hamburg music club on the Reeperbahn/St. Pauli corridor. Directly comparable large-format music and dance venue serving similar nightlife demographics in the same city.

Regional players

• Watergate: Berlin electronic-music club. Comparable multi-floor club operator with a strong local brand, but based in a different German city and oriented specifically toward electronic/DJ programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mgb-gmbh-grosse-freiheit-36

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grosse Freiheit 36