MOJO CLUB
MOJO CLUB is a Hamburg-based underground concert venue and nightclub at Reeperbahn 1, operating since 1989 (reopened 2013). It serves music enthusiasts with curated jazz, soul, funk, and electronic programming, alongside an integrated ecosystem including a jazz café, radio streams, a vinyl-only streaming channel, and a branded cola beverage.
- Company typePrivate
- Founded1989
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MOJO CLUB does
MOJO CLUB is a Hamburg-based underground concert venue and nightclub located at Reeperbahn 1 in the St. Pauli entertainment district, founded in 1989 by Leif Nüske and Oliver Korthals as a mobile "dancefloor jazz" event series. The business was incorporated as Mojo Club Reeperbahn GmbH, a German limited liability company (GmbH), and after a forced hiatus (the original bowling-alley venue was demolished in 2009 to make way for the "Dancing Towers" office building), reopened in February 2013 in a purpose-built subterranean venue with an 800-person capacity and a 74-square-meter stage. The core offering is curated live music programming spanning jazz, soul, funk, hip-hop, and electronic genres (drum 'n' bass, dubstep), with concert ticket prices ranging from approximately €15 to €57.
The company operates an integrated product ecosystem beyond the venue itself: the adjacent Mojo Jazz Café operates a terrace bar with cocktails and weekend DJ sets; the BEYOND streaming channel distributes vinyl-only 60-minute DJ sets recorded at the café via YouTube; Mojo Radio delivers 24/7 programming through Byte.fm ("Out of Spectrum," "Uncompromising Turntables") and Laut.fm; Mojo Wire is an editorial music-journalism platform; and Mojo Cola is a proprietary low-sugar, vegan, CO2-offset beverage sold on site. Technology stack is non-proprietary (Hetzner hosting, Mailchimp newsletters, standard social media integrations including Spotify, SoundCloud, Vimeo, Mixcloud, TikTok, Threads, Mastodon, Bluesky). Ancillary revenue streams include bar/F&B sales (mostly cashless EC/credit), venue rental for private and corporate events managed by a dedicated event/rentals contact, cloakroom fees, and Mojo Cola retail.
Customer concentration is inherently low given a consumer ticketed-events model serving individual concertgoers across jazz/soul/electronic niches, with thousands of unique patrons per event cycle and minimal B2B dependency. Revenue is not publicly disclosed and there are no institutional investors, funding rounds, or parent-company relationships on record; the business is managed by Managing Directors Leif Nüske and Prof. Stephan Gerhard, with operational leads for booking (Anika Kraus), press (Adam Johnson), events/rentals (Mona Horn), HR (Noelia Krauleidies), and technical operations (Florian Wienbreier). Sponsorship and cultural-funding relationships include Jever Bier, Keychange (gender equity), Initiative Musik (IMU), and the German Federal Commissioner for Culture and the Media (BKM); the company holds Ökoprofit Hamburg sustainability certification (2022/2023).
MOJO CLUB firmographics
Firmographics- Name
- MOJO CLUB
- Legal name
- mojo club reeperbahn gmbh
- Website
- https://mojo.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOJO CLUB is a Hamburg-based underground concert venue and nightclub at Reeperbahn 1, operating since 1989 (reopened 2013). It serves music enthusiasts with curated jazz, soul, funk, and electronic programming, alongside an integrated ecosystem including a jazz café, radio streams, a vinyl-only streaming channel, and a branded cola beverage.
- Ownership category
- akta.pro rank
MOJO CLUB industry classification
Industry- Product category
- Live Music Venue and Nightclub
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightclubs (Dance Clubs) (MPAGAIAA)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), DJ & Electronic Music Venues (MPAGAIAE), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where MOJO CLUB is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MOJO CLUB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Concert and Club Night Admissions: Revenue from ticket sales for concerts and club nights. Minimum age 16 for concerts finishing before midnight (unsupervised), 21 for club nights. Box office opens on event day at admission time; advance tickets available via online platforms.
- Food and Beverage Sales: Bar revenue from drinks sales. Most bars operate cashless (EC and credit cards accepted). Main club has deliberately straightforward drinks menu (soft drinks, beer, long drinks). Mojo Jazz Café offers more sophisticated cocktails, longdrinks, and Dieter Meier's Puro, plus coffee.
- Mojo Cola Product: Own-brand cola beverage sold at the venue. Low sugar and caffeine content. Vegan and CO2 offset for every bottle produced and sold.
- Venue Rental and Event Management: Venue available for private rentals and events managed by Mona Horn (events/ rentals contact). Catering to corporate events and private functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Concert tickets range from approximately €15 to €57 depending on artist and demand |
| Transaction based/ take rate | Pay-as-you-go | Club nights with general admission pricing |
| Unit Pricing | Pay-as-you-go | Cloakroom fee for bag storage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels15 records
MOJO CLUB product offering
Product offeringCore offering
MOJO CLUB operates an 800-capacity underground live music venue and nightclub at Reeperbahn 1 in Hamburg-St. Pauli, programmed with jazz, soul, funk, hip-hop, and electronic music events. The venue is paired with the adjacent Mojo Jazz Café (drinks, cocktails, weekend DJ sets) and generates additional revenue from food and beverage sales, the proprietary Mojo Cola beverage, private venue rentals, and event management. Content extensions include the BEYOND vinyl-only streaming channel on YouTube and Mojo Radio on Byte.fm and Laut.fm.
Product overview
MOJO CLUB operates as a multi-faceted live music venue and entertainment platform. The core product is the underground concert venue at Reeperbahn 1, Hamburg, featuring a 74-square-meter stage with 800-person capacity. The venue ecosystem includes the Mojo Jazz Café (adjacent café bar with terrace and weekend DJ sets) as an extension of the live music experience. The BEYOND Streaming Channel provides on-demand vinyl-only DJ sets via YouTube, while Mojo Radio distributes curated programming through Byte.fm and Laut.fm. The Mojo Wire editorial platform offers music journalism and artist features. Mojo Cola represents a proprietary beverage brand. Event programming spans concert performances, club nights, and specialty series like MO'JAMS open mic nights and the annual SoulKitchen FunkFood Festival.
Differentiator
Problem solved
Functional benefit
Products and services
- MOJO CLUB Concert and Club Nights
- Mojo Jazz Café
- Mojo Cola
- Venue Rental and Private Event Management
Companies that use MOJO CLUB
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
MOJO CLUB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
MOJO CLUB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Byte.fmcorePartnership with Byte.fm for radio programming. Oliver Korthals ('Out of Spectrum' show, Tuesdays 5-6pm) and monthly 'Uncompromising Turntables' mix series providing insight into the club scene.
- Laut.fmcore24/7 Mojo Radio streaming on Laut.fm featuring deep funk, latin beats, dancefloor jazz, remixes, and forgotten night favorites with current shows and repeats running around the clock.
- Hetzner Online GmbHcoreWebsite hosting provider. Company is based in Gunzenhausen, Germany. Data processing agreement (AVV) in place for GDPR compliance.
- KeychangeminorInitiative for gender equity in music. Mojo Club participates as a signatory promoting balanced programming.
- Initiative Musik (IMU)minorGerman cultural funding organization supporting music. Logo displayed on website indicating partnership or funding support.
- Beauftragter für Kultur und Medien (BKM)minorGerman Federal Government Commissioner for Culture and the Media. Logo displayed indicating institutional support.
- Jever BierminorBeer brand logo displayed on website indicating sponsorship or partnership relationship.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
MOJO CLUB competitors and assessment
Company assessmentDirect peers
- Knust Hamburg: Long-established Hamburg live music club with comparable capacity and programming breadth across indie, soul, funk, and electronic — a direct competitor for Hamburg-based concert-goers and touring artists.
- Berghain: Berlin's iconic large-capacity nightclub renowned for uncompromising electronic music programming; comparable to Mojo as a flagship German club brand, though more techno-focused and Berlin-based.
- Prince Charles Berlin: Berlin club and live music venue combining DJ-led club nights with curated concerts; comparable mid-size, curated-club model positioned similarly to Mojo in the German live ecosystem.
- Uebel & Gefährlich: Hamburg-based live music and club venue at a similar scale, sharing St. Pauli / Reeperbahn catchment area and competing for the same jazz/electronic/indie concert-going audience as Mojo Club.
- Columbia Theater Berlin: Berlin live music club of similar capacity and genre mix (hip-hop, soul, electronic); directly comparable as a touring-artist stop and German club circuit peer to Mojo.
- Lido Berlin: Berlin live music venue hosting touring indie, soul, funk, hip-hop and electronic acts; directly comparable as a German mid-size concert venue competing for similar artist routing.
- Jazz Cafe London: London's premier jazz/soul/funk live music venue — directly comparable to Mojo as a dedicated jazz-and-soul club with similar programming philosophy, premium artist bookings, and curated-club identity.
- Watergate Berlin: Berlin nightclub with curated electronic and live music programming; similar mid-size, curated-club model and German cultural cachet to Mojo Club.
- Tresor Berlin: Berlin-based electronic music institution with a flagship club and adjacent event programming; comparable as a German club-culture pillar with live electronic and DJ-led events.
Broad incumbents
- Blue Note NYC: Iconic global jazz club chain with a flagship NYC venue; comparable to Mojo as a high-profile jazz-and-soul venue brand, though broader international footprint and more upscale dining positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MOJO CLUB social profiles
Digital presenceMOJO CLUB compliance and trust
Trust signalCompliance1 record
MOJO CLUB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOJO CLUB leadership team
Management profileNumber of profiles
Profiles8 records
MOJO CLUB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOJO CLUB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOJO CLUB
What does MOJO CLUB do?
MOJO CLUB operates an 800-capacity underground live music venue and nightclub at Reeperbahn 1 in Hamburg-St. Pauli, programmed with jazz, soul, funk, hip-hop, and electronic music events. The venue is paired with the adjacent Mojo Jazz Café (drinks, cocktails, weekend DJ sets) and generates additional revenue from food and beverage sales, the proprietary Mojo Cola beverage, private venue rentals, and event management. Content extensions include the BEYOND vinyl-only streaming channel on YouTube and Mojo Radio on Byte.fm and Laut.fm.
Is MOJO CLUB a public or private company?
MOJO CLUB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOJO CLUB founded?
MOJO CLUB was founded in 1989. It employs 11 to 50 people.
Where is MOJO CLUB based?
MOJO CLUB is headquartered in Hamburg, Germany, in the Europe region.
How does MOJO CLUB make money?
Four revenue lines are on record. Concert and Club Night Admissions are the primary driver. The others are food and Beverage Sales, mojo Cola Product and venue Rental and Event Management.
Who are MOJO CLUB's main competitors?
Direct peers on record are Knust Hamburg, Berghain, Prince Charles Berlin, Uebel & Gefährlich, Columbia Theater Berlin, Lido Berlin, Jazz Cafe London, Watergate Berlin and Tresor Berlin. Blue Note NYC is listed as a broad incumbent.
Does MOJO CLUB have an API?
No public API is recorded for MOJO CLUB.
What industry is MOJO CLUB in?
MOJO CLUB's product category is Live Music Venue and Nightclub. Its primary akta.pro industry code is MPAGAIAA, Nightclubs (Dance Clubs), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 711310 and its SIC code is 7990.