What Stewart Golf does

Stewart Golf is a privately held British designer and manufacturer of premium electric golf trolleys and luxury golf bags, founded in 1999 and headquartered in Gloucester, UK, with a wholly-owned US subsidiary in Houston, Texas. The company's product line centers on three electric trolley platforms — the Q Follow (auto-follow + remote), VERTX Remote, and V10 Remote (both with Active Terrain Control) — supported by the Nero 2 Cart Bag and Nexas Hybrid Stand Bag, plus a wide accessory ecosystem (winter wheels, magnetic towels, spare batteries, crash-protection packages). Core technology comprises patented and patent-pending mechanisms (rack-and-pinion folding, auto-deploying stabilizer arm, microcellular composite chassis), Bluetooth remote control, and a CORTEX sensor system that samples terrain 1,000 times per second for slope-aware braking; SmartPower lithium batteries deliver 2,000+ recharge cycles.

The business is run by a four-engineer founding team with 140+ years of combined experience (Ross Stewart, Mark Stewart, David Funnell, Jon Miller) under family ownership, with no disclosed external funding. Revenue is generated primarily through direct-to-consumer e-commerce (shop.stewartgolf.co.uk) shipping via DPD from the UK, augmented by an authorized distributor network in 40+ countries, direct US sales through Stewart Golf LLC, and trade/reseller accounts. Pricing is unit-based hardware at premium tiers, supplemented by 0% APR 12-month and 6-48 month finance plans, extended warranties, and service packages. The customer base is recreational golfers globally — 100,000+ lifetime users across all 50 US states and over 40 countries — with no enterprise concentration.

The company has been recognized as a UK Department for International Trade Export Champion, named by The Sunday Times among the UK's 100 Fastest Growing Private Companies in 2022 on the back of near 3x revenue growth between 2019 and 2022, and has received consecutive Editor's Choice awards from Golf Monthly and Today's Golfer. In 2023 the company repositioned as a technology brand with a new visual identity, while maintaining its hand-built-in-Britain positioning across a 10,500 sq ft solar-powered manufacturing facility.

Name

Stewart Golf

Legal name

Stewart Golf

Website

https://stewartgolf.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Stewart Golf designs, engineers, and hand-builds premium electric golf trolleys (Q Follow, VERTX Remote, V10 Remote) and luxury golf bags at its Gloucester, UK facility, selling direct-to-consumer globally and through a US subsidiary covering all 50 states.

Ownership category

akta.pro rank

Product category

Golf Equipment / Electric Golf Trolleys

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

akta.pro secondary industries

Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Electric golf trolleys
• Follow-me trolley technology
• Remote-controlled golf trolley
• Golf bag manufacturing
• Lithium battery systems

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Golf Trolley Sales: Primary revenue from manufacturing and selling premium electric golf trolleys including Q Follow, VERTX Remote, and V10 Remote models
2. Golf Bag Sales: Luxury golf bags including Nero 2 Cart Bag and Nexas Hybrid stand bags
3. Accessories: Accessories including winter wheels, bottle holders, magnetic towels, drink bags, and spare parts across all series (VERTX, Q Series, X Series, R Series, F Series, Z Series)
4. Service and Warranty Packages: Extra warranty options including crash protection package, support packages, and technical support
5. Finance Plans: Interest-free credit options allowing customers to spread cost over 6-48 months with 0% APR for 12-month plans

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stewart Golf designs, engineers, and handbuilds premium electric golf trolleys—including the Q Follow (auto-follow + remote), VERTX Remote, and V10 Remote—alongside luxury golf bags such as the Nero 2 Cart Bag and Nexas Hybrid, plus lithium batteries and accessories. All trolleys are manufactured in Great Britain at the company's Cotswolds headquarters and sold predominantly direct-to-consumer via its own e-commerce site, with international distribution through authorized resellers in 40+ countries and a US subsidiary serving all 50 states.

Product overview

Stewart Golf is a British manufacturer of premium electric golf trolleys and luxury golf bags. The product portfolio centers on three main electric trolley models: Q Follow (auto-follow technology), VERTX Remote, and V10 Remote (both with Active Terrain Control). These trolleys feature SmartPower lithium batteries and innovative technologies like CORTEX slope sampling and automatic stabilizer arms. Supporting the trolleys, Stewart Golf offers the Nero 2 Cart Bag and Nexas Hybrid golf bags, plus accessories like winter wheels. All products are designed, engineered, and handbuilt in Great Britain at the company's Cotswolds headquarters, with distribution to over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Q Follow Premium electric golf trolley with hands-free Q Follow technology that automatically follows the golfer via a clip-on sensor. It can also be controlled by remote to send the trolley ahead to the next tee. Powered by a SmartPower lithium battery with in-app battery monitoring, designed for walking golfers who want minimal effort on the course.
• Q Follow Carbon Range Carbon-fibre variant of the Q Follow electric golf trolley offering colour customization options while retaining the auto-follow and remote-control functionality of the standard Q Follow, targeting golfers who want a premium, personalized finish.
• VERTX Remote Remote-controlled electric golf trolley featuring Active Terrain Control (ATC) using CORTEX technology that samples slopes 1,000 times per second and applies precision braking for stability on hilly terrain. Available in 13 colour options, intended for golfers who want confident hill handling without hands-free operation.
• V10 Remote Remote-controlled electric golf trolley with Active Terrain Control technology, classic chassis design, built-in scorecard holder and golf ball holder. Handles challenging courses with stability on hilly slopes, for walking golfers who prefer remote control to auto-follow.
• Approved Refurbished Trolleys Refurbished electric golf trolleys that have been quality-checked and restored to Stewart Golf standards, sold at reduced prices through the Approved Used collection for value-oriented golfers.
• Nero 2 Cart Bag Luxury golf cart bag priced at £299, made from tour-grade synthetic leather with 14-way full-length dividers and 9 individual pockets (including velour-lined valuables pocket, insulated front pocket, and magnetic front pocket). Features a built-in rain cover and weighs approximately 4kg, designed for use with Stewart Golf trolleys.
• Nexas Hybrid Stand Bag Hybrid stand bag priced at £329, offering versatility for golfers with a heavy-duty carry strap and stand mechanism for stability when not on a trolley. Designed for golfers who want a premium bag usable both on a trolley and carried.
• SmartPower Lithium Battery Rechargeable lithium battery system offered in Base (2.5kg) and Max (3.0kg) capacity options for Q Follow and VERTX, and Small (3kg) and Medium (4kg) for V10. Designed for longevity with minimal degradation, rechargeable over 2,000 times, 12-month warranty, sufficient power for 18-hole rounds.
• Winter Wheels Specialized trolley wheels designed for wet or icy conditions, improving traction and stability for Q, X, and F Series trolleys during winter golf.
• Crash Protection & Support Packages Optional paid warranty and crash-protection packages (plus technical support packages) that extend coverage for Stewart Golf trolleys, providing peace of mind and post-purchase service to consumers.

Quantifiable outcome

• 2,000+ recharge cycles for SmartPower lithium batteries
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Sam TorranceminorOthersGolf legend Sam Torrance featured in Stewart Golf's 'For The Walkers' marketing film, a short film inspired by the iconic Guinness 'Surfer' advertisement that celebrates walking golf culture.
• Peter FinchminorOthersAcclaimed golf content creator and PGA professional Peter Finch partnered with Stewart Golf to promote products and walking golf lifestyle.
• Golf MonthlycoreGTM or Marketing PartnerGolf Monthly magazine has consistently recognized Stewart Golf products with Editor's Choice awards for VERTX Remote, validating product quality and providing ongoing media credibility.
• DPDminorOthersPrimary shipping carrier for direct-to-consumer orders from UK headquarters, enabling next day despatch and efficient delivery to customers.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Motocaddy: UK-based manufacturer of premium electric golf trolleys, the closest direct competitor to Stewart Golf. Offers remote-controlled and GPS-integrated models with similar DTC and pro-shop distribution, competing for the same premium-walking-golfer customer.
• Bag Boy: Established US golf trolley and push-cart brand owned by Dynamic Brands. Competes with Stewart Golf in the push and entry-level electric trolley category, with mass-market retail and pro-shop distribution in North America.
• PowaKaddy: One of the largest electric golf trolley brands globally, headquartered in the UK. Competes head-to-head with Stewart Golf in premium electric trolleys, offering GPS-enabled, remote-controlled and follow-style models with broad pro-shop retail distribution.
• Clicgear: US-based push trolley manufacturer with strong North American distribution and a reputation for premium 3-wheel push carts. Overlaps with Stewart Golf's R Series push trolley offering and competes for the same walking-golfer segment.
• Big Max Golf: European golf trolley and bag brand offering electric and push trolleys plus golf bags. Competes with Stewart Golf across both trolley and bag categories, with strong distribution across continental Europe.

Broad incumbents

• TaylorMade Golf: Major global golf equipment brand owned by Centroid Investment Partners. A broad incumbent with strong premium positioning and ambassador-driven marketing that intersects with Stewart Golf's target golfer, but does not directly compete in trolleys.
• Callaway Golf: Global golf equipment giant offering clubs, balls, bags and accessories. A broad incumbent that overlaps with Stewart Golf at the premium end of the market and through pro-shop channels, but does not compete in electric trolleys.
• Titleist (Acushnet Holdings): Global premium golf equipment leader (clubs, balls, bags, accessories) under Acushnet Holdings. A broad incumbent in golf with overlapping premium positioning and distribution that dwarfs Stewart Golf, but no direct electric-trolley product.

Emerging players

• Sun Mountain Sports: US-based premium golf bag and trolley manufacturer with strong heritage in cart bags and stand bags. Overlaps with Stewart Golf's luxury bag range (Nero 2, Nexas Hybrid) and competes for premium golfers willing to invest in high-end accessories.

Regional players

• JuCad: German premium electric golf trolley manufacturer focused primarily on the German-speaking and broader European market. Comparable premium-positioned, engineering-led electric trolley brand with similar walk-first customer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stewartgolf
• Facebookfacebook.com/StewartGolf
• LinkedInlinkedin.com/company/stewart-golf-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stewart Golf