What Golf Monthly does

Golf Monthly is a long-established golf media brand founded in 1911 and currently operated as a digital-first publication under Future Publishing Limited, a wholly-owned subsidiary of Future plc (LSE: FUTR), an international media group headquartered in Bath, England. The platform serves amateur golfers, golf equipment buyers, and tour-following enthusiasts in the UK, US, and Australia through three dedicated regional editions. Its editorial scope spans news, instructional tips and drills, rules, course travel, betting, and dedicated women's golf coverage.

The product surface is centered on the golfmonthly.com web platform, which publishes structured editorial taxonomies including news, reviews, buying guides, tips, betting, women's golf, and tour features, supplemented by a YouTube video channel, a Tour Issue Podcast, an active community forum at forums.golfmonthly.com, and three distinct email newsletters: the Daily Newsletter, Kick Point (weekly gear deals), and the Women's Golf Edit. A recurring print magazine subscription is sold through Magazines Direct starting at $9.47 per month. Content production is staffed by a specialist editorial team that includes PGA-qualified professionals and a dedicated Senior E-commerce Editor focused on equipment reviews, buying guides, and deal content. Product technology is described as a standard web-based digital media platform; no proprietary technology stack, APIs, or AI features are disclosed.

Golf Monthly's revenue model is diversified across three streams: (1) affiliate commerce commissions earned when readers purchase golf equipment through links to retailers such as Amazon, Carl's Golfland, Global Golf, and Worldwide Golf Shops, with the site tracking over 250 million products daily for price comparison; (2) digital advertising and sponsored content across the website and newsletters, managed by dedicated account director and account manager roles; and (3) recurring print magazine subscriptions. The go-to-market motion is content-led and event-driven, leveraging SEO-optimized editorial content to capture organic traffic, supplemented by seasonal campaigns tied to major tournaments (The Open, US Open, Masters) and shopping events such as Amazon Prime Day, with a community overlay driving recurring engagement via the forum and newsletters.

Name

Golf Monthly

Legal name

Future Publishing Limited

Website

https://golfmonthly.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Monthly is a digital-first golf media brand founded in 1911, operating across the UK, US, and Australia under Future plc. It publishes editorial content, three newsletters, a print subscription, a podcast, and affiliate commerce serving amateur golfers and equipment buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: Golf Monthly earns commissions when readers purchase products through affiliate links to retailers such as Amazon, Carl's Golfland, and other golf equipment merchants. The site tracks over 250 million products daily for price comparisons and earns referral fees on qualifying purchases.
2. Digital Advertising: Revenue generated through display advertising, sponsored content placements, and branded partnership articles throughout the website and newsletter channels.
3. Magazine Subscriptions: Print magazine subscriptions sold through Magazines Direct at $9.47/month, offering insight from top players, instructions, drills, equipment coverage, interviews with golf professionals, and tips on improving gameplay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Golf Monthly is a consumer golf media brand that publishes editorial content including golf news, equipment reviews, buying guides, instructional tips, and tour coverage. The brand also offers a paid print magazine subscription and produces a podcast, monetizing its audience through advertising, affiliate commerce referrals, and subscription fees under the Future Publishing Limited portfolio.

Product overview

Golf Monthly is a golf media platform offering a print magazine subscription ($9.47/month), multiple email newsletters (Daily, Kick Point, Women's Golf Edit), a Tour Issue Podcast, and extensive editorial content including buying guides, equipment reviews, deals/coupons, and a community forum. The core offering centers on expert golf instruction, professional tour news coverage, gear and equipment reviews across clubs, balls, shoes, rangefinders and accessories, and money-saving deal content with affiliate partnerships. The platform operates primarily through its website at golfmonthly.com as a digital-first media brand under Future plc publishing group.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Monthly Magazine (Print Subscription)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary affiliate partner for golf equipment sales, earning commissions on qualifying purchases made through affiliate links. Golf Monthly provides product recommendations and buying guides driving traffic to Amazon golf product listings.
• Carl's GolflandcoreChannel Partner/ Reseller/ DistributorGolf equipment retailer partnership featuring exclusive deals and buy-2-get-1-free promotions on golf balls and equipment, with affiliate commissions earned on qualifying sales.
• Future BrandsminorGTM or Marketing PartnerCross-promotional relationships with other Future plc brands for newsletter acquisitions and marketing offers, sharing audience data for marketing purposes.
• Bad Birdie x PAYNTRminorGTM or Marketing PartnerCo-marketing collaboration featuring special edition golf shoe products through affiliate partnerships, with Golf Monthly earning commissions on qualifying sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Golf Digest: The largest golf media brand in the US with print, digital, video, and equipment reviews—targeting essentially the same amateur golfer and equipment-buyer segments as Golf Monthly and monetizing through a similar mix of advertising, subscriptions, and affiliate commerce.
• MyGolfSpy: Digital-first golf equipment review and testing site whose buying guides and affiliate commerce model map directly onto Golf Monthly's buying-advice and deals content; competes for the same high-intent equipment-buyer search traffic.
• National Club Golfer (NCG): UK-based golf publication covering equipment, instruction, tour news, and club membership—directly competitive with Golf Monthly in the UK market, with similar content mix and advertising/affiliate monetization.
• GolfWRX: Long-running golf forum and equipment-focused media site; competes with Golf Monthly for enthusiast readers and equipment-buyer traffic, with overlapping coverage of reviews, tour news, and community-driven discussion.
• Today's Golfer: UK print-and-digital golf magazine offering instruction, equipment reviews, and tour coverage; the closest UK print/digital analog to Golf Monthly's combined print subscription and content-led offering.

Emerging players

• No Laying Up: Podcast-led, digitally native golf media brand with strong cultural positioning and a growing e-commerce and content commerce line; partial overlap with Golf Monthly in audience and brand-integration monetization, differentiated by audio-first distribution.
• The Fried Egg: Independent golf media brand focused on course architecture, agronomy, and culture; partial overlap in tour and equipment coverage, differentiated editorial voice that competes for the same enthusiast reader.

Broad incumbents

• PGA Tour (PGATour.com): Official tour media destination with broadcast rights advantages, deep video, and tour-data-driven content; competes with Golf Monthly for tour-news traffic and advertiser share at a scale Golf Monthly cannot match.
• Golf Channel (NBC Sports): TV-first golf media brand with deep video archives, broadcast rights, and integrated coverage across NBC Sports; competes for the same advertising and tour-content audiences at substantially greater scale.

Regional players

• Sky Sports Golf: UK broadcaster's dedicated golf vertical combining TV, video highlights, news, and betting content; competes most directly with Golf Monthly for UK tour-news readers and advertisers, even though Sky operates primarily in UK/Europe rather than globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GolfMonthly
• YouTubeyoutube.com/@GolfMonthly
• Facebookfacebook.com/GolfMonthlyMagazine
• Pinterestpinterest.com/golfmonthly
• LinkedInlinkedin.com/company/golf-monthly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Monthly