WinCore

What WinCore does

WinCore AB is a privately held Swedish systems integrator founded in 2001 and headquartered in Kungsbacka (Göteborg area) with a regional office in Stockholm. The company specializes in server and data storage infrastructure for mid-to-large Swedish enterprises and public-sector organizations, focusing on the narrow niche of "data storage and information availability." Its portfolio spans IBM FlashSystem 5200/7300 enterprise NVMe storage, SAN/NAS/DAS/iSCSI technologies, backup and disaster-recovery solutions, high-availability clustering and replication, and Windows/Unix server infrastructure — delivered alongside consulting, design, implementation, and 24/7 managed NOC services. WinCore monetizes through a mix of one-time hardware and license sales (e.g., 720,000 SEK for an IBM FlashSystem 7300 package, 599,000 SEK for a 5200 package), recurring managed services and NOC subscriptions, and its FlexStore pay-per-utilization financing model. Distribution is primarily direct enterprise field sales, supplemented by Swedish public-procurement frameworks (Kammarkollegiet, Kommentus) and co-marketing with tier-1 vendor partners including IBM (Gold), VMware, Veeam (Gold), Dell EMC, HPE, Lenovo, Cohesity, Supermicro, Hitachi Vantara, SUSE, and NVIDIA.

The company is led by founder/CEO Jonas Gaverby and co-owner Lars Lindgren (ex-Nordstjernan, 16 billion SEK portfolio experience), following a 2021 management buyout-style acquisition that ended WinCore's 2016-2021 tenure under Transtema Group. It is differentiated by deep niche specialization, ISO 9001/14001/45001/27001 certifications, UC Gold creditworthiness, and IBM Gold / Veeam Gold partner status — credentials that directly support eligibility for Swedish LOU public-sector tenders. WinCore's stated strategic intent under current ownership is to consolidate the Swedish data storage market through organic growth and acquisitions.

Name

WinCore

Legal name

WinCore AB

Website

https://wincore.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

WinCore AB is a Swedish systems integrator founded in 2001, specializing in server, storage, and data-availability infrastructure for mid-to-large enterprises and public-sector buyers in Sweden. It delivers IBM FlashSystem-based NVMe storage, backup and disaster-recovery solutions, and managed 24/7 NOC services under its FlexStore financing model.

Ownership category

akta.pro rank

Product category

IT Infrastructure Integration Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Computer Storage Devices (3572), Electronic Computers (3571), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industry

Hyperconverged & Software-Defined Storage Appliances (HCI/SDS Hardware) (HDACACAJ)

Keywords

• Server infrastructure solutions
• Enterprise data storage
• IT infrastructure integration
• Disaster recovery services
• Storage area network

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of server and storage infrastructure products including IBM FlashSystems, band robots, backup-to-disk systems, Windows and Unix servers, and storage technologies. Products are sold directly to enterprise customers with installation and configuration services.
2. Consulting Services: Advisory services including pre-studies, design, installation, and maintenance of storage and server environments. Also includes training services and feasibility studies.
3. Managed Services / NOC: Ongoing managed services including 24/7 Network Operations Center support, monitoring, and proactive maintenance of customer infrastructure.
4. Financing/Leasing: Flexible IT financing solutions including leasing and rental options, with FlexStore pay-per-use model based on resource utilization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WinCore delivers server and storage infrastructure and provides consulting, design, implementation, and maintenance services. The company integrates enterprise hardware (IBM FlashSystem, Dell EMC, HPE, Lenovo, Supermicro, Hitachi), VMware virtualization, Veeam backup, and high-availability technologies, complemented by 24/7 NOC managed services and the proprietary FlexStore pay-per-utilization financing model. Core technologies include SAN, NAS, DAS, iSCSI, IBM Spectrum Virtualize and IBM Storage Insights AI-based monitoring.

Product overview

WinCore is a systems integrator specializing in server and data storage infrastructure, offering a portfolio of products combined with specialist services. Core products include IBM FlashSystem 7300 (midrange enterprise NVMe storage with AI-based IBM Storage Insights monitoring and IBM Spectrum Virtualize) and IBM FlashSystem 5200 (compact NVMe-based storage with up to 1.5M IOPS), alongside backup/security copy solutions, Windows/Unix servers, and high-availability technologies (SAN, NAS, DAS, iSCSI, clustering, replication, mirroring). Services span consulting/advisory, feasibility studies, design, installation, maintenance, training, leasing, and 24/7 NOC support. Financing is offered through FlexStore (pay-per-usage model) and traditional leasing. The company acts as a value-added reseller and integrator rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• IBM FlashSystem 7300 Midrange enterprise NVMe storage system in 2U form factor supporting up to 24 IBM NVMe FlashCore Modules or industry-standard NVMe flash drives with effective storage capacity exceeding 2.5 PB. Bundled with IBM Spectrum Virtualize for external virtualization and IBM Storage Insights for AI-based proactive monitoring; sold with installation and 3-year 24/7 support.
• IBM FlashSystem 5200 Fully NVMe-based enterprise storage system in 1U form factor supporting up to 12 flash drives (NVMe, FlashCore Module, or Storage Class Memory), delivering up to 650 TB effective capacity with 2:1 compression and up to 1.5 million IOPS at 70 microsecond latency. Sold with 3-year 24/7 support and installation assistance.
• Servers (Windows & Unix) Server infrastructure solutions built on Windows and Unix platforms, supplied with installation, configuration, and integration services for enterprise customers.
• Storage Technologies (SAN/NAS/DAS/iSCSI) Enterprise storage technologies spanning Storage Area Network (SAN), Network Attached Storage (NAS), Direct Attach Storage (DAS) and iSCSI (Internet SCSI) deployments, supplied with design and integration services.
• Backup and Security Copy Solutions
• High-Availability Solutions (Clustering, Replication, Mirroring) High-availability solutions including fault-tolerant systems, clustering, replication and mirroring across long distances to ensure continuous information availability and rapid disaster recovery.
• Consulting Services Advisory and consulting services covering feasibility studies (förstudie), system design, installation, and maintenance for high-availability storage and server environments.
• IT Training IT training services, both scheduled and custom corporate training programs, covering technology areas relevant to storage and server infrastructure.
• Leasing and Rental Financing Flexible leasing and rental financing options that allow customers to acquire IT environments without upfront capital outlay.
• NOC (Network Operations Center) Services 24/7 on-site staffed network operations center with continuous monitoring, support, and mixed-infrastructure management, contactable via web, email, phone, and ticketing system.
• FlexStore Pay-per-Use Storage Usage-based storage financing model where customers pay only for the actual utilization rate of the storage system, with services, support, and backup included in a linear cost that maps to business operations.

Quantifiable outcome

• IBM FlashSystem 7300 provides over 2.5 PB effective storage capacity
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and emerging.

• IBMcoreTechnology or IntegrationIBM Gold Business Partner and IBM Partner Plus Gold Partner. WinCore has achieved the highest IBM partner status through long experience of implementation, continuous skills development, and projects in technical forefront. Offers IBM FlashSystems (5200, 7300), Spectrum Virtualize, and Storage Insights solutions.
• VMwarecoreTechnology or IntegrationVMware partner providing virtualization solutions and Software Defined Storage capabilities. WinCore offers implementation and operation of complete virtualization environments.
• VeeamcoreTechnology or IntegrationVeeam Gold Partner specializing in backup solutions for virtualized environments with advanced features including deduplication and real-time monitoring.
• Dell TechnologiesmajorTechnology or IntegrationDell EMC partner offering enterprise storage and server solutions as part of the product portfolio.
• HPE (Hewlett Packard Enterprise)majorTechnology or IntegrationHPE partner providing enterprise server and storage infrastructure solutions.
• LenovomajorTechnology or IntegrationLenovo partner for server and infrastructure solutions.
• SUSEmajorTechnology or IntegrationSUSE partner providing open source enterprise Linux solutions and virtualization platforms.
• CohesitymajorTechnology or IntegrationCohesity partner offering modern data management and backup solutions.
• SupermicromajorTechnology or IntegrationSupermicro partner for high-performance server and storage solutions.
• Hitachi VantaramajorTechnology or IntegrationHitachi partner for enterprise storage and data infrastructure solutions.
• NVIDIAemergingTechnology or IntegrationNVIDIA Business Partner selling and supporting GPU and cloud solutions, including the DGX product line for AI workloads - the fastest product for AI solutions on the market.
• KammarkollegietcoreChannel Partner/ Reseller/ DistributorSwedish Legal, Financial and Administrative Services Agency framework agreement. WinCore is selected as competence partner for Server and Storage, enabling government agencies and public institutions to procure services through their framework.
• KommentusmajorChannel Partner/ Reseller/ DistributorSwedish public procurement organization for IT products. WinCore is selected as partner within the IT products category for public sector customers.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Knowit AB: Swedish/Nordic IT and digital consultancy with infrastructure and cloud practices. Overlaps with WinCore's consulting offerings and public-sector client base in Sweden.
• B3 Consulting Group AB: Swedish IT consulting firm with digital transformation and infrastructure services. Competes with WinCore's consulting/services side for enterprise and public-sector projects, though broader in scope.

Broad incumbents

• Atea ASA: Leading Nordic IT infrastructure and services provider, active in Sweden through Atea Sverige. Competes with WinCore on hardware, server, and managed services while also offering a much broader software/services portfolio.
• Capgemini Sverige (Sogeti): Global IT services provider with a sizeable Swedish business through Sogeti. Competes for large enterprise and public-sector infrastructure modernization projects alongside specialists like WinCore.
• EVRY / Tietoevry (Tieto Sweden): Large Nordic IT services and infrastructure provider with strong Swedish public-sector footprint. Competes with WinCore for Kammarkollegiet and Kommentus framework contracts at the upper end of deal size.
• Dustin Group AB: Large Swedish/Nordic IT hardware reseller and services provider. Overlaps with WinCore on server and storage procurement and basic integration services, though more focused on volume reselling than specialist consulting.

Emerging players

• Sentia Denmark / Sentia Sweden: Managed cloud and infrastructure services provider with Nordic presence. Adjacent competitor for managed services and NOC-style engagements, though more cloud-native than WinCore's on-prem storage focus.

Regional players

• NetNordic Group AS: Nordic (Norway/Sweden) systems integrator delivering data center, networking, and managed services. Comparable delivery model and vendor stack, with primary focus on Norway rather than the Swedish market WinCore serves.

Direct peers

• Proact IT Group AB: Largest independent Nordic data storage and virtualization specialist, offering the same IBM/Veeam/HPE-led portfolio and managed services that WinCore provides. Direct head-to-head competitor for Swedish enterprise and public-sector storage deals.
• Cygate AB (Telia Cygate): Swedish systems integrator owned by Telia, focused on enterprise networking, data center, and security infrastructure. Competes for the same mid-to-large enterprise and public-sector infrastructure mandates in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wincore-ab
• Xx.com/wincore_sweden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinCore